Even after the impact of the epidemic, the domestic cosmetics market still maintained a growing trend. The business data center of the financial media CBN recently released a survey on cosmetics consumption. The report showed that the field of cosmetics showed a trend of personalization and skin care with data: the consumption scale of skin care cosmetics increased more than six times in three years, while the proportion of skin care makeup was over 90%, among which BB cream /CC cream had the highest growth rate. Among consumers’ demands for the efficacy of skin care cosmetics, moisturizing is the core demand, and herbs, ancient prescriptions and essence are the main publicity points of skin care cosmetics. "Combination of makeup and nourishing" has become a new trend of makeup consumption. On the one hand, consumers’ promotion of skin care requires that products can achieve skin care effect while maintaining beauty; On the other hand, make-up brands try to combine their functions through continuous product innovation and research and development.
Taking the legendary light and soft focus liquid foundation as an example, the functions of liquid foundation and skin cream are combined through product development and ingredient collocation. According to the feedback from users, this product has a good hiding power. After application, it can hide the true color of skin and give users an ideal complexion. It can also hide tiny flaws, and the whole makeup feels natural and shiny. Consumers are very satisfied with this effect. After a day’s experience, you will also find that the whole makeup is very durable, and it will be very docile after being applied to the skin, and there will be no makeup removal; In addition, the legendary light-transparent soft focus liquid foundation in this life has strong ductility and fine powder quality, and the embarrassing phenomenon of "powder sticking" has almost never appeared.
Many consumers think that this liquid foundation has no heavy and greasy feeling after use, especially after cleansing, and there is no obvious tension on the facial skin. This is because Legend has been light in this life and has its own maintenance function. Its herbal makeup, which is more suitable for orientals, makes the skin’s day’s work stress-free. For example, its rich ganoderma lucidum stem extract can enhance the metabolism of skin cells and improve the skin protection function; The extract of Grifola frondosa fruiting body can enhance the moisturizing ability of cells; Mushroom mycelium extract is rich in biological enzymes, which can enhance the skin barrier and help nutrient transformation and absorption. Based on the above herbal ingredients, it is said that this life is light and transparent, which protects the skin, conceals the blemishes and beautifies the skin, and achieves the effect of being light and transparent.
With its excellent product strength, the legendary light-transparent soft focus liquid foundation has become a highly recommended item for many platform beauty experts once it is listed, and its excellent use experience has made fans "plant grass". Looking at the development of the whole makeup industry, we can see that consumers’ concept of skin care is changing, their knowledge of ingredients and efficacy is deepened, their trust in professional doctors is improved, and their awareness of scientific skin care is enhanced. They need personalized makeup to express themselves, and at the same time pay attention to the integration of makeup and nourishing to reduce the burden on the skin. In this process, beauty brands such as Legend Life continue to exert their efforts in quality upgrading, technological innovation and channel assistance, and constantly push the industry forward.