China tourism academy (Data Center of the Ministry of Culture and Tourism) released the Report on the Development of China Tourism Group (2023) at the 2023 China Tourism Group Development Forum.It is predicted that the number of domestic tourists will reach 5.407 billion in 2023, and the domestic tourism income will reach 5.2 trillion yuan, which will be restored to 90% and 91% in 2019 respectively.
According to china tourism academy’s calculation, in the first three quarters of 2023, the comprehensive index of national tourism economic operation has been in the boom zone, with an average of 111.09. Driven by multiple factors, such as the innovative supply of culture and tourism system, the confidence boosted by tourism consumption policies, and the comprehensive protection of all levels of government departments, the tourism market will be prosperous, orderly, integrated and innovative in 2023, and many indicators such as the number of tourists and tourism consumption will be outstanding. Although the fourth quarter is the traditional off-season, the willingness of urban and rural residents to travel in the fourth quarter of this year remained at a high level of 90.37.
Report analysis,Domestic tourism consumption is further concentrated in scenic spots, resorts, blocks and business districts.The choice of tourist destinations and projects is more diversified. Family outing, suburban vacation, city roaming, festival tourism, interest tourism, reverse tourism, night tourism and light sports constitute the characteristics of "diversity+personalization" in the holiday tourism market.
Both the supply and demand sides have made concerted efforts, and various places are competing to integrate sports, music festivals, concerts, science and technology, intangible cultural heritage, theme exhibitions and national customs Hanfu into tourism and leisure life, unlock new ways of playing tourism, promote the deep integration of culture and tourism, and form a new growth point of cultural tourism consumption.
From the perspective of industrial development, the prosperity of the tourism industry and the confidence of entrepreneurs have obviously rebounded. At present, the passenger flow of domestic head scenic spots has increased significantly year-on-year, the aviation industry has improved significantly, the year-on-year recovery has been obvious, and the hotel performance has improved.In the first three quarters of this year, there was a strong demand for financing such as mergers and acquisitions, equity conversion and short-term debt private placement of China’s tourism groups, listed companies and tourist attractions.
According to the investment and procurement index of the cultural tourism industry jointly developed by china tourism academy and China Amusement Park Association, among the 1,836 enterprises surveyed, 79.2% of the investment/operation enterprises and 46% of the manufacturing/service enterprises have carried out investment activities, which shows that entrepreneurs and managers are optimistic about the future of tourism, and their investment fields are mainly concentrated in the construction of theme parks/amusement parks, cultural tourism equipment, science and technology, resorts/blocks, destination operations and other fields.
"2023 China Tourism Group Development Forum" was held in Shanghai from December 11th to 12th, hosted by china tourism academy and china tourism association, and undertaken by Xiangyuan Holding Group. The top 20 tourism groups in China this year include China Tourism Group, OCT Group, BTG Group, CYTS Holdings, Haichang Group, Jinjiang International Group, Ctrip Group, Chunqiu Group, Fosun Tourism Culture Group, Huazhu Group, Tongcheng Travel Group, Zhejiang Travel Investment Group, Hangzhou Business Travel Canal Group, Kaiyuan Tourism Group, Xiangyuan Holding Group, Shandong Wenlv Group, Hubei Cultural Tourism Group, Lingnan Group and Sichuan Tourism Investment Group.