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Want to become a high-end Internet cafe, but the road to transformation of Internet cafes is hard to find (Figure)

　　　　As of April, 2014, Internet China has been 20 years, and Internet cafes have witnessed the development of the Internet in China. More than 10 years ago, when the popularity of computers was low, every computer in Internet cafes was a cash cow. Recently, a reporter’s visit found that due to the rising operating costs, vicious price competition and other factors, the profit of Internet cafes has almost dropped to the lowest value, and the once fragrant cake has become a hot potato. On the way of difficult transformation, a few owners have explored the high-end Internet cafe model, but it is also difficult to replicate the glory of the Internet cafe industry. The insiders believe that under the current supply and demand conditions, integrating and reducing the number of Internet cafes, taking the route of chain operation, and developing more value-added services as profit growth points may find vitality for Internet cafes.

status

　　　　At most, only 30% of Internet cafes in Qingdao are making money, and the gross profit can hardly exceed 20%. Of the remaining 70%, 40% are guaranteed and 30% are at a loss. This is the data disclosed by Mr. Zhang, a person in charge of Shandong Zhonglu Space-time Digital Technology Communication Co., Ltd. in an interview with reporters. Zhonglu Space-Time Company once had nearly 80 Internet cafes in downtown Qingdao, and now there are only more than 20.

　　　　Since 2013, the operating profit of Internet cafes in Island City has been close to freezing point. Recently, the reporter visited more than 10 Internet cafes in the city and the suburbs represented by jimo city. The attendance rate in Internet cafes can reach about 70% on weekends and holidays, but few Internet cafes can reach 40% on weekdays. Among more than a dozen bosses, only one boss who opened an Internet cafe near the village in the city on the streets of China and South Korea said that he could rely on young people working nearby to get meager income. Other bosses said that it was difficult to guarantee even making money. Since Qingdao cracked down on Internet cafes to accept minors in 2013, young people who work have become the mainstream customers of Internet cafes.

　　　　More than a decade ago, surfing the Internet in Internet cafes was once a "tall" experience. Internet cafes flourished for at least ten years, and then they declined. "Although there are more than 600 million netizens in China, there are 500 million mobile Internet users." A senior webmaster surnamed Li has revealed one reason for the rapid decline of the Internet cafe industry since last year.

　　　　In the past two or three years, more and more Internet cafe operators have tried to get rid of this industry and want to change hands in a short time, but few people have "taken over" and the transfer fee has dropped again and again. The owner of an Internet cafe near Wenzhou Road in Shibei District complained like this: "I haven’t recovered the cost after working for 4 years. I want to quickly turn this mess out and go to other industries."

　　　　In 2010, Mr. Wang, who lives in jimo city, transferred the Network Culture Business License of his own Internet cafe to his friend Mr. Sun at a price of 90,000 yuan. Four years later, Mr. Sun found that the transfer fee of this set of documents has now dropped to about 30,000 yuan, which is still difficult to sell.

once

　　　　Ms. Yang, who started to open an Internet cafe near Guangzhou Road in Shinan District in 1997, admitted that the most glorious period of the Internet cafe industry should be before 2005. Compared with other industries, the Internet cafe industry at that time had obvious advantages. One-time investment has been profitable for many years, and there is little need to invest any more cost after the machine is installed. Ms. Yang recalled: "The attendance rate is almost 100% 24 hours a day. All we have to do is sit and collect money. When you open a medium-sized Internet cafe, you can earn three or four thousand yuan a day, and it is very easy to earn one million yuan a year. "

　　　　Huge profits have prompted more and more people to invest in the Internet cafe industry, and large and small Internet cafes have mushroomed in the streets of Qingdao. In 2004, after relying on the original capital accumulated by opening an Internet cafe in Guangzhou Road, Ms. Yang was going to open another branch, but at that time, self-employed individuals could not get the Network Culture Business License, and joining a chain store required a lot of expenses, and it was not completely controlled by herself, so Ms. Yang simply bought a certificate from someone else. "It cost 100,000 yuan, and it was the most expensive time for me to buy a certificate."

　　　　The Regulations on the Administration of Internet Service Sites stipulates that business units of Internet Service Sites shall not alter, lease, lend or otherwise transfer the Network Culture Business License; If the internet cafe operator doesn’t want to run the internet cafe, he can only go through the cancellation procedures. In fact, Ms. Yang knows very well that such black market transactions are not protected by law at all, but she still decides to take risks after looking at such a good deal.

　　　　The reporter learned that the total number of Internet cafes determined by the Shandong Provincial Department of Culture for Qingdao at that time was 800, and as of August 2003, there were more than 1,000 Internet cafes in Qingdao alone. The cultural department of Qingdao issued a notice, requesting the cultural bureaus of all districts and cities to stop approving new Internet cafes from August 22, 2003. Therefore, the "Network Culture Business License" necessary for opening an Internet cafe has entered a private transaction.

operate

　　　　Internet fee of two yuan per hour, which was the price in the 1990s. After more than 10 years, the internet fee of more than 1,500 Internet cafes in the island city is still about two yuan on average. After joining the membership card to participate in the promotion activities of Internet cafes, the internet fee is even lower.

　　　　"Zhonglu Time and Space" was the first to develop an Internet cafe chain in Qingdao. Mr. Zhang, a person in charge of the company, said that the cost and price of operating Internet cafes have already doubled. He took a direct store with an area of more than 300 square meters on Minjiang Road as an example. In recent years, the rent of the store has risen from 300,000 yuan to more than 700,000 yuan, and the salary of network management and staff has at least doubled.

　　　　After interviewing a number of Internet cafes of different sizes in the urban and suburban areas, the reporter found that an Internet cafe with 100 computers, for example, will take at least three years to recover its cost if it invests about 1 million yuan. If it quits halfway, used computers will not be able to sell at all, and it will lose all its money, which is also the reason why many Internet cafes are barely supporting.

　　　　In addition to internet fees, another major source of profit for Internet cafes is the sales of beverages and foods. The retail price of a bottle of 600 ml Pepsi in major supermarkets in the island city is mostly between 2.3 yuan and 2.8 yuan. However, the reporter visited more than a dozen Internet cafes in the island city. Whether it is the urban-rural junction where the rent is cheaper or several business districts in the city where the land is precious, the retail price of the same cola is rarely lower than that in 5 yuan.

compete

　　　　At the beginning of 2013, Qingdao Network Culture Association issued a price increase proposal to all member units, proposing to increase the internet fee to 3 yuan per hour. However, this behavior was suspected of colluding with price increases in the eyes of the price department, so it was stopped.

　　　　However, this price increase was unsuccessful. In the view of Mr. Zhang, the head of China-Shandong Time and Space, there are other reasons. "Everyone began to discuss how to rise to 3 yuan together, but in a few days, an Internet cafe on Ningxia Road suddenly launched a membership card to recharge 100 yuan to send 50 yuan, which is equal to a penny." Mr. Zhang said.

　　　　Low-price competition once led to low-level competition, and Internet cafes even became hiding places for criminals. Under the background that the cultural law enforcement departments strictly enforce the law and strengthen the law enforcement, Internet cafe practitioners who used to earn profits by playing the legal edge ball have repeatedly complained.

