Recently, the flagship store of government affairs service in Zhenglu Town, Tianning District, Changzhou City was put into trial operation. As the first flagship store of township government affairs service in the city, it expanded channels to provide 24-hour "non-closing" service for enterprises and the masses. Enterprises and the masses can enjoy the one-stop comprehensive service of "comprehensive inquiry, intelligent examination and approval, and cross-domain communication" just by logging into the flagship store of Zhenglu Town of Jiangsu Government Affairs Service Network.
After the renovation and upgrading of the flagship store in Zhenglu Town, the interface was completely renewed, and the head position was set with popular service navigation such as service, one-thing package, special column and government affairs hall, which provided enterprises and the masses with life-cycle and multi-dimensional convenient services.
It is more convenient to do it online. Excellent business services cover high-frequency issues related to enterprises, such as market access, examination and approval of engineering construction projects, application for site codes, employment recruitment, and policies for benefiting enterprises. Convenience service provides convenient livelihood services such as school district inquiry, provident fund inquiry, downloading of common forms, and medical insurance registration for urban and rural residents.
One thing is more worry-free. Market access is a matter of building a legal person’s whole life cycle from the start-up of market entities, tax payment, license application, employee recruitment, production and operation; One thing about people’s livelihood is to build a life-cycle service for natural persons from birth, employment, retirement and pension, and realize "one-stop" integrated services.
Through the platform, smarter. Special columns include cross-domain services, batch-by-batch services, code scanning services, online booking, credit inquiry, services for the elderly, and "impossible" reflection columns. The second-batch second-run column provides intelligent approval service without human intervention, which realizes automatic acceptance of approval items, intelligent review and automatic feedback of processing results. At the same time, it has opened up three channels: flagship store, "Sufu Office" app and government service self-service machine, which greatly facilitates the masses to do things.
Pay attention to details and be more intimate. Based on the needs of the elderly, the service column for the elderly provides common services for the elderly, such as treatment qualification certification, payment of pension for the elderly, and application for preferential treatment cards for the elderly. The font size of the service area for the elderly is enlarged and bold, and the interface is more refreshing, so that the elderly can share the digital bonus. Synchronize the online electronic map of the government affairs hall, provide accurate navigation services, publish service lists and special services, and refresh the number of people waiting in the hall in real time, making it more convenient for enterprises and the masses to do things.
In the next step, based on the needs of the people, Tianning District will strive to make data run more and the people run less errands, continuously improve the use experience of district-level and Zhenglu Town government service flagship stores, continue to expand the construction scope of flagship stores, and launch the handheld "Sufu Office" APP Tianning flagship store to realize the transformation of government service matters from "can be done" to "easy to do" and "quick to do".
[car home Information] Recently, the hot spot of the whole network has undoubtedly focused on the listing and release of Xiaomi SU7. I believe many netizens have also watched the speech of General Lei’s conference, the introduction of the conference in the past three hours and the content reports of all parties, and everyone has a more or less understanding of Xiaomi SU7. No matter whether you have made the order or are hesitating, even if you are just curious about what the real car looks like, you may want to experience Xiaomi SU7 for yourself and see what it looks like. So where should I go to see the car? What is the difference between so many stores? There seems to be a lot of vehicle parts? Can I test drive? Don’t worry, we have conducted on-the-spot investigation for you, summarized and analyzed the characteristics and functional differences of eight Xiaomi automobile stores in Beijing, and made a guide to the whole strategy. I believe it will definitely help you!
Let’s first understand the channel form and layout planning of Xiaomi Automobile, which adopts the "1+N" channel model to give priority to the head market and distribute it nationwide in batches. "1" stands for Xiaomi Auto’s self-built and self-operated delivery center, which not only undertakes the delivery function, but also provides sales and after-sales service, so as to realize one city and one delivery in the planned city.
"Stores as of April 1st"
"N" stands for more agent sales and customer service contacts, including automobile sales and service integrated stores and science and technology ecological integration stores. In the mainstream automobile business circle, Xiaomi cooperates with the top 100 automobile dealer groups or regional strong merchants to build an integrated automobile sales and service store and operate "agent sales+authorized services". In the core business plaza (Mall), Xiaomi took advantage of existing 3C retail channels, introduced car business in Xiaomi House in batches, and built an ecological integration store of Xiaomi technology. This model is similar to Huawei.
At present, Xiaomi Automobile has 8 stores in Beijing, including a city exhibition hall, two experience stores, two sales and service centers, two flagship stores and a Xiaomi super factory store. In terms of location, the distribution of eight stores basically covers the four directions of Beijing, so you can easily choose a store closer to yourself. Functionally, each store is also different, undertaking different businesses such as delivery, after-sales and sales.
At present, the purchase of Xiaomi SU7 is unified through Xiaomi Auto App, so the store is basically based on display, experience and test drive. Relevant car purchase policies, financial concessions and various optional configurations can be viewed on Xiaomi Auto App. In terms of delivery, the original version of Xiaomi SU7 was officially delivered on April 3, and the standard version and Max version of Xiaomi SU7 were delivered at the end of April. Xiaomi SU7 Pro will be delivered at the end of May. According to the sales staff, as of March 31st, Xiaomi SU7 had ordered more than 100,000 units. At present, if you book a car, the delivery cycle is about 4-5 months, so it may not be delivered until August.
● Xiaomi automobile city exhibition hall
Let’s first look at the Huaxi LIVE City Exhibition Hall in Haidian District, Beijing. It is worth noting that this store is a temporary exhibition hall, which is somewhat similar to the familiar pop-up shop, and is located in the southwest of Huaxi LIVE Sinking Plaza. There are no obvious signs in the square, which may be a bit difficult for users who want to see the car. The day we see the car is a working day, and we can enter the store quickly without making an appointment. There are not many users who come to see the car, and there is no serious queue on holidays. The flow of people is for your reference.
