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Revealing the emotional anchor’s skill of collecting money： acting hype, selling miserable goods

　　Xinhua News Agency, Jinan, June 2 nd Title: Revealing Emotional Anchor’s Art of Collecting Money: Acting and Speculating, Selling Miserable Goods.

　　Xinhua News Agency "Xinhua Viewpoint" reporter

　　In Tik Tok, Aauto Quicker and other short video platforms, there are a group of anchors who solve emotional problems for netizens. They can solve complicated contradictions and disputes in daily life in minutes, attracting a large number of middle-aged and elderly viewers.

　　A survey by Xinhua Viewpoint reporter found that these emotional anchors often write, direct and play false stories under the guise of "mediation", with the actual purpose of bringing goods. Most of the goods sold are fake and shoddy, which is suspected of fraud.

　　Making up stories "selling miserably" has tens of thousands of fans.

　　The reporter searched several short video and live broadcast platforms with the keyword "emotional anchor" and found that under the label of "positive energy", the screen was full of incredible ethical stories, such as "my ex-boyfriend took out his kidney for his girlfriend but chose to disappear" and "my husband died for 6 years and met again on the way to work".

　　Once you pay attention to an emotional anchor, the platform will continue to push similar emotional anchors. In the live broadcast room, the anchor usually conducts so-called contradiction mediation and dispute settlement in the name of accepting the request of the "client". After the broadcast, the anchor took "everyone likes it to 100,000, so I will contact the client for mediation" as a gimmick, accumulating the audience and popularity in the live broadcast room, and distributing more traffic in the background accordingly.

　　From fighting between husband and wife to quarreling between mother-in-law and daughter-in-law, from maintenance disputes to child abuse, the drama of "mediating contradictions" by anchors is constantly staged in videos or live broadcasts. Some of the protagonists in the story are terminally ill boys, and some are mothers abused by their children. They have left messages to the emotional anchor for "help" because of their "miserable experiences".

　　The anchors sometimes look dignified and sometimes impassioned. After the connection, it only takes a few hours, and seemingly extremely sharp contradictions will always be solved.

　　According to the reporter’s investigation, the number of fans of emotional anchors in Tik Tok is more than 10 million, and there are also tens of thousands of fans. Some millions of fans often watch live broadcasts of anchors with more than 100,000 people.

　　Not only live broadcast, but also some anchor numbers broadcast "series" in the form of short videos. A Tik Tok named "Dai Sige" has broadcast more than 200 short videos so far, with more than 5.4 million fans and more than 46 million likes, and the highest rating of a single video exceeds 2.8 million.

　　The content of "selling badly" has won the trust of a large number of middle-aged and elderly audiences. The helplessness, fear and deception of the parties in the video not only satisfied their curiosity, but also won their sympathy. For example, in the live broadcast room where the plot is "treating the mother", there are barrage screens such as "This girl is so kind", "Too filial", "Help her" and "Help me place an order when my son comes back".

　　Wang Xiaoyan, a senior anchor, said that these emotional anchors won by team ability and script plot, and the people and stories were carefully compiled and interpreted.

　　The parents of Ms. Yin, a citizen of Nanning, Guangxi, are over 60 years old. Both of them pay attention to a large number of emotional anchors and spend several hours watching these short videos or live broadcasts every day. "They are actually attracted by the dramatic conflicts in these videos. Some anchors have intense emotions, strong inflammatory language and like moral criticism, which is particularly easy for middle-aged and elderly people to become addicted. " Ms. Yin said.

　　Some live broadcasts earn tens of thousands of yuan, and the sales are often defective products and no fakes.

　　In fact, the emotional anchor interprets the story of "ups and downs" according to the script, creates "conflicts and disputes" and acts as a "mediator", with the ultimate goal of "sucking powder to raise the number", so that fans can bring goods after reaching a certain number.

　　An emotional anchor told reporters that the daily income of an ordinary live broadcast room with tens of thousands of fans ranges from several thousand yuan to ten thousand yuan, such as rewards, parking fees with goods and profits with goods. In a live broadcast room with over one million fans, the income can easily reach more than 50 thousand yuan.