　　　　Take "all-night business", the most typical behavior of exploiting legal loopholes, as an example. Article 22 of the Regulations on the Administration of Internet Service Sites stipulates that the daily business hours of Internet Service Sites are limited to 8: 00 to 24: 00. Wang Shuhong, director of the Network Management Department of Qingdao Cultural Market Administrative Law Enforcement Bureau, said that since the law enforcement was intensified in 2013, more than 1,600 Internet cafes in the city have rarely been open all night, because the punishment for such illegal business practices is very heavy, and if the circumstances are serious, the Network Culture Business License can be revoked.

　　　　In the view of Mr. Wang, the post-1985 boss who runs an Internet cafe on Nanjing Road, this kind of strict management makes sense: "In the past, when we closed the door, we expected some people who stayed up all night to earn more money. Those people still had certain spending power, and I also knew that some of them were afraid to stay in hotels, which was a mixed bag of fish and dragons, and they were also doing scary business. I dare not check it strictly now, but my heart is also practical. " Mr. Li, president of Qingdao Internet Association, said in an interview with reporters a few days ago: "The vicious competition among peers is very serious now. Instead of fighting for decoration, renovation and price, it is better to optimize restructuring. If the number of Internet cafes in Qingdao is reduced by half, leaving seven or eight hundred, I believe the industry ecology will be much better."

transform

　　　　How to transform the Internet cafe industry is a topic that Internet cafe owners often discuss. The emergence of high-end Internet cafes in Beijing, Guangzhou and Shenzhen seems to give some inspiration to the Internet cafe owners in the island city. At the beginning of 2014, an Internet cafe, known as the most expensive in Qingdao, was born in HongKong Middle Road, Qingdao. The one-hour 10 yuan fee surprised many peers and Internet surfers. On April 23, the reporter visited this Internet cafe and found that the interior decoration and computer hardware configuration of the Internet cafe really belong to the high-end level in the island city, with freshly ground coffee, brand desserts and soothing background music. The staff told the reporter that this is a national chain of Internet cafes, all of which use iMac all-in-one, with more than 100 in total. At the same time, it can also provide professional e-sports mechanical keyboards and mice for Internet surfers.

　　　　According to the situation of opening for several months, the average attendance rate of Internet cafes is about 70%. For non-members, the hourly internet fee requires 10 yuan, so the profit is relatively high, but the staff also expressed their concerns. He said: "At first, there may be many people who want to be fresh, but after this period of time, they are worried that the attendance rate will decline, because the attendance rate has obviously not been as good as the new opening stage in recent days."

　　　　As a matter of fact, as early as 2008, there were Internet cafes in the island city trying to increase the internet fee through high-end quality. The "E Tribe" changchun road store located at the intersection of Weihai Road and changchun road in Taitung was called the most luxurious large-scale Internet cafe in Qingdao at that time by the vast majority of Internet surfers in the island city. However, when the reporter passed the door of the Internet cafe on April 22, he found that the entire door had been removed. A man who did not want to be named said that the Internet cafe was due to the high initial investment cost. When the reporter asked about the business situation, the man smiled bitterly, indicating that it was hard to say.

　　　　People in the industry are not optimistic about this model: "The specific situation of each city is different. Internet cafes in Shanghai can still be full for 30 yuan an hour. People are mainly targeting high-income groups. Few people in Internet cafes play games. They are all used for business office. The newly opened Internet cafes in Qingdao are specifically aimed at gamers. How can this last?"

situation

　　　　According to the statistics in 2013, there are more than 1,700 officially registered Internet cafes in Qingdao, ranking third in the country after Chongqing and Chengdu, and this figure became more than 1,500 in the latest statistics in April 2014, which has been reduced by more than 200.

　　　　"Qingdao Internet cafes must be chained and managed in a unified way." This is the consensus that members of Qingdao Internet Association have already reached. According to the specific steps formulated in the "Implementation Opinions on Promoting Internet Cafe Chain Integration in Shandong Province" jointly issued by the Shandong Provincial Department of Culture and the Public Security Department, June 2012 to December 2014 belongs to the stage of comprehensive promotion of Internet Cafe integration, and the opinions call for speeding up the progress of "changing from single to even", and the chain rate of Internet cafes in all cities should reach 90% by the end of 2014.

　　　　"To say that it is a chain is actually to sign a symbolic contract with a chain company. The company has no binding force on people’s previous single Internet cafes. The legal representative of the single company does not change, the management mode does not change, and even the door is too lazy to change to a unified format. How can this be called a chain?" Mr. Zhang, the head of Sino-Shandong Time and Space, is not optimistic about the current integration.

　　　　Efforts to revive Internet cafes have never stopped. Under the situation that the Internet cafe industry has gradually declined in the industry and management departments, Xiao Wang, an entrepreneur born after the 1980s in Nanjing Road, is still going against the wind. In addition to setting down the store at a cheaper price, he said with confidence that the value-added services of Internet cafes are always there besides surfing the Internet. Besides selling drinks and charging cards to earn a little money, the core value-added services of Internet cafes should be advertising, "such as starting advertising.

　　　　Text/photo reporter Cao Kaijie

(Source: Peninsula Network-peninsula metropolis daily)

The movie ＂The Legend of Women’s Books＂ started in Jiangyong, Hunan Province, helping the Millennium non-genetic inheritance.


1905 movie network news On February 13th, the costume fantasy film with the first batch of national intangible cultural heritage "Women’s Calligraphy Culture" as the creative background was held in Jiangyong, Hunan. The film tells the fairy story of two sisters who were transformed by artifacts, namely, the two sisters who lived in Chao Yi and the two sisters who lived in Late Yi, created female scripts through hardships, fought against different snakes, and finally regained peace on earth.

On the day of the event, Zhang Yan, Deputy Director of Propaganda Department of Hunan Provincial Party Committee, Party Secretary and Director of Provincial Radio and Television Bureau, Liu Lifeng, Second Inspector of Propaganda Department of Hunan Provincial Party Committee, Shan Zhufei, Deputy Secretary of Yongzhou Municipal Committee and Minister of United Front Work, and Tang Derong, Secretary of Jiangyong County Committee and Second Inspector attended the conference.

The producer represented Party Committee member and deputy general manager of Hunan Radio and Television Group Co., Ltd. (Hunan Radio and Television Station), Gu Liang, Party Secretary and Chairman of Xiaoxiang Film Group Co., Ltd., and Ke Wang, Deputy Party Secretary and General Manager of Xiaoxiang Film Group Co., Ltd., also attended the conference to jointly start the inheritance journey of "Jing Shi Nvshu".

　

Exploring the Origin of Millennium Intangible Heritage and Inheriting the Cultural Legend of Huxiang.

Jiangyong Nvshu, as a unique writing system for women and a unique language and culture, was listed as the first batch of national intangible cultural heritage, the first batch of "China Archives Heritage List" and the international standard character set, and it was listed as "the most gender-specific writing in the world" by Guinness World Records, which has immeasurable cultural value.

