分类： hanzhen

　　On May 25, 2007, Sina Auto Editor invited Mr. Tian Yi, Secretary-General of the Standing Committee of Automobile Marketing Experts Committee, and Mr. Wang Pingsheng, Editor-in-Chief of Car Magazine, to visit Sina. Through the Sina live video platform, he talked with netizens about the upcoming Corolla, Haima 3, and Maiteng, introducing the highlights of these new cars and analyzing the future prospects of these new cars.

The picture shows a group photo of the guests. On the left is Tian Yi, Secretary-General of the Standing Committee of the Automobile Marketing Expert Committee, and on the right is Wang Pingsheng, Editor-in-Chief of Car Magazine

　　Host: Good afternoon Sina netizens! Today we are going to talk about the new models are Corolla, Maiteng and Seahorse 3. Mr. Tian Yi, Secretary-General of the Standing Committee of the Automobile Marketing Expert Committee, and Mr. Wang Pingsheng, Editor-in-Chief of Car Magazine, came to our scene to participate in this chat. The two of you say hello to everyone!

The Corolla has largely maintained the chassis platform of the older model, but has undergone significant changes in its exterior design　

　　Wang Pingsheng: Hello Sina netizens!

　　Tian Yi: Hello everyone, I am very happy to discuss with you today the issue of new cars.

　　Host: Let’s talk about the Corolla model first, because netizens pay more attention to this model. Teacher Tian, what is your general understanding of this car?

　　Tian Yi: It should be said that the entire impression of the Toyota car may have a general impression, that is, under the brilliance of its so-called bull’s head logo, it is still the consistent style of the Toyota car. It is relatively moderate and stable. But compared with the tenth and ninth generation Corolla, it should be said that it still has some things to be proud of in terms of appearance and new technology.

　　But I don’t think there’s much to say about Toyota’s car purely in terms of the model, which we know to communicate with netizens, or if it really represents some cutting-edge things in the world’s automotive development technology. But this doesn’t mean how this car is perceived in the market or among consumers. I just look at the car itself from the perspective of the car, the car itself, or the general trend of automotive technology development in the world today. This car is still the same style as all the models launched by Toyota, that is, it maintains a style of balance, moderation and stability.

　　Moderator: It targets consumers in all different regions of the world.

　　Tian Yi: Yes, it is still the global sales champion such a model, which is more due to its reliability, stability and its added value of service or the value of Toyota’s own brand.

　　Moderator: What about the price of its models? Will it have the same price advantage as in other regional markets?

　　Tian Yi: I think this is indeed a problem that FAW Toyota is facing now. I think these models launched by FAW Toyota, compared with Guangzhou Toyota, for example, compared with Camry, all models are still more personalized, or more cultural, or more suitable for a certain group of people. There are many such models. For example, a model like Camry seems to be all-you-can-eat. So this model, especially if it is the ninth generation Corolla, it is more like a vehicle that has been opened to traffic, and the tenth generation Corolla is more like a model that is a bit personalized or more determined by the market.

　　Host: That is to say, its external design determines its characteristics?

　　Tian Yi: Yes, because it is more avant-garde and has a slightly European feel compared to the ninth generation, it may face a problem of market share in this Chinese market. It does not mean that its car is good or bad. For example, I have always felt that its wisdom, from various configurations, or from the feeling, should not be worse than Camry, and even better than Camry in many places, in terms of indicators. But it just can’t keep up with Camry in terms of sales, which is a very real problem. This is also a common problem determined by the characteristics of the Chinese consumer market. This may also depend on how FAW Toyota can objectively balance to deal with such problems. This is my opinion.

　　Host: What are Mr. Wang’s thoughts on the design of the new Corolla?

　　Wang Pingsheng: Yes, I very much agree with what Mr. Tian has just summarized. It is quite comprehensive. Toyota’s strategy in China is indeed that the car it makes is not as technologically advanced as the German car. It is very unique. It is a comprehensive balance, including its space, configuration, and especially its configuration. The Camry is a very typical example. This car is designed to be more atmospheric first. The tenth-generation Corolla is more of an inheritance of the Camry Guangzhou Toyota Camry style, just one size smaller, so it is in the same vein as its design.

　　But in terms of configuration and interior style, it should be said to be more understanding, because the Japanese, as an Asian, know more about the Chinese market. Chinese consumers’ demand for cars does not require advanced, but he requires you to use enough, better balance, especially space, some configurations, what you want makes you unable to pick out faults, but in fact you say that this car can outperform others at one point, which is difficult. From the appearance design, Toyota insists on a self, I can’t remember whether it is a four-meter or five-meter effect, five-meter intention. Looking at this car from five meters away, you will be very impressed by it and attracted by its appearance.

