标签： 上海私人品茶

The fog raid triggered the doomsday crisis! Disaster movie’s ＂Breathing＂ is finalized.

1905 movie network news　Directed by Daniel Robbie, the best new director of the Kinney Award, and starring romain duris, the winner of the Lumiere Award, and Olga Kurylenko, bond girl, today announced that the mainland of China will be booked on October 25th. At the same time, the poster of the film "Hold your breath" and the preview of "The whole city is suffocating" were also exposed together, showing the tension and depression of the whole city after the unknown deadly fog raid.


Mathieu stood on the roof and watched the foggy city.


Posters predict that the two engines will be strong, and the urban fog raid will trigger the doomsday crisis.


In today’s "Hold your breath" poster, Mathieu, the hero, stands alone on the roof in front of Paris, which has been covered by fog. The bustling streets in the past are nowhere to be seen, only the roofs in the city that are about to be covered by dense fog are left in sight, and only the landmark buildings in the distance — — The Eiffel Tower can still vaguely show the general outline. The dark clouds under the sky and the fog floating on the ground press people’s living space into a narrow seam, which makes people breathless and oppressive.　

The poster shows the sadness of the city and people under the disaster, while the "suffocating the whole city" version of the notice conveys the sense of tension and suffocation when the end comes. In the preview, Mathieu crouched at the top stairs, looking at the deadly fog that had risen to the foot with anxiety. After touching the thick fog with his hand, he thought for a moment, held his breath and ran into the fog along the water pipe outside the wall. Then his wife Anna took a deep breath in the same dignified way, followed by rushing into the dense fog and risking her life with Mathieu. The whole notice was penetrated by various sounds, such as deep breathing, explosion, hurried footsteps, etc., and the tension came to my face. Mathieu and Anna, who "run poison" in the fog, need to hold their breath at all times, otherwise they will die immediately once they inhale the fog. Why did they choose to race against the fog? Can they find hope for life in a limited time? People are quite concerned about their subsequent fate.


Mathieu and his wife Anna are running hard in the deadly fog.


New types of disasters focus on social hotspots, and facing air pollution directly leads to national discussion.


Breath tells the story of unknown fog spreading throughout the city, few survivors and the city falling into panic. Daughter Sarah (Fantine Ardoin) can only live in an oxygen cabin because of a strange disease. Mathieu (romain duris) and his wife Anna (Olga Corelancome) must fight for their daughter’s living space in a limited time. Unexpectedly, the fog is rising, the whole city is blacked out, and the daughter is in danger. The couple must leave the safety zone, hold their breath, run away from drugs at the end of the day, and seek a chance in desperation.


Olga Corelancome, who plays Anna in the film, won the best actress in Brooklyn International Film Festival, and was later known and loved by mainland audiences for her role as a Chinese girl. Romain duris, the leading actor, is a great literary guide such as Ou Rong and jacques audiard. He won the Lumiere Award for Best Actor in the French Golden Globe Award and was nominated for the Best Actor in the French Caesar Film Award for many times. He gave excellent acting skills in last year’s domestic film, and his strength should not be underestimated. This time, the two played a couple hand in hand. Can they take their daughter out safely when the fog raid and the end are coming?


In addition, the film broke the impression of traditional Hollywood disaster movie, such as tsunami and earthquake, and created a new genre, focusing on the air pollution problem that the global society is facing today. In the disaster scene, director Robbie successfully showed the footage of the fog invading the city in a thrilling way, and the vivid and shocking visual effects helped Breath win the best visual effect award in Quebec Film and Television Awards, which was evaluated by the media as "realistic as doomsday prophecy!"

Doomsday fog, the whole city suffocates!The movie Breathe will be released on October 25th.


Children’s Books, New Books ｜ Adventures of Gaul Heroes

Shepherd pig

Dick King-Smith, translated by Hou Jie and Xiao Chuzhou, Jiangsu Phoenix Children’s Publishing House.

The masterpiece of Dick King-Smith, the "father of animal novels" in Britain, this book includes three Dick’s animal novels, namely Shepherd Pig, Piglet Can Fly and Smart Duck. Because of a small gamble, Baby Piglet was brought home by the farmer Hoggit. The generous shepherd mother not only took good care of him, but also taught him the skills of shepherding, in order to change the fate of the pig being slaughtered in the future. However, Beibei has neither extraordinary running speed, flexible figure, nor the talent to control the sheep. Can he learn to shepherd the sheep?

Adventures of Gaul Heroes: A Journey to the Olympics

[France] rene goscinny, [France] painted by Albert Udeso, translated by Xu Feng, Kuaijia and Quanhui, Shandong Literature and Art Publishing House.

The series includes six volumes, Astex’s Participation in the Olympic Games, Astex and Normandy, Astex of Roman Corps, Astex of Gaul, Astex of Gladiator and the Mission of the Queen of Egypt, which were created by rene goscinny, the author of "Naughty Nicholas" series, and drawn by Albert Udzzo, a famous French illustrator. The series has been selling well for 60 years.

Slumdog World Orchestra

[France] by Michel Picmard, [France] by Lionel Le Ni Vanich, translated by Xie Fengbei, Changjiang Children’s Publishing House.

Paraguay slum is a place where 25,000 people struggle to survive, and it is also a large garbage dump growing at a rate of 1,500 tons per day. Children pick up garbage from childhood to subsidize their families, and the local dropout rate is as high as 40%. But it is from here that a young symphony orchestra that attracts worldwide attention has emerged. In the orchestra, all the musical instruments are made of garbage: oil drums, fishing lines, rotten forks, iron violins, brass pipes, car keys, saxophones, and old wardrobe boards, guitars …

Lionel Le Ni Vanich, the illustrator of the Bologna International Children’s Book Fair, and Michel Picmard, the winner of the French Children’s Literature Immortality Award, jointly adapted this story into a picture book. Through plain and powerful words and realistic "garbage" collages, readers will face up to the harsh living environment of slums, and they will also see children struggling against their fate with dreams and hopes, as the conductor of the orchestra, Favio Chavez, said: "The world gives us garbage, and we return it with music."

"Master Picture Book Garden" (all 20 volumes)

[Italian] David Cali is waiting, [English] Steve Anthony is painting, CITIC Publishing Group.

The series includes 20 kinds of picture books, such as If All Animals Come to My Home, The Way Home, Grandpa’s Yang Shulin, The Little Mermaid Pearl, I like myself, carmela’s Wish, Green Lizard and Red Square, which are created by national prize winners such as David Cali, Steve Anthony, mark brown and Christian Robinson, and 20 different painting styles interpret different growth stories.

Eddie bear

[France] Andre De Ang Wen/Tu, translated by Huang Xiaoyin, Hebei Education Press.

Eddie Bear and his toy friends lived happily in a pleasing toy store. Until Children’s Day, Eddie, who should have been taken home by children, was torn off by two little boys in the struggle. To make matters worse, Eddie was thrown out of the toy store the next day. Later, Mr. Todd of the tailor’s shop made a lovely ear for it with plaid cloth. Can Eddie Bear have a warm home and a loving partner again? Can it meet its toy friends again? The latest work by Andre De ‘ang, the author of "Moon, How are you" and "Dear Fish".

The barn mouse and the eagle borrow grain

Wang Zengqi Wen, Wang Zumin Tu, Guizhou People’s Publishing House

A folk story carefully created by famous writer Wang Zengqi and illustrator Wang Zumin. In 1984, 64-year-old Wang Zengqi borrowed a sentence from A Dream of Red Mansions: "The barn mouse and the eagle borrowed food-did they guard it, but did they fly?" Inspired, I wrote this story "The Storehouse Mouse and the Eagle Borrow Grain", which fully demonstrated the poetry and childlike innocence of a generation of masters; The painter Wang Zumin used traditional ink painting to create vivid and interesting pictures with a little light ink.