The film Legend of Women’s Books is based on the culture of women’s books, which is devoted to excavating the spiritual connotation of women’s books and helping them to be handed down from generation to generation and never fade away. Bai Bing, the director of the film, said that he would organically combine Jiangyong’s local folk characteristics and the plot of the film in his creation, and strive to embody the spiritual core of women’s self-improvement in the women’s book culture.

Young actors He Hua and KWIN consulted many related documentaries and documents for their participation in the film, and were deeply impressed by the spirit and power of female calligraphy, saying that they would perform with awe and try their best to restore the legend of female calligraphy.

Ke Wang, deputy secretary of the Party Committee and general manager of Xiaoxiang Film Group Co., Ltd., said in his speech that Jiangyong Nvshu is a unique treasure of the Chinese nation, and Xiaoying Group must live up to its mission and expectations, and make every effort to make the film Legend of Nvshu a masterpiece that is grounded, spread and retained, showing the long history of Nvshu culture with light and shadow, helping the Nvshu culture to go global and contributing to the construction of a strong cultural province.

At the press conference, Hu Meiyue, the provincial inheritor of the national intangible cultural heritage project, and Zhou Huijuan and Hu Xin, the municipal inheritors, presented the "Legend of Female Calligraphy" calligraphy works written in female script to the crew to express their blessings.

　

Towards the Era of "Nvshu+"and the Expression of Innovative Times

From tourism, performance, cultural creation to the film "Legend of Women’s Books" filmed today, the "Women’s Books+"model is developing rapidly, which makes the Millennium intangible culture glow with brand-new vitality and makes the traditional cultural treasures of the motherland shine.

As the representative of the birthplace of women’s calligraphy culture, Tang Derong, secretary of Jiangyong County Party Committee and second-class inspector, said that Qinshili County in Jiangyong, as the birthplace of women’s calligraphy culture, has a history of more than two thousand years. It has a long history and culture, unique cultural landscape and strong folk customs. It is the most beautiful town in China, the most culturally tasteful town in China, a famous historical and cultural city in Hunan Province, and a global tourism demonstration zone in Hunan Province. The splendid culture makes this beautiful land full of mythical colors.

Shan Zhufei, Deputy Secretary of Yongzhou Municipal Committee and Minister of United Front Work, said at the scene that the filming and promotion of the work "Legend of Women’s Books" is not only a concentrated display of Yongzhou to accelerate the integration of literature and tourism and polish the brand of characteristic cultural tourism, but also an important embodiment of Jiangyong County Party Committee and county government’s insistence on setting up a cultural platform and holding hands with tourism to promote the win-win integration of literature and tourism, which will certainly add luster to polishing the new business card of "Millennium punch card resort, here is Xiaoxiang" and make Yongzhou become what everyone yearns for.

　

Tell the story of China and spread the voice of China.

Huxiang culture is profound, and various regions are rich in cultural resources. It is the original intention of the film "Legend of Women’s Books" to spread Huxiang culture, tell the story of Hunan and China well, and let the world hear the voice of China.

Liu Lifeng, the second inspector of the Propaganda Department of Hunan Provincial Party Committee, said that Jiangyong Nvshu is a treasure in the intangible culture of our province for thousands of years. It tells the spirit of self-liberation and self-improvement of Hunan women, and has many academic values in philology, linguistics, sociology, ethnology, anthropology, history and so on. It has been lamented by scholars at home and abroad as "an amazing discovery" and "a miracle in the history of Chinese characters in China". It is of great significance to bring the women’s calligraphy culture to the big screen and spread it in the form of movies.

Zhang Yan, deputy director of the Propaganda Department of Hunan Provincial Party Committee, Party Secretary and Director of Provincial Radio and Television Bureau, said in his speech at the event that Nvshu is a national intangible heritage, which is unique in the world cultural treasure house and has a high degree of concern. It is of great significance to tell the story of China and promote Chinese culture to "go global"; Nvshu culture is an important part of Huxiang culture. This film is of practical significance for inheriting Huxiang culture, telling Hunan stories well and promoting the construction of a strong cultural province.

It is reported that the film will be released nationwide in 2022, and overseas distribution will be planned simultaneously.


Children’s Books, New Books ｜ Adventures of Gaul Heroes

Shepherd pig

Dick King-Smith, translated by Hou Jie and Xiao Chuzhou, Jiangsu Phoenix Children’s Publishing House.

The masterpiece of Dick King-Smith, the "father of animal novels" in Britain, this book includes three Dick’s animal novels, namely Shepherd Pig, Piglet Can Fly and Smart Duck. Because of a small gamble, Baby Piglet was brought home by the farmer Hoggit. The generous shepherd mother not only took good care of him, but also taught him the skills of shepherding, in order to change the fate of the pig being slaughtered in the future. However, Beibei has neither extraordinary running speed, flexible figure, nor the talent to control the sheep. Can he learn to shepherd the sheep?

Adventures of Gaul Heroes: A Journey to the Olympics

[France] rene goscinny, [France] painted by Albert Udeso, translated by Xu Feng, Kuaijia and Quanhui, Shandong Literature and Art Publishing House.

The series includes six volumes, Astex’s Participation in the Olympic Games, Astex and Normandy, Astex of Roman Corps, Astex of Gaul, Astex of Gladiator and the Mission of the Queen of Egypt, which were created by rene goscinny, the author of "Naughty Nicholas" series, and drawn by Albert Udzzo, a famous French illustrator. The series has been selling well for 60 years.

Slumdog World Orchestra

[France] by Michel Picmard, [France] by Lionel Le Ni Vanich, translated by Xie Fengbei, Changjiang Children’s Publishing House.

Paraguay slum is a place where 25,000 people struggle to survive, and it is also a large garbage dump growing at a rate of 1,500 tons per day. Children pick up garbage from childhood to subsidize their families, and the local dropout rate is as high as 40%. But it is from here that a young symphony orchestra that attracts worldwide attention has emerged. In the orchestra, all the musical instruments are made of garbage: oil drums, fishing lines, rotten forks, iron violins, brass pipes, car keys, saxophones, and old wardrobe boards, guitars …

Lionel Le Ni Vanich, the illustrator of the Bologna International Children’s Book Fair, and Michel Picmard, the winner of the French Children’s Literature Immortality Award, jointly adapted this story into a picture book. Through plain and powerful words and realistic "garbage" collages, readers will face up to the harsh living environment of slums, and they will also see children struggling against their fate with dreams and hopes, as the conductor of the orchestra, Favio Chavez, said: "The world gives us garbage, and we return it with music."

"Master Picture Book Garden" (all 20 volumes)

[Italian] David Cali is waiting, [English] Steve Anthony is painting, CITIC Publishing Group.

The series includes 20 kinds of picture books, such as If All Animals Come to My Home, The Way Home, Grandpa’s Yang Shulin, The Little Mermaid Pearl, I like myself, carmela’s Wish, Green Lizard and Red Square, which are created by national prize winners such as David Cali, Steve Anthony, mark brown and Christian Robinson, and 20 different painting styles interpret different growth stories.

Eddie bear

[France] Andre De Ang Wen/Tu, translated by Huang Xiaoyin, Hebei Education Press.