　　Tian Yi: He means that you can get consumers by driving five meters up, and that’s what he means.

　　Wang Pingsheng: This may be his marketing strategy. If you can like this car directly from five meters, I think it is a bit exaggerated.

　　Host: I know that Mr. Wang has a little more contact with the product market, because I understand that the new Corolla actually has its platform site platform and the ninth generation model should not be much different. It may have changed the gearbox, and then the engine has some minor changes. What kind of progress do you think it has compared to the ninth generation in actual driving?

　　Wang Pingsheng: To be honest, this car is indeed like what you just mentioned, that is to say, this is a great feature of Japanese cars. When it is replaced by models and platforms, its territory includes its suspension. Changes in this regard should not be particularly large. So is Corolla. Its appearance is obviously a reborn change from the ninth generation, but in fact its driving feeling, including its chassis, and suspension. These components are not much different from the ninth generation. This is why it can control the cost very low. The price of this car is very low. Now I also took a look at the network. I think the price of this car may be lower, such as from 130,000 to 190,000. Due to the lack of updates, it is said that the procurement of components, including costs, will be very low, which gives it a competitive advantage.

　　Tian Yi: It should be said that if this car wants to fight a very beautiful one, it is still in the Chinese battle, and if the Corolla’s Chinese battle is to be played very beautifully, I guess he will do a lot of ambush things in terms of price. Otherwise, looking at it now, I think it is difficult for him to achieve a market effect like the Camry if he simply analyzes the competitors of this model as a whole. If there is not a lot of abdominal wall in terms of price, there is not a lot of ambush, I feel like this. But I think this car still has a lot of so-called advocates in China, and many people are looking forward to it. If it can also make a move that surprises the market or surprises consumers in terms of price, then its brilliance can still be displayed. But now we are all waiting to see what the outcome will be on the 28th.

　　Host: So in China’s current market consumption environment, price may be a leading aspect of car purchases that overrides all factors.

　　Tian Yi: Yes, why do you say that? Because I once communicated with them, the senior manager of FAW, and they set the annual sales of this car at 150,000 cars. This sales volume is quite amazing. If you want to complete such an annual plan, if there are no bigger concessions on the price, or if you open a bigger opening, then this car is also more difficult. It is indeed difficult to achieve annual sales 150,000 cars. Because there are many excellent cars in this level, including Fox, Tiida, Yida, etc., so there are many excellent models at this level, and they are all excellent, and the prices are all pressing down, so now FAW Toyota is indeed facing such an economical jungle area.

　　Wang Pingsheng: But FAW Toyota should be well prepared. In fact, when the Camry came out, it was also the same, as well as Guangdong Accord and Passat, which sold over 100,000 vehicles a year. When he came out, he sold both of them, so Chinese consumers still recognize this car.

　　Host: Asians are more aware of the mindset that Asians use.

　　Wang Pingsheng: Yes.

　　Host: Do you think the listing of the Corolla will change the price of the current competing models, further adjust the price, or what? Maybe it ultimately depends on the final price positioning of the Corolla?

　　Wang Pingsheng: I personally feel that it will definitely have an impact, but it is not likely to reduce the price for promotion as before. Because now family cars below Class B and above Class A, it should be said that within the range of Class A cars, it should be said that the price is still relatively pragmatic. There should not be many inflated places in it. The price may be adjusted in a small range, but it will not drop significantly. That is unlikely.

　　Tian Yi: I also agree with Mr. Wang’s statement, that is, among all the so-called models that can constitute competitors, the star models are now relatively stable in terms of price and sales, and in terms of market performance and their own feelings, there are basically relatively few people who are particularly dissatisfied. Therefore, if this car is listed, unless he has a very big new price initiative, I think these models are currently affected, but they will not be affected too much.

　　Host: I think in China, in fact, the ninth generation, for example, is sold in parallel with the tenth generation model. I think it should be a very useful sales model in China.

　　Wang Pingsheng: Yes, now that the new car comes out, the old car will be discontinued, but the main reason in China is…

　　Host: I think it’s still a matter of market capacity.

　　Wang Pingsheng: Yes, the market space in China is too large, and it is different. For example, Beijing may not be interested in some entry-level models like Geely, but in fact Beijing can only represent a part of it, so the market space in secondary cities and other cities is still very large.