The overall area of the city exhibition hall is not large, the fa? ade is made of glass, and the millet SU7 inside is very eye-catching, which has a good effect on the display of vehicles. Looking at the store, it provides two exhibition cars, which are bay blue and elegant gray. The overall internal layout is very compact, with only exhibition cars and several rest chairs. There is no exhibition area for vehicle accessories and peripheral products, which can provide a test drive experience, but it is not supported for delivery and after-sales maintenance. In addition, there are 2-3 salespeople in the store, which is slightly inadequate when the flow of people is relatively large.
● Xiaomi automobile experience shop
The next store is an experience store located in Huiju Mall, Daxing District, Beijing. The store is built on the basis of the retail channel of Xiaomi House, and the car and technology ecological products are integrated in the store. Due to the richness of products in the store and the long-term user base of the store, the passenger flow in the store is more dense than that in the city exhibition hall, and there is a certain degree of queuing at the door.
Specifically, the experience store provides a bay blue color exhibition car and divides it from other product areas. The overall layout of the store is the standard configuration of Xiaomi House, but on the basis of the original store, exhibition cars and advertisements are added. Other eco-tech products in the store are readily available, and the test drive experience service can also be provided, but the products around the vehicle are not displayed. In-store sales will be divided according to 3C product sales and Xiaomi’s car sales, but there are fewer car sales in the store.
In addition, the Xiaomi Automobile Experience Store located in Heshenghui, Chaoyang District, Beijing is similar to the Huiju Mall Store as a whole, which is built on the basis of Xiaomi House. Similarly, a Bay Blue Exhibition Car is displayed in the store. The difference is that Heshenghui Store provides some vehicle optional configurations and charging pile display, and the overall display content is more abundant.
Looking at the three stores of the comprehensive city exhibition hall and the automobile experience store, their overall functions are similar to those of other automobile brands, and the integration form of Xiaomi House can refer to Huawei model. The store basically displays vehicles and a small number of accessories, which can provide a test drive experience. However, it is not enough for delivery, maintenance, after-sales services, and it is very convenient for friends who come to see the car while eating and shopping in the shopping center. If you successfully arouse your desire to buy and want to know more about the configuration, options, surroundings and services of the vehicle, you may need to go to other stores. Let’s continue to look down.
● Xiaomi automobile flagship shop
Next, we will introduce two flagship stores of Xiaomi Automobile. The first one is located in Wangfujing Oriental Plaza, Dongcheng District, which is located on the first floor of the Oriental Plaza Shopping Center and has a high degree of recognition. Compared with the experience store, the flagship store has a larger overall area and more complete facilities. Although it is also located in the business circle, its overall positioning is more independent.
Looking into the store, the overall decoration style of Xiaomi House is still adopted. It can be seen that although the store adopts the form of integration of 3C products and automobiles, the large-area exhibition areas are all automobile products, and the proportion of products is emphasized. There are five exhibition cars with different colors and configurations in the store, so you can experience the configuration of each model and intuitively feel the different body colors.
In addition, the flagship store also provides a wealth of vehicle selection display and all vehicle peripheral products, such as mobile phone holders, mechanical keyboards, baseball caps, water cups and so on. Including the display of home-filled piles is naturally indispensable. In addition, the flagship store also has a technology exhibition area, including the chassis structure and motor of Xiaomi SU7. At the same time, we can also find that there are 2-3 negotiation rooms in the exhibition hall for follow-up users to see the car and communicate.
Another flagship store is located in Xiaomi Science and Technology Park in Haidian District, Beijing, but because it is inside Xiaomi Company Park, it is restricted to Xiaomi employees and is not open to the public. However, through the fence, we can also vaguely see two exhibition cars in the store, which are olive green and bay blue respectively. There is no obvious difference in the overall internal layout, and optional accessories and peripheral products are also provided.
Generally speaking, the flagship store of Xiaomi Automobile is obviously richer in store area, number of cars on display, and display of accessories, and can intuitively feel different vehicle configurations more comprehensively. However, it is also impossible to provide delivery and after-sales service. I wonder if the store functions will be enriched with the improvement of the subsequent store layout.
● Xiaomi automobile sales and service center
Just mentioned that the flagship store of Xiaomi Science and Technology Park in Haidian District, Beijing is not open to the public, which may be unfriendly to consumers who live in the north of the city. But don’t worry, let’s take a look at the sales and service center of Xiaomi Borui Automobile Park, which is not far from Xiaomi Science Park. The store is located in Borui Automobile Park, and it includes a large number of automobile brand 4S stores. From the name, it can be seen that the store integrates sales and after-sales service, which is similar to the traditional 4S store.
Looking at the store, the store is divided into two floors, one is the exhibition hall and negotiation room, and the other is the office area. The overall layout is similar to the interior of the traditional 4S store. Compared with the flagship store, the overall sense of science and technology is lacking, and the decoration is simpler. There are four exhibition cars in the exhibition hall area on the first floor, and the optional configuration and products around the cars are the same as those in the flagship store, which is very rich. In addition, the store also provides rest areas, separate toilets and other supporting facilities.
Another sales and service center store is located in Jingnan Yuntong Automobile Park in Daxing District, Beijing. Most of the 4S stores in the park are luxury brands. The interior of the store is very large, which is the largest in the above stores. The store also has a two-story layout, and the first floor is the product display area, which provides 7 exhibition cars with different colors. This is the only store that displays all 7 body colors except Xiaomi Super Factory Store. At present, there is still a lot of spare space in the store. If Xiaomi SU7 launches 10 color schemes at one time, all of them can be put down in the store. The vehicle selection area and surrounding accessories must also be standard.
