Don’t worry! The central government adjusted 600 billion yuan to solve the problem of regional pension distribution.

　　From May 1st, China will reduce the proportion of urban workers’ pension insurance rates, which is expected to reduce the social security payment burden of enterprises by more than 300 billion yuan in 2019. However, the shortage of social security funds in China has been a hot topic of social concern in recent years. On April 10th, the China Academy of Social Sciences World Social Security Research Center released the "China Pension Actuarial Report 2019-2050", which even predicted that from 2019 to 2050, the current balance of the national urban enterprise employees’ basic old-age insurance fund will begin to accelerate diving after barely maintaining a positive number for several years, and the deficit scale will become larger and larger. By 2028, the current balance will be negative for the first time, reaching negative 118.13 billion yuan, and finally by 2050, the current balance may reach negative 11.28 trillion yuan.

　　In the case of such a tight fund, the state still reduces the old-age insurance rate for urban workers. People can’t help worrying that pensions are already so tight, and they have to pay less. Can pensions be paid after retirement?

　　Social security rates have fallen for five consecutive years, and enterprises still shout that the burden is heavy.

　　In recent years, "China’s social insurance rate is the highest in the world" has been frequently reported in newspapers. Although the official response is that "the level of social insurance premium in one country cannot be simply compared among countries", it is an indisputable fact that the social security burden of enterprises and employees in China is too heavy. Before 2015, the contribution ratio of five social security items in China, including pension, medical care, unemployment, work injury and maternity, was 29.8% for enterprises and 11% for individuals, which together exceeded 40% of wages. Most workers are used to measuring their salary level according to the after-tax standard. Based on the monthly salary of 4,000 yuan, the actual cost of the enterprise is more than 7,400 yuan, except taxes and fees, provident fund, etc., a large part of which are social security contributions. In order to reduce the social security burden, many enterprises will make some small moves in private when reporting the social security payment base to the social security department, and "low payment" has even become an open secret of the industry. Although this can temporarily play the role of paying less, it will also lead to the reduction of social security benefits for future employees.

　　In order to reduce the social security burden of enterprises and individuals, since 2015, the state has reduced or phased down the social security rate five times. For example, provinces (autonomous regions and municipalities) whose unit contribution ratio is 20% and whose accumulated fund balance can be paid for more than 9 months can reduce the unit contribution ratio to 19% in stages; The total rate of unemployment insurance can be reduced to 1% to 1.5% in stages. It is estimated that the current phased rate reduction policy will expire on April 30 this year, which will reduce the social security payment burden of enterprises by nearly 500 billion yuan. However, even so, these fee reductions of only one or two percentage points still make enterprises feel "not quenching their thirst". In particular, the "Reform Plan for the Collection and Management System of National Taxation and Local Taxation" promulgated last year proposed that social security would be collected by the tax authorities in a unified way, and it would be very difficult to pay social security at a low level, which means the arrival of the era of social security compliance. As soon as the news came out, it immediately caused an uproar, and enterprises were worried that labor costs would increase substantially. As a result, the voice of social security fee reduction is getting louder and louder.

　　The payment base of old-age insurance at reduced rate has also been adjusted.

　　The "Proposal" issued this time proposes to reduce the contribution ratio of basic old-age insurance units for urban employees, which can be reduced to 16% in provinces above 16%; Continue to reduce unemployment insurance and industrial injury insurance rates in stages, and extend the current phased rate reduction policy for another year until April 30, 2020; Adjust the social security payment base policy, and take the average wage of employees in full-caliber urban units weighted by the average wage of employees in urban non-private units and urban private units as the index for checking the upper and lower limits of the employee payment base. Individual industrial and commercial households and flexible employees can voluntarily choose an appropriate payment base within a certain range.

　　In addition to reducing the rate, the "Program" also adjusted the payment base policy. According to the Ministry of Human Resources and Social Security, the main consideration of this change is that the average wage of employees in full-caliber urban units can more reasonably reflect the actual average wage level of insured persons than the average wage of employees in non-private units stipulated in the original policy, so as to verify the upper and lower limits of individual payment base. The payment base of employees with lower wages can be reduced accordingly and the payment burden can be reduced. Some enterprises, especially some small and micro enterprises or labor-intensive enterprises, many employees pay according to the lower limit of the payment base, and the burden of enterprise payment can be further reduced, which can benefit more.

　　For example, suppose that the average wage of employees in non-private units in a certain area is 6,000 yuan, and the lower limit of the original individual contribution base is 3,600 yuan. If the monthly salary of an employee is 3,000 yuan, the payment amount should be calculated according to the lower limit of the contribution base of 3,600 yuan. After the adjustment of calculation caliber, the average wage of employees in full-caliber urban units is 5,000 yuan, and the lower limit of individual payment base is correspondingly reduced to 3,000 yuan, so the employee can calculate the payment amount according to 3,000 yuan. By comparison, the monthly payment base is reduced by 600 yuan, the proportion of individual payment is 8%, and the monthly payment burden is correspondingly reduced in 48 yuan. If the enterprise determines the unit payment base based on the sum of individual payment bases, the monthly payment base of the enterprise will also be reduced by 600 yuan, and the payment burden can be further reduced.

　　For individual industrial and commercial households and flexible employees, after the policy adjustment, not only the average salary is adjusted, the standard is lowered, but also the range of choices is enlarged. Choosing a low base can further reduce the burden of payment, and people with higher incomes can also choose a higher base of payment to improve their retirement pension level. For example, according to the above example, if the employee is employed flexibly, the monthly payment base can be changed from 6,000 yuan to the lower limit of 3,000 yuan, then the monthly payment base will be reduced by 3,000 yuan, and the monthly payment burden will be reduced accordingly in 600 yuan.

　　Increasing accumulated balance will not cause payment risk.

　　Due to the aging of the population, China’s pension insurance funds are facing increasing payment pressure, and the increase in expenditure is higher than the increase in income. Even in some provinces, the current income is not enough, and the risk of fund "bottoming out" is increasingly prominent. The policy introduced this time will reduce the contribution of endowment insurance by 3 percentage points, and the income of endowment insurance funds will definitely decrease, and the funds that are not well-off will inevitably be more nervous. After reducing the old-age insurance rate, whether the old people’s pensions will be affected and whether they can receive full pensions has become the most concerned issue for the insured.

　　In this regard, Yu Jun, deputy director of the Ministry of Human Resources and Social Security, said that lowering the pension insurance rate will effectively reduce the burden of social security contributions of enterprises, but it will indeed reduce the income of pension funds and increase the pressure on fund revenue and expenditure. However, the overall income of the national pension fund exceeds the expenditure, and the accumulated balance continues to increase. Overall, it will not cause the risk of pension payment and will not affect the timely and full payment of pensions. According to the statistics of the latest annual report, in 2018, the income of the basic endowment insurance fund for enterprise employees was 3.7 trillion yuan, and the expenditure was 3.2 trillion yuan. At the end of 2018, the accumulated balance of the fund was about 4.8 trillion yuan, which has strong support capacity. According to estimates, after the fee reduction, the current balance of payments can still be maintained for some time to come. While ensuring the payment, with the economic and social development, the state will continue to raise the pension level of retirees. At present, Ministry of Human Resources and Social Security and the Ministry of Finance are organizing and implementing the annual adjustment of the basic pension in 2019 according to the deployment of the State Council, which is the 15th consecutive year to raise the basic pension level of enterprise retirees. The overall increase rate this year is 5%, and it is estimated that about 100 million enterprise retirees will benefit.

　　The central government adjusted 600 billion yuan to solve the problem of regional distribution

　　Judging from the balance of the fund, there is also an obvious "inequality between the rich and the poor" in various places. Heilongjiang, Liaoning, Hebei, Jilin, Inner Mongolia, Hubei, and Qinghai have already experienced the situation that the current income cannot meet the expenditure. In 2016, the endowment insurance for enterprise employees in Heilongjiang Province even had a "debt" of 23.2 billion yuan. The endowment insurance funds in these provinces are already facing deficits. Now, isn’t it "forced" to lower the rates? Regarding this issue, You Jun said that this is a structural problem of the old-age insurance system. In 2018, the income of China’s enterprise employee pension insurance fund was 3.7 trillion yuan, the expenditure was 3.2 trillion yuan, and the accumulated balance was about 4.8 trillion yuan. However, structural problems do exist. Guangdong’s current income far exceeds its expenditure, with a current balance of nearly 170 billion yuan. However, the fund income in some areas is far lower than the expenditure, including Heilongjiang Province. This is mainly due to the rapid economic development in Guangdong Province, the large number of enterprises, and the absorption of more labor. The ratio of employees who pay insurance contributions to pensioners is 9 to 1. In Heilongjiang Province, because of the heavy burden of the old industrial base, there are many retirees, and the dependency ratio is 1.3 to 1, that is, 1.3 people support one person, so the burden of endowment insurance is naturally heavy, which leads to the fund’s income failing to meet its expenses.

　　"We also considered this time when we reduced the fees. Although individual provinces can’t make ends meet when the rate is 20%, if we don’t reduce the rate, the payment burden of enterprises will be difficult to come down, and the operating costs will be high, which will not attract enterprise investment and absorb more labor. The problem of dependency ratio will never be solved, and it is difficult to escape such a vicious circle. This time, we hope that the local endowment insurance fund will be reduced to 16% regardless of whether the income exceeds the expenditure or the expenditure exceeds the income, which is conducive to the formation of a level playing field. Of course, the specific proportion is still determined by the provinces, which is consistent with the main responsibility of the provincial government to ensure the issuance of pensions. We will intensify the central adjustment of funds. In the second half of last year, the adjustment system started, and the adjustment ratio was 3%. The total amount of funds adjusted reached more than 240 billion yuan, and developed regions or places with fund balances provided about 61 billion yuan to support difficult areas. This year, our adjustment ratio will reach 3.5%. It is estimated that the annual adjustment scale will be more than 600 billion yuan, and the actual support for difficult areas will be about 160 billion yuan, which can greatly help these areas solve the problem of pension payment. " You jun said.