　　Host: So one China may represent several global consumer trends, with some particularly peculiar means of consumption.

　　Tian Yi: The situation where several generations of models are sold together is very Chinese, because there are many different aspects of consumption brought about by the so-called economic cascade strategy or the economic development cascade terrain in China, and for example, many new models are often in terms of emissions, or more articles have been made in this regard, but in the end, for example, many regions in China do not have to pay attention to emissions or pay attention to other factors such as fuel. Therefore, it should be said that China has its market for a variety of models, because lower ones, such as Geely or some such markets, are still very broad. Therefore, multi-generation sales are indeed in line with China’s national conditions. In the past, many people also had a lot of debates on this issue, but I think the market can determine everything. If there is demand, it means that it has market performance.

　　Host: And I think doing this will make the new Corolla better market-priced because it has no worries.

　　Tian Yi: Even I think it is very likely that there will be a market scenario where, for example, the sales of the ninth generation corolla will be higher than the sales of the tenth generation corolla.

　　Host: I think so too. (laughs)

　　Tian Yi: This scenario is very likely to occur.

　　Moderator: I’ll insert a 30-second commercial first, and come back later.

　　(Insert ad)

In recent years, the domestic market joint venture brands, Mazda, the overall performance of the standard in the moment, it can be said that the mainstream series of brands no longer have a place, from the brand power and the overall recognition of the model, Mazda has long been out of the first line of household brands, and the model shows the cost-effective standard in the moment, and recently a new generation of 2024 Mazda Cx70 new medium-sized SUV real car debut, this model competitor is Toyota Highlander such mainstream medium-sized SUV models in the overall size is not very different, and the price level of the model is positioned at the 300,000 level, from the overall price level and the brand power of the model, it is very difficult to compete with Toyota Highlander.

Mazda CX70

The overall appearance of the new generation of Mazda CX70 is still very high, which is also one of the main advantages of Mazda SUV series models. In the face of many competitors, it is fully capable of ranking at the forefront in terms of appearance and design concept. The model has added a large number of youthful and sporty design concepts, which can not only satisfy the aesthetics of household consumers, but also attract the attention of young people.

The overall product performance of the model is not inferior, as is the interior. The overall workmanship materials are relatively solid, the configuration functions are relatively comprehensive, and the screen size is relatively large. However, considering that the price level of the model is also the performance of this price level, the comprehensive cost performance is fair.

The model is very powerful in terms of power, and a large-displacement turbocharged engine may be launched, without using the original naturally aspirated power system. This is also one of the advantages of this model in terms of power. The overall driving experience and driving pleasure of Mazda are relatively strong, and the blessing of a large-displacement turbocharged engine allows the model to have more advantages in terms of power.

Contact with Zhou Jihong to build confidence

　　　 "China Star Jump" introduced the model of CelebritySplash in the Netherlands. Before introducing this model, there was a discussion on Zhejiang Satellite TV. Will it be popular to be a program of diving, a niche project? Will the audience resonate?

　　　 With a uneasy mood, Zhejiang Satellite TV and the national diving team started their initial contact. Zhou Jihong, the current leader of the national team, introduced the current situation of diving in China to the members of the program production team: "In foreign countries, diving is a sport that many people like surfing and rock climbing enjoy and participate in, while only about 1,000 professional athletes are engaged in diving in China. China has not yet developed adult diving. I think it is a good thing that this column can promote adult diving and the public to participate, because the China diving team is the strongest in the world. Why don’t we develop diving? " Zhou Jihong’s words really strengthened the confidence of the program group to do such a diving program.

Only when the participants are not professional can they be popularized.

　　　 Talking about the criteria for choosing stars to participate in the program, Wang Zhengyu revealed that according to the model of the original program, it is hoped that there will be people of all ages and types, "some are older, some are fatter, and some are handsome. Because the idea of this program is to promote this project, if the contestants are particularly professional, even if they dance very well, the audience may only appreciate it, but they will not imitate it. So we chose older cattle, fatter Liu Gang and Chen cursor, Chae Yeon who can’t swim at all, and timid Charlene Choi.

　　　 For the emotional elements in the program "China Star Jump", wang zheng claims that this can resonate with the audience most. "Through the efforts of the stars, the audience will get the most authentic feelings. Only when they like this program will they get in touch with diving. If they are boring, without emotion, joy and sadness, they will not like this project, so the significance of promoting diving will be gone."

