标签： 2022上海后花园论坛

The main body of responsibility for ＂live broadcast with goods＂ is clear

　　Exaggeration and falsification of data … … While the mode of "live broadcast with goods" is developing rapidly, there are also many problems. In order to protect the legitimate rights and interests of consumers and promote the healthy development of the new format of live broadcast marketing, the State Administration of Market Supervision issued the Guiding Opinions on Strengthening the Supervision of Webcast Marketing Activities on November 6 (hereinafter referred to as the Opinions).

　　"Webcast marketing activities, as a new format of Internet e-commerce, have both ‘ E-commerce+promotion+shopping guide and selling goods ’ And other characteristics, the model is new, there are many subjects, and the legal relationship is complicated. " The relevant person in charge of the Advertising Supervision and Management Department of the General Administration of Market Supervision said that the Opinions fully considered the attributes and characteristics of webcasting marketing activities, industry status and supervision system, and clarified the legal responsibilities of relevant subjects in webcasting marketing activities based on relevant laws and regulations, which is of great significance to guiding grassroots law enforcement and promoting industry norms.

　　The "Opinions" require innovative regulatory concepts, actively explore regulatory methods that adapt to the characteristics of new formats and are conducive to fair competition among various market players, and investigate and deal with illegal acts such as infringing consumers’ legitimate rights and interests, infringing intellectual property rights and disrupting market order in webcasting marketing activities according to law, promote the healthy development of webcasting marketing, and create a fair and orderly competitive environment and a safe and secure consumption environment.

　　Specifically, the Opinions mainly include three parts:

　　Compacting the legal responsibilities of relevant subjects. This paper mainly sorts out the responsibilities of the three main bodies (network platform, commodity operators and webcasts) in the marketing activities of webcasting, and makes clear the responsibilities in three aspects for the first time. First, the live broadcast platform jumps to the network live broadcast marketing mode of the traditional e-commerce platform, and it is clear that the live broadcast platform fulfills the responsibilities and obligations of the e-commerce platform operators; The second is to provide paid diversion services for online platforms, which constitute commercial advertisements, and should fulfill the responsibilities and obligations of advertising publishers or advertising operators; Third, it is clear that webcasts should fulfill the responsibilities and obligations of operators in accordance with the Anti-Unfair Competition Law, and those who constitute commercial advertisements should also fulfill the responsibilities and obligations of advertisement publishers, advertising operators or advertising spokespersons according to specific circumstances.

　　Strictly regulate the marketing behavior of webcasting. It mainly provides for the establishment and implementation of the inspection and acceptance system for goods, goods or services prohibited from being sold, commercial advertisements prohibited from being released, and standardized advertisement review and release.

　　Investigate and deal with illegal activities of live webcast marketing according to law. This paper mainly lists eight key illegal behaviors in the current online live marketing activities, such as e-commerce, infringement of consumers’ legitimate rights and interests, unfair competition, product quality violation, infringement of intellectual property rights, food safety violation, advertising violation and price violation, and it is clear that they should be investigated and dealt with according to the corresponding laws.

　　The data shows that in the first half of this year, there were more than 10 million live e-commerce nationwide, and the average daily audience exceeded 260 million. Insiders analyzed that the introduction of this regulatory opinion will effectively regulate the market and help promote the healthy development of this new format.

[Discover the beauty of spring] Take the ＂Spring Train＂ to enjoy flowers in spring.

Yongzhou, China, March 18 (Reporter Yang Qing, intern, He Yuting, correspondent Liu Wenbin) In the spring of March, hundreds of flowers were in full bloom, walking on the three blue lands, and golden canola flowers and pink peach blossoms were blooming, drawing a picturesque pastoral picture.

In Huaguo Village, Tafeng Town, Lanshan County, Yongzhou City, Hunan Province, the endless rape blossoms, with a brilliant golden color in an unobstructed view, complement each other with distant mountains and villages, forming a picture of beautiful countryside full of spring. The beauty of the Blue Mountains is not limited to rape blossoms, but also peach blossoms in full bloom. In Dadong Paradise, Dadong Village, pink peach blossoms, like smiling faces raised by spring girls, seem to tell the beauty and vitality of spring.

