标签： 南京夜生活品茶论坛

Based on market changes and optimizing consumer experience, fashion enterprises explore digital cooperative business models.

2023 is considered to be a year in which generative artificial intelligence and digital technology have developed by leaps and bounds.

Facing the ever-changing market demand, the new digital retail model driven by science and technology has brought more innovation and growth opportunities for enterprises.

In order to continuously improve the service quality and efficiency of consumers and strengthen the emotional bond between brands and consumers, fashion enterprises have strengthened their close ties with Internet enterprises, increasingly moved closer to intelligence and improved digital infrastructure. Optimize the online and offline consumption experience through the blessing of algorithms and platforms.

Consulting firm McKinsey analyzed in the report "The State of Fashion 2024", "With the outbreak of artificial intelligence in 2023, related use cases have appeared in creative industries including fashion. However, in order to seize the value of this revolutionary technology in 2024, fashion enterprises need to go beyond automation and explore its potential to enhance human creative work. "

Relying on artificial intelligence, Victoria’s Secret analyzes user needs and provides customized shopping experience.

Recently, Victoria’s Secret and its company announced the establishment of a strategic long-term partnership with Google Cloud, which will use artificial intelligence and generative artificial intelligence technology to jointly create a more personalized and comprehensive online shopping experience for consumers around the world. At the same time, Victoria’s Secret will also improve the experience of consumers and employees through this initiative, and promote the operational efficiency of internal business.

Relevant data show that official website, Victoria’s Secret has more than 500 million visits every year, and this figure is still growing. Based on this, Victoria’s Secret will make use of new technology to create personalized consumption experience for every visitor as an important task of the company, hoping to bring a brand-new dialogue assistant driven by generative artificial intelligence through cooperation with Google Cloud.

It is reported that the dialogue assistant will be created by Vertex AI, the artificial intelligence platform of Google Cloud, with the goal of providing shoppers with customized product recommendations and practical product suggestions according to personal preferences and life experience.

For this strategic cooperation, Chris Rupp, chief customer officer of Victoria’s Secret, said: "The introduction of artificial intelligence and generative artificial intelligence technology of Google Cloud will not only improve consumers’ online shopping experience, but also give our internal team the ability to promote innovation in various business functions."

In addition to optimizing the experience for consumers, Victoria’s Secret is also actively exploring and integrating the advanced artificial intelligence technology of Google Cloud to further improve its internal operational efficiency. Victoria’s Secret hopes to apply this technology to brand marketing and consumer demand analysis. In addition, Google’s artificial intelligence technology can also be used to optimize the supply chain system, make accurate product demand forecast, and better manage inventory supply. At the same time, it can empower the human resources department and the offline store operation department to formulate more personalized employee induction and training plans.

In this regard, Murali Sundararajan, chief information officer of Victoria’s Secret, said: "The strategic application of artificial intelligence can not only help us to understand the needs of consumers from the data level, but also improve the overall operational efficiency within the company. This artificial intelligence technology will be used in international market development strategy, marketing planning and supply chain system optimization. Through a series of application measures, we can effectively simplify our internal operational processes and better meet the diverse needs of different customers. "

Although generative artificial intelligence is still a new technology, more than half of fashion companies are using it. McKinsey pointed out in the report "The State of Fashion 2024" that 73% of fashion executives said that by 2024, generative artificial intelligence would be their business priority. In the fashion field, 25% of the potential value of generative artificial intelligence is driven by use cases in design and product development.

According to combing, generative artificial intelligence is mostly used in product innovation, marketing, sales and customer experience in the fashion field. Compared with other fields in the fashion value chain, this technology can produce significant results and may be more feasible to implement in the short term.

For example, converting sketches, emotional boards and descriptions into high-fidelity designs; Recommend exclusive products according to consumer profiles, and generate personalized experiences and offers … In addition, generative artificial intelligence can quickly aggregate and perform emotional analysis from social media, and model and simulate development trends from multiple consumer data sources. ……

Integrate platform resources, PumaBuilding a new digital service model

As a member of the fashion industry, after experiencing the era of "search" and "platform e-commerce", the field of sports equipment and apparel has also entered the era of "mobile socialization" with the development of retail digitalization.