Eddie Bear and his toy friends lived happily in a pleasing toy store. Until Children’s Day, Eddie, who should have been taken home by children, was torn off by two little boys in the struggle. To make matters worse, Eddie was thrown out of the toy store the next day. Later, Mr. Todd of the tailor’s shop made a lovely ear for it with plaid cloth. Can Eddie Bear have a warm home and a loving partner again? Can it meet its toy friends again? The latest work by Andre De ‘ang, the author of "Moon, How are you" and "Dear Fish".

The barn mouse and the eagle borrow grain

Wang Zengqi Wen, Wang Zumin Tu, Guizhou People’s Publishing House

A folk story carefully created by famous writer Wang Zengqi and illustrator Wang Zumin. In 1984, 64-year-old Wang Zengqi borrowed a sentence from A Dream of Red Mansions: "The barn mouse and the eagle borrowed food-did they guard it, but did they fly?" Inspired, I wrote this story "The Storehouse Mouse and the Eagle Borrow Grain", which fully demonstrated the poetry and childlike innocence of a generation of masters; The painter Wang Zumin used traditional ink painting to create vivid and interesting pictures with a little light ink.

Mr. Rabbit and Miss Bear (all six volumes)

[Germany] chris Tower Kempt, [Germany] Frock Werding, translated by Liu Haiying, Changjiang Children’s Publishing House.

Mr. Rabbit is small, and Miss Bear is big. Mr. Rabbit likes to live quietly, and Miss Xiong thinks it’s better to have a party every day and make a fuss. Mr. Rabbit loves cleanliness very much. He wears slippers to wipe the floor when he walks, and keeps the inside and outside of the house spotless. Miss Xiong, on the other hand, doesn’t like to do housework, and she is not very particular about being dirty. The author discusses topics about communication with children in a relaxed and happy style, and roots the true meaning of friendship and happiness in every lovely and warm story.

Great adventure

[English] Rastel Humphries, [Canadian] Kevin Ward, translated by Tang Limei, CITIC Publishing Group.

2012 National Geographic explorer alastair’s only children’s work. Alastair once traveled around the world by bike for more than four years, with a journey of 46,000 miles, passing through 60 countries and spanning five continents. He also crossed southern India on foot, rowed across the Atlantic Ocean, completed six marathons across the Sahara desert, and crossed Iceland and explored the Arctic. This book reproduces the epic journey of 21 explorers with vivid stories, leading young readers to land on the moon, dive into the deep sea and cross the desert, inspiring them to explore the unknown and never give up.

What a magical little stone, the change of little stone, the new magic of little stone

Zuo Weiwen and Tu, New Century Publishing House

An ordinary small stone can actually change 72 degrees. When the small stone turns around, it turns gray, and it has ears and tails. It turned out to be a mouse. The little mouse went to the lampstand and played until his mother came. As soon as the small stone turns around, it turns yellow again. What will it become next? 10 colors, 10 changes, 10 guesses and verifications, to help children recognize colors and things around them and discover the similarities and differences between things in a fun form of digging holes.

The greedy mother

Zuo Weiwen and Tu, New Century Publishing House

The greedy mother wants to eat everything, such as cotton peaches, green radish, flower leaves, basketball, and even dung eggs. When she turns the page, it turns out to be cotton candy, carambola, pineapple and small black dates … Through the children’s constant questioning of her mother to promote the development of the story, young readers will feel surprised and find similarities and differences between things in the process of turning the page.

Ade the artist

Tom Niu wrote and painted, Guangxi Normal University Press.

Ade lives in a tree in the park with his parents and happily does what he likes every day. However, because mom and dad are going out for a while, Ade has to learn to knot the web according to his dad’s method, but Ade feels that this is not what he wants, and there are always many novel things that attract his eyes, making him knot different webs, and some webs even turn with the wind … The story is inspired by the famous American dynamic sculptor alexander calder’s work Little Spider, which depicts a little spider full of enthusiasm and talent.

Little iceberg moved.

[English] Ariane Hoffman Mania/Figure, translated by Luo Dalin, Hebei Education Press.

"Little Iceberg" is the name of a little polar bear. Because her mother changed her job, Little Iceberg and her mother are going to move from the North Pole to the tropical jungle. Little iceberg likes familiar home and familiar friends. She doesn’t want to say goodbye to her good friends. The climate, language and food in the new place are very different from before. The little iceberg is very uncomfortable. She feels very lonely in the new school and misses her old good friends very much … This book depicts the anxiety and challenges of children facing the new environment. The contrast of the pictures reflects the great difference between the two environments. The long-distance relocation has made the children experience a huge cultural shock and feel uneasy. The ending of the story gave the little iceberg a warm embrace.

Eye-opening popular science toy book: exploring the robot world

[English] by Clive Gifford, painted by Frank piccini, translated by He Wenjing, Dolphin Media Shanghai Culture Publishing House.

The series of "Eye-opening Popular Science Toy Books" is a set of popular science toy books, with various ways of playing, such as page pulling, folding, manuals, turntables, three-dimensional pages, paper pockets, X-ray films, large posters, etc. In the book "Exploring the World of Robots", young readers will learn what artificial intelligence, bionic robots, half-human, half-robot, huge automobile robots and micro-robots working in human bodies are.

"STEAM science box" series

[English] Rob Colsenwen, [English] painted by Eric Smith, translated by Wang Xuhua and Shen Wei, Shaanxi People’s Education Press.

This is a set of science boxes guided by STEAM (science, technology, engineering, art, mathematics) educational concept, including three volumes: Pinball Orbit, Robot and Space. Each theme contains books and toolboxes, aiming at improving children’s ability to solve problems by hands and stimulating their interest in scientific research.

Mommy’s hug

[Japan] Hideki Tojo was just written by Yang, [Japan] painted by Oshima Miao Zi, translated by Tian Xiujuan, Gansu Children’s Publishing House.

Xiaokui likes to be hugged by her mother. Xiao Kui has a younger brother. Mother is busy taking care of the baby. Xiao Kui is lonely. Xiao Kui wants to run away from home. She meets many small animals on the road. They all want Xiao Kui to hug them. What will Xiao Kui do?

Picture book of cognitive interaction of birds chirping.

[Japan] by Feng Mu, [Japan] by Takashima Tielang, translated by Peng Yi, Beijing United Publishing Company.

There are many birds. Jojo, jojo, everybody’s here. Eggs, balls, there are many balls. Knock, knock, what kind of birds will hatch? Let’s take a walk together. Dada, dada, where are you going? Find, touch, knock and recognize interactive picture books to help 0~3-year-old babies recognize size, color, shape and quantity.

Ministry of Science and Technology： The most important thing in the use of research funds is that researchers strengthen self-discipline.