Can make more people pay attention to "mother water cellar"

　　　 "China Star Jump" cooperates with the "Mother’s Water Pit Campus Safe Drinking Water Plan" of the China Women’s Development Foundation to help women and students in poor and arid areas in the west solve their drinking water difficulties. There are three judges in the program. After each contestant finishes jumping, the judges will give him a score. For every score a contestant gets, Zhejiang Satellite TV will donate 1000 yuan, which will be used for "Mother’s Water Cellar Campus Safe Drinking Water Plan".

　　　 Talking about setting up a public welfare link in the program, wang zheng Yu said that he hoped that the "Campus Safe Drinking Water Plan" would really become a public welfare activity assisted by the whole society through the program. Donation is not the purpose, but the promotion of public welfare plans is the real appeal. "We have" China Dream Show "and have good relations with many public welfare organizations. Everyone has ideas to support public welfare actions. The "Mother’s Water Pit Safe Drinking Water Plan on Campus" of the China Women’s Development Foundation involves many primary schools in the central and western regions, where the water source purification is not enough and needs help. In fact, it is ok for us to donate the money privately, but not so many people know about the water problem in the central and western regions and put it on TV programs, hoping to let more people know about this plan and drive more people to participate, just like the free lunch plan, everyone knows it and does it. "

Non-professional judges take care of the audience

　　　 Zhou Jihong, Li Xiaopeng and Zhang Tie-Lin were invited as judges for China Star Jump. Except that Zhou Jihong was a professional diver, Li Xiaopeng studied gymnastics, while Zhang Tie-Lin was completely separated. Choosing such a jury lineup, wang zheng Yu said that he also followed the original program mode and hoped to make diving more popular and easier to understand. "In the original mode, there are professional judges, semi-professional judges and non-professional judges, because there are still a large number of viewers in the TV festival who don’t understand and are unfamiliar with diving. If all the judges are professional, they will all comment on what this action is called, tumbling forward for a few weeks, and so on. Zhang Tie-Lin’s comments are from the perspective of the general audience, so that people who don’t understand diving feel the same. "

1905 movie network news On July 2nd, the seventh episode of "Moe Detective" will be broadcast. The Moe Detective family will travel through time and space to the West Lake to start the IP story of "The Legend of the White Snake". The actor will dress up as Bai Yaoyao and become a white snake to enter the fascination bureau to explore the truth of the case.

So far, the Cute Detective family has successively experienced the adventures of spy dramas, "Celebrating More Years", "Huanzhu Gege", and "Journey to the West". In this issue, everyone comes to the time and space of "The Legend of the White Snake". Yang Zi and three generations of "White Snake" combine to stage a brain-burning reasoning suspense role-play tabletop game. Yang Zi once again plays the role of Bai Yaoyao, wearing a white gauze costume and long black hair, making the audience immediately dream of "The Legend of the White Snake". In this issue, Yang Zi and everyone come to West Lake to find their own "destined person" in addition to solving the mystery of Bai Yiyi’s death. The plot is endless, and through a series of games, everyone will get clues.

　　Yesterday morning, Lin Chaoxian’s film "Breaking the Wind" opened a media tour at the Hong Kong Velodrome, starring Peng Yuyan, Cui Siyuan, Wang Luodan and others in attendance. Ke Zhendong and Jaycee Chan’s drug abuse incident caused a lot of uproar. Peng Yuyan admitted that he is quite familiar with both of them. Regarding this matter, he said that now is the time for the two to be noticed and need the most care, and "I hope everyone is willing to give them another chance". Cui Siyuan, who has just finished filming Jackie Chan’s new drama "Lion from the Sky", said that Jackie Chan is very busy and has not contacted him about this matter, so it is inconvenient to respond.

　　Peng Yuyan made it clear that he would not take drugs

　　Peng Yuyan admitted that he is very familiar with Ke Zhendong and Jaycee Chan. "Among them, Ke Zhendong was known to us before he entered the industry, and he is also a very good friend. He is very polite in life." After the "landlord" drug abuse incident, many Peng Yuyan fans left messages on Weibo hoping that he would not take drugs. Peng Yuyan said that he "of course not. Everyone has stress, but there are many ways to relieve it. My own way is to choose a healthy way, and I hope everyone has a positive attitude. Cycling can also relieve stress."

　　Peng Yuyan said that for the "landlord" two people now, "the most important thing is that they are also responsible for what they do. I have known them for a long time, but what they did was really wrong. I believe that their relatives are the saddest now. I hope everyone is willing to give them another chance."