Not long ago, PUMA announced that it has reached a cooperation with Tencent. It is reported that PUMA will take Tencent’s global ecology as its position, improve the digital infrastructure with the help of Tencent platform resources, further narrow the distance with consumers, continuously improve the service quality and efficiency of consumers, and strengthen the emotional binding between brands and consumers. Relying on Tencent’s diverse social ecology, PUMA will open up the social media matrix and connect the online and offline global ecology to help PUMA bring a consistent online and offline experience to every consumer and achieve long-term growth of brand power.

"Nowadays, consumer demand in sportswear market is diversified and subdivided, and leading digital technology brings more personalized and differentiated demands to consumers. To this end, we continue to introduce innovative products, upgrade services and consumer experience, and let more consumers feel the charm of sports. " Li Min, general manager of PUMA in China, said, "Joining hands with Tencent is another innovative attempt. Tencent’s ecology covers all kinds of scenes in consumers’ lives, which will bring more localized insights to PUMA, so as to tap the potential needs and interests of consumers. At the same time, relying on digital services that are highly in line with the needs of local consumers, we will better serve the vast number of sports enthusiasts and new generation consumer groups and promote the long-term growth of PUMA in the China market. "

Under the guidance of the brand proposition of "FOREVER. FASTER.", Puma has accelerated the expansion of e-commerce platform-wide business growth, continued to stabilize its sales performance on traditional mainstream e-commerce platforms, and continued to increase its market share, while developing business growth points on emerging social e-commerce platforms. Relevant data show that in the Double Eleven in 2023, Puma’s total e-commerce sales increased by 22% year-on-year. China’s revenue in the first three quarters of last year increased by 16% year-on-year.

Text/Meng Lingjin

Football today： Eindhoven VS Ajax Juventus VS Naples

Eindhoven has shown a strong sprint ability recently, and currently ranks third in the league with a record of 19 wins, 5 draws and 5 losses. Although the team is still behind Ajax, in fact, Eindhoven’s league points are the same as Ajax’s. This game is very crucial for both sides, because there are only the last five rounds in the Dutch League, and there is an eight-point difference between the two teams in Feyenoord, the top of the league. It can be said that no matter which side loses, it will withdraw from the competition for the league title in advance.

In the last five games, Eindhoven has won four games and drawn one, with a remarkable record. In the last game, the team beat Frandan 3-2 away and won four consecutive victories.Judging from the course of the game, the home game of Frendam also caused Eindhoven a lot of trouble. Although the overall strength of Eindhoven was far stronger than that of Frendam, and the team had already achieved a two-goal lead in the first half, it was only that the players of Eindhoven were obviously not focused in the second half, and Frendam made two quick attacks in a row, which easily penetrated Eindhoven’s defense and pulled back two goals. Fortunately, the midfielder Thiel helped Eindhoven with a header.

Ajax’s recent state is also good, with 18 wins, 8 draws and 3 losses. With the advantage of goal difference, Ajax beat Eindhoven to the second place in the league. Ajax’s competitive ability has been greatly affected by the sale of several main players in the winter break, but after all, the team still has many excellent young players. Thanks to the rapid growth of young players, the team still has a certain ability to compete for the championship.

It is worth mentioning that Ajax gets more signing funds by training young players, and fans and friends should have heard about it long ago. Although the team has sold many young players this season, the front, middle and back three lines need to be replenished with fresh blood as soon as possible, Ajax Club will not stop selling players after the end of the season. The outstanding striker Brian and Bellwin will probably transfer and leave after the end of the season, and several main midfielders have also received quotations from other teams. It is conceivable.

For the first time this season, Eindhoven beat Ajax 2-1 away. In the last ten meetings, Eindhoven won four, drew two and lost four, which was even with Ajax. After this six-point war, these two teams will hold a championship dialogue in the Dutch Cup final immediately. Two consecutive hard battles are a big test for both players and head coaches. Since ancient times, the strong dialogue has been about players’ improvisation and psychological quality. Although Eindhoven defeated Ajax for the first time, Ajax has always occupied the initiative in the game. Considering that the recent state of the two teams is quite good, Moreover, there are not too many problems exposed at both ends of the attack and defense. Eindhoven, who has home court advantage, should be the one with the upper hand. As long as the team can maintain a stable defensive state and consume the physical strength of the main players of the other side first, Ajax does not have many bench players to replace. I believe that Eindhoven still has a good chance to complete the season double play for Ajax.