In addition, the store also provides a number of negotiation rooms and an oversized rest area. Not only that, we also saw the exclusive new car delivery area in the store, but it has not yet started to be used. There is also an after-sales service center at the back of the store, which can meet the maintenance space of at least 3-4 cars by visual inspection.
● Xiaomi automobile super factory store
The final highlight is coming. Xiaomi Auto Super Factory Store can be said that the ceilings of eight stores in Beijing are located on the first floor of the office building outside Xiaomi Super Factory. There is a large parking lot next to the store. For consumers who drive there, there is no need to worry about parking. Because the store is far away from the factory entrance, users who take a taxi or choose public transportation to go to the store can choose the provided car ferry connection service and take a bus from the factory entrance to the store.
Let’s first look at what’s special about the outside of the super factory store. First, we will provide an exclusive test drive venue similar to the track next to the store, including road conditions such as U-bend and straight road. Compared with public roads, we can experience the dynamic driving of Xiaomi SU7 more safely and fully. In addition, Xiaomi’s exclusive charging station is provided outside the test drive site, and it is expected that the charging speed under the Xiaomi 800V platform architecture can be experienced here in the future.
When you come to the store, you can find that the super factory store integrates all the functions and characteristics of the flagship store and the sales center, and the overall decoration style is consistent with that of the flagship store. The overall store area is also the largest among the eight stores in Beijing. The store is divided into three areas, including the experience center, the technology exhibition hall and the high-end customization area. The Experience Center also provides 7 exhibition cars with different colors. In addition, it also includes several negotiation rooms and several independent rest areas. The advanced customization area provides optional accessories for displaying vehicles.
The science and technology exhibition hall is more like the history museum of Xiaomi Company and Xiaomi Automobile, which shows the development history of Xiaomi Company internally. Internal explanation of Xiaomi Automobile Factory; Core technologies such as vehicle chassis architecture; Parts around the vehicle and other major areas. At present, the science and technology exhibition hall has not been arranged and opened to the public, and it is expected that the subsequent internal exhibitions will be more abundant.
Xiaomi Auto Super Factory Store contains the comprehensive display function of Xiaomi’s flagship store, and can also meet the after-sales maintenance of the sales service center. It is also the only delivery center of Xiaomi Auto in Beijing at present. On April 3rd, the delivery of the first batch of vehicles of Xiaomi US7 inaugural edition was also completed here. Tips: The delivery center will make an appointment for the user to pick up the car before the subsequent car pick-up, and the following materials are required:
Write it at the end
Friends who are interested in Xiaomi SU7, at present, eight stores in Beijing have been introduced for everyone. I hope everyone can find suitable stores according to their own needs. What is the comprehensive understanding of the performance of Xiaomi SU7 and the performance of multi-vehicle cross-evaluation? You can pay attention to car home’s "First Test So Fast So Test" program and the related live broadcast playback. (Text/car home yaoyu)
Cctv news On February 17th, the investment promotion meeting of Shenyang (Beijing) cultural tourism industry key project was held in Beijing. The event was hosted by the Shenyang Municipal People’s Government, undertaken by the Propaganda Department of the CPC Shenyang Municipal Committee, the Shenyang Municipal Bureau of Culture, Tourism, Radio and Television, and the People’s Government of Hunnan District of Shenyang, and attended by Yu Zhenming, member of the Standing Committee of Shenyang Municipal Committee and Minister of Propaganda. More than 200 people attended the promotion meeting, including relevant leaders of Shenyang Municipal Government Office in Beijing, relevant leaders of Party committees and governments of all districts and counties, relevant leaders of Beijing Municipal Bureau of Culture and Tourism, and representatives of 120 key domestic enterprises.
This activity focused on Shenyang’s resource advantages such as "historical culture, red culture, industrial culture, national culture" and "Sanshan, Sanshui and Six Districts", and focused on 21 investment projects such as new formats, new consumption and new energy levels. A total of 10 projects were signed, with a total contracted amount of 12.29 billion yuan. The contracted projects include Shenyang Ancient City Cultural Tourism Comprehensive Protection and Utilization Project, Lilac Lake Aerospace Metacosmic Experience Base, Guandong Film and Television City Film and Television Culture Industrial Park Project, etc., covering historical culture, cultural and business integration, digital culture, rural tourism, film and television entertainment and other formats, which has accumulated a strong impetus for the high-quality development of the cultural tourism industry in our city.
Yu Zhenming, member of the Standing Committee of Shenyang Municipal Committee and Minister of Propaganda, made a speech at the promotion meeting and pointed out that at present, Shenyang is anchored to accelerate the construction of a national central city, focusing on the construction of a regional cultural and creative center, achieving the goal of "doubling" the tourism industry in three years, and the economic and social development is showing an upward trend. He expressed the hope that this investment promotion activity will be taken as an opportunity to open a new chapter in the cooperation between Beijing and Shenyang in 2023, promote the comprehensive revitalization of Shenyang and achieve new breakthroughs.
The Party Secretary of Shenyang Culture and Tourism Radio and Television Bureau recommended the cultural tourism resources in Shenyang, and the relevant district and county party committees and government leaders recommended the cultural tourism projects respectively.
Before the meeting, Yu Zhenming, member of the Standing Committee of Shenyang Municipal Committee and Minister of Propaganda, inspected the related cultural tourism enterprises, met with some business leaders and introduced the economic and social development of Shenyang.