　　Today, the State Council held a press conference, and Minister of Science and Technology Wan Gang answered the question of science and technology funds.
　　Wan Gang said: Over the years, we have been studying and practicing how to use scientific research funds better, more in line with the law, and more to stimulate everyone’s enthusiasm, but we can’t misuse them illegally, which requires a balance. The most important thing is that researchers should strengthen self-discipline, and we should better serve researchers.
　　Last year, we focused on the implementation of the State Council’s No.11 document on strengthening the management of scientific research funds. First of all, all kinds of scientific research topics should be budgeted according to the nature of the topics. Financial funds need to be budgeted according to the national budget law, and there are differences in various fields, but the scientific research budget should be simplified as much as possible. For human funds, graduate students and external staff who participate in scientific research can support them in full in scientific research funds; For the personnel of the scientific research team, an indirect cost is specially listed, which can encourage their overtime contribution. For another example, scientific research projects are unpredictable, and the funds for materials and equipment can be adjusted according to the actual situation, and international exchanges, travel expenses and conference fees can be used together. On the one hand, the scientific research budget should be more in line with the law, on the other hand, we should consciously abide by the eight regulations and use every penny where it should be used. Perfecting the management of scientific research funds needs to be explored step by step. Therefore, in the whole process of scientific and technological system reform, we should listen to the opinions of scientific and technological personnel and understand their needs, so as to make good use of our scientific research funds, so as to make good use of every penny of taxpayers. On the other hand, we should let go of the value generated by the scientific and technological achievements of scientific and technological personnel used in production, and the transformation method of scientific and technological achievements has done this. I have just introduced a lot to make their achievements more reflect social values, promote the development of productive forces and reflect their own values.
　　These two aspects are indispensable. Although a lot of work was done in the reform last year, it was only the beginning. Any reform deployment is one-point deployment and nine-point implementation, which requires us to spend great energy, constantly explore new experiences in the process of reform, and strive to satisfy the vast number of scientific and technological personnel.


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Russian and Belarusian heads of state meet Putin in Sochi： Russia still abides by all agreements between the two sides.

　　　　　　 CCTV News:Russian President Vladimir Putin and Belarusian President Lukashenko said in their meeting in Sochi, Russia on the 14th that Russia will fulfill all the commitments made in all agreements with Belarus. In addition, Russia will provide Belarus with a loan of $1.5 billion.

　　　　　　 According to Russian media reports, Putin congratulated Lukashenko on winning the presidential election in Belarus. He said that Russia supports the Belarusian people to solve problems and reach a consensus through dialogue in a calm atmosphere without being affected by external pressure. Putin said that Russia still abides by all agreements between the two sides, including all agreements under the framework of the Russia-Belarus Union Treaty and the Collective Security Treaty Organization. The two countries should strengthen cooperation in the field of national defense.

　　　　　　 Putin said that Russia will provide Belarus with a loan of $1.5 billion, and the finance ministers of the two countries have begun to deal with this matter. The COVID-19 epidemic has affected Russian-Belarusian and even global trade. Both sides should take measures to restore the trade volume to the pre-epidemic level and create conditions for future development.

　　　　　　 Lukashenko said that economy is the root of all problems, and Belarus will cooperate closely with Russia in economic and other fields. According to the news released by the Belarusian Presidential Information Bureau, Lukashenko said during the meeting that Russia and Belarus should continue to strengthen cooperation in the military and economic fields. Regarding the recent protests in Belarus, Lukashenko said that it is important for protesters not to "cross the red line". This is Lukashenko’s first state visit after the presidential election in Belarus.

Maserati needs fire this time, 3.0L power+automatic manual (AT).

In terms of appearance, Dzheniya Luxury Limited Edition will add the logo of the special edition model in some details on the basis of cash, including exclusive 19-inch urano alloy wheels, red/blue levante side window trims and dark black paint center trim. In addition, the new car will also provide 21-inch urano metallic luster alloy wheels as an optional configuration.

Levante’s interior is also very eye-catching. The standard black Dzheniya pelletessuta woven leather all-wood interior, the three-spoke sports steering wheel of advanced sports cars, the exclusive logo of "zegnaedition" on the B-pillar, and the silver plaque with lighting all highlight the advanced texture of the car.

The length, width and height are 5002×1968×1679mm respectively, and the wheelbase is 3004 mm. In the same class, Levante ranks 38th. This size exceeds most models in its class. The actual interior space performance is also very good. From the actual ride experience, the front and rear rows are relatively spacious. Levante’s trunk volume ranks 130 th among the models of the same price and class. The shape is very regular, and the storage volume is absolutely no problem for daily use.

MaserATi Levante is equipped with a combination of 3.0 twin turbocharged engines (direct injection) and at. The whole power parameters are superior in power performance among engines of the same class, which can provide better power performance. Levante’s official measured zero-acceleration score is 6S, ranking 121st among more than 800,000 SUV models.

In addition to the above description, we can also go to the Easy Car Forum to browse more real car feedback from actual buyers, or use our experience.

Huang Feihong Ip Man asked Bruce Lee that this is a ＂paradise＂ for martial arts lovers.

1905 movie network news A few clean and powerful moves have caught the other side off guard.I saw him as light as a swallow, his eyes were burning, and a preemptive side kick seemed to swallow mountains and rivers. In an instant, victory or defeat is a foregone conclusion.



This picture originated from the film in 1972.Play the leading role in the film — — Always adhering to the national patriotic "Zhen Chen", it is the pioneer of the world martial arts reform and the first Chinese protagonist in Hollywood, whose ancestral home is in Foshan, GuangdongBruce Lee.


Just as Bruce Lee showed China’s superb martial arts skills and spirit to the world with films such as Jingwumen, Huang Feihong, Ye Wen and other "grandmasters" whose ancestral homes were in Foshan, Guangdong Province were all described and presented by later generations in film and television works.Their common hometown, Guangdong, has also become a "paradise" for many martial arts lovers.


As early as 1924, Guangdong, which is located in the coastal area, began to make films before it gained popularity.In 1924, he lived in Tangluoyong, Dongshan Street, the old city of Guangdong, and had the reputation of "one of the pioneers of China film"Li MinweiA film was prepared there.. In November of the same year, Li Minwei rented a mansion in Duobaofang, Xiguan, Guangzhou to shoot.


After its release, "Rouge" was widely welcomed by the audience, with a full house, and created the highest box office record of Hong Kong films. It was praised by the industry as "warning the world, novel bridge, lifelike expression, exquisite light and exquisite scenery".



Similar to Li Minwei, who played an important role in the early China film "Pioneering", Zhengqiu Zheng, another important China film pioneer, Cai Chusheng, the representative of the second generation of China directors, and Ruan Lingyu, a famous filmmaker in the 1930s, all had their ancestral homes in Guangdong. Generation after generation of Guangdong filmmakers have made great contributions to the start and development of early China films.


The film channel launched a series of reports on "I love movies, I love my hometown", reviewing the highlights of film development in various places, grasping the pulse of the film industry and singing the dream of future movies.


Today, we invited Chen Song, director of the Film Management Department of the Propaganda Department of the Guangdong Provincial Party Committee, Wang Jianzhang, chairman and president of Guangdong Jingying Media Co., Ltd., and Elaine Zhong, a young filmmaker, to tell about past lives, a Guangdong film, and his deep love for his hometown and movies.


Lingnan films are unique.

Guangdong film culture is profound.


Before going to Shanghai to study, Elaine Zhong lived in Guangzhou, the capital of Guangdong. Later, she performed well in the film, and her initial love for acting benefited from the long-standing film culture in her hometown.