　　An emotional anchor selling e-books introduced that the total number of fans of his team in Tik Tok and Aauto Quicker is about 3 million, and the team’s income mainly consists of two parts: first, fans reward, which mainly attracts fans to "encourage and support" the plot parties and mediators in the process of resolving emotional disputes; The second is the income from goods, because the cost of selling emotional counseling e-books is almost zero, and the profit is extremely high. The monthly income of its team can reach 1.2 million yuan.

　　In order to close the distance, the audience in front of the screen is called "family" by the anchor. "Family, come and want to hear what happened to their mother-in-law relationship. Please pay attention or join a fan group."

　　When the reporter entered the Tik Tok named "Colette March for Love", the anchor was broadcasting a "party". With tears in her eyes, the client told the story of being driven out of the house by her mother-in-law, which attracted more than 600 fans to watch in just a few minutes.

　　The reporter learned that in the live broadcast room of the anchor, you don’t need to pay any fees to pay attention to the anchor, but to become a "fan" of the anchor, you need to pay a shaking coin worth 0.1 yuan RMB. "After becoming a fan, speak in the live broadcast room, and the user name will be marked with ‘ Family label ’ , become the anchor ‘ Family ’ 。” Tang, an elderly enthusiastic audience of an emotional anchor, said. Being "fans" and "family members" means building trust and close emotional ties with the anchor and being willing to spend money for the anchor.

　　After the emotional story is over, there are often many people performing "fake bargaining" in the live broadcast room, and the sales are often defective products and no fakes. Many anchor performances turned against "manufacturers", letting them make profits or even take money, forcing price reduction or reproduction. For example, when they sell cosmetics, daily necessities and jewelry, they "fudge": "They buy things to help more clients solve problems in the live broadcast room", "Factory direct sales, absolute lowest price, genuine products" and "The manufacturer has put a quality guarantee of 200,000 yuan in my place, so the family can rest assured".

　　According to some users in Tik Tok, the goods they bought in the live broadcast room of emotional anchor were of poor quality, the goods were not on the right board and the after-sales service was poor. Ms. Liu, a 64-year-old citizen of Jinan, told the reporter that after the goods such as silver ornaments purchased in the live broadcast room were identified as fakes, she repeatedly contacted the customer service and never got a reply. After complaining about the incident in the live broadcast room, she was called "black powder" by the anchor, personally attacked and kicked out of the live broadcast room.

　　Recently, a survey conducted by an institution on the experience of the elderly being cheated on the Internet shows that "false advertising" is the most common risk of the elderly when surfing the Internet, accounting for more than 30%. Followed by online fraud, accounting for about 22%. Among different groups of elderly people, the proportion of elderly people living alone in rural areas who are deceived is as high as 90%. In the most common deception scene, "live broadcast, short video" is indispensable.

　　Emotional live broadcast forms a complete industrial chain, and the platform should strengthen supervision.

　　In March, Tik Tok Security Center issued the "Public Notice on Punishment for Violation of" Selling Miserable Goods and Performing Speculation ",saying that the platform has imposed penalties for violation of regulations on selling miserable goods, fabricating bizarre stories and performing hype, and some anchors mediate emotional disputes, fabricate bizarre stories and use sympathy, with the ultimate goal of bringing goods.

　　The reporter’s investigation found that the emotional live broadcast market has formed a relatively complete industrial chain from actors to scripts, from "sucking powder" to bringing goods. Some WeChat WeChat official account even have an article titled "Mai Shou Lian Manual". Mai Shou can communicate with the anchor alone or with many wheat, or find his own partner to temporarily play. The most popular plots include cheating, liking my cousin, rural plots, domestic violence and so on.

　　"widely used among anchors ‘ Family ’ Address is emotionally attractive to the audience. Most emotional anchors are biased towards ethics, family disputes, and the relationship between mother-in-law and daughter-in-law, which is extremely attractive and deceptive to middle-aged and elderly people who lack social interaction. " Zhu Guowei, a professor at the School of Business Administration of Hunan University, said.