This investment promotion activity is not only an innovative move by Shenyang to promote the revitalization and development of the city’s cultural tourism industry with project construction, but also a breakthrough move by Shenyang Cultural Tourism to actively "go global" to carry out project investment promotion. It is of great significance to show the new atmosphere, new responsibilities and new actions of Shenyang Cultural Tourism in the new era. It will further deepen exchanges and cooperation with local cultural tourism enterprises and investors, build a brand-new platform for docking and cooperation between high-quality cultural tourism resources and various capitals, and transform the advantages of Shenyang Cultural Tourism resources into industrial advantages and development advantages, attracting more enterprises to invest.
The news about it has always touched everyone’s heart. Now it is close to the end of 2024. Don’t worry about whether it will be listed or not. It will definitely not be listed. The heart that everyone is looking forward to it has finally landed.
In some online videos, I saw a supplier say that the current m8 is still being tested, the product has not been polished, and it will take some time to go on the market. Some netizens shared that when I went to HarmonyOS Zhixing to buy the company, the sales notice issued at present indicated that the company m8 was expected to be listed in the third quarter of 2025, but it may be ahead of schedule. Now there are many voices saying that it will be listed in the first quarter of 2025, which may depend on the progress of the official test products.
The market positioning of the M8 is between and. The estimated starting price is around 359,800 yuan, and the price range is roughly 360,000 to 410,000 yuan.
Considering the price range of its main competitors (321,800 ~ 379,800 yuan), as well as the adoption of more new technologies and Huawei’s support, its pricing strategy not only reflects high-end positioning, but also has certain market competitiveness.
In terms of appearance design, it is expected that the overall appearance design of Jiaojie M8 is similar to that of Jiaojie M9, with continuous taillights and a front-end design similar to that of M9.
In terms of body size, the length is about 5100~5130 mm, the width is about 1950 mm, the height is between 1780~1800 mm and the wheelbase is close to 3 meters.
This design not only meets the layout requirements of three rows of seats, but also provides users with spacious trunk space. Probably, it will adopt the big 5-seat version and 6-seat version like the m9.
Netizens are still worried about the appearance design of the m8. There are already many pictures saying that it is the m8. Without exception, all of them are fake and designed by netizens themselves. You can have a look, the face value is very high. In addition, all the pictures posted in this article are designed by netizens, not real pictures.
Recently, the ideal offensive has been too fierce. At the beginning of the year, everyone thought that the ideal would be left far behind by the world of inquiry. I didn’t expect the ideal to climb to the first place in the new power list. In October, I didn’t expect to kill a zero-running car halfway and rank second. It’s really incredible.
It seems that the m8 really needs to be launched early. Consumers have long heard about the existence of this car, and they have been waiting and watching, and dare not buy other HarmonyOS smart cars. Good meals are not afraid of being late. I hope this m8 will give us more surprises.
The competition in the new energy vehicle market is becoming more and more fierce, and consumers’ requirements for new energy vehicles are getting higher and higher.
BYD Seals (parameter picture), as the flagship model of BYD Ocean Network, won the recognition of consumers in the market with its excellent product strength and marketing strategy at the beginning of listing, and obtained good sales, but soon the sales volume declined rapidly. In July, the sales volume did not exceed 1,000 units, but in August, 2025 Seals were launched, with a price of 17.58-23.98 million yuan, which was very important for power. After Huanxin is listed, can the sales of 2025 seals improve?
The 2025 Seals upgraded from E-platform 3.0 to E-platform 3.0 Evo. The whole system comes standard with SiC silicon carbide and FSD variable suspension. Some models are equipped with lidar, and an 800V high-voltage fast charging platform is also provided. How to choose the four models of the 2025 Seal? Let’s take a look together.
First look at the 510 standard version with a price of 175,800. Equipped with 13 airbags, lane departure warning, active braking, door opening warning, front and rear collision warning, variable suspension, front and rear parking radar, 360-degree panoramic image, transparent chassis, full-speed adaptive cruise, L2-level driving assistance, lane keeping assistance, automatic parking, automatic lane change assistance, 6kW external discharge, front and rear sound insulation glass, mobile phone wireless charging function, front seat ventilation/heating, and so on. Automatic air conditioning, temperature zone control, car air purifier and other configurations can be said to be everything, but the battery life is short, and the fast charging power is also the lowest in the whole department, which is more suitable for consumers with limited budget who buy daily transportation in cities.
For an extra 14,000 yuan, you can buy a 650-long battery life version, which is equipped with 19-inch wheels, seat welcome, electric trunk, rear privacy glass, simulated sound, car KTV, 220V power supply in the car, lumbar support for the driver and passenger (4-way), electric seat memory for the driver’s seat, 12-speaker Dana stereo, multi-color atmosphere lights, etc. The comfort is improved, and the power is stronger, 100 kilometers.
Let’s take a look at the 650 Smart Driving Edition with a price of 216,800 yuan. Compared with the 650 long-life version, it is 27,000 yuan more expensive, with one more laser radar, signal light recognition, automatic driving on urban/expressway sections, automatic parking service, leather steering wheel, steering wheel heating, 12-inch HUD head-up digital display, in-car fragrance device and other configurations, which are suitable for consumers with sufficient budget and requirements for science and technology.
In the end, you can buy the top-of-the-line 600 four-wheel drive intelligent driving version with an additional 23,000 yuan. With the dual-motor four-wheel drive system, the acceleration of 100 kilometers is 2.1s faster, but the battery life is shortened from 650km to 600km. In addition, Yunqi -C sports style seats with damping and fur-turning materials are added, which are suitable for users with sufficient budget and higher performance requirements.
On the whole, among the four models of 2025 Seals, the most recommended model is the 650 long-life version. You can choose the model that suits you according to your own budget and preferences.
