BEIJING, Oct. 15 (Reporter Wu Tao) Recently, it was reported that some users’ mobile phone numbers were "nicknamed" overnight, and they needed to pay extra minimum charges in 39 yuan, just because the last number was "8".
There is such an operation? What number is a "good name" and what is the current market situation of "good name"? The reporter conducted an investigation into this.
Operator’s latest response to "being nicknamed"
Recently, some media reported that Lan Xiaoyue, a user of Guangdong Telecom, used the number for several years and was suddenly "nicknamed".
"The staff told me that my number ends with 8 and belongs to ‘ The nickname ’ In addition to paying the monthly primary and secondary card package fee of 199 yuan, the secondary card also needs to pay the minimum consumption in 39 yuan. " Lan Xiaoyue said.
As of press time, the reporter of Zhongxin.com has not received a response from China Telecom.
In Zhejiang, similar things were reported by the media. Wang Nan, a local mobile user, found that although his "nickname" contract expired in three years, the minimum consumption limit would not end until 2099.
However, China Mobile told the reporter of Zhongxin.com that after investigation, none of Zhejiang Mobile’s "nickname" users was called "Wang Nan". "The reporter in the above article can’t provide the customer’s mobile phone number, so it can’t be further verified."
The threshold of "nickname" is low, and what is a "nickname" business has the final say.
With an "8" at the end, is it a "pretty name"? This reflects a feature of the "beautiful name" market, that is, the threshold of the "beautiful name" market is very low, and it is up to the merchants to decide which numbers are "beautiful names".
According to the survey, in addition to the well-known numbers with "888" and "666", some businesses, such as "199****2772", are regarded as "pretty numbers", according to their explanation, because they conform to the rules of the suffix "ABBA".
The suffix "178" means "hair together", the suffix "168" means "hair all the way", and the suffix "1349" is a geomantic number, all of which belong to "beautiful names".
In short, all kinds of numbers have become interesting in the mouth of merchants, "showing identity, full face and appreciation at guaranteed price" are all sales words of merchants.
However, some users said in an interview with Zhongxin.com, "If it weren’t for the explanation of the merchants, I couldn’t see some numbers ‘ Liang ’ Where is it? "
Almost all the "pretty names" have set a low monthly minimum consumption. Image source: A screenshot of an operator in official website
Want a "pretty name", the price is not small, and you have to spend a lot every month.
It doesn’t matter if you can’t see it, it doesn’t affect the popularity of the "beautiful name" market. On the official website of the operator, there are basically no numbers with the tail number format of "AAA" (that is, the tail number is three identical numbers); Don’t even think about the suffix "1314".
Moreover, it is not easy to get a "beautiful name", and it is even harder to raise it. Because almost all "beautiful names" have pre-stored phone bills and minimum monthly consumption restrictions.
For example, the number "199****3030", even if it is not "beautiful", should be pre-stored in 400 yuan, and the minimum monthly package consumption should be 99 yuan.
"It’s not expensive, so the ending number is ‘ AAA’ Yes, the minimum monthly package is 199 yuan. " Some merchants told the reporter of Zhongxin. com.
The minimum consumption of such packages basically exceeds the per capita monthly consumption quota announced by operators. Taking China Mobile as an example, its financial report shows that the monthly household income (ARPU) in 2017 was 57.7 yuan.
What’s more, if you want a "beautiful number", you not only need to pre-store the phone bill and set the minimum consumption, but also need a "number purchase fee" or a "number selection fee".
Different from the basic operators, many communication businesses openly sell "nicknames", and they don’t clearly mark the price, so they have to talk privately one-on-one.
Recently, the staff of a communication store on Tmall revealed to the reporter of Zhongxin. com that the price of the card number ending with "AAA" is basically more than 1,000 yuan.
Take "177 * * * * 555, China Telecom number and Beijing as an example, the external selling price is 1218 yuan, of which 720 yuan is the prepaid phone bill, which means that the remaining 498 yuan is the" number purchase fee ",and the minimum monthly consumption of this number is 199 yuan.
It is illegal for telecom operators to sell "beautiful names"
The Measures for the Management of Telecommunication Network Code Number Resources issued by the Ministry of Industry and Information Technology stipulates that after obtaining the right to use the code number, the telecommunication business operator shall not charge the user the selection fee or occupation fee. If there is any violation, the Ministry of Industry and Information Technology may give a warning according to the seriousness of the case and impose a fine of more than 5,000 yuan and less than 30,000 yuan.
The above measures also stipulate that the Ministry of Industry and Information Technology can take back the allocated code number resources if it transfers or leases the code number resources or registers the code number as a trademark.
Why did this happen?
Some operators who did not want to be named told the reporter of Zhongxin. com that at present, it is difficult for consumers to obtain "nicknames" through normal channels and they need to go to the agency market to buy them at a high price; On the other hand, criminals will also hoard numbers and speculate at high prices, resulting in a waste of number resources.
"The communication industry does not specify what is ‘ The nickname ’ But some popular or memorable numbers have market value in themselves. "
"Operators will not charge users ‘ Selection fee ’ , will be different levels ‘ The nickname ’ Corresponding to different tariff packages for customers to choose from, it is also to make high-quality resources really put on the market to avoid being hoarded and profited by a few people. " The above person said.
Fu Liang, an independent analyst in the communications industry, said that operators’ numbers are all applied for by number segments, including "pretty numbers", ordinary numbers and even "difference numbers", but all of them require operators to pay.
"Therefore, when reselling the right to use, operators will be interested in ‘ The nickname ’ Make provisions such as prepaid phone bills and monthly minimum consumption restrictions to achieve a balanced income and expenditure. " (End)