　　"Emotional anchors sell bad hype by fabricating stories, which has a certain deceptive nature and is suspected of breaking the law." Wang Sixin, deputy dean of the Institute of Community of Human Destiny, Communication University of China, said that relevant parties should intensify efforts to rectify and purify cyberspace.

　　Chen Guanwen, a lawyer of Shandong Rizhong Law Firm, said that it is a typical price fraud to induce consumption by performing routines such as "bargaining", falsely raising the price first and then reducing the price at a loss.

　　Liu Junhai, a professor at the Law School of Renmin University of China, believes that the platform should strengthen the supervision of commodity quality and price and improve the consumer evaluation mechanism.

　　Experts suggest that the relevant regulatory authorities should improve the platform management measures and increase penalties. If the platform fails to fulfill its obligation to review the qualifications of operators, or fails to fulfill its obligation to ensure the safety of consumers, causing damage to consumers, it shall bear corresponding responsibilities according to law.

　　Wang Sixin believes that the pace of social life is accelerating, and many middle-aged and elderly people lack children to accompany them, so their emotional needs cannot be met. At the same time, they lack full understanding of new technologies and means, have poor discrimination and are easily confused. The whole society should strengthen the reminder and care for this group. In addition, consumers should actively report the fraud they find, and relevant departments should also increase the punishment for illegal acts. (Reporter Wang Yang, Pan Qiang, Xie Ying, Li Ziwei)

＂the past by the water＂ is finished! Guo Qilin and Wu Zhenyu join hands in exotic adventures.

1905 movie network news The online drama "The Past by the Waters", which is the producer and director for the first time, was officially announced and the lineup was announced. The play, starring and leading, will be broadcast exclusively on Youku. The story of the drama takes place in Sanpo, a tropical foreign land with mixed fish and dragons, a mottled land where luxuriance and decline coexist. Xiao Bai Shen Xing, a migrant worker, accidentally drifts here, meets Sanpo, a peacemaker wandering among various forces, and struggles between staying and fleeing.

No matter how detailed, carefully construct a fictional real three-slope exotic adventure to open and break the border


The story background of "The Past by the Waters" is set in an overhead "three slopes" world, a foreign land where prosperity and decline coexist under the moist subtropical monsoon climate. There are historical wrinkles, unique language families, various people in a hurry, and little-known businesses.


The concept poster was first exposed in the play, and Guo Qilin and Wu Zhenyu were officially announced to join in. The whole picture was shrouded in a damp and hot atmosphere. The abnormal words of the title, rich color matching, tropical atmosphere and lush scenery implied layered crises, and the identity of the protagonist Shen Xingbian’s water driver was also hidden under this mysterious silence. The creative team enriched the credibility of the "three slopes" in the virtual area with regional characteristics and visual style, allowing the audience to experience this foreign land and follow Shen Xing to take risks at different levels.


Guo Qilin’s image is reversed, and Wu Zhenyu’s texture is still top-notch. Join hands to explore the depth of human nature.


In the released role posters, Shen Xing (played by Guo Qilin) and Uncle Cai (played by Wu Zhenyu) are more revealed by the overall mysterious atmosphere. This time, Guo Qilin changed the screen image of the past, interpreting a working white who was accidentally stranded on the three slopes and struggled for survival, while Wu Zhenyu maintained his consistent high emotional texture and accurately interpreted the role of "mystery": a peacemaker who was comfortable among many industries and forces on the three slopes. The characters’ tension displayed by the two leading actors opens up narrative space and audience’s expectation for what kind of encounter Shen Xing and Uncle Cai will have on the Three Slopes.


"The Past by the Waters" embodies the top creative team to protect the quality of the series. Cao Baoping is the first producer of online drama, and his works have always been highly creative, with narrative intensity and depth of humanity, deeply analyzing the deep motivation of role behavior, revealing realism and deep expression of social conditions everywhere. As a director and screenwriter of a cutting-edge word-of-mouth drama, his long-term aesthetic attempts and innovative consciousness have made his works very personal. This time, he is also trying a new genre after The Beginning and The Madhouse. The standard image of the production team has been deeply cultivated for many years, which provides a strong guarantee for the quality of the drama. This drama lays the foundation for a novel genre, gathers strength to create a new genre of plot adventure drama, which is believed to be another breakthrough attempt in the film and television drama market in China.