Recently, Blue Electric E5 PLUS released official pictures, the new appearance and interior design show a full sense of high-end and quality, not only the appearance is moving, but also the leading "big five seats, enjoy seven seats" comfortable space, carrying the whole family yearning for a better life.
The appearance of the Blue Electric E5 PLUS adopts a minimalist futuristic design aesthetic, which is more in line with the requirements of young families for high-value appearance. The blue electric E5 PLUS picture released this time, the body color is aurora green, which is refreshing in the visual sense and enhances the advanced sense of the whole vehicle.
The Blue Electric E5 PLUS has two seat layouts with five seats and seven seats. The effective space in the car reaches 3162mm, and it has a high room rate of 66.4%, making it easier and more comfortable for the whole family to travel. The seven-seat model has more flexible space, and the maximum capacity after the second and third rows are laid down can reach 1694L, forming a comfortable sun bed room.
Blue Electric E5 PLUS has a row of legroom of 917mm, and the front soufflé seats are designed with 8 layers of comfortable lamination. The thickness of the backrest and seat cushion is significantly improved, providing better support. The riding experience is like sitting in the cloud, enjoying a comfortable experience.
The legroom of the second row of the five-seat model reaches 885mm, and the second row of seats can be adjusted backwards to 119 °. The higher per capita room area brings a more relaxed and comfortable ride experience. The blue electric E5 PLUS "big five seats" leapfrog space allows the whole family to travel "enjoy comfort".
Well-versed in the way family users travel, Blue Power E5 PLUS enjoys a large space with attractive appearance and variety, leading the upgrade of family travel quality. Blue Power E5 PLUS will start pre-sale at the end of September.
In the past September, China’s auto market once again handed over a beautiful "report card", and auto production and sales have shown growth for six consecutive months. Against the backdrop of the global auto industry being hit by the pandemic, the rapid recovery of China’s auto market undoubtedly provides a good model for the recovery of the global auto market.
However, under the premise that the domestic auto market is recovering well, the market share of Chinese brand passenger cars has shown a decline, falling to 36.4% from January to September, a year-on-year decrease of nearly 2.3 percentage points.
"The sales performance of Chinese auto brands is directly related to the trend of the auto market in the fourth quarter." An industry expert expressed the above judgment to Securities Times Car Capital.
Securities Times · Car Capital noticed that in the process of major Chinese auto brands struggling to turn around the decline, FAW Hongqi has achieved a contrarian growth that far exceeded market expectations. In September, monthly sales exceeded 20,000 vehicles, an increase of 86% year-on-year. This is a huge contrast with its sales performance in previous years.
Why did FAW Hongqi’s sales rise against the trend? What enlightenment will its growth bring to more Chinese auto brands and even the entire industry? It has become a hot topic in the industry recently.
Thunder reform works
"The competition in the entire manufacturing industry is intense, and it is more organic when it is dangerous. We saw such a prospect in FAW. Your development this year is unique."
On July 23, the top leader of the General Secretary of the Central Committee of the Communist Party of China, the President of the State, and the Chairperson of the Central Military Commission praised the red flag, the representative of the national brand, during a visit to the General Research and Development Institute of China FAW Group.
In the context of the "black swan" epidemic in China’s auto market for two consecutive years, the rise of FAW’s red flag against the trend can indeed be called "the unique scenery here".
A few days ago, China FAW announced sales data in September, Hongqi brand sales reached 21,500, an increase of 85.9%; 1-9 cumulative sales of 130,000, an increase of 104.4%. In 2019, Hongqi brand sales achieved nearly 600% year-on-year growth, cumulative sales exceeded 100,000.
Compared with the sluggish sales performance in earlier years, these two sets of data are like a "shocking reversal". What exactly did the Hongqi brand rely on to achieve a breakthrough against the trend? This has not only become a hot topic within the automotive industry, but also a hot topic for some investors.
An Qingheng, director of the China Automobile Industry Advisory Committee, told Securities Times Car Capital that the soaring sales of FAW Hongqi are closely related to its internal reforms in the past two years.
In September 2017, Xu Liuping, chairperson of FAW Group, who had been in office for less than two months, launched the Thunder Reform and adjusted the Hongqi brand to be directly operated by the group headquarters.
"This time the reform movement is particularly large. The original FAW Technology Center has been delisted, but the R & D General Institute, the Modeling Design General Institute, the New Energy Development Institute, and the Intelligent Networking Development Institute have been established respectively." An employee of FAW Group headquarters told Securities Times Che Capital on condition of anonymity that after the new organizational structure was completed, the group also carried out a "all stand up and compete for posts" personnel reform, and more than 4,000 cadres and employees at the headquarters had to be re-hired through competition.
At the beginning of 2018, the previous system reform quickly bore an important fruit – China FAW released the new Hongqi brand strategy. It is worth noting that at this press conference, China FAW called out the sales target of Xinhongqi, that is, 100,000 units in 2020, 300,000 in 2025, and 500,000 in 2035.
"Although the industry has not publicly discussed the sales target set by Xinhongqi, there are still many doubts." An Qingheng told Securities Times Car Capital that practice has proved that this series of reform policies has effectively promoted the development of Hongqi. Objectively speaking, Xu Liuping, as the helm of the company, played a key role.
An industry insider told Securities Times Car Capital that although the market share of Chinese brand passenger cars has declined and most of them face challenges, in general, there is still a strong entrepreneurial spirit in the industry, and the overall reform atmosphere is strong. Each brand is seeking transformation in line with the "new four modernizations" of the industry.
"It should be said that the revival of the Hongqi brand has exported a positive sample to the Chinese auto industry." An Qingheng believes that the successful transformation of Hongqi has brought inspiration to more independent brands and provided an upward path for reference.