Mr. Rabbit and Miss Bear (all six volumes)

[Germany] chris Tower Kempt, [Germany] Frock Werding, translated by Liu Haiying, Changjiang Children’s Publishing House.

Mr. Rabbit is small, and Miss Bear is big. Mr. Rabbit likes to live quietly, and Miss Xiong thinks it’s better to have a party every day and make a fuss. Mr. Rabbit loves cleanliness very much. He wears slippers to wipe the floor when he walks, and keeps the inside and outside of the house spotless. Miss Xiong, on the other hand, doesn’t like to do housework, and she is not very particular about being dirty. The author discusses topics about communication with children in a relaxed and happy style, and roots the true meaning of friendship and happiness in every lovely and warm story.

Great adventure

[English] Rastel Humphries, [Canadian] Kevin Ward, translated by Tang Limei, CITIC Publishing Group.

2012 National Geographic explorer alastair’s only children’s work. Alastair once traveled around the world by bike for more than four years, with a journey of 46,000 miles, passing through 60 countries and spanning five continents. He also crossed southern India on foot, rowed across the Atlantic Ocean, completed six marathons across the Sahara desert, and crossed Iceland and explored the Arctic. This book reproduces the epic journey of 21 explorers with vivid stories, leading young readers to land on the moon, dive into the deep sea and cross the desert, inspiring them to explore the unknown and never give up.

What a magical little stone, the change of little stone, the new magic of little stone

Zuo Weiwen and Tu, New Century Publishing House

An ordinary small stone can actually change 72 degrees. When the small stone turns around, it turns gray, and it has ears and tails. It turned out to be a mouse. The little mouse went to the lampstand and played until his mother came. As soon as the small stone turns around, it turns yellow again. What will it become next? 10 colors, 10 changes, 10 guesses and verifications, to help children recognize colors and things around them and discover the similarities and differences between things in a fun form of digging holes.

The greedy mother

Zuo Weiwen and Tu, New Century Publishing House

The greedy mother wants to eat everything, such as cotton peaches, green radish, flower leaves, basketball, and even dung eggs. When she turns the page, it turns out to be cotton candy, carambola, pineapple and small black dates … Through the children’s constant questioning of her mother to promote the development of the story, young readers will feel surprised and find similarities and differences between things in the process of turning the page.

Ade the artist

Tom Niu wrote and painted, Guangxi Normal University Press.

Ade lives in a tree in the park with his parents and happily does what he likes every day. However, because mom and dad are going out for a while, Ade has to learn to knot the web according to his dad’s method, but Ade feels that this is not what he wants, and there are always many novel things that attract his eyes, making him knot different webs, and some webs even turn with the wind … The story is inspired by the famous American dynamic sculptor alexander calder’s work Little Spider, which depicts a little spider full of enthusiasm and talent.

Little iceberg moved.

[English] Ariane Hoffman Mania/Figure, translated by Luo Dalin, Hebei Education Press.

"Little Iceberg" is the name of a little polar bear. Because her mother changed her job, Little Iceberg and her mother are going to move from the North Pole to the tropical jungle. Little iceberg likes familiar home and familiar friends. She doesn’t want to say goodbye to her good friends. The climate, language and food in the new place are very different from before. The little iceberg is very uncomfortable. She feels very lonely in the new school and misses her old good friends very much … This book depicts the anxiety and challenges of children facing the new environment. The contrast of the pictures reflects the great difference between the two environments. The long-distance relocation has made the children experience a huge cultural shock and feel uneasy. The ending of the story gave the little iceberg a warm embrace.

Eye-opening popular science toy book: exploring the robot world

[English] by Clive Gifford, painted by Frank piccini, translated by He Wenjing, Dolphin Media Shanghai Culture Publishing House.

The series of "Eye-opening Popular Science Toy Books" is a set of popular science toy books, with various ways of playing, such as page pulling, folding, manuals, turntables, three-dimensional pages, paper pockets, X-ray films, large posters, etc. In the book "Exploring the World of Robots", young readers will learn what artificial intelligence, bionic robots, half-human, half-robot, huge automobile robots and micro-robots working in human bodies are.

"STEAM science box" series

[English] Rob Colsenwen, [English] painted by Eric Smith, translated by Wang Xuhua and Shen Wei, Shaanxi People’s Education Press.

This is a set of science boxes guided by STEAM (science, technology, engineering, art, mathematics) educational concept, including three volumes: Pinball Orbit, Robot and Space. Each theme contains books and toolboxes, aiming at improving children’s ability to solve problems by hands and stimulating their interest in scientific research.

Mommy’s hug

[Japan] Hideki Tojo was just written by Yang, [Japan] painted by Oshima Miao Zi, translated by Tian Xiujuan, Gansu Children’s Publishing House.

Xiaokui likes to be hugged by her mother. Xiao Kui has a younger brother. Mother is busy taking care of the baby. Xiao Kui is lonely. Xiao Kui wants to run away from home. She meets many small animals on the road. They all want Xiao Kui to hug them. What will Xiao Kui do?

Picture book of cognitive interaction of birds chirping.

[Japan] by Feng Mu, [Japan] by Takashima Tielang, translated by Peng Yi, Beijing United Publishing Company.

There are many birds. Jojo, jojo, everybody’s here. Eggs, balls, there are many balls. Knock, knock, what kind of birds will hatch? Let’s take a walk together. Dada, dada, where are you going? Find, touch, knock and recognize interactive picture books to help 0~3-year-old babies recognize size, color, shape and quantity.

How to choose Peugeot 4008 with obvious advantages and disadvantages？

Text | Xiao Zhi

　　When it comes to French cars, consumers who are used to labeling can think of it for the first time, which is romantic but not practical enough. It is true that there were some anti-human designs in French cars in previous years, but the times are developing and enterprises are changing. It is unfair to look at French cars with this fixed vision again.

　　As we wrote a comparative article about Koleos before, we can find that both product strength and cost performance have made great progress. So what is the strength of Peugeot 4008, which is also a French car and is also hotly debated by everyone? Which one is more cost-effective?

　　Appearance performance

　　The new 4008 adopts Peugeot’s latest family-style design language, and the front face adopts lattice air intake grille, which we have seen on the new 308. Coupled with the new lion’s eye headlights, the front face of the new Peugeot 4008 looks full of personality.

　　Compared with the front face, the taillights with lion claw shape may be more colorful and more recognizable.

　　This kind of design can be said to be very appetizing for young people.

　　Interior performance

　　The exterior is brilliant, but what about the interior? I think the word "stunning" would be more appropriate.Entering the car, I believe everyone will be attracted by the fighter-style i-Cockpit cockpit, so that everyone will question how such an interior shape can appear in the production car. If you think about it carefully, maybe only French people who are unrestrained will have such works.

　　Small-diameter racing steering wheel, a row of piano buttons, scorpion tail-swinging electronic gear lever, and 12.3-inch full LCD instrument panel (except for entry-level models), all of which add up to a sense of technology and design, but are really amazing, which is absolutely unparalleled among competitors at the same level.

　　Configuration performance

　　In terms of configuration, the new 4008 will be equipped with shift paddles, electronic handbrake, 8-inch touch screen, electronic body stability system and engine start-stop system as standard.

　　The middle and high models also add 12.3-inch LCD instrument panel, exterior rearview mirror with electric folding and heating function, automatic dual-zone air conditioning, panoramic sunroof, 8-way electric adjustment for the first officer, front seat heating and lumbar support, front radar, navigation and car interconnection system, wireless charging, inductive opening and closing of rear luggage compartment lid, panoramic image, automatic parking and so on.

　　The ADAS automatic driving assistance function that Peugeot is proud of is only available in top models.

