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Looking back on the beautiful moments of Chinese films： Chinese film queens shining in the three major European film festivals

oneIn February 1992, Maggie Cheung won the Best Actress Award at the 42nd Berlin International Film Festival for her film Ruan Lingyu, which is the first Chinese movie star to win laurels at three major international film festivals in Europe.Today, in 2022, 30 years have passed, and 10 Chinese film actors have continuously demonstrated the performance charm of Chinese actors to the world.

On the 30th anniversary, it coincides with the return of the 72nd Berlin International Film Festival in an "offline" way. The actors took stock of the "light of Chinese film performance" in the past three major film festivals through the "film emperor" and "film queen" respectively, hoping that more Chinese film actors can "see all beings" on the international stage in the future.

As of January, 2022, the three major international film festivals in Europe (also known as the world’s three major international film festivals) are the most authoritative, famous and influential among the international class A film festivals, namely, Venice International Film Festival in Italy, Cannes International Film Festival in France and Berlin International Film Festival in Germany. There are 54 award-winning Chinese films, and there are 10 award-winning Chinese filmmakers, including five winners and five queens, including actors Ge You, Xia Yu, Tony Leung Chiu Wai, Liao Fan and Wang Jingchun, and actresses Maggie Cheung, Gong Li, Xiao Fangfang, Ye Dexian and Yong Mei. Maggie Cheung is the only winner of both Berlin and Cannes.

Theater goers resumed at the "Truman Show" in Cannes, reviewing the Chinese film emperors in the three major European film festivals in those years (click on the blue word to jump). For everyone, I took stock of the five film emperors who won the top three awards since the 1990s, namely: Ge You, Xia Yu, Tony Leung Chiu Wai, Liao Fan and Wang Jingchun. This time, we will show you five actresses in Xingyao international film circle in the past 30 years through "The Episode of the Actress". They are: Maggie Cheung, Gong Li, Xiao Fangfang, Ye Dexian and Yongmei. Among them, Maggie Cheung is the only winner of both Berlin and Cannes.

The Chinese Film Postscript of the "Big Three" Film Festival in Europe

Maggie Cheung

Best actress at the 42nd Berlin International Film Festival

Best actress at the 57th Cannes International Film Festival

Works: Ruan Lingyu (Berlin International Film Festival)

Role: Ruan Lingyu

Works: Clean (Cannes International Film Festival)

Role: Emily

So far, Maggie Cheung is the only actress in China who won both Cannes and Berlin. She was only 27 years old when she won the Berlin film, playing Ruan Lingyu, the legendary film queen of the Republic of China. When awarding the award, she didn’t attend to receive the award because she filmed "Police Story 3", and it was hard to hide her excitement in the follow-up interview. Twelve years later, Maggie Cheung won the Best Actress in the 57th Cannes International Film Festival with the French film Clean, and completed two-thirds of the three Grand Slams at the age of 39. However, it seems that she has faded out of the film industry since then, and it is unknown whether she can re-enter the Venice Film Festival.

Ruan Lingyu, the film that won Maggie Cheung a Berlin film, was directed by Guan Jinpeng, which is a biographical film shot in a rare narrative way. It is reported that Maggie Cheung was not the first choice actor for a generation of famous actress Ruan Lingyu, and at first he was unwilling to shave his eyebrows into Ruan Lingyu-style ultra-fine eyebrows with the characteristics of the times.

Guan Jinpeng, the director, finally chose a script that interweaves the time and space of 1930s and 1990s. The actors presented their roles with an understanding of the times and characters, which enriched the film’s portrayal of Ruan Lingyu as an actor with the same role. Therefore, outside Berlin, Ruan Lingyu also won many nominations and awards such as Golden Horse and Golden Statue.

It is a great challenge for Maggie Cheung to play the real characters in history, especially Ruan Lingyu, who has created classic characters in many films and has a legendary life in reality, and finally stopped at the age of 25. In addition to being infinitely close to the role in modeling, the charm, posture and the relationship between different characters are also handled in a very proper way. Through performance and self-explanation, Maggie Cheung of Ruan Lingyu was shown to the world, and she completed the wonderful life of a 25-year-old actress at the age of 26.

Time came when Maggie Cheung was 39 years old. She won the Cannes Best Actress title for her wonderful performance in the French film Clean. At that time, she had left a lot of difficulties on the big screen.Forget the role, and in "Clean" she plays a female musician who has an eternal dream of rolling in her heart. Since then, she has also started to set foot in the music circle in real life. Moving the stage from the camera to the music festival also seems to show the free attitude of the double-winner to performance and life.

Gong Li

Best Actress in the 49th Venice International Film Festival

Works: "story of qiu ju"

Role: Qiu Ju

From actors to judges to others, there is a long list of personal honors belonging to actor Gong Li. Among them, she was the first Chinese actress to win the Venice Film Award at the age of 26, and the second actress to win the performance awards in three major film festivals after Maggie Cheung. This rural film, adapted from writer Chen Yuanbin’s novel Wanjia Litigation, also won the Golden Lion Award at the 49th Venice Film Festival.

In the film, Gong Li plays Qiu Ju, a village woman in a small mountain village in the northwest of China, wrapped in a headscarf and a cotton-padded jacket. She is pregnant, and she goes around asking for opinions for her husband who was trampled by the village chief. Gong Li, who arrived in the group one month late because of the filming of another film, was recognized by the group as the most similar one in Shaanxi dialect. At the screening site, Qiu Ju appeared for more than ten minutes, and the audience didn’t recognize the actor Gong Li. Liu Peiqi, the actress who plays Qiu Ju’s husband Wang Qinglai, even recorded her feelings of cooperation with Gong Li in a set diary. She is no different from the rural women who have lived in the village for a long time.

Besides being the winner of Venice Film, Gong Li also won the Best Actress Award in the 13th Chinese Film Golden Rooster Award for this film.With the debut of Jiu-Er in Red Sorghum, Gong Li seems to be born for the big screen and is firmly fixed in different types of films.Adventure-loving housewife Ju Dou, gorgeous fourth wife Song Lian, stubborn village woman Qiu Ju, brothel woman Ju Xian who sacrificed for love … Until last year, she played the actress Yu Yan in the Lou Ye film "Lanxin Grand Theatre". From her twenties to her fifties, she could still hold every role that was given to her.

"I just want a statement," said Qiu Ju, clutching her hand in a hurry, tunnel.

Josephine Siao

Best actress at the 45th Berlin International Film Festival.