Since the beginning of Guangdong film production in the 1920s, Guangdong filmmakers and Guangdong films have made unremitting efforts and created more brilliant achievements. In 1956, under the guidance of the policy of "letting a hundred flowers blossom and a hundred schools of thought contend", China films sprang up and the Pearl River Film Studio came into being.


As an important film creation base in China, Zhuying Factory has successively produced high-quality films with Lingnan characteristics and close to the pulse of the times, which have won wide popularity among the audience and the market.


The film South China Sea Tide, directed by the famous director Cai Chusheng and starring Wu Wenhua, tells the joys and sorrows of Lao Zheng’s family and the touching love story of Achai and Jin Xi under the background of the times. When it premiered, Nanhai Tide won the hearts of the audience with its twists and turns, rich and delicate emotional descriptions, and the number of viewers exceeded one million in just one and a half months, making it an indispensable work in the film history of China.



The film Seventy-two Tenants, which was born out of Shanghai farce and produced by Zhuying Factory, used many dialects. While deciding to keep the essence of burlesque, director Weiyi Wang abandoned some of its shortcomings, reflected real life through vivid plots, and appropriately added many characters and plots to strengthen the logic and dramatic conflict of the story, which became a classic in the history of Cantonese movies.



The Yamaha Fish Stall, which was also produced by Zhuying Factory and was born in 1984, is also a vivid description of Guangzhou’s customs and a very lively work. The film tells the story of several unemployed young people in Guangzhou who realized their self-worth and created a better life through self-reliance and hard struggle in the early 1980s. After the film was released, it also won unanimous praise and love from the audience.



With a large number of characteristic films rooted in local culture and rich flavor of life, Zhuying Factory is unique in China film industry. In the past ten years, Zhuying Factory has won dozens of feature films and science and education films at home and abroad, which have been popular all over the country for a time, and the market response and social influence are increasing day by day.


The profound film culture and outstanding Guangdong filmmakers have made the Guangdong film market lead the country. In addition, Guangdong-Hong Kong-Macao Greater Bay Area and Shenzhen have the strategic advantages of building Socialism with Chinese characteristics as the first demonstration zone and being driven by two zones, as well as the strong Guangdong animation film production strength and film technology, the development of Guangdong films has made rapid progress.


The largest ticket warehouse in China

From Foshan to the World, Dreaming a New Era of Guangdong Film


In 2019, Guangdong’s box office revenue reached 8.951 billion yuan, ranking first in the national box office for 18 consecutive years, accounting for 13.93% of the total box office revenue. The number of cinemas and screens in the province ranks first in the country.


The atmosphere of watching movies in Guangdong originated from the tea house and theater culture a hundred years ago. In the 1936 edition of Guangzhou Yearbook Volume 8 Culture, it was recorded that "there is a movie theater in Guangzhou, and its official name is the painting academy, headed by the mirror flower stand in the Hui ‘ai Eight Covenant City God Temple". At first, the teahouse was often an important place for early film screening in Guangdong. The emergence of post-professional cinemas made the film gradually become a modern art form and brought novel light and shadow experiences to a wider group.


Nowadays, Guangdong has become the largest ticket warehouse in China.


According to Chen Song, director of the Film Management Department of the Propaganda Department of the Guangdong Provincial Party Committee, on the one hand, Guangdong pays attention to optimizing the layout of cinemas, supporting the development of cinemas and strengthening film and television publicity; On the other hand, it is also making use of the existing broad mass base to develop the film industry. "Now movies have become a very popular way of cultural consumption in Guangdong, and inviting relatives and friends to watch movies has become a common social way."


And Foshan, Guangdong Province, which once gave birth to Huang Feihong, Ip Man, Bruce Lee and other legendary figures loved by movie audiences, has also undergone earth-shaking changes under the influence of the times.


Since the end of 2016, the Southern Film and Television Center has settled in Foshan. As an important manufacturing base in China, Foshan has proposed to build a "culture-oriented city" in recent years and accelerate the construction of the film and television industry. In 2017, the first Foshan Kung Fu Film Week kicked off, and heroes from all corners of the country were gathered in the name of Kung Fu.


In recent years, Foshan has continued to promote the development of the Kung Fu film industry and vigorously build the Southern Film and Television Center. On May 12, 2020, the Office of Foshan Municipal People’s Government issued the Notice on Printing and Distributing the Implementation Plan for Accelerating the Construction of "World Kung Fu City" in Foshan, clearly proposing 20 key projects to build Foshan into a "World Kung Fu City" with international influence and leading force.


Chen Song, director of the Film Management Department of the Propaganda Department of Guangdong Provincial Party Committee, believes that polishing the business card of "Kung Fu Film" is an important starting point for the revitalization and development of Guangdong film.


Relying on Foshan’s status as the "Kung Fu Capital", Guangdong has accelerated the construction of the Southern Film and Television Center. At present, it has held two consecutive Kung Fu Film Weeks, which has attracted great attention from kung fu filmmakers at home and abroad. "In the future, Guangdong will rely on the construction of Guangdong-Hong Kong-Macao Greater Bay Area to build an international and authoritative brand of Kung Fu Film Festival, and build a platform for China films, especially Kung Fu films, to enter Southeast Asia, the Belt and Road countries and even the world."


Wang Jianzhang, chairman and president of Guangdong Jingying Media Co., Ltd. also said that there are now more than 1,700 film and television enterprises in Foshan, which have formed a whole industrial chain.In 2017, the municipal government launched the policy of Foshan to support the development of film and television industry, which is the first time Foshan has launched a policy for an industry. In terms of key projects such as enterprise settlement and construction, many excellent works have been photographed and produced, and the highest reward of 5 million yuan has been given.


From the South China Sea Tide, from Seventy-two Tenants to, from "Bears Appear" to "The Story of a White Snake", Guangdong films have inherited the cultural context of Lingnan films accumulated for a hundred years, and Guangdong filmmakers are all-inclusive and persevering in the principle of fine creation, dreaming of a new era of Guangdong films.　


Chen Song, director of the Film Management Department of the Propaganda Department of the Guangdong Provincial Party Committee, said that Guangdong has formulated a three-year action plan for film revitalization, and plans to launch 2-mdash; Three movies with national influence. At the same time, the total number of cinemas has reached 1,500, the total number of screens has exceeded 10,000, and the box office income of movies has reached 10 billion yuan, forming a new pattern of high-quality development of the whole industry chain with continuous prosperity of film creation and production, optimization of industrial factors and digital studios covering urban and rural areas.


Filmmaker Elaine Zhong also expressed his deep wishes for his hometown."Light and shadow Guangdong, wonderful and infinite. Guangdong has world-famous modern cities such as Guangzhou and Shenzhen, as well as well as well-equipped film and television cities such as Nanhai, Xiqiao Mountain, Zhongshan and Kaiping. As a film location, modern and ancient costumes are suitable; When you are filming in Guangdong, especially in Foshan, you must taste Guangdong cuisine, which will definitely make you full of food. "


"I love my hometown, and I love Guangdong. I am Elaine Zhong, Guangdong film, come on! "


Chery Fengyun T9 opens the global pre-sale price from 159,900 yuan.