　　Body size performance

　　As can be seen from the icon, compared with the standard compact SUVs such as Koleo, Tiguan and Maverick, the body size of the new Peugeot 4008 is still very advantageous. Although the length of the car is not as long as that of the new Koleo and Maverick, the width and wheelbase of the car have advantages.

　　Compared with the "half-class" Angkewei, the new 4008 has a wheelbase difference of only 20mm when the body length is 157 mm. Seeing this performance, we can feel that Peugeot’s lengthening and widening of the overseas version of the 3008 is in line with the needs of the China market.

　　Dynamic performance

　　Dongfeng Peugeot 4008 provides two power systems: 1.6THP and 1.8THP. The former has a maximum power of 167 HP (123kW) and a peak torque of 245 Nm. The latter is exclusive to China market, with a maximum power of 204 HP (150kW) and a peak torque of 280 Nm. In terms of transmission system, both engines are matched with a six-speed automatic manual transmission.

　　It is worth mentioning that these two engines can explode the maximum torque at 1400 rpm, which will be particularly exciting in daily use. And as long as the fuel consumption is more than 6 o’clock, this performance is still very good.

　　Having said that, which Peugeot 4008 is the most cost-effective, and how should consumers choose it?

　　At present, 4008 has two powertrains, of which 1.6T can also enjoy the policy of halving the purchase tax. Therefore, the cost performance analysis is carried out according to different displacement.

　　?1.6T model cost performance.

　　According to the calculation of "Car Selection Artifact" of Smart Car Selection, the product cost performance of three models with 1.6T power is as follows:

　　(Cost-effective data sourceIntelligent car selection "car selection artifact")

　　You can also scan the QR code below to enter the page of Dongfeng Peugeot 4008 car series, and check the reference price in your area for comparison and calculation:

　　?Thinking process

　　From the perspective of pure product cost performance, we can clearly see the cost performance of three 1.6T versions of 4008 through the calculation of car selection artifact, and the top matching of 1.6T version should be the first choice-350THP deluxe edition(230,700), followed by350THP Elite Edition(208,700).

　　Let’s compare them separately. What’s the difference between specific models?

　　1、350THP Deluxe Edition vs 350THP Elite Edition

　　The cost performance of the two cars is not much different, but in terms of configuration, the luxury version has a lot of safety configuration and internal configuration, and it will be very troublesome to install these configurations later. 22,000 for these configurations is actually quite worthwhile.

　　2、350THP Elite Edition vs 350THP Comfort Edition

　　Comparing the two low-profile models, Xiao Zhi thinks that the elite version is not attractive except for panoramic sunroof, automatic air conditioner and full LCD instrument panel, and it is 23,000 higher than the comfortable version. Therefore, although the elite version is more cost-effective, it is not recommended by Xiao Zhi.

　　As soon as these two groups are compared, I believe that the configuration differences between the 350THP Deluxe Edition and the Elite Edition are clear to everyone, so Xiao Zhi is not going to make a concrete comparison here.

　　From the comparison results,If the budget is sufficient, the top match of the 1.6T model —350THP Deluxe Edition is definitely worth buying.You have all the configurations you want. butIf the budget is really limited, buy the lowest price.What leather seats and keyless entry system can be installed at a later stage.

　　?1.8T model cost performance.

　　The most cost-effective 1.8T model is the 380THP luxury model, followed by the luxury GT version, which is the top model of the whole system. Let’s look at the differences.

　　1、380THP Deluxe Edition vs 380THP Elite Edition

　　The difference between the two is 20,000 yuan, but the deluxe edition has done a comprehensive job in terms of safety configuration and comfort configuration, and Xiao Zhi personally feels that the money is well spent.

　　2、380THP deluxe edition vs 380THP deluxe GT edition

　　In addition to active brakes, panoramic cameras and LED headlights, the top models don’t have much eye-catching feeling. And like what automatic parking, memory seats, 360 panoramic images, can only be said to be "icing on the cake", not just needed. Therefore, the 380THP Deluxe Edition is more cost-effective.

　　? How to choose 1.6T and 1.8T?

　　Let’s take a look at the models with the highest cost performance, and who is better.

　　The comparison results show that the most cost-effective version is of course the 350THP Deluxe Edition. Let’s see where the difference is.

　　There is no difference between the two except that the motivation is different. However, we should know that the 1.8T model is 13,000 more expensive than the 1.6T model, and the power difference between them is not very big. And the 1.6T model can still enjoy the policy of halving the purchase tax. Therefore, considering comprehensively, the 350THP Deluxe Edition is the most worthwhile model for the 4008.

　　Xiao Zhi’s comprehensive proposal

　　1. Of course, the first choice is350THP Deluxe Edition;

　　2. And the budget is really limited, and there is no strong requirement for configuration. Choose185,700 350THP comfort version is enough.;

　　If you want to see how the 4008 compares with competitors, please long press or scan the QR code below to enter:

　　In fact, after reading the full text, we will find that Peugeot 4008 is a very distinctive car. First of all, the beautiful exterior design and unrestrained interior modeling have maintained the consistent advantages of the French, and young consumers in China are willing to pay for it. The extension of the overseas version of 3008 and its introduction into China as the new 4008 highlighted the French’s compromise on the China market.

　　After seeing this, you may find that Peugeot seems to understand the hearts of China consumers more and more. In fact, this car also has obvious shortcomings: for example, there is no four-wheel drive system in the whole system. Although the four-wheel drive system of urban SUV is more to increase the stability of driving on wet roads, you don’t have it, which is a short board; For another example, its rear suspension is still a torsion beam type non-independent suspension, which is simply unacceptable to many people in more than 200,000 cars, even if you train well!

　　Look at its price again, the main sales models are above 200,000, which is difficult to support as far as Peugeot’s brand premium ability is concerned.

　　For consumers who are ready to start, if you can accept the shortcomings of the 4008, Xiao Zhi thinks this car can definitely be bought. After all, its unconstrained design matches the temperament of young people who are pursuing maverick nowadays. For the young people whose face value is controlled, why not buy unusual enjoyment at the same price?

Jia Yuanyou, the ＂King of Armored Soldiers＂： the vanguard of China’s military information transformation

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Cctv news There is such a soldier in the Fourth Army of the 38th Army of the Beijing Military Region. He followed the pace of the transformation from mechanization to informationization, skillfully controlled two generations and three types of main battle tanks of our army, and set seven live-fire shooting records, which was known as the "King of Armored Soldiers"; He obtained three professional special qualification certificates of tank communication, shooting and driving, and solved 12 technical problems of equipment, and was known as the "three special elite soldiers"; He took to the information forum to impart information knowledge and skills to officers and men at all levels, and brought out more than 50 special-grade professional and technical backbones, and was known as "professor of noncommissioned officers" … …

He is Jia Yuanyou. Since he joined the army for 18 years, he has always practiced the oath of being a party member, and made a sonorous step on the journey of strengthening and rejuvenating the army.

Drill a hole with four bullets: the miracle of the soldier king

In 2009, in the desert battlefield, a tank live-fire shooting drill was going on. The gun bore of the tank is filled with armor-piercing bullets, and the target is the physical tank. The No.601 chariot driven by Jia Yuanyou disappeared in the dust with a huge roar. As soon as he entered the world, he found the fighter plane in the sight — — The muzzle is about to line up with two tanks!

He held his breath, grasped the moment and fired decisively. Two tanks were penetrated by a shell!

This gun has been written into the training history of our army’s armored forces! A general watching the battle said excitedly, "This is really a miracle!"

This miracle is no accident. In 2010, the Beijing Military Region held a grand contest with the largest scale, the widest scope, the most complete specialties and the largest number of personnel in history. All the players were stunted and all were "trump cards".

The day before the contest, the troops organized a tank gun to check and shoot, and the target stood 1200 meters away. Jia Yuanyou appeared last, aiming four times and firing four times. When the smoke dispersed, everyone wondered: Why is there only one hole in the target? Did you miss the target?