Works: Woman, Forty

Role: A E

In the three major film festivals, there are two actresses who were sent to the queen throne by virtue of Xu Anhua’s films. One is Xiao Fangfang in Woman, Forty, and the other is Ye Dexian in Sister Tao. The former was 48 years old when she became a Berlin winner, while the latter got a Venice winner at the age of 63. On the one hand, Xu Anhua makes good use of delicate lens language to explore the minuteness of life, while the ordinary women she aims at can always use their own stories to achieve some kind of empathy of the times.

Sun Taiao ‘e in Woman, Forty is such an existence. Xiao Fangfang’s A ‘e is a typical woman in Hong Kong, China, trying to strike a balance between housework and company affairs, but she is often overwhelmed by her weak husband, her father-in-law with Alzheimer’s disease and her adolescent son.

Apart from the daily life of middle-aged women constructed by Xiao Fangfang with superb acting skills, the affection between A E and her father-in-law is the most touching. From the initial disagreement to the fact that my father-in-law only knew Aoe after suffering from Alzheimer’s disease, to the fact that Aoe accompanied him through the last part of his life.

The audience followed Xiao Fangfang through half a woman’s life, when she and her husband argued about "what is happiness" in daily language, and when she waited for the fish to die at the fish stall in order to buy a cheap fish. It is a way for Xiao Fangfang, the two-time Golden Horse and Golden Statue-winning actress, to prove herself to the world by using the power of characters to explore the ordinary life and impermanence of life.

It is reported that she is the second Chinese actress to win the Berlin Best Actress award after Maggie Cheung. Some critics say that "Woman, Forty" is the best literary film in Xu Anhua. This film with a douban score of 8.9 won not only the post-film and the Catholic Humanitarian Spirit Award at the Berlin Film Festival, but also the Golden Horse in the same year and the Golden Statue in the next year.

Don’t cry, don’t worry, life is like morning dew.

Deanie Ip

Best Actress in the 68th Venice International Film Festival

Works: "Sister Tao"

Role: Zhong Chuntao (Sister Tao)

At the Venice International Film Festival, Ye Dexian, who won the film, gave a speech in English, especially in Italian. At the age of 63, she was the oldest Chinese actor who won the "Big Three". The role of Sister Tao also won her the recognition of the Golden Statue and Golden Horse. The film has the temperament of director Xu Anhua, which is similar to "Woman, Forty". It is a masterpiece of philosophical thinking from the ordinary female life.

Two weeks before the film was released in Hong Kong, China, it was the first box office. In the first week of the film’s release in the Mainland, it surpassed the American blockbuster War Horse in the same period. Taojie, played by Ye Dexian, and Roger, played by Andy Lau, have a master-servant relationship. Taojie, who served the Luo family for five generations, eventually suffered from a stroke. After Major General Luo sent her to the nursing home, the master-servant relationship between them began to heat up day by day.

In addition to the old makeup, Ye Dexian’s precise handling of an old servant who is suffering from illness and dying, just right teasing and emotional treatment with strong empathy, many viewers, after watching Ye Dexian’s performance, felt that she was reborn by her role, and showed Zhong Chuntao’s life in reality in a meticulous and moving way.

"Acting very much like our own mother-in-law" is the young audience’s evaluation of Ye Dexian. The lines in the corners of the eyes and the gesture of hands still have your inestimable strength in the seemingly fragile body. When Ye Dexian restores the characters and stories, he also lets every viewer go back to his "Peach Sister", with a treasure and "I’m afraid it’s too late".

She said, "Life is short, it is hard to go. It’s late at night, and the voice is slow.".

ode to the plum blossom

Best actress at the 69th Berlin International Film Festival

Works: "Forever"

Role: Wang Liyun

The film "Auld Lang Syne" brought China the first "Berlin" double queen. On the night when the awards were announced, Wang Jingchun, the leading actor, won the Best Actress, and Yongmei, the leading actress, also welcomed her first Berlin-winning actress. She became the third China actress to win a Berlin film after Maggie Cheung and Xiao Fangfang, and the first China actress to win the award.

Yongmei, who was born in a non-professional class, made her first appearance in Black Panther band’s MV. Later, she worked as a part-time host and participated in TV series, and gradually set foot on the road of performance. For a long time, it seemed that she was the best age for an actress. Movies and TV plays were honed back and forth between different themes and roles, and she began to become an acting actress who made the audience "familiar".

In 2019, Yongmei and Wang Jingchun played a couple in Forever. Wang Liyun, the wife she plays, is a decent and thoughtful woman of the times, but she has to bear the repeated torture of fate, her son who drowned, who was forced to have an abortion and lost her fertility, and the child who raised her husband’s "affair" … Wang Lichun is full of choices and struggles made by women against fate in a certain era. Yongmei, who hasn’t seen the script for four years, was moved to tears by the script and the characters. This film sent her acting career to the peak, won the silver bear, and made the actress Yongmei realize the real sense of seeing all beings.

After 24 years of supporting role, all kinds of changes in life seem to be for that night in February, 19, when 49-year-old Yongmei bloomed in Berlin on a spring night. The woman named Wang Liyun, sitting in front of her son’s grave with her husband, quietly listening to the wind and drinking from a bottle, is still shaking with the end of the film.

「So long, my son」。

[Postscript]

The three major international film festivals in Europe (also known as the three major international film festivals in the world):

The three major film festivals in Europe (also known as the three major international film festivals in the world) are the most authoritative, famous and influential among the international A-class film festivals. They are Venice International Film Festiva in Italy, Cannes International Film Festival in France and Berlin International Film Festival in Germany. The three major international film festivals in Europe have different characteristics. Venice International Film Festival is the world’s first international film festival, with emphasis on art and avant-garde films. Cannes International Film Festival has the largest market in Europe, which emphasizes the combination of business and art; Berlin International Film Festival pays most attention to politics and sociality.

As for actor awards, only Venice has set up the best supporting actor and best supporting actress in the three major film festivals, while Cannes and Berlin have no leading role and supporting role, only the best actor and actress awards.

Beginning in 2021, the Berlin International Film Festival changed the original award for best actor and actress to the award for best leading role and best supporting role.

PS: it is strictly forbidden to reprint privately! Reprint or cooperate, please contact the author.

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Koo Hara showed off her waist and danced hot, and suddenly took off her pants to scare the king Rain.


Rain was startled.


Koo Hara suddenly took off his pants.


Rain put his hand over his heart and was shocked.


Facing Koo Hara’s hot dance, RAIN was so shy that she covered her eyes.
　

　　　　　　　 With the release of the new album "BACK TO THE BASIC", RAIN, the superstar of King of Heaven, has recently appeared frequently in Korean variety shows to promote the momentum. Recently, RAIN, Lee Hyo Ri, KARA Koo Hara, MBLAQ Lee Joon and others appeared in the popular variety show "HAPPY TOGETHER" of KBS, playing games together, blasting each other, causing laughter at the scene.

