This may be a press conference of the most concerned domestic automobile brands in recent years. During the press conference, the keyword "looking up" directly rushed to the hot search.
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On January 5th, with a car looking up at U8 heading sideways to the conference stage, it means that the automobile consumption market has ushered in a brand-new brand, and at the same time, it has also ushered in the first "million-class" automobile brand belonging to China automobile enterprises.
After several rounds of preheating, we are no strangers to the brand-new brand "Looking Up". In particular, the short video of hard-core function introduction released for several days recently has aroused the appetite of the outside world. Therefore, the outside world has also paid great attention to this long-awaited conference. During the press conference, the keyword "looking up" even rushed into the hot search list directly.
As Wang Chuanfu, chairman and president of BYD Co., Ltd. said when he mentioned looking up at the brand at the ceremony of BYD’s 3 millionth new energy vehicle off the assembly line two months ago, looking up at the brand is carrying subversive "black technology".
The same is true. After the press conference, dry goods are full and heavy technical functions are frequent, which is why car novels are written every other day. It is necessary to spend some time to digest and think when the heavy information that comes upon us overflows.
Looking back at this conference, it not only ushered in the brand-new high-end automobile brand and its first model, but also ushered in a new node in the development process of China automobile brand, and began to really have its own million-level luxury automobile brand.
The birth of hope comes naturally.
Why do you choose to launch Looking Up Brand at this stage? You know, looking up to the price of the brand’s models will hit a million levels. Before looking up, BYD’s long-term experience in major markets was in the range of 100,000-300,000.
Before talking about this topic, the car novel thought of a sentence circulating on the internet, "You can’t buy BYD now, and you can’t afford BYD in the future." It is not difficult to see the great changes that have taken place in BYD in just a few years.
According to the latest data, in December last year, BYD achieved a sales volume of 234,598 passenger cars, with a cumulative sales volume of 1,868,543 vehicles throughout the year, and it is expected to become the global new energy vehicle sales champion.
In this regard, Wang Chuanfu said, "The performance of the market proves that our choice and persistence are correct, and it also gives the brand an opportunity to make an upward breakthrough."
In addition, according to its disclosure, BYD has a technical dream to provide users with extremely safe cars by better controlling the posture of the car body. And when new energy vehicles have not yet entered the mainstream stage, an ET concept car equipped with four-motor drive technology has been conceived. In order to realize this bold idea, BYD’s R&D team has been fighting for it for 20 years.
At present, with the steady progress of BYD brand, it has gained the recognition of more and more users. On this basis, it is natural to launch high-end brands and look up to nature.
Technology is king, empowering the "million level"
Although the price of the first model has not yet been announced, from the price range revealed before, the price of its models will touch the million-level high-end automobile consumer market.
To reach this level of market, as a brand-new brand, how to support its million-dollar price? For the answer to this question, Wang Chuanfu also gave the answer at the press conference.
In his words, "China people’s high-end brands are not just buying materials, but should be based on super technology to provide users with subversive products and experiences".
The "super technology" mentioned here was also officially released at the same press conference-Yi Sifang.
According to reports, "Easy Sifang" is a 100% independent research and development power system with four motors as the core. The wheel end dynamics can be adjusted at a speed of millimeters through a more perceptive electric drive system. Suitable for pure electric and hybrid platforms, covering hard-core off-road and super-running models. This technology is also the first mass-produced four-motor drive technology in China.
In BYD’s view, this technology is the "golden key" to provide users with the ultimate safety. It can accurately control the four-wheel dynamics of vehicles with the four-motor independent vector control technology, thus breaking the imagination of traditional cars and creating a brand-new automobile safety technology system.
It can be seen from the pictures displayed at the press conference that the U8, the first model equipped with this technology, has the "black technology" functions such as turning around in place and emergency floating to get out of trouble. Even if there is a flat tire during high-speed driving, the vehicle can still maintain a stable posture.
In the future, the "Easy Sifang" technology will be equipped as standard on all models of the brand.
U8, U9, two cars open the road of looking up.
At the press conference, in addition to looking up to its first mass production model-U8, which is positioned as a million-level new energy hard-core off-road vehicle, as an egg, its million-level pure electric performance sports car U9 was also released at the same time. This also means that at the beginning of the official release, we have chosen to go straight into two market segments: high-end hard-core off-road and performance super-running.