Juventus’ recent state has declined, with a record of 18 wins, 5 draws and 7 losses, ranking third in the league. Because the team’s appeal application was passed, the fifteen points that had been fined before were returned to Juventus. This result also led to AC Milan, which was originally ranked fourth in the league, being directly squeezed out of the top four. It can be said that the suspense of Serie A for four has entered a white-hot stage.

In the last match, Juventus held a 1-1 draw with Sporting Lisbon in the second leg of the Europa League quarter-final.As Juventus beat their opponents 1-0 at home in the first leg, the team finally advanced to the semi-final of the Europa League with a total score of 2-1 in two rounds. Because Manchester United, the original favorite to win the championship, was unexpectedly eliminated, Juventus replaced Manchester United as the favorite team to win the championship after promotion. However, this Europa League was regarded as the favorite team to win the championship, but it seems that luck has always been bad. Manchester United had a good promotion prospect, and as a result, several main defenders were injured, and they directly lost the promotion places that they were about to get. The thickness of Juventus’ lineup is also not too thick. If the main force is damaged because of multi-line operations, the team is likely to lose more than the gain.

Napoli has just been eliminated from the Champions League, and the players who have been eliminated this time are bound to suffer a serious morale blow. However, Napoli still has a lot of points advantage at the league level. At least there is still a 14-point difference between the team and Lazio, the second place. As long as it can keep from falling into a losing streak, it should be a cinch to win the Serie A championship.

It is worth mentioning that the Napoli striker Osman has returned from injury, and Osman also had a good performance in the last game. If other teammates were not in a low state, Naples would not have been eliminated by AC Milan. Osman is the most crucial point in Naples. Although Quevara Tzko has also contributed a lot of goals to the team this season, Quevara Tzko can’t be compared with Osman in terms of personal ability and tactical role, as long as the follow-up eight.

For the first time this season, Juventus suffered a bitter defeat 1-5 away from home. In the last ten encounters, Juventus won four games, drew two games and lost four games, and there was no advantage at all. Although Juventus also needs points, compared with single-line Napoli, Juventus is already at a disadvantage in terms of schedule, and Naples is a team with sufficient impact. This defense line of Juventus is difficult to stop the opponent’s continuous offensive. In addition, several front-line players of Juventus are in a very general state recently. I believe that Naples is likely to be the main player in this campaign and finish the season double play for Juventus.

5-3！ 3-1！ Football is exciting for one night, Bayern dedicates to the goal war, and Chelsea welcomes the three-game winning streak!

On March 12th, 2023, Beijing time, European football events continued to compete. Bayern Munich beat augsburg 5-3 in the 24th round of Bundesliga and Chelsea beat leicester city 3-1 in the 27th round of Premier League. Next, let’s take a look at the simple battle reports of the two games.

Bayern 5-3 augsburg

Less than 2 minutes after the start of the game, Berisha caught the ball, turned around and stopped, and shot the goal directly. augsburg scored a dream start. In the 15th minute, Cancelo took the ball to the penalty area and made a feint to the defender. He flew into the far corner and scored the first goal of Bayern’s career. Just four minutes later, Bayern’s free kick went to the penalty area and there was chaos. The barb in the horse kicked the ball to the door and assisted pawar to break the goal and succeeded in overtaking.

In the 35th minute, Bayern’s corner kick flew to the goal and was saved. pawar seized the opportunity to shoot the ball from the volley and scored twice. Near the half-time, Ma put in a catch shot and was blocked by the goalkeeper. Sane followed up and made up the shot. Bayern led 4-1 and completely turned the situation around. In the second half, Yi Bian pushed the goal in the war horse and it was blown offside. Then Driget fouled the penalty area and Berisha took a penalty to help augsburg pull back a goal.

In the 74th minute, Cancelo took the ball from the side to observe the defensive cross. Alfonso followed up with the outflanking and shot to break the goal. In stoppage time, augsburg launched a counterattack. Vargas took the ball from the side and quickly broke through the bottom and swept the middle to assist Cardona to tackle the goal. In the end, Bayern 5-3 reversed the opponent and dedicated a goal war.

Chelsea 3-1 leicester city

In the 11th minute, coulibaly turned around with the ball and passed it to the middle. Chilwell volleyed the ball and the Blues took the lead with a quick goal. Then Felix hit the column with a single-handed shot, and then he pushed the shot in front of the door. Unfortunately, it was judged that offside was invalid after VAR marking, which was not very good luck. Unexpectedly, in the 39th minute, Dhaka scored a world wave directly from the periphery, and leicester city successfully equalized the score.