　　　　　　　 In a link to show her singing and dancing talents, Koo Hara said that she should tidy up her clothes first. First, she rolled up her coat to show her waist, and then suddenly she took off her pants in front of RAIN. At present, RAIN and all the stars and hosts were frightened, and RAIN was so scared that her heart almost jumped out. Other stars and hosts also "blamed" her, which was really scary.

　　　　　　　 In fact, at that time, Koo Hara was wearing a pair of jeans hot pants in his bathrobe, just because the action was too sudden, and everyone didn’t react, so he was "blamed" by everyone. On the show, Koo Hara also said that RAIN was his ideal type, and everyone even booed Koo Hara to dance in front of RAIN, scaring RAIN to cover his eyes again and feel shy.

Payment and Clearing Association： Personal payment information should not be provided to non-business stakeholders.

　　CCTV News:According to the website of China Payment and Clearing Association, in order to meet the latest requirements of national laws and regulations and better serve the development of the industry, China Payment and Clearing Association revised the group standard "Technical Guidelines for the Protection of Personal Information" (PCAC/T 0001:2016) issued by the Association in 2016 and renamed it "Guidelines for the Protection of Personal Payment Information". After deliberation and adoption at the third meeting of the fourth Council of China Payment and Clearing Association, it is hereby promulgated and implemented as of the date of promulgation, and the original Technical Guidelines for the Protection of Personal Information shall be abolished.

The Guidelines clarify that the use and processing of personal payment information should strictly limit its purpose of use. In principle, payment business entities should not use personal payment information outside the payment business. The Guidelines also propose that, in principle, personal payment information should not be provided to non-business related parties, and personal payment information is not allowed to be made public. If the payment business entity provides personal payment information to the merchant for the needs of reconciliation and other activities, it should desensitize the personal payment information and require the merchant to do a good job in protecting the personal payment information. In addition, the Guidelines clarify that the exit of personal payment information should meet the requirements of laws and regulations such as the Law on the Protection of Personal Information and the Measures for the Safety Assessment of Data Exit.

In name only, we should withdraw! 96 academician workstations in name only were delisted!

　　CCTV News:Recently, the reporter learned from the Hubei Association for Science and Technology that in 2019, a total of 96 academician expert workstations in Hubei Province were cancelled or delisted due to reasons such as poor reputation or poor operation quality. The introduction of talents does not mean the introduction of names. The nominal workstations will be delisted, and those that fail to meet the standards will be revoked. Experts said that it is necessary to let the academician expert workstation return to the original intention of setting up the station, and the standardized system construction of the new station is particularly important.

　　The academician expert workstation of Hubei Liushugou Mining Co., Ltd. is one of the academician expert workstations cancelled by Hubei Association for Science and Technology in 2019. A few days ago, the reporter accompanied the staff of Hubei Association for Science and Technology to this expert workstation that has just been cancelled.

　　Reporter:When did this expert workstation not start to work normally?

　　Yang Zeqing, former general manager of Hubei Liushugou Chemical Technology Co., Ltd.:The second half of 2017.

　　Reporter:When was the last time the expert came here?

　　Yang Zeqing, former general manager of Hubei Liushugou Chemical Technology Co., Ltd.:In 2016, I haven’t been here since. There is no work behind (workstation) (enterprise) to dismantle the device.

　　It is understood that the expert workstation of this enterprise was established in 2013. In the second half of 2017, due to the development of the enterprise itself, the workstation did not work normally until it was cancelled at the end of 2019.

　　Academician Workstation aims to play the leading role of academicians in technology and promote the integration of Industry-University-Research. Hubei province is rich in scientific and educational resources, and some academicians and experts have become the targets of enterprises and local governments.

　　Liu Jingnan, Academician of China Academy of Engineering and Director of National Satellite Positioning System Engineering Technology Research Center:I heard that there are also some policies: some academicians’ workstations have preferential conditions for government projects, that is to say, they can be used as conditions for bidding, so (individual enterprises) have filled in my name (privately) on the application materials without my consent, and even my certificates have been copied. As soon as I heard that there was such a thing, I immediately wrote to the local science and technology department and said that this must not be done without my consent. If it is done, I will pursue your responsibility. Later, as soon as they knew the situation, they withdrew.

　　Zhang Lina, Ph.D. Supervisor, School of Chemistry and Molecular Science, Wuhan University, Academician of China Academy of Sciences:Soon after I became an academician, many enterprises, research institutes and even universities came to me to build an academician workstation. After screening, I made a few, but I found it impossible to make a few. Some can’t do it completely according to my major. I was asked to have an academician workstation, in order to get this name.

　　It is understood that in 2016, there were 402 academician expert workstations in Hubei Province, which had increased to 504 in August 2017. In January 2019, China Association for Science and Technology announced the certification results of all academician expert workstations in China in 2018. According to this certification result, Hubei Association for Science and Technology conducted a comprehensive clean-up of academician expert workstations that did not participate in the certification of China Association for Science and Technology and failed the certification.

　　Zhao Gang, Minister of Planning and Finance of Hubei Association for Science and Technology:(Now) there are clear regulations on the number of workstations set up by academicians. On-the-job academicians can only be employed in one workstation, retired academicians can only be employed in three workstations, and academicians can work full-time in each workstation for no less than three months every year. In the past, the requirements for relevant technical personnel supporting enterprises were not so strict, only that enterprises needed corresponding technical strength to cooperate, but this time it was clearly stated that there must be more than ten technical teams to cooperate before the academician expert workstation can be established. It should be said that the threshold has also been improved accordingly.

　　Standardizing the daily management system of academician expert workstations is to let more workstations really play a leading role in scientific research. Experts suggest that it is necessary to establish a detailed responsibility system, clarify the responsibilities of experts, enterprises and governments in the operation of workstations, and truly implement the system norms to ensure the healthy development of academician expert workstations.

I went to the power station four times a day, and the new energy taxi ＂chills＂ could not be delayed any longer.

　　Entering the severe winter, "the car is not frost-resistant" has become the "knot" of some new energy taxi drivers in Hohhot.

　　"The cruising range in winter has been greatly shortened, which makes people anxious." Master Ma, the driver, said that his new energy taxi has a cruising range of 430 kilometers, but it has been running for more than an hour recently, leaving more than 200 kilometers of electricity, so he had to quickly change the power station to change the battery. "After the battery can be replaced, the new battery is not fully charged, only 320 kilometers of electricity. At the end of the day, I went back and forth four times to change the power station, and every time I changed it, it was not a fully charged battery. The colder weather is still behind, what can be done? "

　　Drivers are afraid to turn on the warm air in cold weather.