Beijing News Shell Financial News (Reporter Lin Zi) On April 18th, at the 2024 Chery Fengyun New Energy Night and Fengyun T9 Pre-sale Activity, the global pre-sale of Chery Fengyun T9 was officially opened, with a price of 159,900 yuan.

At the scene of the 2024 Chery Fengyun New Energy Night and Fengyun T9 Pre-sale Conference, Zhang Guozhong, executive deputy general manager of Chery Automobile Co., Ltd., said: 2024 is the year when Chery Group’s new energy strategy bears fruit and its firepower is fully open. The four brands of Chery Group are fully committed to new energy, and new models will be launched one after another. Fengyun plans to launch 11 new cars within two years.

Editor Sun Wenxuan

Proofread Chen Biyan

Guangzhou Benz GLE price reduction news! The latest offer 609,800, limited-time special offer

Welcome to the Autohome Guangzhou promotion channel to bring you the latest car market trends. At present, the high-profile luxury SUV is giving back to consumers in Guangzhou with a lot of promotions. It is reported that the Mercedes-Benz GLE is running an unprecedented promotion, with a maximum discount of up to an astonishing 100,000 yuan, which makes the original price of 609,800 models more accessible to the people. If you are interested in the Mercedes-Benz GLE, don’t miss this great car buying opportunity. Click "Chatty Car Price" in the quotation form now to take immediate action to lock in this highly competitive car purchase price and enjoy the dual experience of luxury and affordability.

广州奔驰GLE降价消息！最新报价60.98万，限时特惠

The Mercedes-Benz GLE, as a model of luxury SUVs, has an elegant and dynamic design. The front face features the iconic star-style air intake grille of the Mercedes-Benz family, with exquisite double-banner chrome decoration, showing the perfect combination of luxury and power. The body lines are smooth, outlining a strong sense of movement, the side profile is full and powerful, and the overall style is atmospheric and stable, highlighting the high-end positioning of the Mercedes-Benz brand. Whether it is the craftsmanship of the details or the overall proportional coordination, it reflects the ingenuity of the Mercedes-Benz GLE in the appearance design.

广州奔驰GLE降价消息！最新报价60.98万，限时特惠

With its elegant body proportions and refined design, the Mercedes-Benz GLE shows the perfect combination of luxury and power. In terms of body size, its length, width and height are 4927mm x 2018mm x 1797mm, and the wheelbase reaches 2995mm, ensuring a spacious interior space and driving stability. The front wheelbase is 1679mm and the rear wheelbase is 1728mm, ensuring good handling performance. In terms of tire specifications, the Mercedes-Benz GLE uses 275/55 R19 wide tires, which not only enhances the driving grip, but also adds stability and dynamics to the vehicle. The side lines are smooth and powerful, and the wheel rim design reflects the usual elegance and detail treatment of Mercedes-Benz, which further enhances the visual impact of the vehicle.

广州奔驰GLE降价消息！最新报价60.98万，限时特惠

The interior design of the Mercedes-Benz GLE shows the perfect fusion of luxury and technology. In the spacious cockpit, the steering wheel is made of exquisite leather material, which not only provides a comfortable grip, but also supports manual up, down and back adjustment to suit the driver’s individual needs. The 12.3-inch central control screen stands in the center, is clear and easy to operate, integrates multimedia systems, navigation, telephone and air conditioning functions, and the driver can easily control the various settings of the vehicle through the automatic speech recognition control system.

In terms of seats, both the main driver and the co-pilot are made of imitation leather to provide a comfortable and durable ride experience. The seats support front and rear adjustment, backrest adjustment and 4-way waist support to ensure comfort during long-distance driving. The front seats are more equipped with heating and ventilation functions to meet the needs of different seasons. The rear seats support proportional reclining, providing extreme flexibility for luggage space. The overall interior design focuses on practicality and quality, reflecting the noble style of the Mercedes-Benz GLE as a luxury SUV.

广州奔驰GLE降价消息！最新报价60.98万，限时特惠

The Mercedes-Benz GLE is equipped with a powerful 2.0T turbocharged engine with a maximum power of 190 kW and a torque output of 400 Nm. This engine has 258 horsepower, providing excellent performance for the vehicle. With a 9-speed automatic transmission, the driver can enjoy a smooth and accurate driving experience.

Summarizing the evaluation of the owner, the Mercedes-Benz GLE, with its tough and atmospheric design, not only shows the prestige of the Mercedes-Benz brand, but also reflects the ingenuity of the designer in the details. The praise of the owner for its wheel hub, front logo and headlight set undoubtedly strengthens its fusion of luxury and technology, making every drive seem like a feast for the eyes and senses. As @Kazizuter said, the Mercedes-Benz GLE is not only a car, but also a symbol of life attitude, which makes people look forward to it and yearn for it.

Revealing the emotional anchor’s skill of collecting money： acting hype, selling miserable goods

　　Xinhua News Agency, Jinan, June 2 nd Title: Revealing Emotional Anchor’s Art of Collecting Money: Acting and Speculating, Selling Miserable Goods.

　　Xinhua News Agency "Xinhua Viewpoint" reporter

　　In Tik Tok, Aauto Quicker and other short video platforms, there are a group of anchors who solve emotional problems for netizens. They can solve complicated contradictions and disputes in daily life in minutes, attracting a large number of middle-aged and elderly viewers.

　　A survey by Xinhua Viewpoint reporter found that these emotional anchors often write, direct and play false stories under the guise of "mediation", with the actual purpose of bringing goods. Most of the goods sold are fake and shoddy, which is suspected of fraud.

　　Making up stories "selling miserably" has tens of thousands of fans.

　　The reporter searched several short video and live broadcast platforms with the keyword "emotional anchor" and found that under the label of "positive energy", the screen was full of incredible ethical stories, such as "my ex-boyfriend took out his kidney for his girlfriend but chose to disappear" and "my husband died for 6 years and met again on the way to work".

　　Once you pay attention to an emotional anchor, the platform will continue to push similar emotional anchors. In the live broadcast room, the anchor usually conducts so-called contradiction mediation and dispute settlement in the name of accepting the request of the "client". After the broadcast, the anchor took "everyone likes it to 100,000, so I will contact the client for mediation" as a gimmick, accumulating the audience and popularity in the live broadcast room, and distributing more traffic in the background accordingly.

　　From fighting between husband and wife to quarreling between mother-in-law and daughter-in-law, from maintenance disputes to child abuse, the drama of "mediating contradictions" by anchors is constantly staged in videos or live broadcasts. Some of the protagonists in the story are terminally ill boys, and some are mothers abused by their children. They have left messages to the emotional anchor for "help" because of their "miserable experiences".

　　The anchors sometimes look dignified and sometimes impassioned. After the connection, it only takes a few hours, and seemingly extremely sharp contradictions will always be solved.

　　According to the reporter’s investigation, the number of fans of emotional anchors in Tik Tok is more than 10 million, and there are also tens of thousands of fans. Some millions of fans often watch live broadcasts of anchors with more than 100,000 people.