　　Our reporter Dai Lili

Demystifying ＂Professional Eating＂： There is almost no threshold for intimidating merchants to refund their money.

　　Combating "professional food eating" according to law requires multi-dimensional efforts.

　　4,276 online orders and 3,896 malicious refunds were filed.

　　● The so-called "professional eating goods" means that some online shoppers take advantage of the loopholes in the rules of the online platform and ask merchants to "only refund and not return" to "eat goods", and some "eating goods" will take the opportunity to ask merchants for high compensation.

　　● "Professional eating goods" does not require much capital or much professional knowledge, and it is almost zero threshold. Nowadays, it has even developed a black and gray industrial chain that teaches the method of "eating goods" and sells personal information and makes false certificates.

　　● The accountability for "professional eating goods" should not stop in the civil field, but also start from criminal and administrative aspects. Relevant departments should strictly enforce the law in accordance with relevant laws and regulations, and will never tolerate such malicious acts. Those that constitute criminal offences should be severely cracked down and the illegal idea of "professional eating" should be completely dispelled.

　　□ Our reporter Zhang Wei

　　In less than 4 months, 4,276 orders were placed on Taobao, and 3,896 malicious refund orders were filed, of which 3,787 were successfully refunded, with a total refund amount of more than 200,000 yuan — — Guangdong man Hongmou’s "appetite" is really not small. Recently, the Internet Court in Hangzhou, Zhejiang Province ruled that Hongmou should bear tort liability and compensate the plaintiff Taobao for 1 yuan’s money and lawyer’s fees of 10,000 yuan.

　　This is not the first time that "professional foodies" have stumbled. Not long ago, in the first case of "professional eating goods", which was widely concerned by the media, Hunan woman Zhou placed 633 orders in more than one month and applied for 624 refunds, but refused to return them. This behavior was recognized by the court as destroying the shopping ecological environment, disturbing the social and economic order and damaging the public interest.

　　The "Legal Daily" reporter learned that Taobao recently sued a number of "professional foodies" claims.

　　Many experts said in an interview with the reporter of Legal Daily that 1 yuan’s money compensation is symbolic. The court ruled that the defendant abused members’ rights, and defined the above-mentioned "refund without return" as a malicious act "not needed for daily consumption", which is a manifestation of the rule of law of the platform and is of great significance for building a good online business environment.

　　At the same time, the accountability for "professional eating goods" should not stop in the civil field. The experts interviewed believe that we can also start from criminal and administrative aspects. The relevant departments should strictly enforce the law in accordance with relevant laws and regulations, and will never tolerate such malicious acts. Those that constitute criminal offences should be severely cracked down to completely dispel the illegal idea of "professional eating goods".

　　Black ash industrial chain has been formed.

　　Threaten a refund but don’t return it

　　Like Zhou in the first case of "professional eating goods", Hongmou frequently placed orders and returned them online, and then just filled in a false logistics number. In fact, the "returned" goods will never reach the merchants.

　　Hongmou and Zhou represent the rise of a "new profession", that is, "professional eating goods". The so-called "professional eating goods" means that some online shoppers take advantage of the loopholes in the rules of the online platform and ask merchants to "only refund and not return" to "eat goods", and some "eating goods" will take the opportunity to ask merchants for high compensation.

　　"88 yuan takes the introductory course, and returns the book once", "Eat food and find me", "Go and help me type the link, and come back to find the owner to get the red envelope" and "Can this goods get on the bus" … … Conversations like this are the "jargon" between "professional foodies".

　　"Professional eating goods" does not require much capital or much professional knowledge, which is almost zero threshold. Nowadays, it has even developed a black and gray industrial chain that teaches the method of "eating goods" and sells personal information and makes false certificates. There are a lot of post-90 s and post-00 s "foodies" groups. Both Zhou in the first case of "professional foodies" and Hongmou in the second case are born in 1999. A large part of the "professional foodies" are students after 00.

　　Their methods are exactly the same. After receiving the goods sent by the merchants, they apply for "refund only", "intimidate" the merchants to refund for various reasons, and eat the goods themselves. These are the "food-eating" skills they have learned from the relevant QQ "food-eating" groups.

　　Why is "professional eating goods" handy? In fact, "professional eating goods" relies on the rules that are beneficial to buyers based on the principle of good faith and set by Internet platforms such as e-commerce and take-away. Unfortunately, this provision of protecting consumers’ rights and interests in good faith has been used by "professional foodies" in practice.

　　"The lifeline of Taobao is to provide a good guarantee for consumer rights. After more than ten years of development, Taobao and sellers have jointly built a consumer protection system, mainly to build consumers’ confidence in online shopping. " Taobao said in the indictment.

　　Taobao believes that trying to obtain illegal benefits by various means for the purpose of returning goods not only makes the seller lose the payment, but more importantly hurts the trust between the seller and the consumer. At the same time, it also destroyed the honest, fair and healthy shopping ecological environment painstakingly built and maintained by Taobao, interfered with the normal operation of Taobao, and infringed on the management rights enjoyed by Taobao on the platform.

　　Accused of abusing membership rights

　　The court found that the infringement was established

　　Taobao’s prosecution is not only for itself, but also for the operators of the platform. Yang Yang (a pseudonym), a businessman who once encountered "professional eating goods", said: "Taobao is doing this for our small sellers. After my question was fed back to the platform, the second one who received us has been looking for various departments to coordinate this matter."

　　In the platform autonomy rules, we can also see Taobao’s vigilance against such behaviors as "professional eating", such as the rights of registered members and the rules for determining whether the relevant behaviors are malicious. The Taobao Platform Service Agreement clearly stipulates that consumers’ purchase behavior "should be based on real consumer demand" and "there must be no malicious purchase of goods/services, malicious rights protection and other behaviors that disrupt the normal trading order of Taobao platform".

　　For the abuse of members’ rights, the Regulation on Market Management and Violation of Taobao is defined as "the behavior that members abuse and maliciously use the rights granted by Taobao to harm the legitimate rights and interests of others and hinder the operation order of Taobao platform". Among them, the lack of willingness to trade, malicious use of the convenience of the refund process to achieve other profit-making purposes, and abnormal frequent refunds after purchasing goods, affecting the normal trading order "belong to the abuse of membership rights.

　　In addition, Taobao also provides measures to deal with the abuse of members’ rights, such as blocking abnormal orders, restricting complaints, blocking comments, restricting members’ login, and sealing up accounts.

　　In the above two cases, Taobao believes that the malicious refund behavior of Hongmou and Zhou belongs to the abuse of member rights, which seriously violates the service agreement, interferes with the operation order of Taobao platform, and has caused serious negative impact on Taobao’s economy and goodwill. Therefore, it filed a network tort liability lawsuit with the court, demanding that Hongmou and Zhou compensate for the losses.

　　After trial, Hangzhou Internet Court held that the specific data reflected in the evidence was enough to show that the defendant’s application for refund only obviously did not conform to ordinary people’s shopping habits, and the reasons for refund were repetitive and single, which was enough to be defined as abusing the rights of Taobao platform members, damaging the reputation of Taobao sellers who operated honestly and legally, interfering with the normal operation order of Taobao, and making Taobao spend more human and material resources to deal with the defendant’s false complaints, causing actual losses to Taobao, and directly destroying Taobao and the whole society’s joint advocacy and efforts to build it. The defendant’s fault behavior violated the civil rights and interests of Taobao and should bear the tort liability.

　　After Hongmou was sued, he never appeared. Because it could not be served by ordinary means, the court served the litigation documents to it in accordance with the law. During the trial, Hongmou was legally summoned by the court and refused to appear in court without justifiable reasons. In the end, the court tried in absentia according to law, and sentenced Hongmou to compensate Taobao for its economic loss 1 yuan and attorney’s fees of 10,000 yuan.

　　Create a fair and honest environment

　　Completely dispel the idea of eating goods

　　Gao Yandong, director of the Internet Law Research Center of Guanghua Law School of Zhejiang University, believes that Taobao’s claim for 1 yuan’s money may be only symbolic in terms of the amount, but in the judgment, the court found that the defendant abused the member’s rights and defined the above-mentioned "food-eating" behavior of refunding without returning goods as a malicious act not required for daily consumption, which is a manifestation of the legalization of platform rules.

　　"The platform strictly follows the corresponding laws, regulations and other norms when formulating rules, and the written rules are legitimate in form. At the same time, the relevant rules timely extract and define important keywords in the content setting, respond to the latest platform management issues, conform to the needs of current platform construction, help to effectively solve the new network crimes, help to carry out judicial practice, and provide reference for court trials. " Gao Yandong said.

　　According to Liu Jiahui, a member of the lawyers’ group of China Consumers Association and the executive director of the Beijing Society for the Protection of Consumers’ Rights and Interests, the court’s decision plays an important role in maintaining an honest, fair and healthy online shopping ecological environment. Although the compensation for 1 yuan’s money is only a symbolic punishment, the normative significance of the judicial decision is even more crucial. The purpose of Taobao’s prosecution is for a fair and honest platform order and a good business environment, which embodies the public welfare value of supporting millions of businesses.

　　Gao Yandong believes that the case of "professional eating goods" will have good social effects: first, it can make many businesses trapped by such malicious acts get rid of the passive situation, reduce the direct losses caused by malicious acts such as "professional eating goods", and also reduce the indirect losses caused by the loss of customers; Second, it can make consumers come into contact with more real evaluation, fully understand the goods, and thus buy more favorite goods; Third, it can make the platform avoid being involved in too much energy by such false complaints, so as to better manage and provide users with better services; Fourth, it can stabilize the market economic order, promote the smooth operation of online shopping mode and maintain a good network ecological environment.