　　The temperature in Hohhot continues to be extremely cold from December 15th to February 25th of the following year, with the lowest temperature around minus 30 degrees Celsius and the lowest daily temperature below minus 15 degrees Celsius. Outdoor, not only people can’t stand the cold, but also new energy taxis are constantly freezing. These problems of new energy taxis also appear from time to time in other northern cold areas.

　　According to the local plan, at the end of the 14th Five-Year Plan, all 2,601 buses and public cruise taxis in Hohhot will be replaced by new energy vehicles. The reporter learned that in 2023 alone, Hohhot replaced 1069 new energy vehicles at one time and completed 40% of the "14 th Five-Year Plan" goal.

　　At three o’clock in the afternoon, it was the peak shift of taxi drivers. At a new energy vehicle power station in the South Second Ring Road of Hohhot, more than 30 taxis came to change electricity. At the entrance of the power station, a slogan is particularly eye-catching: "Changing electricity is as convenient as refueling!" However, the driver, Master Jia, told the reporter that he had been waiting in line for 30 minutes, but he had not yet reached half of the queue, and it was estimated that he would have to wait at least half an hour.

　　"When the weather is warm, the traffic volume here is not large, but in winter, the frequency of changing electricity for vehicles increases, and the power station begins to queue up." Driver Jia Shifu said.

　　In order to reduce the number of power changes, many drivers are afraid to turn on the warm air in cold weather. These days, sitting in the cab of a new energy taxi, the driver Li Shifu kept rubbing his hands with cold. He reluctantly said that new energy vehicles rely on electricity for heating in winter. When the warm air is turned on, the power failure speed is faster, and they dare not take long-distance orders at all. "It’s MINUS 20 degrees Celsius these days, and cars and people can’t stand it anymore. When it’s MINUS 30 degrees Celsius, the situation will be more serious."

　　In cold weather

　　New energy vehicles still have problems.

　　"New energy vehicles actually have many advantages, such as basically no maintenance, cheap electricity, and more comfortable to drive than manual fuel taxis." Li Shifu, an interviewed taxi driver, and his colleagues generally said that from the perspective of environmental protection and use cost, new energy taxis have incomparable advantages over traditional fuel vehicles.

　　However, in the cold weather, there are still some problems with new energy vehicles.

　　First of all, the number of batteries in the power station is insufficient.

　　Hu Zhiqiang, general manager of Inner Mongolia Aodong Hengshi Technology Co., Ltd., a power station operation company, told the reporter that the new energy taxis in Hohhot are mainly Dongfeng Qichen models, and each car only needs to change electricity twice a day in summer, while the number of changes in winter is about 3.5 times. "At present, 758 Qichen taxis in the city share 199 rechargeable batteries. Because the number of battery changes has doubled, the batteries simply can’t turn over. If they are not fully charged, they have to be replaced quickly." Hu Zhiqiang estimated afterwards that at least 300 batteries should be replaced to ensure that local drivers can replace them with fully charged batteries.

　　Secondly, the power exchange stations are remote and few in number.

　　It is understood that there are only four power stations corresponding to Qichen taxis in the city, which are located in the periphery of Hohhot, and there is no power station in the center of the city. "It is very inconvenient to change electricity. When we have more than 100 kilometers of electricity left, we have to hurry to change electricity, fearing that the electricity will be lost halfway." Master Jia said that frequent power changes, coupled with long queues for power changes, reduced his income by one-third after entering the winter. In the first ten days of November, 2023, the reporter observed that there were more than 30 vehicles queuing to change electricity in four power stations in Hohhot, and some drivers even queued for nearly 2 hours. The reporter learned that if there are enough batteries and power exchange stations, the normal speed of power exchange is 2 minutes per car.

　　Insiders suggest that the promotion of new energy taxis should be gradual, and the improvement of supporting facilities should be ahead of increasing the number of vehicles. "We should appropriately increase the number of power exchange stations, scientifically arrange the locations of power exchange stations, improve the convenience of power exchange, and deal with the quantitative relationship between batteries and power exchange stations to prevent congestion. At the same time, it is recommended that taxi drivers change power at different peaks to reduce centralized power change during the handover period. " Hu Zhiqiang said.

　　Take a long view

　　Layout of new energy taxi business

　　Many business representatives also believe that compared with the south, the new energy taxi operators in the north need to invest more "over-construction" costs. Hu Zhiqiang believes that it is imperative to increase the number of power stations and batteries because of the serious power failure and inconvenient power exchange in new energy taxis in winter.

　　Wang Zhenmang, chairman of Hohhot Passenger Taxi Industry Association, suggested that government departments and taxi operators should further improve the coping ability of drivers and related personnel and improve the efficiency of power exchange through centralized knowledge training and skill training. "With the arrival of cold wave and snowfall, it will be difficult for new energy taxis to take off the battery. It is recommended that 4S stores improve the one-stop after-sales service for emergency treatment." Wang Zhen said quickly.

　　At present, the temperature in many places in the north continues to decrease, and a large number of new energy taxis, power exchange and charging stations will face challenges and tests again. Many parties have appealed that we should seize the time to build a power station and replenish batteries, and at the same time take a long-term view to lay out the new energy taxi business, speed up the shortcomings, and effectively promote the transformation of green travel modes.

　　Comprehensive economic reference newspaper

[Editor in charge:

]

One-week inventory ｜ Tesla US stocks rose 2.1% last week

[trend of individual stocks]

4 December to 8 December

Last week, the S&P 500 rose 0.21%, the Nasdaq Composite Index rose 0.69% and the Dow Jones Industrial Average rose 0.01%.

Tesla’s US stocks rose 2.1% last week.Last week, the total turnover was $139.266 billion. As of last week’s close, the share price of US stocks was $243.84. The cumulative increase of US share capital is 1.57% per month, 97.95% this year and 36.19% in the past 52 weeks.

[Company comparison]

Securities code Securities abbreviation Latest price Last week’s ups and downs Up and down this month Up and down this year 52-week ups and downs RIVN Rivian Automotive $19.04 5.6% 13.6% 3.31% -30.23% GM general motors $33.75 4.3% 6.8% 0.33% -11.83% F Ford louse $11.01 4.06% 7.31% -5.33% -16.46% NIO Weilai $7.38 3.22% 1.51% -24.31% -41.57% TSLA Tesla $243.84 2.1% 1.57% 97.95% 36.19% TM Toyota $187.28 -2.83% -1.32% 37.12% 30.65% XPEV XPENG Motors $15.15 -3.75% -8.79% 52.41% 38.48% LI Li Auto $34.87 -3.94% -5.63% 70.93% 65.1%

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"Father of brain machine" Nicolelli: Neuralink has no innovation. Musk doesn’t even know the location of the brain

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Elon musk posted on social media that the beta version of Grok AI is now open to all X Premium+ subscribers in the United States.

