International Online Auto Channel News: On October 20, the fifth anniversary celebration of the Lynk & Co brand and the launch launch of the luxury smart flagship SUV Lynk & Co 09 was held in Shanghai. As a global new high-end brand co-created with users, Lynk & Co broke through the traditional automotive dimension with the concept of "more than cars" and quickly grew into a "technology trendy brand in the automotive industry", providing a model for the high-quality development of Chinese automobiles.
This conference launched a breakthrough for the fifth anniversary of Lynk & Co – the new flagship product Lynk & Co 09 based on the SPA platform. The Lynk & Co 09 launched two power versions of MHEV and PHEV, Ultra, Halo and Pro three models, of which the MHEV version is listed at a guide price of 26.59-32 900 yuan. The PHEV version is listed at a guide price of 31.59-37 900 yuan. Lynk & Co 09 is built based on user upgrade needs. It is the first medium-to-large and luxury smart flagship SUV of the Lynk & Co brand, recreating a new height of value for Chinese auto brands and further consolidating Lynk & Co’s position as a leader in China’s automotive development.
Lynk & Co brand fifth anniversary celebration and luxury smart flagship SUV Lynk & Co 09 launch conference
Luxury sports chassis for off-road driving
The Lynk & Co 09, which originated from the SPA architecture, adopts a luxury chassis structure with front aluminum double wisharms and rear integrated multi-link. The aluminum components account for 48%, which reduces the under-spring quality while improving the vehicle handling performance. The new FYRA four-wheel drive system installed for the first time, with the support of the latest BorgWarner Henderson sixth-generation torque manager, has greatly improved the torque capacity, response speed, lightweight, and control accuracy. At the same time, the FYRA four-wheel drive system also provides users with eight dynamic driving modes and four intelligent linkage off-road scenarios. Easily cope with a variety of road conditions to achieve a more accurate, stable, and intelligent OurHours four-wheel drive experience. In four all-terrain off-road modes of snow, sand, rock, and mud, Lynk & Co 09 can automatically match the brightness, color, and dashboard theme of the ambient lights in the car, and display the real-time distribution of dynamic torque on the dashboard to create an immersive off-road driving atmosphere.
Lynk & Co 09
New plug-in technology, high efficiency and low consumption
The Lynk & Co 09 PHEV adopts the Drive-E 2.0T T8 Dual-M plug-in hybrid system for the first time, which greatly improves the vehicle’s power performance and brings ultra-high fuel economy. The new migratory energy management system provides five energy drive modes for the Lynk & Co 09, and users can choose flexibly according to the travel road conditions. At the same time, the new global energy planning function of the Lynk & Co 09 will reconstruct the power map according to the physical map, so that the engine and motor can cooperate efficiently to achieve more fuel-saving effects. Under the full power state of the Lynk & Co 09, the fuel consumption of 100 kilometers in the WLTC operating condition is only 2.8L, and under the low power state, the fuel consumption of 100 kilometers in the WLTC operating condition is only 7.8L. At the same time, in order to meet the new needs of users for green travel in the era of electrification, Lynk & Co has created a new PHEV power consumption solution, allowing users to further enjoy the convenient experience of green travel.
Lynk & Co 09
High-end hardware strength, enjoy smart life
In terms of intelligent driving, Lynk & Co 09 is equipped with Lynk Co-Pilot intelligent driving assistance system, which brings users a full-scene and full-speed intelligent driving experience that subverts their imagination. The Lynk & Co 09 has 24 high-performance sensing hardware and 31 driving auxiliary features, which highly focus on the actual travel scene of the user, forming a comprehensive and high-precision stereo perception. At the same time, Lynk & Co 09 adopts the third-generation Qualcomm Snapdragon automotive digital cockpit platform to create a new intelligent cockpit. For the first time, Qualcomm 7nm-class 8155 chip is equipped with cloud image intelligent control six-screen, and it is equipped with LYNK OS intelligent cockpit control system for the first time. LYNK OS can create a richer digital ecosystem, leading streaming interactive desktop, a new 3D intelligent management system for the whole car, and a multi-dimensional integrated intelligent experience, which continues to change mobile travel. At the same time, Lynk & Co uses a virtual car assistant, which is also the first in the industry, a deeply personalized user-defined virtual image. In addition, Lynk & Co created an exclusive customized virtual image for 09 – JoJo, which further highlights the intelligent and digital properties of Lynk & Co 09.
A number of car purchase benefits were announced, and Lynk & Co 09 was officially launched
The relationship between Lynk & Co and users is not one-way, but a two-way journey with users. In communication with users, Lynk & Co is the listener and the person who can make users hear the echo, especially in the creation of Lynk & Co 09. At the press conference, Lin Jie, senior vice president of Geely Automobile Group and general manager of Lynk & Co., Ltd., and two representatives of smart selection officials jointly announced the listing guide price of Lynk & Co 09, and also announced the price of optional packages and many car purchase rights.
Lin Jie, General Manager of Lingke Automotive Sales Co., Ltd.
Among them, the optional price of the deluxe upgrade package is 10,000 yuan; the optional price of the deluxe upgrade package + LCP driver assistance advanced package is 28,000 yuan; and the optional price of the adaptive air suspension + active air intake grille is 25,000 yuan. Users who buy Lynk & Co 09 can enjoy a replacement subsidy of up to 6,000 yuan, and can also enjoy 24 periods of interest-free or 36 periods of low-interest financial solutions. Share the Lynk & Co brand’s lifetime three-free worry-free service, including: lifetime free quality assurance, lifetime free road assistance, and lifetime free basic data traffic; in order to better enhance the smart cockpit experience, Lynk & Co also provides 09 users with 5 years of free 5G network high-speed traffic. For users of Lynk & Co 09 PHEV models, they can also enjoy lifetime free battery quality assurance services, charging facilities for the first owner and first installation services. At the same time, Lynk & Co also customized car delivery and departure gifts for each Lynk & Co 09 user, bringing you a higher quality travel and car ownership experience. Users who place an order before 23:59 on December 31, 2021 can enjoy a payment of 6,000 yuan.