　　Gao Yandong suggested that the accountability for "professional food eating" should not stop there, but should also be attacked from more dimensions. Criminally, when the fictional goods of "professional eating goods" have quality problems and other facts, they only apply for a refund but don’t return it, and the refund amount reaches the legal amount involved in the crime, which can be considered as fraud; When "professional eating goods" threatens to give bad reviews, forcing merchants to give up recovering goods or even ask for compensation from merchants, and it reaches the legal amount, it can be considered as extortion; When "professional eating goods" gives false bad reviews, which damages the reputation of businesses and commodities, and it is in line with the provisions on the standards for the prosecution of economic crimes that "the amount of direct economic losses caused to others is more than 500,000 yuan" or "seriously hinders the normal production and business activities of others or leads to suspension of production or bankruptcy" and "causes adverse effects", it can be considered as a crime of damaging business reputation and commodity reputation.

　　Administratively, with the implementation of the Interim Measures for Handling Complaints and Reports in Market Supervision and Management on January 1, 2020, such malicious acts will not be recognized as "purchasing for daily consumption", and malicious complaints will not be accepted by market supervision and management departments. "The relevant departments should strictly enforce the law in accordance with relevant laws and regulations, and will never tolerate such malicious acts and completely dispel them ‘ Professional eating ’ Illegal thoughts. " Gao Yandong said.

College is the best job-hunting education？ Let’s look at 10 truths about college students’ employment.

Truth one:

College education is the easiest way to find a job.

Students who graduated from junior college should put down their knives first … Don’t get me wrong, when I say "easy to find a job", I mean the fierce competition when applying for a job. Xu Tangyang calculated how fierce the competition is when job seekers with different educational backgrounds are looking for jobs through the relationship between supply and demand in the market and the probability of getting interview opportunities. Judging from the results,Job seekers with college education have the lowest competition intensity in finding a job.

This shows at least one problem-many jobs will not shut out junior college students just because of their academic qualifications. Even if you only look at white-collar jobs, 38% of them require college education or above, accounting for the highest proportion of all academic qualifications. Especially in the fields of procurement, trade, real estate and design, the proportion of college students is very high.

Truth 2:

Second-tier and below cities are the home of college students’ employment

If you think that "a master’s degree is not as good as a dog", then your vision may be limited to the Fifth Ring Road in Beijing. Second-tier and below cities have the largest employment population. Xu Tangyang found that many positions don’t recruit too many junior college students in first-tier cities, but they have become the "home" for junior college students in second-tier cities. Niu Bobai, an e-commerce expert interviewed by Xu Tangyang, changed three jobs before entering P&G, all in Shandong, some in prefecture-level cities, and some in charge of the township market.

Such occupations include advertising sales, financial sales, medical sales, sales technical support, industrial design, visual design, interactive design, e-commerce operation, content operation, business operation, marketing, human resources, accounting, operation and maintenance, and so on.

To some extent,Among the tens of millions of small and medium-sized enterprises in second-tier and below cities, college graduates are the main players in maintaining the normal operation and vigorous development of economic capillaries.. Their identities may be business owners, technical backbones, and sales to open up the market … In short, they can be various professional functional persons to ensure the normal operation of enterprises.

Truth three

College students don’t like going out of the province very much, and they are not obsessed with Beishangguang.

Xu Tangyang found that 65% of college students tend to stay in the provinces where they study, which is much higher than that of undergraduates and graduate students. For example, only 25% of undergraduates who graduated from colleges and universities in Jilin Province prefer to stay in local employment, and 47% of college students will choose to stay. Interestingly, the younger college students are, the more inclined they are to stay and work in the province.

In addition, the proportion of college graduates who prefer to work in first-tier cities is only 19%, which is the lowest among all academic qualifications. Similarly,Young college students also don’t like first-tier cities very much. In the future, there may be more and more college students willing to build their hometown.

Truth four

College students’ employment choices are flexible, and they don’t have to be professionally "matched"

Judging from the requirements of professional background and skills, only about 20% of college students have engaged in real "professional counterparts" after graduation.Computer is the college major with the highest proportion of counterpart employment., but only 36%, in contrast, the proportion of counterpart employment of computer majors is as high as 74%.

Other college majors with a high proportion of counterpart employment include: electronics, accounting, design, architecture and medical treatment. The junior college majors with the lowest proportion of counterpart employment include: management, electromechanical machinery, and financial economy.

Where are the college students who have no counterpart employment? Then look down.

Truth five

Do sales at most before 95, and do operations at most after 95

19% of the "pre-95" junior college students have made sales, which is the career destination with the highest proportion. In contrast, only 11% of the post-95 junior college students are engaged in sales, and the main career destination of this group of young people has become operational positions, accounting for 19%. Miss Yue Yuan, interviewed by Xu Tangyang, also said that at the job fair of her college, almost all the jobs she saw were sales.

Truth six

College students majoring in computer have the highest salary, followed by journalism.

Not surprisingly, college students majoring in computer science can get the highest salary after graduation, but there is also the biggest gap with undergraduate students majoring in computer science-the salary difference between college students and undergraduate students reaches 2500 yuan for job seekers within five years of graduation. On average, the monthly salary gap of all majors is 1300 yuan.

The most surprising thing is that college students majoring in journalism not only get the salary level second only to computer majors, but also have the smallest gap with undergraduates. In the first year of graduation, the salary gap between college students and undergraduates majoring in journalism is only 300 yuan. This is related to the fiery short video and live broadcast industry in recent years.

Online celebrity, who shouted "junior college students are the soul of junior college students, and junior college students are also people", is also the creator of the hot word "migrant workers". As online celebrity’s life counterattack, he relies on short videos. A college student who has studied accounting for five years mentioned that she can get a monthly salary of 4,000 yuan in Hangzhou, but another girl with the same education earned more than 8,000 yuan because of her live broadcast. The rise of short videos and live broadcasts has made many college students majoring in news catch up with the trend.

Truth seven

It is not difficult to enter the industry, but it is also easy to encounter development bottlenecks.

Xu Tangyang saw that among the positions that require more than 10 years of work experience, the proportion of accepting college education is less than 5%. With the increase of working hours, college graduates have to face more intense competition when looking for jobs.

One year after graduation, the average salary gap between college students and undergraduates is 15%. With the increase of working years, the gap will gradually widen to 77%. In contrast, the salary difference between undergraduate and master will not change significantly with age.

Emerging industries have attracted a large number of college students’ employment, such as film and television media, e-commerce, and Internet-related operations and designs, but it seems that older college graduates have not enjoyed this round of dividends.

In addition, the proportion of junior college students engaged in management posts is not high. After 15 years’ work, 10% of undergraduates will be engaged in senior management positions, and the proportion of masters is 17%, but only 6% of junior college students.

To sum up,If you look at the long-term development of your career, college education is really easy to face bottlenecks.

Truth eight

College students want to earn a high salary, they’d better do sales, and then write codes.

How do college students counterattack in income? We have counted the positions on the recruitment platform with a monthly salary of more than 20,000 and recruiting college students, of which 25% are sales and 23% are Internet technical posts, which may be one of the reasons why college students chose to do sales before 1995.

Truth nine

College students are the main force of entrepreneurship.

Perhaps it is the limited development in the workplace that makes more junior college students consider being their own bosses. Xu Tangyang found that,Among the recruiters on the platform, college degree accounts for more than one third. Among entrepreneurs under the age of 30, the proportion of college students is the highest among all academic qualifications.

The total number of market players in China has exceeded 160 million, and innovation is not entirely driven by highly educated talents. Niu Bobai, who has difficulty in promotion at Procter & Gamble, has set up his own online shop, and now his annual income has reached 2 million. Yue Yuan chose to be a junior college graduate, and then he was admitted to the MTI (Master of Translation) graduate school of Zhengzhou University. Now, she has opened a company for postgraduate training, with dozens of teachers, and has successfully trained more than 200 candidates ashore.

Truth ten

College students will not be more partial to college students when they become bosses.

Xu Tangyang found that 32% of the positions posted by recruiters with college degrees require college degrees, while the proportion of positions posted by recruiters with bachelor degrees is 34%. Among the positions of recruiters with college education, "unlimited education" and "below college education" account for a larger proportion.

* Reprinted from BOSS direct employment, transferred to invasion and deletion.

Children’s Books, New Books ｜ Adventures of Gaul Heroes

Shepherd pig

Dick King-Smith, translated by Hou Jie and Xiao Chuzhou, Jiangsu Phoenix Children’s Publishing House.

The masterpiece of Dick King-Smith, the "father of animal novels" in Britain, this book includes three Dick’s animal novels, namely Shepherd Pig, Piglet Can Fly and Smart Duck. Because of a small gamble, Baby Piglet was brought home by the farmer Hoggit. The generous shepherd mother not only took good care of him, but also taught him the skills of shepherding, in order to change the fate of the pig being slaughtered in the future. However, Beibei has neither extraordinary running speed, flexible figure, nor the talent to control the sheep. Can he learn to shepherd the sheep?

Adventures of Gaul Heroes: A Journey to the Olympics

[France] rene goscinny, [France] painted by Albert Udeso, translated by Xu Feng, Kuaijia and Quanhui, Shandong Literature and Art Publishing House.

The series includes six volumes, Astex’s Participation in the Olympic Games, Astex and Normandy, Astex of Roman Corps, Astex of Gaul, Astex of Gladiator and the Mission of the Queen of Egypt, which were created by rene goscinny, the author of "Naughty Nicholas" series, and drawn by Albert Udzzo, a famous French illustrator. The series has been selling well for 60 years.