An adventure, a return under the guidance of a kind twilight, and The Past by the Water is about to open, so stay tuned.


# Emotion

In this world, love flows in people’s hearts like a winding river. Sometimes it is as calm as a mirror, and sometimes it is rough.

The abuse of heart in love may be due to mutual misunderstanding and suspicion. When two people drift away because of lack of communication, the feeling of heartache is unbearable. When one party in love is forced to leave for some reason, the heartbreaking pain is even more unacceptable.

However, in these cruel plots, the reversal of love comes quietly. At a casual moment, people who seemed indifferent suddenly showed their warmth and care, and those who had been hurt were healed by mutual understanding and embrace.

In this world full of variables, the reversal of love also makes us understand that we should cherish every time we get along with the people we love, and don’t leave regrets because of impulse or negligence. When we learn to listen attentively and feel with love, we can find our own happiness in this cruel love.

In this love story full of reversals, we not only see the joys and sorrows of love, but also see that love has become more firm and precious after the storm. It is these stories of heart abuse and reversal that let us know how to cherish and learn to be strong, and also let us find our own home in the world of love.

treat life as merely playing games

Although I am getting older, my former students have begun to step into the society and plan their own lives, but my love for games has never faded.

　　In my spare time, I turn on my computer, log in to the game, and run my own small world in a virtual space. World of Warcraft, an old game, although there are too many sorrows in the national costume of the DPRK on this day, all this is just a place of spiritual sustenance for a casual player.

　　People often ask, at this age, you still play games, just like a child. Yes, in fact, I just hope that I can do whatever I want, just like a child, without too much scruples.

　　In fact, in the game, compared with other people’s efforts to make copies, playing the arena seriously and running all over the sky, what I like is just a quiet fishing by the river, watching the falling fishing rod and clicking when taking the bait, all of which bring me great happiness. Many friends in the game don’t understand why I spend my time fishing calmly in a virtual world, and ironically, I have no interest in fishing in reality. I sometimes wonder why I am so interested in a virtual fishing game.

　　Every time a fishing rod falls, it carries an expectation that something you like will be hooked, and there is a slight expectation in your heart;

　　Every click on the hook is a realization of expectations. Although disappointment accounts for the vast majority, that little satisfaction is the greatest happiness of this click.

　　Life is not so bad, every day is full of hope for your future, and you keep working hard in the passage of time. The reality has always been in front of us. He told us again and again that it is not necessary for you to work hard to gain something, so we repeated the rising and falling of the stars in the morning again and again, and kept advancing in the failure again and again for the ideal in our hearts, and one day we will realize this dream.

　　The game, life, the dribs and drabs in the game, the subtleties in life, one’s own grasp and persistence, and that little bit of luck are all an experience.

Is the village superior to Russia superior？ Guizhou Football United played against Dzenit on November 17th.

According to "Colorful Guizhou Network", "China Daily" and other media, Guizhou will form a Guizhou Football League to play a game with Russia and Dzenit. Tickets for the competition can be collected free of charge, and the audience is controlled at around 30,000 people.

This series of football activities includes Guizhou Football United Trial, International Football Carnival, Tianhetan Football Night and so on. In terms of football competition, Guizhou Football United will select the best professional players in Guizhou through trials to form Guizhou Football United, which will compete with UEFA Cup and Super Cup champion and Russian Dzenit Football Club in Guiyang Olympic Sports Center on November 17th.

The football carnival will be held on the evening of November 16th, and international trade fairs, roadside music festivals and interactive sports activities will be held outside the stadium. Citizens and friends will enjoy players competing on the same stage, Guizhou minority songs and dances, drone performances and fireworks shows; You can also taste Chinese and Russian specialties, products and experience sports parent-child interaction projects.

It is reported that this activity aims to strengthen cultural exchanges among BRICS countries, further enhance the external visibility and influence of colorful Guizhou and Shuang Shuang Guiyang, promote exchanges and cooperation between the two countries in sports, culture, economy and other fields, and enhance the friendship between the Chinese and Russian peoples.