On-site inspection and verification showed that the four shells fired by Jia Yuanyou actually hit the bull’s-eye position and made an irregular round hole the size of a washbasin.

4 drill a hole! Jia Yuanyou has created another miracle!

Finally, on the day of the tournament, the No.601 chariot driven by Jia Yuan took the lead, hit the bull’s-eye, won the first place, and became a veritable "soldier king"!

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"soldier professors" in the information-based army

"Building an information-based army and winning an information-based war" is the strategic goal of our army in the new period. Several local wars under the condition of informationization in the new century have had a strong impact on Jia Yuanyou. He said: "The knowledge engine in the mechanized era cannot drive the wheels of information equipment. We must improve information literacy as soon as possible and catch up with the trend of new military changes in the world. "

When Jia Yuanyou joined the army, his education was only junior high school. Knowing that mastering informatization requires a lot of knowledge reserves, he completed secondary school, junior college and finally graduated from Shijiazhuang Mechanized Infantry College with a bachelor’s degree in military science and a second-class certificate in computer science through correspondence courses in the eight years after he joined the army.

You must apply what you have learned. One year, not long after a new tank was assembled, in a mobile strike drill, the bullet chain suddenly stopped working and the cartridge case was stuck at the door of the gun bore. The survey shows that this situation often occurs in new equipment. In order to solve this problem from the root, Jia Yuanyou consulted the information and repeatedly operated the experiment, and summed up the formula of "five steps" to eliminate the jam. Since then, the problem of new tank jamming has been solved.

The new equipment has not been finalized for a long time, and there is only a thin manual entitled "Construction and Use of a New Tank". Jia Yuanyou thought, can you write a training textbook yourself? In winter, he stayed in a icehouse-like tank for several hours in order to figure out an action point. Finally, under the guidance of experts from the Academy of Armored Forces Engineering, he completed more than 60,000 words of new equipment operation and use teaching materials, which were designated as the basic teaching materials for new equipment training by the regiment.

Jia Yuanyou, who won the first place in the division, group army and Beijing Military Region for seven times, was not immersed in the title of "soldier king" and complacent. He walks around the new tank every day and experiences every battle position back and forth — — Where the design is unreasonable, where the design is unsafe, and where it is inconvenient to shoot, write it down in the notebook. Finally, he put forward 65 suggestions for improvement to the manufacturers. The manufacturer was moved and hired Jia Yuanyou as a member of the new equipment expert group.

Over the years, Jia Yuanyou has drawn more than 50 structural sketches of new equipment components and made them into teaching video clips. The new equipment courses he talked about are easy to understand, and officers and men from other battalions come to attend classes, often crowding the company clubs.

After a class, Associate Professor Wang Dongjun, who came to the regiment from Academy of Armored Forces Engineering, said with emotion: "It took me 12 years to reach this standard, but I didn’t expect a soldier to set an example for me. Jia Yuanyou can be called ‘ Professor soldier ’ ！”

Heroic soldiers of the great era

Jin Ge iron horse, swallowing Wan Li like a tiger. The people’s army is full of heroes and legends. During the Red Army period, along the Dadu River, the gunner Zhao Zhangcheng used only three mortars to destroy three enemy shelters. War of Resistance against Japanese Aggression, on Huangtuling, Li Erxi, a soldier of the Eighth Route Army, shot and killed Japanese chieftain Abe; In the Huaihai Campaign, Yong Yang, a soldier of the People’s Liberation Army, destroyed and repelled five enemy tanks with grenades … … Their brilliant achievements are a legendary monument of the older generation of China soldiers who are brave and good at fighting, which will be admired by future generations forever.

The back waves of the Yangtze River push the front waves. When the people’s army entered the information age, "Jia Yuanyou" appeared on the grand stage of the information battlefield. They all have a glory of the times. They use their own flicker to show that this great people’s army will certainly stand up when the motherland and the people call, live up to its mission, and write a more brilliant legendary chapter in the history of the people’s army like our glorious predecessors! (Text/Liu Chang)

Beijing financial support to build a ＂museum city＂ and make cultural treasures ＂alive＂

　　In April, 2020, Beijing issued the Medium-and Long-Term Plan for Beijing to Promote the Construction of National Cultural Center (2019-2035), pointing out that Beijing should build a "museum city" with reasonable layout, rich exhibitions and distinctive features. The Municipal Party Committee and the Municipal Government have written "Museum City" into Beijing’s "14th Five-Year Plan". The Municipal Finance Bureau closely focuses on the major deployment of promoting the construction of "Museum City" in the whole city, and solidly promotes the stable and healthy development of various museums.

　　First, "full guarantee" is free to open.Beijing, as one of the cities with the largest museum resources in the world, in recent years, the municipal and district governments have allocated about 1.1 billion yuan for museum operation every year, and actively strived for about 50 million yuan from the central government every year to jointly ensure the smooth opening and operation of museums and the construction of national key museums, constantly enriching the cultural supply of the capital and effectively enhancing the people’s sense of cultural acquisition.

　　The second is to "fully support" the construction of the new museum.Combined with the key tasks of the national cultural center construction, in order to further support the layout of theme museums along the Grand Canal, the Great Wall and the Yongding River Cultural Belt in Xishan, in recent years, the municipal finance has vigorously raised funds to ensure the construction progress of the Grand Canal Museum, the Luxian Old City Site Museum and other venues; Actively carry out the innovation of the guarantee mechanism of Yongding River Museum and Great Wall Museum, and accelerate the construction of a museum layout with criss-crossing and meticulous latitude and longitude in Beijing.

　　The third is to gather social forces by "replacing compensation with awards".In order to encourage social forces to set up museums, the Municipal Finance Bureau, together with relevant departments, has jointly formulated the Administrative Measures of Beijing Municipality on Supporting Funds for Social Forces to Set up Museums (Provisional), with an allocation of 20 million yuan to subsidize outstanding exhibitions and social education activities carried out by qualified non-state-owned museums and state-owned enterprise museums, encourage and guide social resources to enter the museum field, and release the development vitality of the museum industry.

　　Fourth, the "quota standard" regulates fund management.According to the requirements of the performance management reform of full-cost budget, in recent years, the quota guarantee standard of municipal museums’ operating costs has been studied and formulated, and a dynamic adjustment mechanism has been established to further scientifically evaluate the museum’s guarantee level and fund demand and promote sustainable development. The new standard has been applied in the preparation of departmental budget funds in 2023, further improving the standardized management level of museum guarantee funds in this city and helping Beijing to build the "Museum City" into a new generation of capital gold business cards.

Six dollars to buy two masterpieces, this time the Black Five and other parties won？

Original small hair bad review

The annual Black Five Promotion has finally begun. For many party players, this may be the only time to save money every year.

To this end, Xiaofa specially compiled a "discount game recommendation guide" for the poor friends, which includes:

Online platforms such as Steam, EPIC, eshop and PS store can be viewed on demand.

Therefore, regardless of whether it is a PC party or a host player, this time you can Shut up and take my money, and don’t say more, just start the whole thing!

STEAM

The first one is Steam. Let me state in advance that FIFA 23 has recently updated the World Cup content, and it has done fairly well. However, the optimization of this spicy chicken game is poor, and it is a problem to enter the game. Although it is discounted, it is not very recommended for everyone to start.

In addition to this one, let’s see what other tricks G Fat has used.

1. "Two in a Row"

Shi low $79.2

A two-person cooperative adventure game that is completely out of the circle is also the best game of the year last year.

It tells the story of a couple whose relationship broke down, but after a fairy-tale adventure, they re-established their family.

In terms of content flow, the producer is not stingy with his unconstrained ideas, which is the first choice for couples to warm up and have family fun. If you haven’t played it yet, you might as well try it this time.

2. Unusual Records of Goddess 5 Royal Edition

First discount ￥230.3

If you often visit the game community, you can always hear someone shouting "P5 is the best in the world", which is the game.