Slumdog World Orchestra

[France] by Michel Picmard, [France] by Lionel Le Ni Vanich, translated by Xie Fengbei, Changjiang Children’s Publishing House.

Paraguay slum is a place where 25,000 people struggle to survive, and it is also a large garbage dump growing at a rate of 1,500 tons per day. Children pick up garbage from childhood to subsidize their families, and the local dropout rate is as high as 40%. But it is from here that a young symphony orchestra that attracts worldwide attention has emerged. In the orchestra, all the musical instruments are made of garbage: oil drums, fishing lines, rotten forks, iron violins, brass pipes, car keys, saxophones, and old wardrobe boards, guitars …

Lionel Le Ni Vanich, the illustrator of the Bologna International Children’s Book Fair, and Michel Picmard, the winner of the French Children’s Literature Immortality Award, jointly adapted this story into a picture book. Through plain and powerful words and realistic "garbage" collages, readers will face up to the harsh living environment of slums, and they will also see children struggling against their fate with dreams and hopes, as the conductor of the orchestra, Favio Chavez, said: "The world gives us garbage, and we return it with music."

"Master Picture Book Garden" (all 20 volumes)

[Italian] David Cali is waiting, [English] Steve Anthony is painting, CITIC Publishing Group.

The series includes 20 kinds of picture books, such as If All Animals Come to My Home, The Way Home, Grandpa’s Yang Shulin, The Little Mermaid Pearl, I like myself, carmela’s Wish, Green Lizard and Red Square, which are created by national prize winners such as David Cali, Steve Anthony, mark brown and Christian Robinson, and 20 different painting styles interpret different growth stories.

Eddie bear

[France] Andre De Ang Wen/Tu, translated by Huang Xiaoyin, Hebei Education Press.

Eddie Bear and his toy friends lived happily in a pleasing toy store. Until Children’s Day, Eddie, who should have been taken home by children, was torn off by two little boys in the struggle. To make matters worse, Eddie was thrown out of the toy store the next day. Later, Mr. Todd of the tailor’s shop made a lovely ear for it with plaid cloth. Can Eddie Bear have a warm home and a loving partner again? Can it meet its toy friends again? The latest work by Andre De ‘ang, the author of "Moon, How are you" and "Dear Fish".

The barn mouse and the eagle borrow grain

Wang Zengqi Wen, Wang Zumin Tu, Guizhou People’s Publishing House

A folk story carefully created by famous writer Wang Zengqi and illustrator Wang Zumin. In 1984, 64-year-old Wang Zengqi borrowed a sentence from A Dream of Red Mansions: "The barn mouse and the eagle borrowed food-did they guard it, but did they fly?" Inspired, I wrote this story "The Storehouse Mouse and the Eagle Borrow Grain", which fully demonstrated the poetry and childlike innocence of a generation of masters; The painter Wang Zumin used traditional ink painting to create vivid and interesting pictures with a little light ink.

Mr. Rabbit and Miss Bear (all six volumes)

[Germany] chris Tower Kempt, [Germany] Frock Werding, translated by Liu Haiying, Changjiang Children’s Publishing House.

Mr. Rabbit is small, and Miss Bear is big. Mr. Rabbit likes to live quietly, and Miss Xiong thinks it’s better to have a party every day and make a fuss. Mr. Rabbit loves cleanliness very much. He wears slippers to wipe the floor when he walks, and keeps the inside and outside of the house spotless. Miss Xiong, on the other hand, doesn’t like to do housework, and she is not very particular about being dirty. The author discusses topics about communication with children in a relaxed and happy style, and roots the true meaning of friendship and happiness in every lovely and warm story.

Great adventure

[English] Rastel Humphries, [Canadian] Kevin Ward, translated by Tang Limei, CITIC Publishing Group.

2012 National Geographic explorer alastair’s only children’s work. Alastair once traveled around the world by bike for more than four years, with a journey of 46,000 miles, passing through 60 countries and spanning five continents. He also crossed southern India on foot, rowed across the Atlantic Ocean, completed six marathons across the Sahara desert, and crossed Iceland and explored the Arctic. This book reproduces the epic journey of 21 explorers with vivid stories, leading young readers to land on the moon, dive into the deep sea and cross the desert, inspiring them to explore the unknown and never give up.

What a magical little stone, the change of little stone, the new magic of little stone

Zuo Weiwen and Tu, New Century Publishing House

An ordinary small stone can actually change 72 degrees. When the small stone turns around, it turns gray, and it has ears and tails. It turned out to be a mouse. The little mouse went to the lampstand and played until his mother came. As soon as the small stone turns around, it turns yellow again. What will it become next? 10 colors, 10 changes, 10 guesses and verifications, to help children recognize colors and things around them and discover the similarities and differences between things in a fun form of digging holes.

The greedy mother

Zuo Weiwen and Tu, New Century Publishing House

The greedy mother wants to eat everything, such as cotton peaches, green radish, flower leaves, basketball, and even dung eggs. When she turns the page, it turns out to be cotton candy, carambola, pineapple and small black dates … Through the children’s constant questioning of her mother to promote the development of the story, young readers will feel surprised and find similarities and differences between things in the process of turning the page.

Ade the artist

Tom Niu wrote and painted, Guangxi Normal University Press.

Ade lives in a tree in the park with his parents and happily does what he likes every day. However, because mom and dad are going out for a while, Ade has to learn to knot the web according to his dad’s method, but Ade feels that this is not what he wants, and there are always many novel things that attract his eyes, making him knot different webs, and some webs even turn with the wind … The story is inspired by the famous American dynamic sculptor alexander calder’s work Little Spider, which depicts a little spider full of enthusiasm and talent.

Little iceberg moved.

[English] Ariane Hoffman Mania/Figure, translated by Luo Dalin, Hebei Education Press.

"Little Iceberg" is the name of a little polar bear. Because her mother changed her job, Little Iceberg and her mother are going to move from the North Pole to the tropical jungle. Little iceberg likes familiar home and familiar friends. She doesn’t want to say goodbye to her good friends. The climate, language and food in the new place are very different from before. The little iceberg is very uncomfortable. She feels very lonely in the new school and misses her old good friends very much … This book depicts the anxiety and challenges of children facing the new environment. The contrast of the pictures reflects the great difference between the two environments. The long-distance relocation has made the children experience a huge cultural shock and feel uneasy. The ending of the story gave the little iceberg a warm embrace.

Eye-opening popular science toy book: exploring the robot world

[English] by Clive Gifford, painted by Frank piccini, translated by He Wenjing, Dolphin Media Shanghai Culture Publishing House.

The series of "Eye-opening Popular Science Toy Books" is a set of popular science toy books, with various ways of playing, such as page pulling, folding, manuals, turntables, three-dimensional pages, paper pockets, X-ray films, large posters, etc. In the book "Exploring the World of Robots", young readers will learn what artificial intelligence, bionic robots, half-human, half-robot, huge automobile robots and micro-robots working in human bodies are.

"STEAM science box" series

[English] Rob Colsenwen, [English] painted by Eric Smith, translated by Wang Xuhua and Shen Wei, Shaanxi People’s Education Press.

This is a set of science boxes guided by STEAM (science, technology, engineering, art, mathematics) educational concept, including three volumes: Pinball Orbit, Robot and Space. Each theme contains books and toolboxes, aiming at improving children’s ability to solve problems by hands and stimulating their interest in scientific research.

Mommy’s hug

[Japan] Hideki Tojo was just written by Yang, [Japan] painted by Oshima Miao Zi, translated by Tian Xiujuan, Gansu Children’s Publishing House.

Xiaokui likes to be hugged by her mother. Xiao Kui has a younger brother. Mother is busy taking care of the baby. Xiao Kui is lonely. Xiao Kui wants to run away from home. She meets many small animals on the road. They all want Xiao Kui to hug them. What will Xiao Kui do?

Picture book of cognitive interaction of birds chirping.

[Japan] by Feng Mu, [Japan] by Takashima Tielang, translated by Peng Yi, Beijing United Publishing Company.

There are many birds. Jojo, jojo, everybody’s here. Eggs, balls, there are many balls. Knock, knock, what kind of birds will hatch? Let’s take a walk together. Dada, dada, where are you going? Find, touch, knock and recognize interactive picture books to help 0~3-year-old babies recognize size, color, shape and quantity.

Can the Ferrari 296 GTB V6 prancing horse be ＂＂Fun＂＂？

　　[Aika car test drive original]

　　Do you think that only family cars have to compromise with small displacement, fewer cylinders and new energy? In order to face the stringent global emission regulations and realize the transformation to new energy. Not only family cars, but also well-known supercars such as McLaren and Lamborghini, which we are familiar with, have also launched hybrid supercars such as Artura and Sian to keep pace with the times. This is enough to show that major super-running manufacturers have embarked on this difficult "no return" whether they like it or not. Today, the latest super sports car that I will test drive for you is also a work that keeps pace with the times — — Ferrari 296 GTB.

Ferrari 296 GTB

　　On the eve of this test drive, my colleague has made a detailed static experience report and technical interpretation of Ferrari 296 GTB. Interested friends can click on the picture below to look back. This article will briefly explain the design highlights and technical parameters of Ferrari 296 GTB at the beginning, and then focus on the interpretation of the track handling performance of Ferrari 296 GTB.

Retrospect chart

　　In fact, when it comes to the 296 GTB car, we have to talk about the origin of its name. This 296 GTB also continues Ferrari’s rule of naming three numbers according to engine displacement and cylinder number. Next, I will give you a detailed explanation.

Ferrari 296 GTB

　　The first two digits of 296, "29", represent the displacement of 2992cc, and "6" is even more difficult to understand, representing V6 engine. GTB is the abbreviation of "Gran Turisom Berlinetta". GT is not difficult to understand. When you see "Berlinetta", everyone will suddenly realize it, yes! This 296 GTB inherits the concept of Ferrari Berlinetta classic two-seater sports car and endows it with daily driving and travel attributes. The above is the origin of the name Ferrari 296 GTB.