Asia-Africa World Cup competition： the group advanced and the number of semi-finals tied, and Africa won by one advantage.

In the history of the World Cup, the bipolar status of Europe and South America is unshakable. At present, all the World Cup champions come from these two regions, while teams from other continents, not to mention winning the championship, have not even stepped on the final venue yet. Relatively speaking, Asia and Africa are relatively close. There are more countries in both continents, and the number of World Cup places is similar. Africa has five and Asia has 4.5. That is to say, if Asian teams are lucky, winning the transcontinental play-offs will make the number of Asian and African teams in the World Cup the same.

So, who has the better World Cup performance in Asia and Africa in history?

Of course, we don’t need to calculate the total score or total goal data of all Asian teams and African teams in history, just look at the results of key nodes. Specifically, look at the teams on two continents, the number of times the group advanced, and the best results.

In these two aspects, Asia and Africa actually tied.

Historically, both Asian teams and African teams have been promoted 11 times. Of course, it needs to be said here that Asia in football refers to the AFC, so Australia is also counted as an Asian team.

Let’s list the specific situation below. In the history of the World Cup, African teams promoted by the group included Morocco in 1986, Cameroon in 1990, Nigeria in 1994, Nigeria in 1998, Senegal in 2002, Ghana in 2006, Ghana in 10 years, Nigeria and Algeria in 14 years and Senegal and Morocco in 22 years. A total of 11 times.

As for Asian teams, Japan has four times, South Korea has three times, North Korea and Saudi Arabia each once, and Australia twice. It happened to be 11 times. I am ashamed to say that this data, if Australia did not join the AFC from Oceania, then Asian teams actually lagged behind African teams.

Let’s look at the best results. Originally, South Korea reached the semi-finals in the 2002 World Cup and won the fourth place, which was once the unattainable achievement of second-rate teams such as Asia and Africa. But FIFA World Cup Qatar 2022 and Morocco have also achieved this. And to tell the truth, Morocco, the fourth place, is more convincing than South Korea in those days. Everyone knows this, and there is no need to start talking about it.

Therefore, in terms of the best results of the World Cup, Asia and Africa also tied.

So, which side of the world cup is better? There is a data that Africa is dominant, and with this data, we can say that African teams have higher ceilings and stronger ability to work miracles than Asian teams.

In fact, the data of the previous group promotion times is very general. After all, reaching the top 16 and reaching the top four are both group qualifying, but the gap between these two results is not small. So we might as well break it down again-the number of times we scored in the top eight.

In this regard, Africa is far better than Asia. Because Cameroon in 1990, Senegal in 2002 and Ghana in 10 years all reached the quarterfinals of the World Cup, and the number of quarterfinals was three times. What about Asia? It is still zero.

It should be noted that in the 1966 World Cup, North Korea reached the quarter-finals, but at that time, the World Cup was only 16 teams. Therefore, the quarter-finals of North Korea should be strictly called the first round of the knockout round, but it is actually the same level as the next sixteen. You know, Cameroon, Senegal and Ghana reached the second round of the knockout round, so North Korea, the quarter-finals, is not included in this data.

In today’s scale, reaching the quarter-finals means that the group will go further than the group. If it’s a miracle to beat the Asian and African teams into the knockout stage, then the miracle of the quarter-finals is certainly higher than the miracle of the quarter-finals. In fact, if we take away the controversial semi-final result of South Korea in 2002, we will find that the upper limit of Asian teams in the World Cup is not high, and the best result so far is the first round of elimination. So at this point, there is still a gap between Asian teams and African teams.

Of course, judging from FIFA World Cup Qatar 2022’s performance, Asian teams seem to be better than African teams. I hope there will be an Asian team in the future that can break through the long-standing ceiling.

Fabiano suggested that Rishalison consider a strong Serie A team, and Cristiano Ronaldo faded out of the mainstream.