Dojo supercomputing project was exposed, and the person in charge was afraid of hitting Tesla’s autonomous driving technology.

According to foreign media quoted by Cailian, informed sources revealed that Ganesh Venkataramanan, the project leader of Tesla’s Dojo supercomputer, had left his post in November. In the past five years, Venkataramanan has been leading the Dojo project. Before joining Tesla, he served as a long-term engineering director at AMD for nearly 15 years. Now the Dojo project is under the responsibility of Peter Bannon, who has been an executive at Tesla for nearly 8 years and previously worked at Apple for more than 7 years. In addition to the original person in charge, at least one member of Dojo project left, and it is not yet known why these people left. According to media analysis, their departure not only dealt a blow to this costly project, but also caused new setbacks to Tesla’s autonomous driving technology.

Disney also removed the advertisement from X. Musk was angry.

In response to Walt Disney Company’s joining the boycott of advertising on X, elon musk raised the tone of criticism and publicly accused Bob Iger, CEO of the entertainment giant, for the second time in a row. "Bob’s actions make Walt Disney angry with him for faking his body," Musk said on his social media platform X (formerly known as Twitter). Musk also said that Iger "should be fired immediately." (Sina Finance)

Lawyer Musk said that Musk asked the US Supreme Court to intervene in its dispute with the US Securities and Exchange Commission.

Lawyer Musk said that Musk asked the US Supreme Court to intervene in its dispute with the US Securities and Exchange Commission. (Sina Finance)

Thai Prime Minister: Have 100% confidence in Tesla’s local investment.

The Prime Minister of Thailand expressed 100% confidence in Tesla’s local investment.

Musk congratulates Google on launching Gemini: impressive

Google released its large-scale language model Gemini on Wednesday, which is said to be the first model to surpass human experts in MMLU. Tesla CEO Musk just commented under the post of Google CEO Pichai introducing Gemini: "Impressive." Musk also responded to a post by Demis Hassabis, CEO of Google DeepMind and representative of the Gemini team, and congratulated him.

The Danish pension fund removed Tesla from the portfolio to support the trade unions.

According to Sina Finance, PensionDanmark, one of Denmark’s largest pension funds, said on Wednesday that Tesla had decided to sell its shares because it refused to reach an agreement with the trade union. "In view of the fact that this conflict is spreading to Denmark and Tesla has recently refused to join the trade union agreement in any country very clearly, we have come to the conclusion that as investors, we can hardly influence this company at present. This is why we now include Tesla in the exclusion list. " PensionDanmark manages 823,000 Danish pensions, with assets of 317.3 billion Danish kroner (about 45.8 billion US dollars).

Tesla plans to restart the Shanghai Phase III factory project, and the energy storage products will be supplied to China.

According to LatePost, Tesla is planning to restart the construction of the third phase automobile factory in Shanghai. Tesla disclosed in April this year that it would build a new energy storage battery factory with an annual output of 40 GWh in Shanghai, which will be put into operation in the second quarter of next year. At that time, it did not mention the expansion of the automobile factory. Besides, Tesla’s energy storage battery products, which will be produced in Shanghai next year, will be sold in China. At present, the Shanghai factory energy storage project has recruited the person in charge of research and development, and is recruiting the person in charge of sales.

SpaceX, Musk’s space exploration company, will trade shares at a valuation of more than $175 billion.

SpaceX, Musk’s space exploration company, will trade shares at a valuation of more than $175 billion. (Sina Finance)

Musk: We didn’t ask anyone for anything about xAI.

Musk said that we didn’t ask anyone for anything about xAI.

Musk said that Cybertruck had no specific impact on Tesla’s finances before 2025.

According to the science and technology innovation board Journal, in an interview with Sandy Munro, a well-known automobile expert, Musk said that before 2025, Cybertruck will not have a significant impact on Tesla’s finance, and it is expected that the total delivery volume of the car will only account for a small part in 2024.

In November, Tesla’s domestic sales reached 65,500.

In November, Tesla’s domestic sales volume was 65,500, an increase of 129% compared with the previous month. (blue whale)

Musk said that Tesla’s $25,000 car project has made remarkable progress and will be put into production at the Texas factory.

According to the science and technology innovation board Journal, Musk said in an interview with car engineer Sandy Monroe recently that Tesla’s low-cost electric vehicle project has made remarkable progress, and the car will be produced with very high output. Musk revealed that he reviews the plan of the production line of this model every week and thinks that the manufacturing revolution that this car will represent will be shocking. He added that the first product will be produced in a super factory in Texas, and then the company plans to expand production to a second factory in Mexico.

Musk’s latest interview revealed that the next generation of electric vehicles will be produced at the Austin factory.

In an interview broadcast on Tuesday, Musk revealed that Tesla’s next-generation electric car will be produced first in the super factory in Austin, Texas, and then in the planned super factory in Mexico. Musk said that he will review the production line plan of this low-cost, mass-produced car under development every week. He said: "The manufacturing revolution represented by this car will surprise people. This level of production technology will be far ahead of any car company on the planet. "

Denmark’s largest trade union will join the industrial action against Tesla.

The 3F trade union, Denmark’s largest trade union, issued a statement on December 5th, saying that it would join the industrial action against Tesla to support the Swedish mechanic who went on strike, and the latter hoped to force Tesla to sign a collective bargaining agreement. The 3F union said that dockers and truck drivers who are members of the union will stop unloading and transporting Tesla cars destined for Sweden to prevent the company from bypassing the blockade at Swedish ports.

Musk’s artificial intelligence company xAI seeks to complete a round of financing of up to $1 billion.

On December 5, a document submitted by xAI, Musk’s artificial intelligence startup, to the US Securities and Exchange Commission (SEC) showed that xAI was carrying out a financing of up to $1 billion, of which $134 million had been completed. It is worth mentioning that there is also a remark in the document that "the issuer has signed a binding and enforceable agreement on the part to be sold". This means that xAI may have completed the financing target of $1 billion.

The second model of Zhijie is exposed: the benchmark Tesla Model Y will be listed in the second half of next year.

According to Cailian, the reporter learned from insiders close to Huawei that the second car of Zhijie, which Huawei cooperates with Chery, will be launched in the second half of next year. The internal code is EHY, which is called "Large Model Y" and is equipped with a 100-degree battery pack. It is reported that the intellectual community hopes to directly compete with Tesla for the first two products. EH3 (Intellectual S7) and EHY are internally implied as benchmarking Tesla Model 3/Y.

CITIC Securities: Optimistic about Cybertruck to lead the expansion of electric pickup truck industry, and the penetration rate of electrification continues to increase.