Ferrari 296 GTB

Ferrari 296 GTB

　　On the front face design, the 296 GTB does look a bit like the SF90, which is the latest Ferrari design style. The aerodynamic kit on the front face can help to provide 360 kilograms of downforce (at a speed of 250km/h) for the whole vehicle while maintaining ultra-low air resistance. By the way, if you want to drive this 296 GTB in and out of the basement for a long time, it is recommended to add the front suspension lifting function to your optional list, so that the front lip of your car can be preserved as much as possible.

Ferrari 296 GTB

　　If you have a stronger personalized demand, you can also choose the Assetto Fiorano racing kit specially made for Ferrari 296 GTB, which is the model in the picture above. Although it is expensive, it can really meet your needs for personality.

Ferrari 296 GTB

　　The length, width and height of the car body are 4565*1958*1187mm and the wheelbase is 2600mm respectively. The front tread is 1665mm, the rear tread is 1632mm, and the net weight of the whole vehicle is 1470kg. In fact, we can see from the car side and wheelbase that the 296 GTB is a more compact Berlinetta model.

Ferrari 296 GTB

　　Needless to say, the rim shape, Ferrari’s classic double five-spoke blade shape, although the design is very simple, looks very big. The front wheel size is 245/35 ZR20 and the rear wheel size is 305/35 ZR20. The tread pattern of this PS4 S tire is specially designed by Michelin for Ferrari 296 GTB. If you feel that it is not radical enough, you can also choose the more extreme Michelin Cup 2 tire specially designed for the track requirements of 296 GTB.

Ferrari 296 GTB

Ferrari 296 GTB

　　At the rear of the car, in order to provide enough tail downforce when driving on the track, Ferrari also specially designed an active tail for the 296 GTB. With the increase of vehicle speed, the tail wing will actively adjust the appropriate angle. Don’t underestimate this small poor rear tail, which can provide 100 kilograms of downforce at 250 km/h.

Ferrari 296 GTB

　　The exhaust at the tail does not adopt a circular tail throat with double-outlet layout like the latest SF90 or F8, but adopts a central single-outlet design similar to the "HDMI interface" shape. Of course, personally, I must prefer the round double-outlet tailpipe on F8. However, this is Ferrari’s latest attempt, please get used to it slowly. Maybe many models will use the same exhaust in the future.

Ferrari 296 GTB

Ferrari 296 GTB

　　When you get into the car, if you are familiar with Ferrari’s latest interior design, you will definitely think of SF90 or Roma first. Of course, the large central control screen placed vertically on Roma does not appear on this 296 GTB. I guess it may be because the sports properties of this 296 GTB are more pure. However, the design of the touch ignition switch, touch driving mode selection and the front screen of the co-pilot on the SF90 has been continued.

Ferrari 296 GTB

　　The shape of the steering wheel is also very similar to that of SF90, or it can be said that it is almost identical, and it is also the design of leather and carbon fiber splicing. Touch ignition button, driving mode adjustment knob and mixed mode selection area are all kept in familiar places. If you already have an SF90, then none of this is a problem for you and you can get started immediately.

Ferrari 296 GTB

　　Ferrari 296 GTB has four power modes to choose from, namely:

　　EDrive pure electric mode (fully charged, it can travel 25km in pure electric mode, with a top speed of 135km/h).

　　Hrbride hybrid mode (highest power efficiency and most energy saving)

　　Performance performance mode (engine always works to maximize kinetic energy recovery efficiency)

　　Qualify qualifying mode (the engine and motor reach the best peak state, and the kinetic energy recovery efficiency is slightly lower)

　　The driver can switch one key through the touch button at the lower left of the steering wheel. Of these four modes, only the Qualify mode can completely squeeze the power of this 3.0T V6 engine+motor, and output the maximum comprehensive power of 830 horsepower.

Being raised by a legitimate daughter and son, the two young actors in Family Heritage are not simple.

The original crew of Story of Yanxi Palace once again gathered together and crossed from the Qing Dynasty to the Republic of China to stage a new story of "family heirloom" for everyone. Although Nie Yuan, Qin Lan and Wu Jinyan are still here, the original team can’t be exactly the same, and there is no difference. People are looking forward to joining us, such as Nursery and Han Geng.

However, here, we are not talking about the leading role in Story of Yanxi Palace, nor are we talking about the newly added actors, but the two youngest major roles and actors in this play: Zhang Yijie, who plays Yi Zhongjie, and Zhang Yixi, who plays A Yuan.

The first episode of "Family Heritage" presents the audience with the grand occasion of the whole Yi family from the perspective of A Yuan, a new servant to Yi family. This kind of camera language implies that A Yuan is definitely not a simple character, even though she was just a humble little slave in previous episodes. Take a closer look. Isn’t this Ayuan the poor little maid-in-waiting lucky in Story of Yanxi Palace? Yes, these two roles are played by Zhang Yixi, who is only 19 years old now.

When Zhang Yijie, who is only 23 years old, plays Ding Yi Jie Zhong, the only man in the Yi family, appeared, his hair was not messy, he wore exquisite round-rimmed glasses, his clothes were neat and expensive, and the gentle breath came to his face instantly, which could be accurately transmitted to every audience. When he learned that he only wanted to devote himself to studying medicine, wanted to save the world, and had no intention of competing for Yi’s huge fortune, the sense of elegance and gentleness of this role was not just superficial, but deep into the soul and bone marrow.

One is a little girl with a low status, and the other is a rich and wealthy dude. It is such two roles that seem to be out of touch. According to the original novel, they have a tragic love affair and a strong sense of story. If the main lens is aimed at these two people, another TV series can be filmed.

Therefore, such a scene with rich emotion and content is still very challenging for the two young actors. But we don’t have to worry about whether they can support these two roles. Although Zhang Yijie and Zhang Yi Xi are very young, their playing age is not short. Both of them have participated in many hot dramas and are very experienced!

Zhang Yi Xi is just an adult, but she has been debuting for 11 years. She is a proper child star. Her debut work was the movie "I am the Agent" in 2011, and then she played some unimportant roles in various dramas, but she worked with many actors, such as Pan Yueming, Li Qin, Cecilia Han Rachel Momo and so on.

In 2019, Zhang Yi Xi ushered in the first film "Car" with the leading role, which reflects the problems of left-behind children in rural areas in contemporary society and has strong reality. In this year’s "The Beginning" fire, Angel also cooperated with Zhang Yi Xi in this play!

It is said that after Zhang Yi Xi signed into Entertainment Film and Television at the age of 14 and became an artist under Zheng Zheng, Zheng Zheng seemed to raise her as a daughter, so she could be praised and made to appear in many dramas. In Phoenix Prison Phoenix, she plays the young blue, in Yulouchun, she plays Showa princess royal, and in Housekeeping, she plays Cao Yaoniang …

Although they are not leading roles, they are enough for an adult actor to temper and expose her. Not long ago, the results of the art test just came out, and Zhang Yi Xi successfully passed the tests of famous schools. Yu Zheng is still too excited to send Weibo to celebrate!

Zhang Yijie is older, and he is also an entertainer. At the age of 11, he made his debut with the public welfare film "Baby Run". Before signing into Zhengzheng Studio, he also made guest appearances in many famous TV dramas, such as swords of legends, The Condor Heroes and other leading figures in ancient puppets. Then, just like Zhang Yi Xi, he appeared in various entertaining TV series. But Zhang Yijie already has a movie starring Li Lei and Han Meimei.

These two young actors, who have been playing for ten years, naturally have nothing to say about their acting skills, and in "Family Heritage", they also show the qualities that their respective roles should have. However, at present, neither of them has much drama in which they play the leading role, which seems a little regrettable, but this is not a problem.

Both of them are quite young, but they already have comparable business skills, and they are afraid that they will not receive their own plays in the future. Like them, we watch child stars grow up, and many of them can be expected in the future.

Are online celebrity products really worth buying？

According to incomplete statistics, there are currently more than 6,000 "online celebrity Live" practitioners in Yiwu, Zhejiang, involving more than 3,000 market operators. The picture shows that in a clothing store in Beixiazhu Village, Yiwu City, anchor online celebrity is broadcasting live. Photo by Gong Xianming (People's Vision)

　　According to incomplete statistics, there are currently more than 6,000 "online celebrity Live" practitioners in Yiwu, Zhejiang, involving more than 3,000 market operators. The picture shows that in a clothing store in Beixiazhu Village, Yiwu City, anchor online celebrity is broadcasting live. Photo by Gong Xianming (People’s Vision)

Screenshot recommended for the homepage of an APP on a grass planting platform in online celebrity.

Guo Dexinzuo (Xinhua News Agency)

　　"All girls!" "Too cheap!" "Grab it! Grab it! Grab it! " On October 21st, just a few hours before the first day of the pre-sale of Tmall double 11, Li Jiaqi, the first brother of lipstick, brought 30 million viewers in the webcast room into the atmosphere of "double 11" shopping spree in advance. That night, Li Jiaqi reached the top of the Taobao live broadcast anchor list, and the sales of 10,000 lipsticks in Zhong Chao were amazing. More brands have sold more than 100 million yuan in 6 minutes in the live broadcast.

　　A similar legend of online celebrity’s goods delivery is staged on the e-commerce live broadcast platform every day. Correspondingly, on various social networking platforms, online celebrity products are recommended in a dazzling array. online celebrity, who has a large number of fans, recommended various online celebrity products to fans through illustrated notes on "planting grass", vivid videos on "planting grass" or live broadcast. Words such as "pro-test is easy to use", "must-buy list" and "online celebrity explosion" have stirred up the consumption desire of social platform users.