As the strongest representative of the new era of JRPG, there is no one. If you like cultivation, collection, excellent plot and Japanese role-playing, then P5R can bring you at least 90+ hours of wonderful memories.

3. Wizard 3: wild hunt Full Edition

Shi low $31.6

I believe that many players have been lying in the game library for a long time. This time, it is posted to remind everyone that the next-generation upgraded versions of PS5, XSX and PC will be launched for free on December 14th.

By then, the game will usher in a better picture, a more stable frame number, and a faster reading speed, and support FSR 2.1 and DLSS 3.

Of course, the most important thing is that CDPR also added Chinese dubbing to the game. I can’t wait to see Ye Naifa.

4. Portals 1&2 Collection

Shi low $6.3

Let me just say that there should be no objection to the ceiling of the game level design, right?

As G Fat’s own IP, how much fun the portal is, I really don’t know until I experience it myself. The game mode adopts decryption+FPS, and the process is not long, which requires both hands and brains. Numerous puzzle solving designs make people call heaven and man.

And the two works together, just a breakfast, may not be enough, unless you are very dizzy for 3D, otherwise I really have no reason not to recommend it.

5. The Balance of God

No discount ￥80

Seeing this, many poor friends may be a little strange. Why don’t you recommend this nonsense little hair at a discount?

And there is only one reason, this seemingly ordinary game, it is worth it.

This is a horizontal action RPG game developed by only one developer for 14 years. Although the picture is a bit spicy and retro, the content of the game is extremely rich, and everyone who has played it has completely cured electronic impotence.

Recently, Xiaofa will open this game as soon as he gets off work, so I have a bootleg and recommend it to you.

EPIC

The second platform is EPIC, our e-treasure, which gives games when nothing happens.

On November 25th of this Black Five, E Bao was still delivered, but there was only one: Star Wars: Fighter Squadron.

The gameplay of hitting the plane is general, and the quality of the game can’t be said to be bad. It is just a bit boring to play, and it belongs to the type that can be brought or not, unless Star Wars iron powder, it is ok to experience it.

If you are not interested, fast forward to the discount game recommendation link below.

1. fistful of dollars 2 Redemption

Non-historical low $82.17

Everyone is familiar with the big cousin. Last year, because he had a coupon on EPIC, as long as RMB 49, the intensity of this year is obviously not as good as last year, but now he is determined not to lose money.

After all, Big Cousin 2, as a masterpiece developed by R Star at a cost of $800 million, has been the uncrowned king in the hearts of countless players, although it narrowly defeated god of war 4 at the TGA in 2018.

If you want to feel the purest western scenery, slow-paced game experience, and the eventful years of the protagonist Arthur, you can rush.

2. "Batman Arkham Knight"

Shi low $11.6

Being rated as the best superhero game ever by players, no matter the plot, mirror operation, operation, sense of attack, sneak in and other elements, people can’t find anything wrong. Compared with the latest Gotham Knight, I recommend this one more.

Moreover, the price of EPIC this time is 2 yuan cheaper than Steam.

The only regret to say is that there is no Chinese, and the PC party can find a Chinese patch. Besides, Riddler, get out of Gotham!

3. Master SIFU

Shi Low ￥104.25

Brilliant in this year’s TGA Awards, developed by China Kung Fu Mystery-French Slocap Studio, is a hard-core action game with Hong Kong film style in the 1990s.

When it was launched at the beginning of the year, the popularity was not low. I don’t know how many players practiced boxing in nightclubs.

Because the Steam platform has not been put on the shelves, the PC side is regarded as e-treasure monopoly, and the price is acceptable after the discount, which is recommended.

ESHOP

Then, it is the eshop of the old family.

Because there are many services in the Switch area, and the discount strategies are different, the small club will mainly recommend the port area, supplemented by other areas, and the first one will be the first one:

1. "Thirteen Machine Soldiers Defence Circle"

The historical low of the port area is ￥280.

A character adventure game with a good plot experience, which has just logged on NS platform, has been a platinum masterpiece monopolized by PS platform before, and the development team is a first-class vanilla club in 2D art aesthetics.

The reason recommended on NS platform is that this game is really suitable for handheld devices, and the effect of transplant optimization is also very good.

It should be noted that at present, only the port area has Chinese, so don’t buy it wrong on impulse.

2、 《 INSIDE 》

The historical low of Japanese area is ￥10.2.

If you rank the price of eshop in reverse order, this game will appear first.

Although it is the cheapest and the process is not long, the content is not bad.

In terms of gameplay and style, it is very similar to a game called limbo, because both games are from the same studio.

The main story is slightly weird and scary, and the plot and gameplay are quite good. It is also one of the few games in which NS is cheaper than Steam.

3. "The Wizard’s Kunte Card"

Euro zone $60.5

Due to the next-generation update of Wizarding 3, there is no new content of Kunte brand that Xiaofa loves most, and only NS is absent, so I recommend you to experience this card game on the handheld with this discount.

Those who regard "The Wizard" as the starter of Kunte brand may wish to play this game directly, which is of high quality, with Chinese subtitles and Chinese dubbing, and on NS, they can really play cards anytime, anywhere!

4. Sorry, I’m an NPC

The historical low of the port area is $17

A 2008-year-old game that just went on the shelves of eshop this year, with a short process of more than 2 hours, I really don’t want to recommend it if it is less than 20 yuan, but now it is 17 yuan, which is still worth buying.

From the name of the game, we can see that this game does not follow the usual path. Our protagonist is no longer a brave man, but a pure passerby. The plot is spoofed and stalked. Poor friends who like contrast can try it at a low price.

5. White Neon

The historical low of the port area is $99.

If you have a PC, Xiaofa actually doesn’t recommend NS platform, but this game has a sense of body on NS, and it’s really cool to play in bed.

Also as a popular nomination for indie games of TGA this year, it is creatively full. The game type is not only FPS, but also platform jumping, as well as point card elements. It focuses on the concept of Speedpass and has an unimaginable level design.

At present, the user evaluation of major platforms has received rave reviews, but remember that there are many language choices in the game.

PS STORE

Last one, PS Store, the platform of Sony.

Not much to say about this. Comparing the prices of many games comprehensively, it is not the cheapest, but during the Black Five period, all the members of PS Third Gear will get a 75% discount. Xiaofa recommends that you renew a second-class member directly, and the annual price is RMB 354, which is still worth it.

A while ago, it was not recommended for everyone to buy it, but now Sony is still expanding its game library, with the 50th Anniversary Edition of the Elder Scrolls, which is still in Chinese. "kingdom hearts" family bucket; A collection of Assassin’s Creed; And a group of Sony high-quality first parties, very fun.

By the way, in fact, the discount on XBOX is not small, and games in low-priced areas are often cheaper.

However, the purchase process is not very convenient, and with XGP, everyone doesn’t care much, so this time it won’t be included in the recommendation list.

In addition, if the poor friends have other recommendations, please add them in the message area!

Original title: "Six dollars to buy two masterpieces, this time the Black Five and other parties won? 》

Read the original text

Inventory： 8 SUVs to be listed in 2024!

In the automotive industry, the perfect combination of style and function can always trigger a new trend. In the past two years, the "square box" SUV is such a trend that can not be ignored. Since the popularity of Tank 300, this unique model design has gradually become the new favorite of the market.

In 2023, we witnessed the bright performance of the brand-new BJ40, Haval Raptors, Jetway Traveler and Equation Leopard 5. With the arrival of 2024, this "square box" trend seems to be getting more and more fierce, indicating that a large wave of new models are about to debut.In this article, we will explore these upcoming SUV models together.See how they will continue to lead the market.