Citic Securities Research Report pointed out that on November 30th, Tesla electric pickup Cybertruck went on the market and was mass-produced, starting at $60,000. Cybertruck has become an explosion in the pickup truck industry with a scheduled order of 1 million vehicles. We believe that Cybertruck’s design concept has created a precedent for pickup trucks in the new era and is of epoch-making significance. Moreover, as an electric pickup truck with high cost performance, Cybertruck is both a "good tool" and a "good toy", which fully meets the needs of various pickup truck users. Optimistic about the explosion model Cybertruck leads the expansion of the electric pickup industry, and the electrification penetration rate continues to increase.

Tesla Home Charging Service Package launches time-limited subsidy policy.

Tesla charging official Weibo announced that from December 4th to December 12th, the third generation home charging service package and Cybervault home charging service package will be purchased at Tesla’s official flagship store in JD.COM, and the platform subsidy will go straight to 200 yuan.

(): The company’s reducer products have not been sent to Tesla.

Zhong Dali De said on the interactive platform on December 4 that the company’s reducer products currently include planetary reducer, RV reducer and harmonic reducer, and Tesla was not sent as a sample.

This article comes from the theme of Hong Kong-US Datalink. Click to read more about Hong Kong-US companies > > >

How is the comprehensive battery life of the Trumpchi E9？

The overall range of the Trumpchi E9 is satisfactory. During testing, we observed that the vehicle was driven in smart hybrid mode, and the engine only started working when the battery level was below 20%. In addition, the vehicle used a 25-degree battery and a 56-liter fuel tank, which gave it a combined range of around 800 kilometers.

传祺E9

Aouita 2024 Spring Conference will be held tonight, and 2024 models of Aouita 12 models will be launched.

On March 29th, the official announcement of Aouita 2024 Spring Conference will be held at 17:30 today (March 29th) to launch the 2024 Aouita 12 model ().

Aouita announced on March 24th that the order for its pure electric car Aouita 12 exceeded 40,000 units. At the same time, the car is about to launch a new color scheme called "",which is expected to be the model in the poster.

In February this year, Chen Zhuo, President of Aouita Science and Technology, announced at the user meeting. It said that under the situation that the supply of spare parts is facing great challenges, Aouita joined hands with Huawei to speed up the supply guarantee, and delivered more than 2,000 units in 20 days and exceeded 5,000 units in January, striving to overcome the delivery problem of hot-selling models and speed up the delivery of products to users.

Aouita 12 was delivered nationwide on December 10th, 2023 and listed on November 10th. The car has launched three models, and the price range is 30.08-40.08 million yuan.

Its length, width and height are 5020*1999*1460mm, and its wheelbase is 3020 mm. The streaming media exterior rearview mirror can be selected. In front of the windshield, Aouita 12 is equipped with a signature HALO screen, which contains 10,500 light beads, and can display rich scene modes after OTA.

Aouita 12 is equipped with a cockpit based on 4 development, equipped with two electronic exterior rearview mirrors with 6.7-inch high-definition display, with a resolution of 1280 * 720; Nappa leather seat, steering wheel and dual 50W adaptive wireless overcharge are standard in the whole system. The front row is equipped with double zero-gravity seats. Both seats support one-button zero-gravity, three-speed temperature heating, SPA-level 8-point massage, ventilation and other functions, and support remote start.

The car comes standard with 29 intelligent driving sensors, including 3 laser radars. With the blessing of Huawei ADS2.0, it can realize intelligent driving NCA without relying on high-precision maps.

In terms of power, the Aouita 12 four-wheel drive model is equipped with Huawei DriveONE dual-motor system, and the maximum power of the front and rear motors is 195kW and 230kW； respectively; In addition, the new car also offers a single motor model with a maximum power of 230kW. As for the battery, the new car is equipped with the battery pack provided by Contemporary Amperex Technology Co., Limited, with a pure electric cruising range of 650km and 700km. The whole car is equipped with a 750V full-stack high-voltage overcharge platform, which can quickly recharge 50%(30%~80%) in 20 minutes.

Smart World R7 Model Analysis： Finding the Best Choice

Guide price 25.98-33 9,800, positioning medium and large pure electric SUV. Which version is the most cost-effective and the most worth buying?

1.Entry version: 667 km Pro version, 259,800. Wheelbase 2950 mm, length, width and height 4956/19811634 mm respectively; single motor, rear drive; 292 horsepower, zero hundred 5.9 seconds; 82 degrees, the supplier is China Innovation Aviation; CLTC pure electric battery life 667 km, standard Huawei Whale 800 volt high voltage platform, 30% to 80% charging time 15 minutes. Suspension adopts front double fork arms, rear multi-link and CDC continuous variable damping shock absorption and air suspension, 20 inch wheel hub.

Functional configuration Standard Hongmeng cockpit, including 15.6-inch central control screen, 12.3-inch full LCD instrument, DMS driver monitoring camera, support facial recognition login; standard Huawei audio, including 15 in-car speakers, an outside speaker, and star ring scatter treble; front dual 50-watt mobile phone wireless charging, three 66-watt wired fast charging ports; keyless entry and start, support NFC key and watch digital key, standard Huawei ADS basic version intelligent driving system (pure visual solution), support high-speed pilot assistance, and AVP valet parking and remote control call parking in and out; 360 panoramic images; standard 7 airbags in the whole car, Electric suction door, panoramic canopy, electric sunshade.

Front spare box electric suction door, electric tailgate and electric charging cover. Steering wheel 4-way ESC, supports heating and memory; three-temperature zone thermostatic air conditioning, supports PM2.5 filtration and negative ion air purification; car fragrance system, interior point light source plus surround ambient light, front and rear double laminated glass, rear privacy glass; main driver seat supports 14-way electric modulation and ventilation heating, and the passenger seat is equipped with 8-way electric adjustment as standard. Rear seat electric angle adjustment, V2L external discharge mode.

Optional parts, ① purple, blue, red appearance, to add 6000; ② optional red, brown interior, to add 6000; ③ optional 21-inch wheel hub, to 10,000; ④ choose zero gravity seat, plus 10,000 (currently is a gift, including 16-way ESC, ventilation heating massage, boss key); ⑤ Technology Smart Pack, plus 15,000, including main driver seat massage, rear seat ventilation heating massage, rear touch black belt and car refrigerator.

Buy a carequity: ① In addition to giving away zero-gravity seats; ② also giving away a smart driving enhancement package, which is to open the LCC lane centering and AVP valet parking functions; ③ also giving 12,000 optional funds; ④ also paying 5000 to 8000, which is equal to a discount of 3000.