　　In August this year, Xiaohongshu APP (mobile phone software) was removed from the shelves of major application malls. The official said that it would start a comprehensive investigation and rectification of the content in the station, conduct in-depth self-examination and self-correction, actively cooperate with relevant departments, and promote the optimization and upgrading of the Internet environment. Xiaohongshu, which has over 200 million users and advocates young lifestyle sharing, has become one of the most representative social platforms of "planting grass with goods". The development of Xiaohongshu is also the epitome of the whole online celebrity market with goods. While online celebrity, with goods, gathers huge traffic and drives huge sales, the uneven online celebrity products gradually expose the industry chaos behind the "sales miracle".

　　influencer marketing

　　Fans of professional online celebrity realized.

　　Who is the top online celebrity that is now all over the network? The answer to this question will be updated every once in a while.

　　In recent 20 years, the development of online celebrity has experienced a rapid iteration from 1.0 era to 4.0 era. Nowadays, online celebrity is gradually becoming a specialized profession, and online celebrity’s management mode has also changed from individual creation to team and enterprise management. Publishing content on social networking platforms, accumulating fans, creating personal brand influence, and realizing the realization of fan traffic through commercial channels have become the way for many first-tier online celebrity to get rich.

　　According to the White Paper on Eco-development of E-commerce in online celebrity in 2019 released by Crowley, in 2018, the number of netizens reached 829 million, and the number of online shopping users reached 610 million. On average, 73 out of every 100 netizens chose online shopping. Since 2015, the proportion of online retail sales of physical goods in the total retail sales of social consumer goods in China has soared from 8.04% to 18.4% in 2018. A huge number of online shopping users, huge online shopping demand and fast-growing online shopping market provide a fertile land for professional online celebrity.

　　Online celebrity, a professional who is eager to realize the flow, is a loyal fan with spending power. "When the golden wind meets the dew," online celebrity brings goods as the times require.

　　In the White Paper on Eco-development of E-commerce in online celebrity in 2019, online celebrity is defined as "online celebrity E-commerce", that is, content producers (network celebrities) with network influence recommend and sell products to users through content or e-commerce platforms. The main bodies of e-commerce in online celebrity include self-media, live anchors, stars, celebrities, shopkeepers, professionals and grassroots celebrities.

　　With the deepening cooperation between e-commerce platform and online social platform, online celebrity’s goods delivery gradually moves towards the category of "social e-commerce". Online celebrity brings goods on social platforms and interacts with fans in e-commerce live broadcast, which is a common way to bring goods in online celebrity at present.

　　According to the "2019 Taobao Live Ecological Development Trend Report" released by Taobao List and Taobao Live, the number of anchors who joined Taobao Live in 2018 increased by 180% year-on-year, and the Taobao Live Platform brought over 100 billion yuan, with a year-on-year growth rate of nearly 400%. There are more than 400 live broadcast rooms with a monthly delivery scale of more than 1 million.

　　"online celebrity’s delivery of goods is essentially a new way of docking supply and demand: consumers and businesses are docked through online celebrity. These online celebrity attract fans to conduct business activities through their own characteristics and high-quality content." Wang Xintian, a lecturer at the Business School of Ningbo University, said in an interview that the essence of online celebrity’s economy is to rely on social platforms to promote, form a loyal fan base by gathering a lot of attention, and derive various consumer markets around online celebrity, and finally form an economic model with a complete industrial chain.

　　According to relevant data, the main influencing factor of 83% young consumers’ purchase decision is the "online celebrity" and "Talent" sharing. On social media, it is normal for stars to bring goods, and fans are more willing to "plant grass" to buy products endorsed or recommended by stars.

　　"The essence of online celebrity’s delivery is still a marketing method, which transforms the gathered fans into actual product consumers through socialization and entertainment." Liao Huaixue, a lawyer of Taihetai Law Firm, analyzed in an interview that in this "consumption transformation" mode, online celebrity with goods, as an assumed consumer, directly uses, explains and displays goods. Compared with the traditional one-way static dissemination of goods information by e-commerce, this mode can interact with consumers and narrow the distance between them. "As a new format of e-commerce development, online celebrity’s delivery of goods enriches consumers’ shopping methods and has great development potential, but at the same time, there are frequent chaos in the industry, and it is urgent to standardize governance."

　　Grey secret

　　There are many routines and chaos.

　　The cat’s claw cup, the double yellow egg ice cream, and the exotic enzyme … … On the social platform of planting grass in online celebrity, you can find rich and detailed notes on "planting grass", whether it is cheap and easy to get daily snacks and good things in life, expensive and professional cosmetics and health products, or various international luxury brands.

　　Online celebrity with goods has become an artificial identification filter for mass products, with personal reputation and word of mouth as the guarantee, recommending various goods worth buying for its fans. However, due to the uneven quality of online celebrity, the different screening mechanisms of e-commerce platforms and social platforms, and the lag in supervision of relevant institutions, there are various problems hidden behind the phenomenon of online celebrity bringing goods.

　　Wei Wei, who works in a state-owned enterprise, is worried about losing weight recently. On a grass planting platform in online celebrity, Wei Wei planted a popular Japanese enzyme. Bloggers in online celebrity recommend this enzyme to decompose fat and sugar well and help to lose weight without affecting diet. After buying it and trying it twice, Wei Wei found that this enzyme is not as "fantastic" as bloggers said.

　　"Let’s not talk about the effect of losing weight. Every time I eat enzymes, I start to feel chest tightness and nausea. This is also the case when I asked some friends around me. " Wei Wei said, "These products are under the banner of being beneficial to health, and many bloggers in online celebrity have personally experienced them. The recommendations seem particularly convincing, and hundreds of comments are basically praised and applauded, which makes people easily believe them. However, the instructions on the product are all in Japanese, and there is no detailed Chinese translation. After we buy it back, the specific method of taking it depends on the blogger’s recommendation notes, which actually has certain security risks. "

　　The quality and safety of products can not be guaranteed, the product promotional pictures are inconsistent, and the data such as praise forwarding on the platform are falsified … … While online celebrity is in full swing, more and more users have discovered the gray "secret" behind the popularity of online celebrity products.

　　Xiao Zhao, a graduate student in Hongkong, has always been a loyal user of online celebrity Grass Planting Platform and Short Video Social Platform. A while ago, after watching the live broadcast of a beauty blogger, she bought a online celebrity neck cream. "The biggest highlight of this neck cream is that it has a push-pull roller, and it feels particularly good to watch the live broadcast. After buying it back, I found that the composition of this neck cream is similar to that of ordinary moisturizer, and the effect is also very general, and the actual utilization rate is not high. " Xiao Zhao said frankly that watching the live broadcast of "planting grass" often leads to impulsive consumption. The live broadcast can show the products very intuitively and concretely, but there are often cases where the live broadcast does not match the real thing.

　　Wang Xintian believes that the chaos in these industries is on the one hand an issue of industry evaluation mechanism. The intensification of industry competition in online celebrity has led to the increasingly obvious drawbacks of the evaluation mechanism on the mainstream online celebrity platform. For example, on some platforms, online celebrity is ranked by likes and sales volume, which leads some companies to "brush data" in order to get higher exposure. On the other hand, it is the problem of supervision mechanism. If "brushing data" can also be regarded as a kind of online marketing behavior, then false advertising is suspected of commercial fraud and needs the intervention of market supervision departments. At present, this aspect needs to be strengthened urgently.

　　Have a scale in mind

　　Governing by law and strengthening identification

　　"It is a comprehensive management process to solve all kinds of problems existing in online celebrity’s goods delivery." Liao Huaixue believes that at present, China’s Advertising Law, Electronic Commerce Law, Anti-unfair Competition Law, Product Quality Law, Food Safety Law and Consumer Rights Protection Law have relatively perfect provisions on legal issues such as false propaganda, data fraud, product quality, food safety and consumer rights protection. In online celebrity, different subjects involved in the behavior of carrying goods should participate in the link of governance according to law.

　　First of all, online celebrity with goods should improve the ability to control the quality of goods, carefully choose cooperative brands, and merchants should standardize the supply chain, work hard on the quality of goods, and ensure after-sales service. Secondly, the short video live broadcast platform should earnestly fulfill its responsibilities, strengthen the audit of live broadcast content, establish a "blacklist" system for online celebrity with goods and sellers, implement a platform ban system for online celebrity and merchants who infringe on consumers’ interests, standardize consumers’ payment methods, and establish and improve the platform order tracking system. The regulatory authorities should strengthen supervision. If online celebrity’s goods-carrying behavior infringes on the interests of consumers, the merchants and the goods-carrying online celebrity should share the responsibility. At the same time, if the short video live broadcast platform fails to fulfill the corresponding regulatory obligations and platform management responsibilities, the live broadcast platform should also bear the corresponding responsibilities.

　　"Everyone has a steelyard in their hearts. I will trust evaluation bloggers who have more fans, more pertinent evaluations, advantages and disadvantages, and choose products from reliable brands. " Xiao Ning, who often browses the evaluation videos of skin care products on the short video platform, has her own experience in identifying online celebrity’s "planting grass". "After watching the video, first brush the comments under the video, then check the ingredients of the products on the special software, choose the products that really suit you, and then go to the e-commerce platform to search and buy." Strengthening the ability to identify products with goods in online celebrity and improving the network literacy of users of e-commerce and social platforms is a self-defense technique for netizens to deal with the problem of goods with goods in online celebrity.

　　From June to November this year, the State Administration of Market Supervision and other eight departments jointly launched the 2019 special action of online market supervision (Network Sword Action) to severely crack down on online sales of counterfeit and shoddy products, unsafe food and counterfeit drugs. From September to December next year, the Supreme People’s Procuratorate, State Administration of Market Supervision and National Medical Products Administration will jointly carry out "Implementing Food and Drug Safety ‘ The four strictest ’ Request "special action, to online celebrity food safety violations. National laws and supervision of relevant departments are "racing" with illegal activities in online celebrity.