1. The transformation of Baojun Yueye PLUS

Baojunyue’s sales in 2023 were also unsatisfactory, with only 14,683 vehicles sold throughout the year.Analysis of the reasons, in addition to high pricing,Lack of practicality is also the key.Therefore, Baojun quickly launched an upgraded version-Yueye PLUS. Based on the brand-new platform design, this car has been significantly improved in size and space, and its appearance is more tough. In terms of power, Yueye PLUS is driven by a rear single motor, and its endurance has reached 401km. It plans to go public in the first quarter of this year.

2. The new style of Deep Blue G318

The third model of Deep Blue Auto, Deep Blue G318, is expected to announce the application information in the near future.The design language of this car has changed, adopting Cyberpunk elements, and its size has reached the standard of medium and large SUV. In terms of power, it is equipped with a deep blue super extended range system and a dual-motor four-wheel drive version. The price of Deep Blue G318 is expected to reach 300,000, directly targeting the tank brand and Equation Leopard 5.

3. Expectation of the new Toyota Prado

The new Toyota Land Patrol Prado is expected to be launched in the middle of this year, using a 2.4T hybrid system to match the 8AT gearbox. New Toyota Land Patrol Prado’sThe price is expected to be around 470 thousand, and the pre-sale will begin on February 29 this year.

4. The appearance of the new Lexus GX550h.

The new Lexus GX550h has been listed, and the price range is 778-888,000 yuan.This car is equipped with T24A-FTS 2.4T+8AT hybrid system and full-time four-wheel drive system. The middle model is specially equipped with rear axle differential lock and creep mode, as well as E-KDSS electronic dynamic suspension system.

5. The replacement of the new Haval H9

On the occasion of the 10th anniversary of Haval H9, a new generation of Haval H9 finally appeared.The second-generation Haval H9 continues the hard-core off-road style, adopts a non-loaded body structure, and will launch a 2.0T+8AT version and a 2.0T+9AT diesel version in terms of power. In addition, the new Haval H9 will also be equipped with the Hi-4T plug-in system of Great Wall. In off-road configuration, it is expected that the front double wishbone+rear five-bar integral bridge-type dependent suspension will be adopted. The new Haval H9 price range is expected to be consistent with the old H9.

6. Expectation of C-DM, a pioneer traveler.

Last August, Jetway Traveler plug-in hybrid version-Jetway Traveler C-DM was unveiled at Chengdu Auto Show, and it is expected to be launched in the first quarter of this year.This car maintains the original appearance and interior design, the main change is the upgrade of the power system, equipped with Chery Kunpeng C-DM electric hybrid system. It is reported that it will provide single-motor and dual-motor versions, with 3DHT electric hybrid gearbox.

7. Expectation of Tank 300Hi4-T

The highly anticipated plug-in hybrid version of Tank 300-Tank 300Hi4-T is planned to be launched in the second quarter of this year.This car is equipped with a hybrid system of 2.0T engine+motor +9HAT gearbox, with a comprehensive power of 300kW, a peak torque of 750N·m, a battery energy of about 37.1 kWh, and a pure electric cruising range of 110km. The listing of Tank 300Hi4-T is expected to further enhance the market competitiveness of Tank 300 series.

8. Expectation of Jiangling Ford Bronco

Jiangling Ford Bronco, or Ford Fierce Horse, is expected to go public this spring.This car retains the original design of the overseas version, is equipped with a 2.3T turbocharged engine with a maximum power of 202kW, and has a towing qualification of 1.5T, which adds more playability to outdoor sports.

Wheel valley conclusion:

With the coming of a series of new "square box" SUVs in 2024, we not only see the continuous enthusiasm of the market for this unique shape, but also witness the perfect balance found by automobile manufacturers between meeting consumer needs and innovative design.From Baojun Yueye PLUS to the brand-new Toyota Prado, each new model is not only a means of transportation, but also a manifestation of personality and lifestyle. Their arrival indicates that more diversified and personalized car choices are becoming the new normal.

Both hardcore cross-country enthusiasts and home users who pursue practicality and comfort can find their own perfect car in this new trend. Let’s wait and see how these new members will shine in the market and continue to write the legendary story of "Square Box" SUV.

Who is more comfortable, a car or an SUV?

Both cars and SUVs are very popular in the market, but there is a problem that puzzles many friends.That is, who is more comfortable, a car or an SUV?

To know the answers to these questions, go to WeChat official account at once.[Practical knowledge of automobiles]Background reply keyword "SUV"You can see it!

Keywords: SUV

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BYD： The net profit in the first three quarters of 2023 was 21.367 billion yuan, up 129.47% year-on-year.

CSI Intelligent Financial News BYD (002594) disclosed the third quarterly report of 2023 on October 31. In the first three quarters of 2023, the company achieved a total operating income of 422.275 billion yuan, a year-on-year increase of 57.75%; The net profit of returning to the mother was 21.367 billion yuan, a year-on-year increase of 129.47%; Deducting non-net profit was 19.349 billion yuan, a year-on-year increase of 131.32%; The net cash flow from operating activities was 97.86 billion yuan, up 7.50% year-on-year; During the reporting period, BYD’s basic earnings per share was 7.35 yuan, and its weighted average return on equity was 17.74%.

The announcement shows that the company’s operating income changes in the first three quarters were mainly due to the increase in sales of new energy vehicles.

Based on the closing price on October 30th, BYD’s current price-earnings ratio (TTM) is about 24.83 times, price-to-book ratio (LF) is about 5.48 times, and market-to-sales ratio (TTM) is about 1.23 times.

The historical distribution map of the company’s price-earnings ratio (TTM), price-to-book ratio (LF) and marketing ratio (TTM) in recent years is as follows:

According to the third quarterly report, the company achieved a total operating income of 162.151 billion yuan in the third quarter, up 38.49% year-on-year and 15.86% quarter-on-quarter. The net profit returned to the mother was 10.413 billion yuan, up 82.16% year-on-year and 52.59% quarter-on-quarter. Non-net profit was 9.654 billion yuan, up 80.95% year-on-year and 57.49% quarter-on-quarter.

According to the data, the Group is mainly engaged in automobile business, mobile phone parts and assembly business, rechargeable battery and photovoltaic business, and actively expands the urban rail transit business field by using its own technological advantages.

In the first three quarters of 2023, the company’s gross profit margin was 19.79%, up 3.90 percentage points year-on-year; The net interest rate was 5.29%, up by 1.56 percentage points over the same period of last year. Judging from the single-quarter indicators, the gross profit margin of the company in the third quarter of 2023 was 22.12%, up 3.16 percentage points year-on-year and 3.40 percentage points quarter-on-quarter; The net interest rate was 6.71%, up 1.54 percentage points from the same period of last year and 1.66 percentage points from the previous quarter.

The data shows that in the first three quarters of 2023, the company’s weighted average return on equity was 17.74%, an increase of 8.31 percentage points over the same period of last year; The company’s return on invested capital in the first three quarters of 2023 was 13.83%, an increase of 6.99 percentage points over the same period of last year.

In the first three quarters of 2023, the company’s net cash flow from operating activities was 97.86 billion yuan, a year-on-year increase of 7.50%; The net cash flow from financing activities was 256 million yuan, an increase of 16.254 billion yuan; The net cash flow from investment activities was-94.403 billion yuan, compared with-83.657 billion yuan in the same period of last year.

Further statistics show that the company’s free cash flow in the first three quarters of 2023 was-27.524 billion yuan, compared with 13.070 billion yuan in the same period of last year.

In the first three quarters of 2023, the cash ratio of the company’s operating income was 100.16%, and the net cash ratio was 458.00%.

In the first three quarters of 2023, the company’s expenses during the period were 51.174 billion yuan, an increase of 25.878 billion yuan over the same period of last year; During the period, the expense ratio was 12.12%, up by 2.67 percentage points over the same period of last year. Among them, sales expenses increased by 84.13%, management expenses increased by 60.39%, research and development expenses increased by 129.42%, and financial expenses increased from-1.340 billion yuan in the same period last year to-1.272 billion yuan.