Rishalisson complained that he had too few chances to play at Tottenham Hotspur. Although the Brazilian star apologized to Kong Di, people felt that his personality was not suitable for the top teams in the Premier League. Fabiano, a former Brazilian star, also wants his younger generation to consider other leagues. Apennine football is suitable for players with this personality. Fabiano suggested that Rishalison should consider the strong teams in Serie A, both Milan and Rome need strikers. As Serie A is developing, the arrogant players can choose Italian football. Of course, fabiano also advised Risalesson to lower his salary standard. Although the Brazilian star has a strong personal ability, his career is in a state of "no progress".

Can Cristiano Ronaldo consider the mainstream league? The goal efficiency of Portuguese superstars in Saudi Arabia is still very high. Many people expect Cristiano Ronaldo to return to the five major leagues in Europe, and fabiano also discussed this topic-Cristiano Ronaldo has faded out of the mainstream. Although the Portuguese superstar is still in excellent condition and his influence is still the same, it is almost impossible for him to return to the mainstream teams in European football. At the beginning of Ronaldo’s victory in Riyadh, mainstream sports channels were still paying attention to his movements. However, judging from the mainstream media such as Team Newspaper and Kicker in March, there is less and less content about Cristiano Ronaldo in sports, which is a sign that he has faded out of mainstream sight.

When Rishalison came to Tottenham, people had high expectations for him, because he could play on the wing or in the middle, taking into account the roles of Sun Xingyu and Kane. Fans who have seen FIFA World Cup Qatar 2022 know that Rishalison has a strong personal ability, and his goals are usually ornamental. He also praised the younger generation for combining the advantages of South American players and European players. However, Risalesson did not show his comprehensive quality in the top teams in the Premier League. Fabiano felt that there were two reasons that prevented Risalesson from developing his potential under Kong Di. The first one was injury. His injury on the eve of the World Cup disrupted his development plan in this club.

Most players will increase the probability of injury in the Premier League. After all, the big clubs in English football have high competition density and fierce confrontation. If Risalesson can choose a strong Serie A team, the schedule of Apennine Club will be less intensive, which will effectively alleviate his injury. Furthermore, although the thickness of Tottenham’s lineup is not very good, there is no shortage of wingers in Kong Di, and Sun Xingyu and Kulusevski are still ahead of Rishalison. Although Rishalison is still qualified for the front waist, after Lucas Jr. returned from injury, Rishalison’s playing opportunities will be reduced.

Others talked about Rishalison as Kane’s replacement, and fabiano also told the truth-in Brazil’s tactical mode, Rishalison has no problem as a center. However, Kong Di’s system needs a No.9 player with strong fulcrum and a strong sense of grabbing points. Obviously, Lisa Song’s style can’t be rotated with Kane, so it is better for him to change teams. Judging from the overall situation, the requirements of top teams in Serie A for strikers are not so complicated, and Risalesson can give full play to his potential. Moreover, fabiano said that the strong Italian football teams have a rising trend in the Champions League, AC Milan has entered the quarter-finals, and Inter Milan has a high probability of advancing to the next round.

Serie A has gradually separated from the category of "pension league", which is also something that Risalesson needs to consider. After the ball, the author thinks that Lisa Song is very similar to Anthony in some aspects. They both like to show off their skills and show off their skills. The platform of the Premier League is more rigorous, especially the strict manager like Kong Di, who can’t tolerate the mistakes of his players. It can be seen that fabiano suggested that Risalesson consider the top teams in Serie A, and this suggestion has some truth. Regarding whether Cristiano Ronaldo can return to the mainstream, some time ago, Chelsea’s striker couldn’t score, and some people suggested that Burleigh reconsider the Portuguese superstar. After all, Cristiano Ronaldo’s ability to seize opportunities is ok.

As the Blues gradually recovered in these games, no one suggested that Burleigh and winstanley consider Cristiano Ronaldo. As for other strong teams, they have no financial resources to introduce Cristiano Ronaldo. After all, his salary requirements are too high, and no big club is willing to face so many locker room storms. Therefore, C Ronaldo faded out of the mainstream. In fabiano’s view, the cooperation between Cristiano Ronaldo and Mendes ended, which also led to the end of the Portuguese superstar’s career in the mainstream league. After all, Mendes has a good relationship with the major teams, and Cristiano Ronaldo has lost his interpersonal relationship in the mainstream football.