　　Wang Luodan is not afraid of being upstaged by younger generations

　　Just after the filming of "Huang Feihong: Heroes Have Dreams", Wang Luodan collaborated with Peng Yuyan again in "Breaking the Wind". Both plays have emotional scenes, but she said that with Peng Yuyan in the film is the stage of "less than full lovers". "Huang Feihong’s film is more emotionally tolerant. This play is passionate and youthful, and the emotional expression should be more external, but it is also good that our focus is to truly show the state of athletes." Speaking of whether he would spread rumors with Peng Yuyan, Wang Luodan said with a smile that he would rather "spread rumors" with Ouyang Nana, who plays a talented cyclist in the film, because she is more "fresh meat" than Peng Yuyan.

　　Ouyang Nana’s performance in "Beijing Love Story" is eye-catching. Facing the younger generation, Wang Luodan said that he is not afraid of being upstaged. "I want to protect her more, because she is still young and has just entered the industry. I am like a sister. I have discussed with her. I don’t want her to get involved in emotional dramas too early. After the age of 18, I will have time to take this kind of drama. I hope she will take some simple dramas quietly and beautifully." (Reporter, Chen Shuang)

　　　 On the evening of October 4, Paris time, Fan Bingbing was once again invited to attend the LV exhibition at Paris Fashion Week. After many trips to France to participate in activities, she met again with Yves Cassel, the global president of "old friend" LV.

　　　 That night, Fan Bingbing was invited to attend the "Roaming Flower City Louis Vuitton Exhibition" jointly organized by the international famous brand LV and the Paris History Museum, which showcased the history of Paris through LV’s box. At the scene, Fan Bingbing appeared in LV’s latest autumn and winter pink dress, showing her elegance and temperament. She, who has worked closely with LV, is very valued. She was invited by the brand to attend Paris Fashion Week again, that is, after participating in the fashion week this spring and attending the fashion show of her ready-to-wear series, she also met again with her "old friend" LV global president Yves Caselle. Fan Bingbing, who has attended many international fashion events, has become increasingly familiar. This time in Paris, many French people are already familiar with her and can call her by name. Fan Bingbing was also fortunate to meet and talk with the famous French movie star Catherine Deneuve.

　　　 This year, Fan Bingbing has frequently appeared in large-scale international film festivals and fashion weeks, and has reduced the number of films, advertisements, and magazines she shoots, focusing on the development of the international market and her own philanthropy. The first batch of Ali children with congenital heart disease she funded has been cured and returned to Tibet. She has gradually become a leading figure in the fashion industry, but also reflects her influence in public welfare.

[Movie Network]www.1905.com　Exclusive manuscript, please indicate the source when reprinting.

Jolin Tsai

Jolin Tsai

Jolin Tsai

　　　　　　 Jolin Tsai’s "Ugly Beauty 2019-2020 World Tour" Taipei Station ended successfully a few days ago. Jolin, who gave the audience a variety of different surprises in six sessions of Taipei Station, did not forget to throw a surprise bomb at the end of the final show and announced that he would add two more performances at the Kaohsiung Dome on 5/9 and 5/10.

　　Jolin, who established a "passive break-up" at the six performances in Taipei, called on fans to take "axes" to "recognize each other" at the Kaohsiung concert. The organizers called on fans who have seen concerts in Taipei to come to Kaohsiung, remember to bring the previous "axe hand lamps" to play with Jolin at the concert. Each axe hand lamp can once again turn on the party mode through the central control effect to change color with the melody atmosphere. In addition, taking advantage of the release of the ticket sales information, it was announced that this time the Kaohsiung venue would launch a special limited-edition "peach red" axe hand lamp, not only the color is eye-catching and bright, but the most important thing is that "peach red" is one of Jolin’s favorite colors, and the color of Jolin’s exclusive microphone is peach red paint. This microphone, which is nicknamed "A Tao" by the staff, allows Jolin to carry it wherever he goes to sing, which can be said to be the "best partner" of Jolin’s performance.

　　With the end of the concert in Taipei, Jolin stayed at home for several days as a "sofa potato", accompanied by her mother’s chicken soup to "reorganize" her bones and bones, and did not forget to start conceiving her next concert tour to adjust the content. Although there were no large-scale jobs until the Lunar New Year, Jolin, who had no time to spare, still couldn’t stop thinking. In addition to her concert work, she actively began to prepare for new works. This week, she will fly to Seoul to participate in a creative camp. She wants to stimulate the development of new works through the collective brainstorming of musicians. Jolin also hopes to continue to enrich her music creation ability. She revealed that the next works, whether they are singles, EPs or albums, will make the whole more perfect before launching. Fans will wait and see.