If only from the hardware point of view, its cost performance is fair, but Huawei’s brand premium and quality itself do exist; 256,800 price, 82-degree battery, 667 kilometers battery life, air suspension, 800 volts Three electricity and so on, the configuration is very high, very attractive.

2.+ 40,000 = 667 km Max version, 299,800. The battery pack capacity is the same as the pure electric battery life, but the battery supplier has replaced the ternary lithium plus lithium iron and manganese phosphate battery of Ningde era. In addition, the biggest upgrade is the standard Huawei ADS high-order smart driving, including a 192-line lidar, which can realize the full scene including urban smart driving, pilot assistance and valet parking, parking and other parking-related high-order smart driving functions.

equityOn the one hand, the Max version can enjoy 20,000 high-end smart driving package subsidy, 12,000 optional funds and 3,000 yuan cash discount of 5000 to 8000, that is to say, the price difference of 40,000 is mainly spent on the hardware and battery package cost of the technology smart enjoyment package and ADS 3.0.

The Max version has come standard with a technology knowledge package. So, this 12,000 optional fund can be used to choose a wheel hub or a paid internal and external color scheme. Not only that, the Max version can also spend 20,000 optional 100-degree Ningde era ternary lithium battery, so that the CLTC pure electric cruise is upgraded to 802 kilometers. But it should be noted that the optional 100-degree battery cannot use the 12,000 optional fund.

3.+ 40,000 = Ultra version, 339,800. The Ultra version comes standard with 100-degree ternary lithium battery, and is upgraded to a comprehensive power of 365 kW, zero hundred 3.9 seconds, and CLTC pure electric battery life is 736 kilometers. The Ultra version also comes standard with Brembo braking system and FNC brake discs.

Optional benefits, the Ultra version is exactly the same as the Max version.

Summarize:

Entry model Pro version 259,800, + 40,000 = Max version: more technology smart bag and lidar; if you still want 100 degree battery, then + 20,000; also want four-wheel drive and Brembo brakes, then + 20,000, it becomes Ultra version.

Obviously, the most cost-effective and most worth buying version is the 259,800 Pro version, which can meet the needs of most people. After the equity is subtracted from 3000, it is 256,800, and then use the 12,000 optional fund to choose the technology smart enjoyment package, and finally 259,800. In this way, all configurations including smart driving, piloting, parking, etc. are directly filled. A pure electric home SUV, with a battery life of more than 650 kilometers, more than 0.5 seconds, air suspension plus CDC and Huawei’s deep empower, it is worth recommending.

If it is for Huawei’s end-to-end high-end intelligent driving, then the Max version is direct. However, the Ultra version does not seem to be worth choosing, because the pursuit of performance, handling, and power is more pure.

Behind the contrarian growth of FAW Hongqi： autonomous high-end is gradually becoming a climate

Observation | Behind the counter-trend growth: autonomous high-end is gradually becoming a climate

In the past September, China’s auto market once again handed over a beautiful "report card", and auto production and sales have shown growth for six consecutive months. Against the backdrop of the global auto industry being hit by the pandemic, the rapid recovery of China’s auto market undoubtedly provides a good model for the recovery of the global auto market.

However, under the premise that the domestic auto market is recovering well, the market share of Chinese brand passenger cars has shown a decline, falling to 36.4% from January to September, a year-on-year decrease of nearly 2.3 percentage points.

"The sales performance of Chinese auto brands is directly related to the trend of the auto market in the fourth quarter." An industry expert expressed the above judgment to Securities Times Car Capital.

Securities Times · Car Capital noticed that in the process of major Chinese auto brands struggling to turn around the decline, FAW Hongqi has achieved a contrarian growth that far exceeded market expectations. In September, monthly sales exceeded 20,000 vehicles, an increase of 86% year-on-year. This is a huge contrast with its sales performance in previous years.

Why did FAW Hongqi’s sales rise against the trend? What enlightenment will its growth bring to more Chinese auto brands and even the entire industry? It has become a hot topic in the industry recently.

Thunder reform works

"The competition in the entire manufacturing industry is intense, and it is more organic when it is dangerous. We saw such a prospect in FAW. Your development this year is unique."

On July 23, the top leader of the General Secretary of the Central Committee of the Communist Party of China, the President of the State, and the Chairperson of the Central Military Commission praised the red flag, the representative of the national brand, during a visit to the General Research and Development Institute of China FAW Group.

In the context of the "black swan" epidemic in China’s auto market for two consecutive years, the rise of FAW’s red flag against the trend can indeed be called "the unique scenery here".

A few days ago, China FAW announced sales data in September, Hongqi brand sales reached 21,500, an increase of 85.9%; 1-9 cumulative sales of 130,000, an increase of 104.4%. In 2019, Hongqi brand sales achieved nearly 600% year-on-year growth, cumulative sales exceeded 100,000.

Compared with the sluggish sales performance in earlier years, these two sets of data are like a "shocking reversal". What exactly did the Hongqi brand rely on to achieve a breakthrough against the trend? This has not only become a hot topic within the automotive industry, but also a hot topic for some investors.

An Qingheng, director of the China Automobile Industry Advisory Committee, told Securities Times Car Capital that the soaring sales of FAW Hongqi are closely related to its internal reforms in the past two years.

In September 2017, Xu Liuping, chairperson of FAW Group, who had been in office for less than two months, launched the Thunder Reform and adjusted the Hongqi brand to be directly operated by the group headquarters.

"This time the reform movement is particularly large. The original FAW Technology Center has been delisted, but the R & D General Institute, the Modeling Design General Institute, the New Energy Development Institute, and the Intelligent Networking Development Institute have been established respectively." An employee of FAW Group headquarters told Securities Times Che Capital on condition of anonymity that after the new organizational structure was completed, the group also carried out a "all stand up and compete for posts" personnel reform, and more than 4,000 cadres and employees at the headquarters had to be re-hired through competition.

At the beginning of 2018, the previous system reform quickly bore an important fruit – China FAW released the new Hongqi brand strategy. It is worth noting that at this press conference, China FAW called out the sales target of Xinhongqi, that is, 100,000 units in 2020, 300,000 in 2025, and 500,000 in 2035.

"Although the industry has not publicly discussed the sales target set by Xinhongqi, there are still many doubts." An Qingheng told Securities Times Car Capital that practice has proved that this series of reform policies has effectively promoted the development of Hongqi. Objectively speaking, Xu Liuping, as the helm of the company, played a key role.

An industry insider told Securities Times Car Capital that although the market share of Chinese brand passenger cars has declined and most of them face challenges, in general, there is still a strong entrepreneurial spirit in the industry, and the overall reform atmosphere is strong. Each brand is seeking transformation in line with the "new four modernizations" of the industry.