Who is buying the Red Flag car?
"I was in my early 30s this year and bought a Hongqi H5 in 2019. At that time, I mainly liked the design and configuration of this car. You can’t enjoy this configuration by buying a joint venture car at the same price." Mr. Zhang, who lives in Zaozhuang, Shandong Province, told Securities Times Car Capital that in addition to high cost performance, what he values most is the overall tonality of the Hongqi brand. "Driving a Hongqi car, you seem to be very stable, and you have more face and personality," Mr. Zhang said.
Previously, people’s impression of Hongqi models was mostly "inspection cars" or concierge executive cars, which seemed to have little direct connection with the market. But with the launch of Hongqi H5, H7, HS5, HS7, H9 and other models in the past two years, this existing "stereotype" is gradually disintegrating.
A person close to China FAW told Securities Times Car Capital that according to his understanding, there are generally two types of consumers who buy Hongqi brand models. One is the more emotional and supportive, and the purchase of Hongqi cars is very national pride; the other is the more trendy consumer group. In recent years, the products launched by the Hongqi brand are more recognizable and can meet the personalized needs of consumers who pursue "different".
Pan Helin, executive dean and professor of the Digital Economy Research Institute of Zhongnan University of Economics and Law, told Securities Times Car Capital that the Hongqi brand has a deep historical sedimentation, and in this round of reform, FAW has made a good excavation of the value of the Hongqi brand. More importantly, the current market has undergone tremendous changes, and consumers’ car purchase preferences and habits are changing and becoming more diverse. This fundamental change in consumption trends will bring opportunities to Chinese car brands.
Indeed, in recent years, the rise of the national tide, Li Ning boarded the New York Fashion Week, the Forbidden City lipstick was snapped up, the white rabbit toffee, and the leap white shoes ushered in the red… Buying domestic products has become an emerging trend. Some analysts have pointed out that the rise of the national tide is not only related to the rise of young consumer groups and changes in consumer trends, but more importantly, it is closely related to the overall rise of national cultural self-confidence. Consumers can find a sense of satisfaction and belonging by purchasing domestic products full of cultural connotations.
The same is true of returning to the auto industry. At a Hongqi brand 4S store on Yaojiayuan Road in Beijing, a customer looking at the car told Securities Times Car Capital: "In recent years, Chinese brand models have improved in terms of design and product quality, especially the technology configuration is quite awesome. Driving Chinese brand models makes me feel quite proud."
Securities Times Car Capital noticed that even on weekdays, the Hongqi 4S shop is very busy, with consumers constantly coming to see the cars, and most of them are family units. "If it is on weekends, there will be a lot of consumers around every exhibition car, and there will be a queue when entering the cockpit to see the interior." Sales staff at Beijing Longze Hongqi Automobile Sales Co., Ltd. told Securities Times Car Capital.
In the most prominent position in the exhibition hall of this Hongqi 4S store, there is a Hongqi H9 that has just been listed. The above sales staff told Securities Times Car Capital that the new car has only been on the market for one month, and the order will be queued. At present, the most advanced configuration will take two months, and the personalized configuration will take almost half a year to pick up the car.
From little attention to ordinary consumers to monthly sales of 20,000 vehicles, the Hongqi brand has really moved to the end point market and completed its self-transformation.
"High-end is the right move!"
In the past period of time, some independent brands relied on price advantages to seize the market, and sales performance was also very good. But after a careful study of the pricing system of Hongqi’s main models, it will be found that "winning at a low price" is not the path chosen by Hongqi. Take Hongqi H7 as an example, its official guide price is 252,800 yuan – 317,800 yuan, and the newly listed Hongqi H9 has a guide price range of 309,800 yuan – 539,800 yuan. Obviously, the "200,000 yuan pricing ceiling" that continues to plague independent brand brands is being broken by Hongqi.
The salesperson in the Hongqi 4S store told Securities Times Car Capital that buying Hongqi’s new models does not require a price increase to pick up the car, which is a hard and fast rule of the manufacturer. However, Hongqi also rarely engages in promotional activities, and the price is relatively firm.
"Hongqi basically does not engage in promotions, and our discounts are more reflected in after-sales." The above-mentioned salesperson told Securities Times Car Capital that the purchase of Hongqi owners enjoys a lifetime free warranty service. At the same time, at the level of used car replacement, Hongqi can give the same value preservation rate as other luxury brands, relieving consumers of car replacement troubles.
Pan Helin said that in recent years, the Hongqi brand has made great efforts in marketing and channel construction, especially through the digital management model to transform the service chain, which has provided important support for the growth of sales.
It is not difficult to see that the re-started Hongqi brand is fully positioning itself as a luxury brand. In fact, many industry authorities have automatically included the Hongqi brand in the luxury brand camp in the process of ranking the sales list of automobile companies. In September, Hongqi successfully exceeded the monthly sales of 20,100 vehicles with 21,500 sales performance.
Industry insiders believe that compared with other independent brands, Hongqi’s high-end road has a natural brand advantage. An Qingheng told Securities Times Car Capital that the competition in China’s auto market is very fierce at present, and some mid-to-low-end enterprises have been gradually eliminated by the market, but independent brands, including, and so on, continue to move up and carry out high-end transformation. In his opinion, Hongqi’s sales have risen sharply against the trend, which further reflects the strength of Chinese auto brands and fully verifies the importance of high-end independent brands.
Shengang Securities analysis pointed out that the current Chinese auto brand products are no longer limited to low-price competition, and the idea of brand upward is becoming more and more obvious. Among them, higher profit levels are the driving force for brand upward.
