On the morning of January 27th, the 2024 Silk Road International Fashion Week tour in Macau was officially launched, which included MAXCHILL performance, the release of Miracle Angel and FENGSANSAN brand, the joint exhibition of Macao design brands, and the display of non-legacy projects.
With the support of Macao Cultural Development Fund, the event was hosted by Film and Art Creation Agency, jointly sponsored by Macao Fashion Industry Association, Asian Model Association and Silk Road International Fashion Week, and undertaken by Mojie Fashion Group and Star Bio-Creation Co., Ltd. At the same time, the event was also strongly supported by the Tourism Bureau of the Macao Special Administrative Region Government and the Macao Productivity and Technology Transfer Center.
On the same day, the activity kicked off with a wonderful song and dance performance by MAXCHILL, a Macao children’s performance group. The members showed the vitality and innovative spirit of the younger generation in Macao with their unique dances and music. Their performance won warm applause from the audience and added a youthful atmosphere to the whole activity.
The special performance of ——Miracle Angel, a high-end custom-made fairy luxury brand for children’s dresses, is also a highlight of this event. Miracle Angel adheres to the fresh, elegant and noble design concept, takes "originality, uniqueness and distinctiveness" as the brand essence, and aims to give children the "right to speak in fashion", and customize a unique children’s fashion life experience for them, regardless of the cost and time-consuming, and construct the beauty without copying by hand, creating an impeccable sense of quality and value. At the event site, gorgeous and beautiful costumes with the wonderful display of small models attracted everyone’s attention.
In addition, the joint exhibition of Macao design brands organized by Macao Fashion Design Industry Association, including C/W Collective, Demi*D, Goddess Armour, Nega C. and NO.42, has also received extensive attention. Local designers from Macao have shown the unique charm of Macao to the world through their creativity.
As a series of activities of 2024 Silk Road International Fashion Week, this tour not only injected new vitality into Macao’s fashion industry, but also provided a new opportunity for the integration and development of Macao’s cultural tourism industry. At the same time, Macao’s international popularity and influence have also been effectively enhanced. Through exchanges and cooperation with the international fashion industry, it will further promote Macao’s image as a "performing arts capital" and attract more tourists to experience Macao’s unique charm.