(Poster production: Fang Jinyang)
Xinhua News Agency, Tianjin, July 22nd (Reporter Guo Fangda, Huang Jianglin) In the early morning, the city gradually woke up, but the northwest corner of Hongqiao District in Tianjin was already very busy. Many tourists dragging suitcases have lined up in a long queue, vying to appreciate the magical charm of "Tianjin cuisine".
Crispy pancake fruit makes people’s lips and teeth stay fragrant, and mellow crispy rice dishes make people’s mouths water. Delicious, salty and spicy, sweet and sour, bitter and hemp, and a variety of flavors converge on the tip of the tongue.
Create business cards: old flavor gathers new popularity
Sliced mung bean dough is palatable, poured with two spoonfuls of thick special sauce and decorated with coriander. Uncle Mu, the owner, divided by three times and five times, handed a bowl of authentic Tianjin crispy rice to the diners. "In the past, it was only for the neighborhood. In the past two years, the number of tourists from other places has gradually increased, and it is too busy."
Out of the subway station in the northwest corner of Tianjin, you will see a "food guide map". The northwest corner is named because it is located in the northwest corner of the old city of Tianjin. There are more than 200 merchants in the area, mainly engaged in food business.
Traditional food shops such as crispy rice, noodle tea and beef patties are marked one by one, and there is a description of the changes of old shops. Every day, diners from all over the world gather here to taste an authentic Tianjin breakfast.
On July 11, in the northwest corner of Hongqiao District, Tianjin, people walked past the food guide map in the northwest corner set at the entrance. Xinhua News Agency reporter Sun Fanyue photo
In recent years, Tianjin has been committed to building a number of consumer characteristic blocks, and many blocks represented by the northwest corner have continuously improved their service quality. In order to make citizens and tourists "eat and have fun", Hongqiao District has created a "Northwest Corner Special Food Map", with food coordinates, entry and exit locations and emergency shelters at a glance.
The changes of many shops in the northwest corner reflect the road of clustering and high-quality development of old flavor under the development trend of urban renewal. Today, the daily average number of tourists in the northwest corner can reach nearly 20 thousand.
In addition to the northwest corner, breakfast foods in all districts of Tianjin have a different taste. In order to highlight the characteristics of breakfast food in Tianjin and stimulate the new vitality of tourism consumption, Tianjin Culture and Tourism Bureau co-ordinates many special breakfast spots in the region and carefully organizes and draws the Breakfast Tianjin Tourism Map to guide tourists and citizens to cross the streets and find the authentic Tianjin flavor.
Technical empowerment: old brands play new tricks
Stepping on the stone road and looking at the high archway, the four golden characters of "hometown of Jinmen" stand out. Tianjin Ancient Culture Street, located in Nankai District, has always been a gathering place for food. Goubuli steamed stuffed bun, Erduoyan fried cake, Guifaxiang dough twists … … Nearly 100 famous Tianjin cultural symbols represent shops.
Walking along the street, Guifaxiang 18 th Street Mahua Store is not far away. Punching in Tianjin Twist is one of the "ritual feelings" of many tourists.
On July 18th, citizens visited Tianjin Ancient Culture Street. Xinhua News Agency reporter Zhao Zishuo photo
"The sales volume in the last month has increased by 40% to 50% year-on-year." The clerk told the reporter that with the advent of the summer tourism boom, the sales of local specialty foods also ushered in the peak season.
Tianjin Guifaxiang 18th Street Twist making technique has been selected into the list of representative projects of national intangible cultural heritage, and the old flavor has been passed down by craftsmen from generation to generation.
But the old taste does not mean the same. "Young people want fresh and exquisite new products." Zhao Zheng, deputy general manager of Tianjin Guifaxiang 18th Street Twist Food Co., Ltd., admits that in recent years, in order to keep up with the pace of young consumers, the company has spent a lot of brains.
From the small twist that is small and easy to carry, to the healthier sugar-benefiting twist and high-fiber twist, Guifaxiang 18th Street Twist, which was created by innovation, once again inspired the innovative taste in its bones when it was over 90 years old.
On June 8, at the Twist Cultural Center in 18th Street, Guifaxiang, Tianjin, the staff explained the history of making handmade twists. Xinhua News Agency reporter Sun Fanyue photo
In recent years, time-honored food enterprises have built a number of excellent products with both the flavor of the times and technical connotation around technological innovation.
"Let intelligent technology empower the production process, while retaining traditional characteristics, give it a new era connotation and attract the attention of a new generation of consumer groups." Xing Jianhua, secretary general of Tianjin Time-honored Association, said.
Innovative scene: the new concept of old food fusion
Before the meal, I extracted my identity from the blind box, interacted with the actors during the meal and became a "person in the play", and tasted Tianjin culture from the play and the plate. The "a good play" of Tianjin Impression City Old Wharf Restaurant recently attracted many guests.
"Integration is the key." Jing Wong, project manager of Tianjin North Performing Arts Group’s Business (Cultural Travel) Development Center, said, "We tell about Tianjin’s food culture in the form of drama, and many viewers are very much looking forward to what kind of food they will eat in the drama. At the same time, through the live with the actors ‘ Dragging ’ Diners can enjoy a feast of sight, hearing and taste. "
Nowadays, diversified consumer demand urges the integrated development of traditional food industry. Lv Jingwei, deputy director and associate researcher of the Institute of Digital Economy of Tianjin Academy of Social Sciences, said: "Breaking through the boundaries of different consumption patterns, such as eating, living, traveling, shopping and entertainment, and forming cross-border integration will not only bring about the increase in consumption scale, but also the optimization, upgrading and continuous extension of the cultural tourism industry chain."
The audience enjoyed the immersive food interactive drama "Old Pier Inside and Outside the Play". (Photo courtesy of the interviewee)
Around the five major sectors, such as "night taste and night taste", Tianjin launched a number of immersive, experiential and interactive consumption scenes in the summer to further release the consumption potential. More and more food enterprises also comply with the policy and take "integration" as the main theme of development.
"The business target for the first half of the year has been successfully completed." Liu Fang, deputy general manager of Guishunzhai Food Co., Ltd., a subsidiary of Tianjin Food Group, told the reporter that while traditional products such as furnace cakes and white cakes remain stable, enterprises will open up various consumption forms such as Guishunzhai Pastry Culture and History Museum.
"The museum shows more business ideas and historical evolution of time-honored brands, and innovatively introduces interactive business methods such as DIY production." Liu Fang said.
"We will ‘ Breakfast project ’ Implement the work of establishing Tianjin’s urban tourism brand, expand the tourism industry chain, and ‘ Accommodation, transportation, travel, shopping and entertainment ’ Such tourism elements are integrated into the food tourism route, creating a new scene of multi-cultural tourism consumption, stimulating new kinetic energy of cultural tourism, releasing new vitality of cultural tourism consumption, building Tianjin into a tourist-friendly tourist city and continuously expanding Tianjin’s attraction. " Zhang Jian, Party Secretary and Director of Tianjin Culture and Tourism Bureau, said.