　　The authenticity of online celebrity products is being tested by consumers and the market; Online celebrity’s routine of bringing goods is also gradually being found out by users and supervision platforms; Online celebrity’s brand image has become more and more true after the flushing of flow realization. With the improvement of consumers’ discriminating ability, the tightening of platform supervision and the strengthening of law enforcement, online celebrity will eventually return to its original intention: let more high-quality goods meet people who really need them.

After 00, college students refresh their growth speed with volunteer service.

　　China Youth Daily Client News (Liu Yuxi, a trainee reporter of Zhongqing Daily and Zhongqing.com) At night, 19-year-old Wuhan Ya Huang Xinyuan is prone to think about the past and the future, whether it is falling into the emotional "whirlpool" of adolescence or the COVID-19 epidemic that plagues this raid.

　　He regretted that he didn’t study medicine, otherwise he could volunteer in the nearest place to the virus. On the one hand, he was "rejected" by the age limit of 25 years old announced by the hospital, and on the other hand, his parents thought that "the child is crazy" and he didn’t want to sit still.

　　This is the first major public event that they have really faced since they were born after 00, because they have little memory of SARS 17 years ago. This time, in their own different ways, they became the witnesses of the "epidemic" of the national war.

　　Be in an epidemic area

Wuhan Ya Huang Xinyuan was "armed to the teeth" to deliver medicine. Photo courtesy of Huang Xinyuan

　　After taking a step back with his parents, he reached an agreement that "as long as he doesn’t go to the hospital to do anything". On January 25, Huang Xinyuan bought a big bag of masks and distributed them on the street for free with Lao Wu.

　　Huang Xinyuan is a freshman in Hubei Second Normal University, and Lao Wu is an art test teacher in his high school. When he learned that he could still buy masks and medicines, the two hit it off. After delivering the masks, they began to deliver medicines. In just one night, they received more than 500 messages for help on Weibo. No planning, no itinerary, only two people. A "running errands" volunteer team was formed in this way.

　　Huang Xinyuan lives in Labor Street, and there are five or six pharmacies near his home, which has become his regular destination for the next 20 days. But sometimes, these five or six pharmacies don’t work. He has to ride back and forth for nearly ten kilometers to buy medicine at the cheaper and more complete pharmacy over at Sanyanqiao.

　　Moxifloxacin, oseltamivir and Lianhua Qingwen are the drugs he buys most often. Together with other drugs, he buys 70 or 80 boxes almost every day, all of which are hung on the handlebars of bicycles. When riding, he will get in the way. His legs can only be in a figure-eight posture, which is "weird and funny". When he didn’t know the way, he held the handlebar in one hand and the mobile phone in the other. He didn’t look at the map for fear that he would go the wrong way and delay the time.

　　Wuhan’s road network is irregularly divided by rivers and lakes. Even for locals, Huang Xinyuan is a "road idiot". However, only three or five days later, he became familiar with Jiang ‘an District, Jianghan District and Qiaokou District, which he often visited.

　　Every day, Huang Xinyuan spends about 20 yuan on bike-sharing fare. Running much more, he can feel which street is more severe, and he can also arrange which route to take more efficiently. On the busiest day, he gave medicine to 10 families, rode for nearly 50 kilometers, and went as far as Dongxihu, which took less than half an hour to drive. It was past 11 o’clock when he got home that night, his parents fell asleep, and his dinner was nowhere to be found. Huang Xinyuan was too tired to feel anything, but he was so hungry that he remembered it clearly. He only ate a sandwich that day.

　　It’s windy in Wuhan in winter, because it’s not convenient to use mobile phone to contact people. Huang Xinyuan doesn’t wear gloves, and it’s useless to put hand cream on her bare hands all day. All the equipment he can use is a mask and half a bottle of residual alcohol he used to disinfect his ear holes. It was not until the last few days before school started that he used protective clothing and goggles donated by good people.

　　He is not afraid of death. "After all, he is only 19 years old and still wants to live." But he went to the suspected and diagnosed patients. "If you are really infected, be prepared." He takes Lianhua Qingwen capsule every day and asks his classmates and mothers who work in the hospital for protective measures.

　　Face to face is less than two meters away. "It’s no use being afraid. You can’t change anything. It’s better to do something useful than hide." Huang Xinyuan was afraid for the first time. It was at 8 o’clock in the evening that she went to the designated isolation hotel to deliver medicine to patients. The street was empty, almost pulled to the isolation belt of the road, and the heavily armed staff and strict posture made the 19-year-old boy who had not been so afraid suddenly feel afraid. "I can still hear my heart beating when I walk out of the hotel."

　　Huang Xinyuan gave the patient medicine three times in total, but never met him once. However, on WeChat, the two chatted for a while. From the helplessness of "no doctor, I don’t even know what medicine to take" to the confidence that "I have been discharged from the hospital without waiting for the newly tested medicine", Huang Xinyuan often encouraged her and witnessed her transformation.

　　Huang Xinyuan, who was questioned on the Internet and always evaluated as precocious, also has a temper like a child. But he later realized, "I’m not from Wuhan, I’m not in Wuhan, I can’t understand our feelings, so there’s no need to care." On his WeChat, more than 100 new friends are his "proof of willingness". "Getting an approval is more meaningful than 100 questions." He used Mr. Lu Xun’s words to spur himself, "May all the young people in China get rid of air conditioning, just go up and don’t have to listen to the words of self-abandonment."

　　Yixiandinggang

　　Facing the rapid spread of Covid-19, Pan Zi Kun, a freshman at Jiangnan University, was really scared. The sudden and disorganized outbreak interrupted all her original plans for this winter vacation. The circle of friends was screened by the epidemic map, full of shocking red and orange. As a military doctor, her parents have gone to the "battlefield", but she is too anxious to find a sense of existence.

　　At that time, Pan Zi’s parents’ hospital had admitted confirmed patients, but there were only 15 N95 masks in the whole hospital. The mother who is in charge of raising materials is squatting day and night, making phone calls and running to the factory, and the family can’t even get together for dinner. Sorrow is not only written on mother’s face, but also painful in Pan Zi’s heart. Being out of Wuhan, she asked herself what she could do.

　　Knowing that the hospital was short of people, Pan Zi offered to be a volunteer. At first, she hesitated, feeling that she could do nothing, and might even "help". Her parents were surprised, and one sentence reassured her: "Your generation is the reserve force of society, and one day it will be your turn to rush to the front line. If you don’t exercise now, what should I do when I need you in the future? "

　　In the afternoon, Pan Zi went to the hospital with her parents. Her job was to take temperature at the entrance of motor vehicles. All the hair is wrapped in the hat, and the goggles are pressed on the mask. "There is no breathable space." In the cold air, she could feel that the water vapor she exhaled was warm and humid, and the fog condensed on the lens, which was a blur. She only knew that there was a car coming, and there were several people sitting in it, so she couldn’t see clearly.

　　Pan Zi has never had such an experience, and the sense of oppression extends from home to work. Everyone is careful to say as little as possible. The most frequently asked question is "What’s the temperature? Is it high? " Under the epidemic situation, the anxiety of fear of death and the vigilance of not letting go of a hair made her even more breathless.

　　On the first day, she met a baby with a high fever of 39 degrees. Rolling down the window, the child’s parents just took out their masks. The mother’s hair on the co-pilot was not combed at first sight, and the father in the driver’s seat was also dressed in disorder, his clothes buttons were not fastened, his neckline was wide open, and his brow was full of impatience. He wouldn’t listen to Pan Zi’s advice to wear a mask, but kept "screaming" that the child was ill.

　　"I thought of my dad at once." Pan Zi didn’t blame the father at all, but especially understood his "impatience". She seems to see her father, who is usually gentle, optimistic and indifferent, and only cares about her daughter. "If it is not necessary, who will come to the hospital in this special period?" After that day, Pan Zi became more aware of the painstaking efforts of parents all over the world.

　　That day, she stood for more than four hours to her parents’ surprise, without drinking water, playing mobile phone or going to the bathroom. She was no longer the "delicate little princess" in her parents’ hearts. In fact, she has questioned herself more than once. Can she really support the future of the country?

　　Now that she has confidence, she is not afraid at all. Among her peers, some people "retrograde" on foot to protect people in epidemic areas, some people put on protective clothing to fight the virus, and others, like themselves, volunteered to be volunteers and glow in different corners.

　　Guarding a small family

Liu Pengcheng is on duty. Photo courtesy of Liu Pengcheng

　　"Son, you can’t fight because of danger ‘ Retreat ’ Yes. In line with the conviction that I will do whatever it takes to serve my country even at the cost of my own life, regardless of fortune or misfortune to myself. I hope you can know and do it. When the country needs you, when the profession needs you, you can bravely stand up and say I can. " This is a sentence given to her daughter by Wang Hui, a doctor from Yan ‘an Hospital in Kunming who supports Wuhan’s response to COVID-19.

　　Li Qian was moved by this sentence. He is a freshman majoring in law at Nanjing Audit University. He participated in the voluntary work of filling in and checking Yuhang Green Code in Hangzhou.

　　Yuhang District has the largest number of confirmed cases in Hangzhou. Li Qian’s mother received a notice to work from 4 pm to 12 am. In special times, it is impossible to say that you are not worried about safety. But what Li Qian is most worried about is that her mother has night blindness. In order to take care of his mother and protect his family, he decided to "play" himself.

　　Yuhang District adopts the mode of "code scanning+body temperature measurement+reporting information" and classifies citizens’ identity information simply and quickly according to four colors of "red, green, yellow and gray". There are two or three related personnel in charge of inspection at each bayonet, one for temperature measurement and one for code scanning. Li Qian is the volunteer in charge of bayonet inspection.