　　Not only live broadcast, but also some anchor numbers broadcast "series" in the form of short videos. A Tik Tok named "Dai Sige" has broadcast more than 200 short videos so far, with more than 5.4 million fans and more than 46 million likes, and the highest rating of a single video exceeds 2.8 million.

　　The content of "selling badly" has won the trust of a large number of middle-aged and elderly audiences. The helplessness, fear and deception of the parties in the video not only satisfied their curiosity, but also won their sympathy. For example, in the live broadcast room where the plot is "treating the mother", there are barrage screens such as "This girl is so kind", "Too filial", "Help her" and "Help me place an order when my son comes back".

　　Wang Xiaoyan, a senior anchor, said that these emotional anchors won by team ability and script plot, and the people and stories were carefully compiled and interpreted.

　　The parents of Ms. Yin, a citizen of Nanning, Guangxi, are over 60 years old. Both of them pay attention to a large number of emotional anchors and spend several hours watching these short videos or live broadcasts every day. "They are actually attracted by the dramatic conflicts in these videos. Some anchors have intense emotions, strong inflammatory language and like moral criticism, which is particularly easy for middle-aged and elderly people to become addicted. " Ms. Yin said.

　　Some live broadcasts earn tens of thousands of yuan, and the sales are often defective products and no fakes.

　　In fact, the emotional anchor interprets the story of "ups and downs" according to the script, creates "conflicts and disputes" and acts as a "mediator", with the ultimate goal of "sucking powder to raise the number", so that fans can bring goods after reaching a certain number.

　　An emotional anchor told reporters that the daily income of an ordinary live broadcast room with tens of thousands of fans ranges from several thousand yuan to ten thousand yuan, such as rewards, parking fees with goods and profits with goods. In a live broadcast room with over one million fans, the income can easily reach more than 50 thousand yuan.

　　An emotional anchor selling e-books introduced that the total number of fans of his team in Tik Tok and Aauto Quicker is about 3 million, and the team’s income mainly consists of two parts: first, fans reward, which mainly attracts fans to "encourage and support" the plot parties and mediators in the process of resolving emotional disputes; The second is the income from goods, because the cost of selling emotional counseling e-books is almost zero, and the profit is extremely high. The monthly income of its team can reach 1.2 million yuan.

　　In order to close the distance, the audience in front of the screen is called "family" by the anchor. "Family, come and want to hear what happened to their mother-in-law relationship. Please pay attention or join a fan group."

　　When the reporter entered the Tik Tok named "Colette March for Love", the anchor was broadcasting a "party". With tears in her eyes, the client told the story of being driven out of the house by her mother-in-law, which attracted more than 600 fans to watch in just a few minutes.

　　The reporter learned that in the live broadcast room of the anchor, you don’t need to pay any fees to pay attention to the anchor, but to become a "fan" of the anchor, you need to pay a shaking coin worth 0.1 yuan RMB. "After becoming a fan, speak in the live broadcast room, and the user name will be marked with ‘ Family label ’ , become the anchor ‘ Family ’ 。” Tang, an elderly enthusiastic audience of an emotional anchor, said. Being "fans" and "family members" means building trust and close emotional ties with the anchor and being willing to spend money for the anchor.

　　After the emotional story is over, there are often many people performing "fake bargaining" in the live broadcast room, and the sales are often defective products and no fakes. Many anchor performances turned against "manufacturers", letting them make profits or even take money, forcing price reduction or reproduction. For example, when they sell cosmetics, daily necessities and jewelry, they "fudge": "They buy things to help more clients solve problems in the live broadcast room", "Factory direct sales, absolute lowest price, genuine products" and "The manufacturer has put a quality guarantee of 200,000 yuan in my place, so the family can rest assured".

　　According to some users in Tik Tok, the goods they bought in the live broadcast room of emotional anchor were of poor quality, the goods were not on the right board and the after-sales service was poor. Ms. Liu, a 64-year-old citizen of Jinan, told the reporter that after the goods such as silver ornaments purchased in the live broadcast room were identified as fakes, she repeatedly contacted the customer service and never got a reply. After complaining about the incident in the live broadcast room, she was called "black powder" by the anchor, personally attacked and kicked out of the live broadcast room.

　　Recently, a survey conducted by an institution on the experience of the elderly being cheated on the Internet shows that "false advertising" is the most common risk of the elderly when surfing the Internet, accounting for more than 30%. Followed by online fraud, accounting for about 22%. Among different groups of elderly people, the proportion of elderly people living alone in rural areas who are deceived is as high as 90%. In the most common deception scene, "live broadcast, short video" is indispensable.

　　Emotional live broadcast forms a complete industrial chain, and the platform should strengthen supervision.

　　In March, Tik Tok Security Center issued the "Public Notice on Punishment for Violation of" Selling Miserable Goods and Performing Speculation ",saying that the platform has imposed penalties for violation of regulations on selling miserable goods, fabricating bizarre stories and performing hype, and some anchors mediate emotional disputes, fabricate bizarre stories and use sympathy, with the ultimate goal of bringing goods.

　　The reporter’s investigation found that the emotional live broadcast market has formed a relatively complete industrial chain from actors to scripts, from "sucking powder" to bringing goods. Some WeChat WeChat official account even have an article titled "Mai Shou Lian Manual". Mai Shou can communicate with the anchor alone or with many wheat, or find his own partner to temporarily play. The most popular plots include cheating, liking my cousin, rural plots, domestic violence and so on.

　　"widely used among anchors ‘ Family ’ Address is emotionally attractive to the audience. Most emotional anchors are biased towards ethics, family disputes, and the relationship between mother-in-law and daughter-in-law, which is extremely attractive and deceptive to middle-aged and elderly people who lack social interaction. " Zhu Guowei, a professor at the School of Business Administration of Hunan University, said.

　　"Emotional anchors sell bad hype by fabricating stories, which has a certain deceptive nature and is suspected of breaking the law." Wang Sixin, deputy dean of the Institute of Community of Human Destiny, Communication University of China, said that relevant parties should intensify efforts to rectify and purify cyberspace.

　　Chen Guanwen, a lawyer of Shandong Rizhong Law Firm, said that it is a typical price fraud to induce consumption by performing routines such as "bargaining", falsely raising the price first and then reducing the price at a loss.

　　Liu Junhai, a professor at the Law School of Renmin University of China, believes that the platform should strengthen the supervision of commodity quality and price and improve the consumer evaluation mechanism.

　　Experts suggest that the relevant regulatory authorities should improve the platform management measures and increase penalties. If the platform fails to fulfill its obligation to review the qualifications of operators, or fails to fulfill its obligation to ensure the safety of consumers, causing damage to consumers, it shall bear corresponding responsibilities according to law.

　　Wang Sixin believes that the pace of social life is accelerating, and many middle-aged and elderly people lack children to accompany them, so their emotional needs cannot be met. At the same time, they lack full understanding of new technologies and means, have poor discrimination and are easily confused. The whole society should strengthen the reminder and care for this group. In addition, consumers should actively report the fraud they find, and relevant departments should also increase the punishment for illegal acts. (Reporter Wang Yang, Pan Qiang, Xie Ying, Li Ziwei)