According to the data, the change of sales expenses is mainly due to the increase of sales service fees and employee salaries; The change of management expenses is mainly due to the increase of employees’ salary.

In terms of major changes in assets, as of the end of the third quarter of 2023, the company’s fixed assets increased by 57.84% compared with the end of the previous year, accounting for 6.70 percentage points of the company’s total assets; Accounts receivable financing increased by 146.86% compared with the end of last year, accounting for 2.50 percentage points of the company’s total assets; Trading financial assets decreased by 48.55% compared with the end of last year, accounting for 2.48 percentage points of the company’s total assets; Construction in progress decreased by 8.18% compared with the end of last year, accounting for 2.47 percentage points of the company’s total assets.

In terms of major changes in liabilities, as of the end of the third quarter of 2023, the company’s accounts payable increased by 29.30% compared with the end of the previous year, accounting for 0.69 percentage points of the company’s total assets; Other payables (including interest and dividends) increased by 26.51% compared with the end of last year, accounting for 0.06 percentage points of the company’s total assets; Short-term loans increased by 95.96% compared with the end of last year, accounting for 0.58% of the company’s total assets, mainly due to business expansion and short-term financing; Contract liabilities increased by 7.31% compared with the end of last year, accounting for 1.08 percentage points of the company’s total assets.

In terms of solvency, the company’s asset-liability ratio at the end of the third quarter of 2023 was 77.37%, up 1.95 percentage points from the end of last year; The interest-bearing asset-liability ratio was 4.05%, up 0.16 percentage points from the end of last year.

In the first three quarters of 2023, the company’s current ratio was 0.66 and the quick ratio was 0.44.

In terms of chip concentration, as of the end of the third quarter of 2023, the total number of shareholders of the company was 358,500, an increase of 27,000 or 8.15% compared with the end of the first half of the year; The average stock market value per household decreased from 2,267,700 yuan at the end of the first half of the year to 1,921,700 yuan, a decrease of 15.26%.

Indicator notes:

price/earning ratio

= total market value/net profit. When the company loses money, the price-earnings ratio is negative. At this time, it is meaningless to use the price-earnings ratio for valuation, and the price-to-book ratio or market-to-sales ratio is often used as a reference.

PB ratio

= total market value/net assets. The price-to-book ratio valuation method is mostly used for companies with large profit fluctuations and relatively stable net assets.

Marketing rate

= total market value/operating income. Market-to-sales ratio valuation method is usually used for growth companies with losses or small profits.

In this paper, the P/E ratio and marketing ratio are calculated by TTM method, that is, based on the data of the latest financial report (including forecast) for 12 months. The P/B ratio adopts LF method, that is, it is calculated based on the data of the latest financial report.

When the price-earnings ratio is negative, the current quantile is not displayed, which will lead to the interruption of the line chart.

Editor in charge:

2024 Tank 300： Fashion Conqueror, with three models starting at RMB 199,800.

The popularity of tank 300 is a special phenomenon in the automobile market. The unwilling young people, relatively friendly price system and hard-core fashionable style have made this product series sell well. After some trimming, the 2024 tank 300 was put on sale, and the convenience and efficiency of use were improved.

The 2024 models include challenger, conqueror and passerby, and the suggested retail prices are 199,800 yuan, 216,800 yuan and 226,800 yuan respectively. Among them, the passer-by is a light-mixed vehicle with relatively excellent fuel economy.

2024 tank 300 Challenger and Conqueror upgraded the configuration, adding four-door windows with anti-pinch function and wireless fast charging function of 50W mobile phone. At the same time, equipped with snail horn and ETC.

The 2024 Tank 300 Crosser is upgraded based on the original city version, equipped with a 2.0T+9AT+48V light mixing system, with a maximum net power of 180kW and a maximum net torque of 380Nm. In terms of configuration, the passer-by also added four-door window one-button lifting, 50W mobile phone wireless fast charging, snail horn, ETC and other functions.

The 2024 Tank 300 continues to be equipped with a non-loaded body professional off-road chassis, with a approach angle of 33, a departure angle of 34 and a longitudinal passing angle of 23.1. Trailer hooks are equipped at the front and rear of the vehicle, and the safety holes are reserved and dragged. At the same time, the 2024 model is equipped with a new generation of ATS all-terrain control system, providing a variety of driving modes.

The 2024 Tank 300 is equipped with L2+ intelligent driving assistance system, which provides driving assistance functions such as ACC adaptive cruise and LKA lane keeping assistance. The 2024 model is also equipped with vehicle remote control function.

There is no need to blame the winners, and the hot sale of Tank 300 is also enlightening to many local enterprises. In the face of imitative competitors, tanks are also achieving self-improvement. Better fuel economy and richer standard configuration further enhance the market competitiveness of this series.

Behind the contrarian growth of FAW Hongqi： autonomous high-end is gradually becoming a climate

Observation | Behind the counter-trend growth: autonomous high-end is gradually becoming a climate

In the past September, China’s auto market once again handed over a beautiful "report card", and auto production and sales have shown growth for six consecutive months. Against the backdrop of the global auto industry being hit by the pandemic, the rapid recovery of China’s auto market undoubtedly provides a good model for the recovery of the global auto market.

However, under the premise that the domestic auto market is recovering well, the market share of Chinese brand passenger cars has shown a decline, falling to 36.4% from January to September, a year-on-year decrease of nearly 2.3 percentage points.

"The sales performance of Chinese auto brands is directly related to the trend of the auto market in the fourth quarter." An industry expert expressed the above judgment to Securities Times Car Capital.

Securities Times · Car Capital noticed that in the process of major Chinese auto brands struggling to turn around the decline, FAW Hongqi has achieved a contrarian growth that far exceeded market expectations. In September, monthly sales exceeded 20,000 vehicles, an increase of 86% year-on-year. This is a huge contrast with its sales performance in previous years.

Why did FAW Hongqi’s sales rise against the trend? What enlightenment will its growth bring to more Chinese auto brands and even the entire industry? It has become a hot topic in the industry recently.

Thunder reform works

"The competition in the entire manufacturing industry is intense, and it is more organic when it is dangerous. We saw such a prospect in FAW. Your development this year is unique."

On July 23, the top leader of the General Secretary of the Central Committee of the Communist Party of China, the President of the State, and the Chairperson of the Central Military Commission praised the red flag, the representative of the national brand, during a visit to the General Research and Development Institute of China FAW Group.

In the context of the "black swan" epidemic in China’s auto market for two consecutive years, the rise of FAW’s red flag against the trend can indeed be called "the unique scenery here".

A few days ago, China FAW announced sales data in September, Hongqi brand sales reached 21,500, an increase of 85.9%; 1-9 cumulative sales of 130,000, an increase of 104.4%. In 2019, Hongqi brand sales achieved nearly 600% year-on-year growth, cumulative sales exceeded 100,000.

Compared with the sluggish sales performance in earlier years, these two sets of data are like a "shocking reversal". What exactly did the Hongqi brand rely on to achieve a breakthrough against the trend? This has not only become a hot topic within the automotive industry, but also a hot topic for some investors.

An Qingheng, director of the China Automobile Industry Advisory Committee, told Securities Times Car Capital that the soaring sales of FAW Hongqi are closely related to its internal reforms in the past two years.

In September 2017, Xu Liuping, chairperson of FAW Group, who had been in office for less than two months, launched the Thunder Reform and adjusted the Hongqi brand to be directly operated by the group headquarters.

"This time the reform movement is particularly large. The original FAW Technology Center has been delisted, but the R & D General Institute, the Modeling Design General Institute, the New Energy Development Institute, and the Intelligent Networking Development Institute have been established respectively." An employee of FAW Group headquarters told Securities Times Che Capital on condition of anonymity that after the new organizational structure was completed, the group also carried out a "all stand up and compete for posts" personnel reform, and more than 4,000 cadres and employees at the headquarters had to be re-hired through competition.