Securities Times Car Capital learned that, taking Volkswagen Group as an example, the profit level of Volkswagen Group’s Volkswagen brand in 2019 was 4.3%, while the profit margin of its luxury brand was nearly twice that, reaching 8.1%, and the more luxurious brand reached 16.2%.
At the same time, Shengang Securities also analyzed that the solid growth of China’s automobile market in recent years has provided a solid foundation for Chinese automobile brands to move up the brand, and has also brought sufficient capital and technology accumulation space to enterprises.
However, An Qingheng also stressed that China’s auto market is very large, with both high-end and low-end markets. Companies should target precise market segments according to their own positioning. At the same time, whether it is high-end or low-end, the most important thing is to improve product quality. This is the foundation for building brand power and influence.
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On August 20, 2024, Tengshi Z9GT & Tengshi Z9 officially opened pre-sale, the new car launched pure electric and plug-in hybrid version, the overall pre-sale price range is 33.98-41 9,800 yuan, of which Tengshi Z9GT is expected to be listed in late September, Z9 listed before the end of the year.
From the appearance, the Z9GT is built with a very recognizable family-style design language.The front face of the Z9GT is called the "Coronal Front Face", and officials say its design was inspired by the vitality of the sunrise.What is more iconic is that on the side, Tengshi designed a "Z" shaped decorative line for the Z9GT, which not only echoes the name of the Z9GT, but also increases the recognition of the Z9GT.The headlight group is larger in size, and the upper and lower winds are integrated light groups for far and near and daytime driving belts. The lower front bumper also adopts a three-stage sports design. In addition, the new car can be equipped with carbon fiber trims or lidars on both sides under the front bumper according to different configurations.
In terms of body size, the Z9GT has a length, width and height of 5180/1990/1500 (1480) mm, a wheelbase of 3125mm, and a curb weight of 2875kg. At the same time, the Z9GT will provide 255/45 R20, 255/40 R21, 255/40 R21, 275/40 R21 and other wheel/tire specifications for optional.
At the rear, in addition to the smooth roof line, the new car’s taillight group also adopts a design that echoes the headlights. The taillight shape is very narrow. At the same time, the lower part of the rear window is also equipped with an electric lifting tail.
In terms of interior design, TengzeThe Z9GT has a cockpit comparable to that of a D-class car. The front cabin layout is somewhat similar to that of the N7. The instrument screen, central control screen, and passenger screen are all lined up on the dashboard, and the steering wheel is basically the same as that of the N7.However, in Nakajima, the Z9GT has a new design for the position of the wireless fast charging island, gear lever, and vehicle control buttons, especially the Z9GT’s wireless fast charging island also supports takeoff and landing, which increases the overall texture of the cockpit.
The seat is wrapped in a leather soft bag and has a zero-gravity buoyancy co-pilot.Back rowSPAClass comfortable seats are useddouble layerSoft, seatMat extension designcombineCLAReel seat cushion length adjustment…At the same time,Rear ventilation,Heating and10 o’clock massage is fully functional.
The Z9GT is also equipped withDivaleAudio support for takeoff and landing.When the user gets into the car, the three Tivale speakers on the dashboard will slowly rise, giving the user a sense of ritual when entering the car.
Heating and cooling boxes are now an increasingly common configuration in cars, but unlike other models, Tengshi has two heating and cooling boxes on the Z9GT, with volumes of 4 and 10 liters. The minimum freezing temperature is -6 degrees Celsius, and the maximum insulation temperature is 50 degrees Celsius.The two cooling and heating boxes are located in the front center armrest box and the rear center, respectively, taking into account the needs of both front and rear passengers.Similar to this product definition, the Z9GT also features a vanity mirror in the front and rear rows.
In terms of power, the pure electric version of the Z9GT will adopt a front and rear three-motor layout, with a combined maximum power of 710kW (front:230kW;After:240kW × 2), with a top speed of 240km/h.The energy storage device is a lithium iron phosphate battery from Jinan Freddy;The plug-in version is equipped with a BYD479ZQA 2.0T engine with a maximum power of 152kW.With the three-motor power system, the maximum power of the front axle motor is 200kW, the maximum power of the two motors of the rear axle is 220kW, the comprehensive maximum power of the motor is 640kW, and the top speed is 230km/h.
At this press conference, Tengshi officially launched the Easy Tripartite Platform, and the world’s first ride on the Tengshi Z9GT, which will bring users a new sense of luxury in the trinity of car, body and mind with the full potential of smart electricity.Easy three-party platform realizes the integrated control of three-motor independent drive and rear-wheel dual-motor independent steering technology, and integrates the fifth-generation intelligent control technology platformDM technology, e-platform 3.0 Evo and other technical advantages…
Based on the four core technologies of three-motor independent drive technology, rear-wheel dual-motor independent steering technology, VMC vehicle motion control technology, and all-series CTB battery body integration technology, Easy Three-party Parking, Low Attachment Road Stabilization System, and Intelligent Crab Row are created.
In addition to that, Easy Three also has high-speed tire burst stability control, internal eight-braking stability, reversing stability, radar active avoidance and other highlights, which protects the safety of users in the whole scene and further enhances the flexibility of the vehicle.
In addition, Easy TripartiteThe first vehicle intelligent electric fusion end-to-end large model to create a new intelligent electric experience.The Z9GT will be the first BAS 3.0 + model of BYD Group, providing users with a safe and comfortable driving experience…
Technological innovation.With the official release of the three-party vehicle intelligent control technology platform, many "black technologies" are gaining momentumZ9GTWith Denza Z9The first ride brings a brand-new smart driving experience to users.
Original Guo Ruyi’s business figure
Author: Guo Ruyi
In another week, 41-year-old Su Hua will no longer be the chairman of Aauto Quicker.