Take advantage of the spring breeze at this moment, it is better to make an appointment with friends and relatives and take the "Spring Train" to go to the Blue Mountain to enjoy the flowers in the spring.

＂Sweet Tea＂ revealed that the new theme of table tennis is expected to start shooting within eight months.

1905 movie network news Recently, "Sweet Tea" revealed in an interview that in addition to the already exposed biopic, there is a new project with the theme of table tennis, which is expected to start shooting in the next eight months, but no more information can be revealed for the time being.


Previously, "Completely Unknown" exposed the main lineup, and the film will be directed by Timothée Chalamet, Monica Barbaro, and others, and it is expected to be launched early next year.

In addition, the movie starring Timothée Chalamet is showing, and the box office of the North American cinema in the first three days of the weekend grossed $39 million, setting a record for the highest first weekend box office of musical films in the history of North American cinema in December. In terms of global box office, the film reached $152 million.


Table Tennis World Cup Day 1： Table Tennis Boom 8

On the evening of December 4th, Beijing time, the Chengdu Table Tennis Team World Cup ended its first match day. At present, the China team only played once, and swept Sweden, a European powerhouse, with an 8-0 victory. Although it also encountered some shocks, on the whole, it still grasped the initiative on the field and won easily.

In terms of foreign associations, strong teams such as Japan and South Korea maintained a total victory, but only the United States blew out 8-0, and the other teams failed to achieve zero opponents. In addition, the China-Hong Kong team lost to Puerto Rico 7-8, which broke the first upset of this competition, which surprised fans and friends. Please see below for the detailed situation.

China is the undisputed strongest team in Group A. As mentioned earlier, we scored 8-0 in the first game, among which Lin Gaoyuan/Manyu Wang beat Carlson/C Carlberg 3-0, Sun Yingsha beat Berg Sterlon 3-0, and Wang Chuqin beat A Carlberg 2-0. However, Sun Yingsha played a little hard in that game, and her opponent really fought hard.

As mentioned earlier, the China-Hong Kong team with good strength lost to Puerto Rico in America, among which Puerto Rican star A Diaz played a brave role, the women’s singles swept Du Kaiyu 3-0, the women’s doubles beat Du Kaiyu/Zhu Chengzhu 2-1 with her sister M Diaz, and Gonzalez/Afan Nador also won Huang Zhen Ting/Lin Zhaoheng 2-1.

The competition in this group is fierce. Although the German team is the second seed, the five core players, Bohr, Ochalov, Qiu Dang, Francesca and Han Ying, did not participate this time, and their overall strength plummeted. However, as the saying goes, "the skinny camel is bigger than the horse", they finally won Egypt 8-3 and were not upset.

As for the Slovakian players’ performance, they beat the European champion team Portugal 8-5 with a total score, but there was some luck, because the latter was not an all-star team. Without the core players Freitas and Apollonia, they failed to play the strongest level of their team: no way, too many masters didn’t come to this competition!

The Japanese team, the arch-rival of table tennis, has a big advantage in Group C. After all, their men’s and women’s teams and singles and doubles have strong strength. However, Hayata Hina’s state this time is average, and she lost one game in both games, but she finally won, and the whole team also won 8-2 over Romania and 8-1 over Australia.

In the case of Japan’s dominance, France is the only team in Group B that has the ability to attack them. In this competition, it won Australia 8-3 first, and then the United States 8-5, while the United States bombarded Australia 8-0, but lost to Romania 5-8. At present, France is expected to protect two and rush one, Romania and the United States may get the second place, and Australia has no hope of qualifying.

South Korea played in Group D, although it didn’t lose, but it was not easy to win. In the first game, it beat Singapore 8-3, and Canada 8-2 in World War II. Their athletes didn’t seem to be fully in the state. In addition, some people didn’t seem to adapt to the new 15-game 8-win system. After leading 2-0, they habitually relaxed and didn’t win the third game.

However, the strength of the other teams in Group D is average. Without Lin Yunru, Chuan Chih Yuan and Zheng Yijing, the China Taipei team beat Canadian 8-3 and Indian 8-4, and its performance was average. Canada won India 8-5, while India narrowly beat Singapore 8-7. Singapore has not won yet, so the possibility of qualifying is not great. Let’s wait for the group match to end the next day and the list of the top eight will be born!