"It should be said that the revival of the Hongqi brand has exported a positive sample to the Chinese auto industry." An Qingheng believes that the successful transformation of Hongqi has brought inspiration to more independent brands and provided an upward path for reference.

Who is buying the Red Flag car?

"I was in my early 30s this year and bought a Hongqi H5 in 2019. At that time, I mainly liked the design and configuration of this car. You can’t enjoy this configuration by buying a joint venture car at the same price." Mr. Zhang, who lives in Zaozhuang, Shandong Province, told Securities Times Car Capital that in addition to high cost performance, what he values most is the overall tonality of the Hongqi brand. "Driving a Hongqi car, you seem to be very stable, and you have more face and personality," Mr. Zhang said.

Observation | Behind FAW Hongqi's contrarian growth: autonomous high-end gradually becoming a climate

Previously, people’s impression of Hongqi models was mostly "inspection cars" or concierge executive cars, which seemed to have little direct connection with the market. But with the launch of Hongqi H5, H7, HS5, HS7, H9 and other models in the past two years, this existing "stereotype" is gradually disintegrating.

A person close to China FAW told Securities Times Car Capital that according to his understanding, there are generally two types of consumers who buy Hongqi brand models. One is the more emotional and supportive, and the purchase of Hongqi cars is very national pride; the other is the more trendy consumer group. In recent years, the products launched by the Hongqi brand are more recognizable and can meet the personalized needs of consumers who pursue "different".

Pan Helin, executive dean and professor of the Digital Economy Research Institute of Zhongnan University of Economics and Law, told Securities Times Car Capital that the Hongqi brand has a deep historical sedimentation, and in this round of reform, FAW has made a good excavation of the value of the Hongqi brand. More importantly, the current market has undergone tremendous changes, and consumers’ car purchase preferences and habits are changing and becoming more diverse. This fundamental change in consumption trends will bring opportunities to Chinese car brands.

Indeed, in recent years, the rise of the national tide, Li Ning boarded the New York Fashion Week, the Forbidden City lipstick was snapped up, the white rabbit toffee, and the leap white shoes ushered in the red… Buying domestic products has become an emerging trend. Some analysts have pointed out that the rise of the national tide is not only related to the rise of young consumer groups and changes in consumer trends, but more importantly, it is closely related to the overall rise of national cultural self-confidence. Consumers can find a sense of satisfaction and belonging by purchasing domestic products full of cultural connotations.

The same is true of returning to the auto industry. At a Hongqi brand 4S store on Yaojiayuan Road in Beijing, a customer looking at the car told Securities Times Car Capital: "In recent years, Chinese brand models have improved in terms of design and product quality, especially the technology configuration is quite awesome. Driving Chinese brand models makes me feel quite proud."

Observation | Behind FAW Hongqi's contrarian growth: autonomous high-end gradually becoming a climate

Securities Times Car Capital noticed that even on weekdays, the Hongqi 4S shop is very busy, with consumers constantly coming to see the cars, and most of them are family units. "If it is on weekends, there will be a lot of consumers around every exhibition car, and there will be a queue when entering the cockpit to see the interior." Sales staff at Beijing Longze Hongqi Automobile Sales Co., Ltd. told Securities Times Car Capital.

In the most prominent position in the exhibition hall of this Hongqi 4S store, there is a Hongqi H9 that has just been listed. The above sales staff told Securities Times Car Capital that the new car has only been on the market for one month, and the order will be queued. At present, the most advanced configuration will take two months, and the personalized configuration will take almost half a year to pick up the car.

Observation | Behind FAW Hongqi's contrarian growth: autonomous high-end gradually becoming a climate

From little attention to ordinary consumers to monthly sales of 20,000 vehicles, the Hongqi brand has really moved to the end point market and completed its self-transformation.

"High-end is the right move!"

In the past period of time, some independent brands relied on price advantages to seize the market, and sales performance was also very good. But after a careful study of the pricing system of Hongqi’s main models, it will be found that "winning at a low price" is not the path chosen by Hongqi. Take Hongqi H7 as an example, its official guide price is 252,800 yuan – 317,800 yuan, and the newly listed Hongqi H9 has a guide price range of 309,800 yuan – 539,800 yuan. Obviously, the "200,000 yuan pricing ceiling" that continues to plague independent brand brands is being broken by Hongqi.

The salesperson in the Hongqi 4S store told Securities Times Car Capital that buying Hongqi’s new models does not require a price increase to pick up the car, which is a hard and fast rule of the manufacturer. However, Hongqi also rarely engages in promotional activities, and the price is relatively firm.

"Hongqi basically does not engage in promotions, and our discounts are more reflected in after-sales." The above-mentioned salesperson told Securities Times Car Capital that the purchase of Hongqi owners enjoys a lifetime free warranty service. At the same time, at the level of used car replacement, Hongqi can give the same value preservation rate as other luxury brands, relieving consumers of car replacement troubles.

Pan Helin said that in recent years, the Hongqi brand has made great efforts in marketing and channel construction, especially through the digital management model to transform the service chain, which has provided important support for the growth of sales.

It is not difficult to see that the re-started Hongqi brand is fully positioning itself as a luxury brand. In fact, many industry authorities have automatically included the Hongqi brand in the luxury brand camp in the process of ranking the sales list of automobile companies. In September, Hongqi successfully exceeded the monthly sales of 20,100 vehicles with 21,500 sales performance.

Industry insiders believe that compared with other independent brands, Hongqi’s high-end road has a natural brand advantage. An Qingheng told Securities Times Car Capital that the competition in China’s auto market is very fierce at present, and some mid-to-low-end enterprises have been gradually eliminated by the market, but independent brands, including, and so on, continue to move up and carry out high-end transformation. In his opinion, Hongqi’s sales have risen sharply against the trend, which further reflects the strength of Chinese auto brands and fully verifies the importance of high-end independent brands.

Shengang Securities analysis pointed out that the current Chinese auto brand products are no longer limited to low-price competition, and the idea of brand upward is becoming more and more obvious. Among them, higher profit levels are the driving force for brand upward.

Securities Times Car Capital learned that, taking Volkswagen Group as an example, the profit level of Volkswagen Group’s Volkswagen brand in 2019 was 4.3%, while the profit margin of its luxury brand was nearly twice that, reaching 8.1%, and the more luxurious brand reached 16.2%.

At the same time, Shengang Securities also analyzed that the solid growth of China’s automobile market in recent years has provided a solid foundation for Chinese automobile brands to move up the brand, and has also brought sufficient capital and technology accumulation space to enterprises.

However, An Qingheng also stressed that China’s auto market is very large, with both high-end and low-end markets. Companies should target precise market segments according to their own positioning. At the same time, whether it is high-end or low-end, the most important thing is to improve product quality. This is the foundation for building brand power and influence.