　　Like Li Qian, Liu Pengcheng of Wuhan Communications Vocational College is also a volunteer of bayonet. But the difference is that he is in a high-risk area of the epidemic — — Sanxi town, Yangxin County, Huangshi City, Hubei Province. When the village committee first recruited volunteers for epidemic prevention and control, he stood up. The red vest of the "young volunteer" has not been taken off until now.

　　On the first day of his post, Liu Pengcheng met a big truck with E-A license plate for transporting liquefied gas tanks. He looked like a tough guy and instinctively panicked. From 8: 00 to 9: 00, he stuck to the village card point for more than 10 hours every day, changed his post and didn’t let himself be idle. He also took the initiative to publicize at home and went door-to-door to investigate and deliver materials.

　　This 20-year-old boy who "waits for you at the intersection in the wind and rain" is sometimes "cold".

　　"Just go out and buy food 100 meters ahead." "No, unified procurement in the village." Communication and persuasion is the biggest difficulty in Liu Pengcheng’s work. In the villages near Shouka, most villagers make a living by growing and selling vegetables. After the card is set up, the villagers can’t get out and have to "punch the card" forcibly.

　　"I am a college student in Wuhan, and I really want to go to Wuhan, but since we can only stay here, let’s make some contributions to our hometown." After more than an hour of stalemate, Liu Pengcheng finally "persuaded" the villagers.

　　But more often, this tough guy has a soft heart.

　　It’s especially cold on the banks of Sanxi River, which is raining. A 60-year-old man rode an electric car in the rain for more than half an hour and wanted to go to the hospital in the town to treat the wound. The foot cut by the firewood knife was only wrapped in a medical bandage several times, tied in a knot at random, and splashed with rain and mud all the way. He comes from the village farthest from the town.

　　Seeing that the hospital was just ahead, the old man wanted to go home because there was no relevant certificate. Liu Pengcheng couldn’t bear to break the rules and "let" the old man go to the hospital. "If you don’t do this, you can’t get through it."

　　For a month, he witnessed two groups of people going in and out from the isolation hotel opposite. Just a few days ago, the last batch of villagers ended their isolation and returned home safely. And Liu Pengcheng continues to keep at the intersection, waiting for the day when it is truly "cleared".

　　Online support

Chen Chunyu of Tsinghua University presented the epidemic information in a visual way. Photo courtesy of Chen Chunyu

　　On January 31, an article entitled "A map that may lie — — Re-examining the Geographical Pattern of the National Epidemic "was published in WeChat official account for only a few hours, and the reading volume exceeded 100,000.

　　This article comes from the project team of "nCoV Epidemic Map", a spontaneous volunteer team initiated by Chen Chunyu, a sophomore in Tsinghua University. They set up a real-time updated epidemic database, and provided it to major universities and research teams around the world in an open source way, presenting epidemic information in the form of spatio-temporal big data visualization.

　　"In the beginning, I was as nervous and confused as everyone else. I refreshed my mobile phone repeatedly and checked the news about COVID-19. Fear comes from the unknown. Neither the provincial epidemic map nor the scattered reports can describe the details of the epidemic in time and space. So I hope I can make an epidemic map with more details. "

　　Taking advantage of professional advantages, Chen Chunyu began to collect and sort out detailed data of the epidemic from January 20th. However, with the spread of the epidemic becoming more and more serious, more and more data need to be collected, and Chen Chunyu’s "explosive liver" staying up late is still limited. He immediately began to recruit and form a volunteer team. Through alumni channels, information has spread to colleges and universities all over the country and even the world, and based on this, it has attracted more attention from young volunteers.

　　Li Donglin of the outreach publicity group is also a post-00, and he is a sophomore in Shandong University. His original intention to join this volunteer project is simple. "Actions speak louder than words. Instead of commenting on the rhythm on social networks every day, it is better to do something useful and practical."

　　Team members, including Chen Chunyu and Li Donglin, don’t know each other and have different professional backgrounds. They are scattered all over the world. In the face of the epidemic, "we take the initiative to gather spontaneously and do our best to make the world warmer." Our distance is very far, and our distance is also very close. " This is what Chen Chunyu wrote on the first day.

　　Now, the online school has started, and Pan Zi has also become an online volunteer. Through the Young Volunteers’ Association of Jiangnan University, she helped the students of Grade Three with math and physics online. "I don’t think it’s enough. I can’t wait for them to assign me more children, so I want to help more."

　　This is the first time that Pan Zi has officially participated in voluntary service, but she can’t stop volunteering. She also signed up as a volunteer for the 2022 Beijing Winter Olympics. "No matter what position, just let me go and do anything."

　　She carefully studied the recruitment requirements of volunteers for the Winter Olympics, and wanted to learn foreign languages well and participate in more volunteer service activities. She feels that what she has done at present is far from enough. After all, this girl is only 18 years old.

23 Dodge Challenger Hellcat 6.2T Special price of 1.38 million seconds

Promotion date: October 27th, 2023 to November 30th, 2023.

　In terms of the power of 23 Dodge Challenger SRT Hellcat, the new car is equipped with a 6.2-liter HEMI V8 supercharged engine. Compared with the challenger Hellcat Redeye model, its maximum power is increased from 808 horsepower to 818 horsepower, and the red line speed of the engine is increased from 6300rpm to 6400rpm. The transmission system is matched with a TorqueFlite 8HP90 8-speed automatic manual transmission. According to the official, the new car’s 0-96km/h acceleration time is 3.25 seconds, and it takes only 10.5 seconds to complete a quarter-mile linear acceleration, but due to the new car tires, its top speed is limited to 168 mph (270 km/h).

　

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　In terms of the appearance of 23 Dodge Challenger SRT Hellcats, the new car continues the American muscle car style with very tough and powerful challenger family models. At the same time, the new car has added a set of wide-body kit on the basis of the ordinary version, which is mainly aimed at widening its wheel eyebrows, and has increased by 3.5 inches (88.9mm) compared with the ordinary version, enabling the new car to use wider tires. In addition, the new car will also provide 13 different body colors, and provide a variety of body pull flowers for consumers to choose from.

All are real car shots! For the latest market, please contact 1502222937 with WeChat.

All are real car shots! For the latest market, please contact 1502222937 with WeChat.

　

　In terms of the appearance of 23 Dodge Challenger SRT Hellcats, the new car continues the American muscle car style with very tough and powerful challenger family models. At the same time, the new car has added a set of wide-body kit on the basis of the ordinary version, which is mainly aimed at widening its wheel eyebrows, and has increased by 3.5 inches (88.9mm) compared with the ordinary version, enabling the new car to use wider tires. In addition, the new car will also provide 13 different body colors, and provide a variety of body pull flowers for consumers to choose from.

All are real car shots! For the latest market, please contact 1502222937 with WeChat.

　

　　In the interior of 23 Dodge Challenger SRT Hellcat, there is no obvious change in the new car, which continues the rough style of American muscle car. In order to reflect the special identity of the new car, the SRT logo is also adopted at the air outlet of the seat and air conditioner.

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23 Dodge Challenger SRT Hellcats In terms of details, the middle net and the lower air intake of the new car are also painted in black, and there is a unique logo of SRT on the side of the middle net. In terms of wheels, SRT Super Stock adopts a set of 18x11J (18 inches in diameter and 11 inches in width) rims, which are the same as those of challenger SRT Demon, and is matched with the NT05R linear acceleration special tires with 315/40 R18 specifications, so that the car has three times the grip of SRT Hellcat models. In terms of brakes, the front wheel of the new car is equipped with an upgraded Brembo four-piston caliper and a 14.2-inch front brake disc.

　

　

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554,000-848,000 Yuan Porsche’s new Macan is officially launched.

Together with elegance and speed, Porsche officially launched the new Macan series. This high-profile model brings consumers an unprecedented driving experience at a price of 554,000 to 848,000 yuan.

The charm of the new Macan lies in its rich personalized choices. There are 14 body colors for you to choose from, and 7 brand-new rim styles show their individuality. PorscheExclusiveManufaktur provides you with in-depth customization services from design to performance, so that you can enjoy the ultimate performance while having a unique style.

In terms of interiors, the new Macan perfectly combines Porsche sports aesthetics with a sense of technology. The grip of the three-spoke sports steering wheel is excellent, and the use of Odilan material adds a touch of luxury. The large-size touch screen in the center and the touch operation design of the shift area show the scientific and technological trend of keeping pace with the times. The color matching in the car skillfully uses the contrast stitching of gentian blue, Papaya orange or matte gray, which makes the atmosphere in the car more active and breaks the dullness.

As Porsche’s personalized service, the interior matching of leather and wood materials and the choice of seat leather and color give the owners unlimited possibilities, so that each Macan can become an extension of the owner’s personality.

In terms of power, the new Macan basic version is equipped with EA888evo 2.0-liter four-cylinder turbocharged engine, with a maximum power of 195 kW and a torque of 400 Nm. It only takes 6.2 seconds to accelerate 100 km and the limit speed can reach 232 km/h. Macan S and GTS are equipped with a 2.9-liter V6 twin-turbo engine, respectively. Macan S provides an output of 280 kW, with a torque of 520 Nm, an acceleration of only 4.6 seconds and a top speed of 259 km/h; Macan GTS shortens the acceleration time to 4.3 seconds and increases the limit speed to 272 km/h with a peak power of 324 kW and a torque of 550 Nm. All models are equipped with 7-speed Porsche dual clutch transmission system, which ensures excellent driving performance together with four-wheel drive system and Porsche traction management system.

MACAN

To sum up, the new Macan meets consumers’ expectations for luxury SUVs with luxury, personalization and excellent performance, and will definitely become a dazzling star in the market.