On the evening of 20th, according to the announcement issued by Aauto Quicker, from October 29th, Suhua will step down as chairman and be replaced by another founder, Cheng Yixiao. Cheng Yixiao also served as CEO of Aauto Quicker.
However, Su Hua is not completely out of Aauto Quicker. He continues to be an executive director and a member of the remuneration committee. More importantly, his different voting rights will not change.
This is another handover of Aauto Quicker’s top leadership power after Su Hua resigned as CEO two years ago. A week later, Cheng Yixiao will become the undisputed number one in company management.
Aauto Quicker, where Hong Kong stocks are listed, implements the arrangement that each share has different rights. Each class A share can cast ten votes, and each class B share can cast one vote. At present, Suhua’s shareholding ratio is nearly 10%, slightly higher than that of Cheng Yixiao, and it is the largest individual shareholder in Aauto Quicker. Su Hua also has more voting rights than Cheng Yixiao.
Aauto Quicker’s announcement specially emphasized that their voting rights have not changed, which still continues the current pattern of shareholders’ rights. But even so, in terms of internal governance, the influence of Suhua will undoubtedly be further diluted. According to Aauto Quicker’s official statement, he "has to focus on other affairs".
Ten years ago, Su Hua, who had been tossing and turning repeatedly between starting a business and a big factory, met Cheng Yixiao through the introduction of Aauto Quicker investors. At that time, Aauto Quicker had just started, and it was still a product for users to make and share GIF animation. The first meeting between the two touched Cheng Yixiao, and he decided to introduce Suhua, so he did not hesitate to give up his considerable shares.
Since then, Su Hua has served as CEO, Cheng Yixiao as Chief Product Officer, and Aauto Quicker has started to move towards running all the way as a short video giant.
Aauto Quicker’s entrepreneurial myth is one of the most eye-catching cases in the golden age of Internet in the past years. In February 2021, Aauto Quicker landed on the Hong Kong Stock Exchange and became the "first short video". Now, its active users have reached hundreds of millions.
Su Hua also earned hundreds of millions of net worth by this. According to the 2023 Hurun Global Rich List, its wealth reached 31 billion yuan, ranking 668th. It took only ten years from obscurity to becoming a man of the hour in business.
In January this year, Suhua reduced its holdings in Aauto Quicker and cashed in about HK$ 3.8 billion. At that time, it was announced that it would "invest in charitable donations, cutting-edge scientific and technological exploration and infrastructure investment". Nowadays, there are fixed templates for the reasons of retiring or cashing out in the internet circle, that is, charity and cutting-edge technology. Suhua also used this trick, but the market didn’t seem to buy it, and Aauto Quicker’s share price plummeted by 6% the next day.
Su Hua’s resignation as chairman is the latest move of Aauto Quicker’s frequent personnel adjustment in recent years. Since the second half of 2021, the internal structure of Aauto Quicker has been adjusted many times, and it is not surprising that the authority of senior executives has changed and whether they will stay or not. Also in January this year, Aauto Quicker CTO Chen Dingjia resigned on the grounds that "more time should be devoted to family and personal affairs."
Corporate governance in Aauto Quicker once had a very distinctive feature, that is, the relatively rare dual-core governance. Similarly, R&F Property, a real estate industry, has been jointly run by Li Silian and Zhang Li for a long time, which is known as the dual boss system. In Aauto Quicker, two parallel hills are Suhua and Cheng Yixiao.
The predecessor of Aauto Quicker was led by Cheng Yixiao, and Suhua played a significant role in the process of growing into a short video social platform. This is a subtle entrepreneurial combination. The two people’s equity and voting rights are close. Ideally, they will share the same share, especially in the early stage. In fact, this model did have a honeymoon period of several years. Generally speaking, Suhua was responsible for investment and financing, commercialization, internationalization and functional departments, while Cheng Yixiao focused on product and technology business. However, if it is not handled properly, dual-core governance will easily lead to internal friction.
Before Aauto Quicker went public, there was some overlap in terms of authority between Su Cheng and Su Cheng. According to comprehensive media reports, it was once common to select sides and divide factions within Aauto Quicker. This has become a major problem criticized by the outside world in Aauto Quicker. It was not until Suhua stepped down as CEO and retreated from the front line of management to the position of chairman that this dual-core governance pattern changed.
In the past two years, Cheng Yixiao, who became the CEO of Aauto Quicker, gradually got used to this role. Before that, he was always considered to be inarticulate and not good at making public appearances. However, under the circumstance that Suhua made less and less public appearances, he assumed more responsibilities in this respect. And more like a comprehensive CEO.
In terms of performance, Cheng Yixiao’s leadership performance in the past two years has also been recognized. Aauto Quicker’s domestic business has been profitable for four consecutive quarters, and it achieved overall profitability at the group level for the first time in the first quarter of this year. Of course, there are also challenges, such as the pressure of growth and the pressure of stock price. When Aauto Quicker was first listed, its scenery was infinite and its market value was high, but now its total market value has shrunk by nearly 80%.
It is in this situation that Aauto Quicker’s "key person" changed from two to one, and the power was finally unified into Cheng Yixiao’s hands.
What awaits Suhua next may be a more leisurely life like a wild crane. After retiring, the Internet tycoons with financial freedom are usually less known to the outside world. Boss Ma is an exception. In April this year, Suhua registered and established a software information company, and maybe there will be other actions in the future. The cutting-edge technology that big bosses especially admire, I wonder if Suhua will make substantial progress.
Aauto Quicker, which belongs to him, has stirred up years, and many of them will become the past.
Original title: "Chairman Aauto Quicker quit"
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