Cctv newsAccording to the website of China Consumers Association, China Consumers Association released the "6 18" consumer rights protection public opinion analysis report today.
During the monitoring period of 20 days from June 1 to June 20 this year, it was monitored through the public opinion monitoring system.Article 576,804 of "Spitting" and "Consumer Rights Protection" Information,It accounts for 3.57% of the total information of "consumer rights protection".
△ "Tucao" Consumer Rights Protection Information Proportion Chart
The monitoring found that, unlike the network that focuses on new consumption, activates new kinetic energy and focuses on new brands to promote new changes and new trends, the negative information of consumption during this year’s "6 18" promotion activities is concentrated on traditional "slots" such as product quality, counterfeiting, marketing SMS harassment, express delivery and take-away distribution. Among them,Although the public opinion caused by false propaganda and price disputes of individual online celebrity ice cream is sporadic, it has a high degree of onlookers, a long duration and many topics..
During the monitoring period, 89,984 items of negative information about "product quality" were collected.64932 negative messages about advertising short messages.
During the monitoring period, a total of 63,043 items of negative information about express delivery and take-away delivery were collected. The distribution problems that consumers vomit more mainly include:Don’t deliver the goods to your door, collect the goods in the country and charge the courier fee.Title. Monitoring shows that it is not a case that rural express delivery charges extra. Take-away delivery overtime also has a bad attitude, and the network public opinion is highly concerned.
In addition, online celebrity "Zhong Xuegao" was suddenly tortured by onlookers."High-end cold food" faces quality doubt. During the monitoring period, a total of 38,439 negative messages related to Zhong Xuegao were collected. In March 2019, Zhong Xuegao’s webpage propaganda content was inconsistent with the actual situation, which caused public opinion discussion because of the punishment of misleading false propaganda. Whether the quality of online celebrity ice cream products is worthy of such a high price is a hot topic among netizens.
△ Cloud map of sensitive information words of consumer rights protection