Looking up at U8 and looking up at U9 all adopt the family "dimension door" design language of looking up at brands. Among them, looking up at U8 is more than 5 meters long and 2 meters wide. The acceleration time of looking up at U9 is 2 seconds.
In this regard, Wang Chuanfu said that in the era of electrification, China car companies have mastered the initiative of technology. During the vigorous development of new energy vehicles in China in the past 20 years, technology has blossomed and the market has blossomed. "Now our battery and electric drive technology have stood in the forefront of the world, and our deep technology accumulation and mature industrial chain support us to continue to move forward to the deep water area of technology."
Although Wangwang is still a brand-new high-end brand just born, Wang Chuanfu is not worried about the performance of this brand-new high-end brand in the future market. In his view, "mature technology has given birth to mature products, and will eventually show an increase in sales."
According to it, "in the history of automobiles for a hundred years, technological breakthroughs often bring brand-new products and experiences, and BYD has achieved high-end brands with super technology. Have the responsibility, obligation and courage to explore the most cutting-edge technology in the industry and transform it into products to contribute to consumers. "
In the future, Wangwang brand will take the lead in carrying many top technologies mastered by BYD, impacting the million-level high-end market that has been firmly occupied by traditional brands.
As a million-level high-end brand, Wangwang Amy Hu, general manager of the Sales Division, introduced it at the press conference, and Wangwang will establish a self-operated channel to ensure that users can enjoy open and transparent services and the rights of consistent interoperability.
According to reports, in the first quarter of this year, Wangwang Automobile will set up experience centers in Shenzhen, Guangzhou, Shanghai, Beijing, Chengdu, Hangzhou and other cities. 【END】
Attachment: Ten Highlights of "Easy Sifang" Technology
1. "Easy Sifang" is a set of power system with four motors independently driven as the core, which completely reconstructs the characteristics of new energy vehicles from three dimensions: perception, decision-making and execution, completely subverting the power system capability system of previous fuel vehicles.
2. The prototype of "Easy Sifang" technology appeared in the ET concept car released by BYD Group 20 years ago, which was inspired by the cheetah’s perfect posture control at high speed, and four motors independently drive the four wheels of the vehicle. This is also an innovative driving technology that finally ushered in mass production opportunities under the background of core breakthroughs in the three technical fields of battery, electric drive and electronic control after 20 years of continuous exploration.
3. The most subversive value of "Easy Sifang" technology is to break through the constraints of the traditional automobile technology architecture and provide users with extremely safe cars with brand-new ideas.
4. Compared with the traditional fuel vehicle power system, the "Easy Sifang" technology can independently adjust the dynamics of the four-wheel end of the vehicle at millisecond speed through a more perceptive electric drive system, thus better controlling the body posture.
5. "Easy Quartet" technology can provide users with greater safety redundancy, such as accurately adjusting the torque of the remaining three wheels at a frequency of 1000 times per second after a single wheel puncture, and timely and forcefully compensating the posture of the car body through the driving wheel to help the driver stop the vehicle stably and controllably. This function is expected to avoid the occurrence of secondary accidents to the greatest extent from the root of power.
6. The model equipped with "Easy Sifang" technology can even get the emergency floating ability by virtue of the four-wheel independent vector control function, because the protection ability of the core system of the whole vehicle reaches IP68 level and has good tightness of the body and cockpit, which shows the imagination space of the power technology application mode of traditional fuel vehicles.
7. The maximum rotation speed of the "Easy Sifang" platform is 20500rpm, and the horsepower of the whole vehicle is over 1,100 horsepower, which can meet the performance requirements of various extreme scenes such as streets, off-road and racetracks.
8. The powerful power brought by independent research and development of highly integrated motors also supports the "Easy Sifang" technology to realize flexible in-situ U-turn function on high adhesion roads such as asphalt roads.
9. With the independent positive and negative torque output capability of the four-motor drive technology, the "Easy Square" platform can achieve a braking distance of less than 40 meters and an agile steering capability of less than 12 meters while the steering gear and brakes are not working.
10: In the future, all models of Wangwang brand will be equipped with "Easy Sifang" technology as standard.