Near the end of half-time, Madison’s free kick directly hit Fofana’s arm. The referee said through VAR video that there was no problem. In the first half stoppage time, Enzo subtly picked up the pass and assisted Havertz, then inserted a clever shot to break the goal, and the Blues took the lead again. In the 78th minute of the second half, Havertz passed the header to Moudrek and ferried it to the middle. kovacic volleyed a shot to seal the victory. Faith was shown a yellow card for a tackle, and two yellows turned into one red and was sent off. In the end, Chelsea beat leicester city 3-1 and won three consecutive games.

Manchester United won 2 Premier League awards! Tenghage’s best coach, Rachford： the best player is 3 consecutive teams.

Recently, the Premier League officially announced the best coach and player awards in February, and Manchester United won two best: Tenhage was elected as the best coach in February, and English international Rachford was elected as the best player in February! Among them, Tenghage was elected as the coach of the month for the second time this season, and Rachford was elected as the player of the month for the third time this season!

In February, Tenghage led Manchester United to a 3-line victory: in February, Manchester United played 4 Premier League games and scored 3 wins and 1 draw respectively! They beat Crystal Palace 2-1, played against Leeds United twice, drew 2-2 at home, won 2-0 away, and beat leicester city 3-0! In addition, Manchester United played two Carling Cup matches in February, beating Nottingham Forest 2-0, and beating Newcastle 2-0 in the final to help Manchester United win the Cup! In the Europa League play-off, Manchester United eliminated Barcelona 3-2!

This is the second time that Tenghage has won the coach of the month since he coached Manchester United. He also won the award in September last year. In that month, Manchester United played two Premier League games, beating leicester city 1-0 and beating the leader Arsenal 3-1 respectively!

Now the schedule has reached the second half. Although the last round lost to Liverpool by a big score, it still ranks third in the Premier League with a score of four points ahead of Tottenham Hotspur, and the Europa League and FA Cup are also good. We have reason to believe that Manchester United is still on the right path!

Rachford won the player of the month for the third time this season! In February, he played eight games for Manchester United, including seven games in which he scored five goals in four Premier League games, two Carling Cup games, two assists against Nottingham Forest, one goal against Newcastle in the final, a visit to Camp Nou in the Europa League, and Rachford also scored goals!

It is worth mentioning that this is the third consecutive month that Rachford won the player of the month! This season, Rachford represents Manchester United, and has scored 26 goals and 7 assists in various competitions. The number of goals has been the sum of the past two seasons (21 goals in 2020-21 season and 5 goals in 2021-22 season). There are still more than two months before the end of the league, and Rachford, who is in a state of bursting, is setting a new record for his career with every step!

Writing robot： will it replace human writers？

Writing robot: will it replace human writers?

In the digital age, artificial intelligence technology has penetrated into various fields. Writing is no exception, and more and more writing robots begin to appear. They can automatically generate articles and help people improve their writing efficiency. However, will writing robots become the mainstream instead of human writers? Let’s take a look at the story of tiger writing AI.

Tiger Writing AI is the most advanced natural language generation software, which uses deep learning and neural network technology to quickly generate high-quality articles and essays. The emergence of tiger writing AI is considered as a revolution, which will greatly improve writing efficiency and inspire writing.

However, with the continuous development of technology, some people began to worry that the emergence of writing robots would make human writers unemployed. In their opinion, the generated articles may lose the artistry and imagination of creation, which will lead to boring writing. In addition, machine-generated articles are easily influenced by artificial intelligence algorithms, thus affecting the innovation of articles.

Tiger writing AI team is committed to solving these problems and providing more support and inspiration for human writers. Tiger AI is not a tool to replace human writers, but to provide more support and inspiration for human writers’ writing. We believe that the cooperation between machines and people can produce more interesting and innovative writing works.

Therefore, we invite everyone to try to use Tiger AI software, learn writing skills and methods on Tiger AI WeChat official account, and share your writing experience with us. Tiger writing AI team is committed to becoming everyone’s partner as an excellent writer, making writing easier, easier and more interesting. Pay close attention to tiger writing AI WeChat official account and start your writing journey!