At the beginning of 2018, the previous system reform quickly bore an important fruit – China FAW released the new Hongqi brand strategy. It is worth noting that at this press conference, China FAW called out the sales target of Xinhongqi, that is, 100,000 units in 2020, 300,000 in 2025, and 500,000 in 2035.

"Although the industry has not publicly discussed the sales target set by Xinhongqi, there are still many doubts." An Qingheng told Securities Times Car Capital that practice has proved that this series of reform policies has effectively promoted the development of Hongqi. Objectively speaking, Xu Liuping, as the helm of the company, played a key role.

An industry insider told Securities Times Car Capital that although the market share of Chinese brand passenger cars has declined and most of them face challenges, in general, there is still a strong entrepreneurial spirit in the industry, and the overall reform atmosphere is strong. Each brand is seeking transformation in line with the "new four modernizations" of the industry.

"It should be said that the revival of the Hongqi brand has exported a positive sample to the Chinese auto industry." An Qingheng believes that the successful transformation of Hongqi has brought inspiration to more independent brands and provided an upward path for reference.

Who is buying the Red Flag car?

"I was in my early 30s this year and bought a Hongqi H5 in 2019. At that time, I mainly liked the design and configuration of this car. You can’t enjoy this configuration by buying a joint venture car at the same price." Mr. Zhang, who lives in Zaozhuang, Shandong Province, told Securities Times Car Capital that in addition to high cost performance, what he values most is the overall tonality of the Hongqi brand. "Driving a Hongqi car, you seem to be very stable, and you have more face and personality," Mr. Zhang said.

Observation | Behind FAW Hongqi's contrarian growth: autonomous high-end gradually becoming a climate

Previously, people’s impression of Hongqi models was mostly "inspection cars" or concierge executive cars, which seemed to have little direct connection with the market. But with the launch of Hongqi H5, H7, HS5, HS7, H9 and other models in the past two years, this existing "stereotype" is gradually disintegrating.

A person close to China FAW told Securities Times Car Capital that according to his understanding, there are generally two types of consumers who buy Hongqi brand models. One is the more emotional and supportive, and the purchase of Hongqi cars is very national pride; the other is the more trendy consumer group. In recent years, the products launched by the Hongqi brand are more recognizable and can meet the personalized needs of consumers who pursue "different".

Pan Helin, executive dean and professor of the Digital Economy Research Institute of Zhongnan University of Economics and Law, told Securities Times Car Capital that the Hongqi brand has a deep historical sedimentation, and in this round of reform, FAW has made a good excavation of the value of the Hongqi brand. More importantly, the current market has undergone tremendous changes, and consumers’ car purchase preferences and habits are changing and becoming more diverse. This fundamental change in consumption trends will bring opportunities to Chinese car brands.

Indeed, in recent years, the rise of the national tide, Li Ning boarded the New York Fashion Week, the Forbidden City lipstick was snapped up, the white rabbit toffee, and the leap white shoes ushered in the red… Buying domestic products has become an emerging trend. Some analysts have pointed out that the rise of the national tide is not only related to the rise of young consumer groups and changes in consumer trends, but more importantly, it is closely related to the overall rise of national cultural self-confidence. Consumers can find a sense of satisfaction and belonging by purchasing domestic products full of cultural connotations.

The same is true of returning to the auto industry. At a Hongqi brand 4S store on Yaojiayuan Road in Beijing, a customer looking at the car told Securities Times Car Capital: "In recent years, Chinese brand models have improved in terms of design and product quality, especially the technology configuration is quite awesome. Driving Chinese brand models makes me feel quite proud."

Observation | Behind FAW Hongqi's contrarian growth: autonomous high-end gradually becoming a climate

Securities Times Car Capital noticed that even on weekdays, the Hongqi 4S shop is very busy, with consumers constantly coming to see the cars, and most of them are family units. "If it is on weekends, there will be a lot of consumers around every exhibition car, and there will be a queue when entering the cockpit to see the interior." Sales staff at Beijing Longze Hongqi Automobile Sales Co., Ltd. told Securities Times Car Capital.

In the most prominent position in the exhibition hall of this Hongqi 4S store, there is a Hongqi H9 that has just been listed. The above sales staff told Securities Times Car Capital that the new car has only been on the market for one month, and the order will be queued. At present, the most advanced configuration will take two months, and the personalized configuration will take almost half a year to pick up the car.

Observation | Behind FAW Hongqi's contrarian growth: autonomous high-end gradually becoming a climate

From little attention to ordinary consumers to monthly sales of 20,000 vehicles, the Hongqi brand has really moved to the end point market and completed its self-transformation.

"High-end is the right move!"

In the past period of time, some independent brands relied on price advantages to seize the market, and sales performance was also very good. But after a careful study of the pricing system of Hongqi’s main models, it will be found that "winning at a low price" is not the path chosen by Hongqi. Take Hongqi H7 as an example, its official guide price is 252,800 yuan – 317,800 yuan, and the newly listed Hongqi H9 has a guide price range of 309,800 yuan – 539,800 yuan. Obviously, the "200,000 yuan pricing ceiling" that continues to plague independent brand brands is being broken by Hongqi.

The salesperson in the Hongqi 4S store told Securities Times Car Capital that buying Hongqi’s new models does not require a price increase to pick up the car, which is a hard and fast rule of the manufacturer. However, Hongqi also rarely engages in promotional activities, and the price is relatively firm.

"Hongqi basically does not engage in promotions, and our discounts are more reflected in after-sales." The above-mentioned salesperson told Securities Times Car Capital that the purchase of Hongqi owners enjoys a lifetime free warranty service. At the same time, at the level of used car replacement, Hongqi can give the same value preservation rate as other luxury brands, relieving consumers of car replacement troubles.

Pan Helin said that in recent years, the Hongqi brand has made great efforts in marketing and channel construction, especially through the digital management model to transform the service chain, which has provided important support for the growth of sales.

It is not difficult to see that the re-started Hongqi brand is fully positioning itself as a luxury brand. In fact, many industry authorities have automatically included the Hongqi brand in the luxury brand camp in the process of ranking the sales list of automobile companies. In September, Hongqi successfully exceeded the monthly sales of 20,100 vehicles with 21,500 sales performance.

Industry insiders believe that compared with other independent brands, Hongqi’s high-end road has a natural brand advantage. An Qingheng told Securities Times Car Capital that the competition in China’s auto market is very fierce at present, and some mid-to-low-end enterprises have been gradually eliminated by the market, but independent brands, including, and so on, continue to move up and carry out high-end transformation. In his opinion, Hongqi’s sales have risen sharply against the trend, which further reflects the strength of Chinese auto brands and fully verifies the importance of high-end independent brands.

Shengang Securities analysis pointed out that the current Chinese auto brand products are no longer limited to low-price competition, and the idea of brand upward is becoming more and more obvious. Among them, higher profit levels are the driving force for brand upward.

Securities Times Car Capital learned that, taking Volkswagen Group as an example, the profit level of Volkswagen Group’s Volkswagen brand in 2019 was 4.3%, while the profit margin of its luxury brand was nearly twice that, reaching 8.1%, and the more luxurious brand reached 16.2%.

At the same time, Shengang Securities also analyzed that the solid growth of China’s automobile market in recent years has provided a solid foundation for Chinese automobile brands to move up the brand, and has also brought sufficient capital and technology accumulation space to enterprises.

However, An Qingheng also stressed that China’s auto market is very large, with both high-end and low-end markets. Companies should target precise market segments according to their own positioning. At the same time, whether it is high-end or low-end, the most important thing is to improve product quality. This is the foundation for building brand power and influence.