Breaking the world car brand growth record and refreshing the value height of China’s auto industry
The press conference reviewed the achievements of the Lynk & Co brand in terms of products, markets, globalization, users and automotive sports culture over the past five years. In the past five years, Lynk & Co has continued to promote the value of China’s automotive industry with innovative business models and many breakthrough achievements.
In the past five years, focusing on market segments, Lynk & Co has rapidly introduced models. Based on the CMA modular architecture and the world’s top-level SPA architecture, Lynk & Co’s products have the hard power to challenge market conventions. At present, from Lynk & Co 01, 02, 03, 05, 06 to 09 series, it fully covers the market segments from A0 to D, forming a three-dimensional product layout of "SUV + sedan", "fuel + new energy" and performance vehicles. The advantages of "high value, high performance, high technology, high safety and high value" of Lynk & Co products fully meet the diverse and personalized needs of users in the market segment, and promote the continuous evolution of products to high value.
Lynk & Co brand cumulative sales break through 570,000
With the continuous improvement of products and brands, Lynk & Co is redefining the value of Chinese auto brands from different dimensions such as price, word-of-mouth, users, and market. From the perspective of market performance, as of September 2021, the cumulative sales volume of the Lynk & Co brand has exceeded 570,000, and it is expected that the cumulative sales volume will exceed 600,000 in the fourth quarter of 2021. Behind the sales volume, the average price of Lynk & Co products has reached 156,000. "For the first time, Lynk & Co makes the value of Chinese cars no longer the price," which explains the excellent reputation of the Lynk & Co brand in addition to the price. In addition, the three-year average value retention rate of the Lynk & Co brand has also reached 68.6%, making it a high-end Chinese brand that is currently very The high value retention rate has created an innate advantage for Lynk & Co users’ used car transactions. In June 2021, Lynk & Co officially launched its official used car business and opened an online special area on the Lynk & Co APP to create a full life cycle car experience for users.
Lynk & Co realizes domestic and international double circulation of Chinese high-end brands
As a global brand, Lynk & Co has taken the lead in realizing the domestic and international dual cycle of high-end brands in China. Currently, Lynk & Co has opened 4 Lynk & Co experience stores in Amsterdam, Gothenburg, Antwerp and Berlin, and before the end of 2021, the Lynk & Co experience stores in Barcelona, Paris and Milan will be unveiled one after another. So far, Lynk & Co has successfully shipped 7,950 complete vehicles to Europe, realizing the normalization of the export of complete vehicles to Europe, and more than 27,000 users have become members of Lynk & Co’s "subscription system". At the same time, the layout of the Asia-Pacific market is advancing steadily. In November 2021, the first batch of Lynk & Co 01 will officially land in Kuwait, and will later enter the United Arab Emirates, Saudi Arabia and other Asia-Pacific countries to promote the rapid development of China’s automobile exports.
On the podium of the world’s top events, Lynk & Co has given Chinese brands a place. In 2018, Lynk & Co established the Cyan Racing team. In the 2019 WTCR event, Lynk & Co won the first team championship based on the 03TCR car. In 2020, Lynk & Co continued to expand its results and won both the team and driver championships.
Outside the stadium, Lynk & Co set out to build an automobile sports culture ecosystem and promote the popularization of automobile sports culture. In terms of products, the Lynk & Co "+" series already has 03 +, Lynk & Co 03 + Cyan customized version, 05 + and other products, and 02 Hatchback has set a benchmark in China. In terms of automobile sports culture, Lynk & Co has built the LPCC Lynk & Co Performance Car Club and Lynk & Co Automotive Sports Experience Center (MEC), creating China’s first complete automobile sports culture ecology from professional drivers to professional players to enthusiasts.
Lynk & Co has built a mature user ecosystem
Behind a series of achievements, it is inseparable from the participation of users. User-centered, is the foundation of Lynk & Co’s development, the power of progress, and the source of innovation. From the moment they own a car, Lynk & Co owners have a common name "Co Customer", the organization of Lynk & Co owners is called "Co Customer Territory", and the stores operated by Lynk & Co owners are called "Territory Partners". Lynk & Co has built a zero-time, multi-level, and full-dimensional contact circle ecology for users. Up to now, in the Co Customer Territory, in the Territory Partners, and in the Lynk & Co APP, Lynk & Co and users have accumulated 1.10 billion "exchanges". Lynk & Co App registered users nearly 1.60 million, organized more than 12,000 offline Co-guest activities, certified the number of territorial partners more than 2000, every 9 owners have 1 to provide effective advice for Lynk & Co, the relationship between Lynk & Co and users is not one-way, but a two-way go.
Lynk & Co is the engine of Geely Group’s high-quality development
As the engine of Geely Group’s high-quality development, Lynk & Co will continue to take users as the center in the future, deeply implement user thinking from the whole business chain of research, production, supply and sales, lead energy conservation and emission reduction, accelerate the popularization process of high-level intelligent driving and intelligent interaction technology, comply with the escalating user requests of the new era, and continue to promote the brand value. (Image source: Lynk & Co Auto)