How to release the potential of tourism consumption and promote the high-quality development of tourism? Do these five aspects well →

On September 27th, 2023, the General Office of the State Council issued Several Measures on Releasing the Potential of Tourism Consumption to Promote the High-quality Development of Tourism (Guo Ban Fa [2023] No.36, hereinafter referred to as "Several Measures"). In order to promote the in-depth implementation of the "Several Measures" in the cultural and tourism system, the Ministry of Culture and Tourism issued a notice today requesting the cultural and tourism departments (bureaus) of all provinces, autonomous regions and municipalities directly under the Central Government to produce them in Xinjiang.

First, fully understand the great significance of implementing the "Several Measures"

Local cultural and tourism administrative departments should fully understand the great significance of implementing the "Several Measures" from a strategic and overall perspective, deeply analyze the new situation of tourism development, grasp the characteristics and laws of tourism development, accurately understand the scientific connotation of high-quality tourism development, clarify the goals and tasks of promoting high-quality tourism development in various places, enhance their sense of responsibility and urgency, and effectively unify their thoughts and actions with the deployment requirements of the CPC Central Committee and the State Council.

Two, do a good job in the study and publicity of "several measures"

The provincial administrative departments of culture and tourism should, in conjunction with relevant departments and in combination with the actual situation of local tourism development, study and sort out the key tasks that meet the development requirements of Several Measures, timely summarize the typical experiences and practices of releasing tourism consumption potential and promoting the high-quality development of tourism in the region, increase publicity and promotion, stimulate and guide more social forces to participate in the innovative practice of tourism development, and create a good social atmosphere for the high-quality development of tourism. At the same time, it is necessary to sort out the policies and measures that do not meet the requirements of high-quality development of tourism in accordance with the "Several Measures" and correct or adjust them in time.

Three, study and formulate the implementation plan of "several measures"

The provincial administrative departments of culture and tourism should, in combination with the actual situation, take the initiative to connect with the relevant tourism-related departments in light of the "Several Measures" and the "Task Division Plan of the Ministry of Culture and Tourism on Releasing Tourism Consumption Potential to Promote High-quality Development of Tourism" (copied to the provincial administrative departments of culture and tourism), and study and refine the work measures to release tourism consumption potential and develop tourism with high quality in combination with the actual situation in the region, so as to form the work of the provincial administrative departments of culture and tourism to implement the "Several Measures".

Fourth, strengthen coordination and linkage, and focus on solving difficult and blocking problems.

All localities should take the implementation of the "Several Measures" as an opportunity, focus on solving the difficult problems that have long restricted the high-quality development of tourism, and promote and improve the inter-departmental coordination mechanism of tourism work in the region. For policy initiatives involving multi-sectoral functions, such as actively developing eco-tourism products, optimizing tourism infrastructure, revitalizing idle tourism projects, adjusting and optimizing scenic spot management, strengthening inbound tourism, supporting the development of tourism enterprises, broadening financing channels, and strengthening land use security, we should strengthen communication and coordination with relevant departments, take the initiative, actively coordinate relevant departments to solve difficult and blocked problems in the process of policy implementation, and get through the "last mile" of policy implementation.

Fifth, strengthen organization and implementation, and accelerate the implementation of policies.

All localities should put the release of tourism consumption potential and the promotion of high-quality development of tourism in an important position at present, seize opportunities, do practical work, strengthen reform and innovation, guide tourism market players to adapt to changes in market demand, and accelerate the transformation of policy dividends into development effectiveness. Local cultural and tourism administrative departments should, under the leadership of local party committees and governments, jointly with relevant departments, pay close attention to the introduction of special supporting policies and measures to implement the "Several Measures" in the region, smooth the channels for policy implementation, and ensure that all the support measures of the "Several Measures" are fully effective. The Ministry of Culture and Tourism will strengthen the tracking and evaluation of the implementation of local policies, and timely summarize and popularize excellent experiences and practices. The implementation and effectiveness of relevant policies will be regarded as the key evaluation content of praise and encouragement for tourism work in various places.

(CCTV reporter Zheng Wei)

Source: CCTV news client