Why the dispute between BYD and DMI/DMP is so big, the in-depth analysis is mainly as follows.

Hello, everyone. Welcome to today’s talk about cars by Da Li. I’m your old driver Da Li, and it’s time for Da Li to talk about cars with everyone. I believe everyone has seen the news about BYD DMI/DMP recently. I find that there is a lot of controversy. Some people are optimistic, while others are pessimistic. So what about BYD’s new car? Today, let’s have a brief talk. By the way, let’s talk about my personal views. First of all, I’m not a navy. I express my views objectively.Fasten your seat belt, let’s start ~

Before we talk about our opinions, let’s take a brief look at some basic data of BYD DMI/DMP. We won’t say much about the appearance. We can’t grasp everyone’s preferences. Let’s talk about the internal aspects. In terms of configuration, the whole system comes standard with the main and co-pilot airbags, front and rear side airbags, front and rear head air curtains, knee airbags, active braking, pedestrian protection, fatigue driving tips and HUD display, which can be said to be very safe. Of course, the high-profile models also have Dana stereo, 12 speakers, seat ventilation and heating, eight-way adjustment of the main driver’s seat, six-way adjustment of the co-pilot seat, atmosphere lights, etc. Of course, there is a 15.6-inch eight nuclear adaptive. Of course, although the DMP of 320,000 yuan is more expensive, the luxurious performance configurations such as 3.7 seconds and zero acceleration, top-class braking system, brand-new aluminum alloy sports chassis, 80kw fast charging, electronically controlled active suspension, and wide temperature range heat pump air conditioner are still very valuable.

After introducing the configuration, let me talk about why everyone’s controversy is so great, because it is so excellent that it brings together three groups of users who should not intersect. These three groups are like Confucianism, Buddhism and Taoism, that is, they speak their own words and have certain origins.
The first category is to pay attention to saving fuel and money.
The second category values high configuration.
The third category focuses on the acceleration performance.

The concerns and budget expectations of the three groups of people are different, and it is inevitable that they will say their own words. I think some people predict that this car will definitely be finished, because the pricing failure will lead to the inability to sell. But let’s put it this way, the 15 models of Tang Dynasty were priced at 279,800 yuan six years ago. At that time, there were subsidies in all regions. If they were won, it would be about 210,000 yuan, with a monthly sales volume of 3,000 yuan. I can say for sure that many of them are now priced at the same high price as those of Tang Dynasty. Why do you have a domestic SUV that exceeds 200,000 yuan? However, the configuration and performance of Tang Dynasty at that time can directly compete with a million-class SUV. Moreover, BYD has also launched a limited edition of 500,000 4.3 or 4.1-second sports versions, all of which are bought for senior Difen to play.

Therefore, the value of this car is different in your eyes with different concerns. I value acceleration performance, and 3.7 seconds is worth 500,000 yuan. You value fuel economy, but of course you ignore the value of 500,000 yuan. So although there are many arguments, don’t you see the sales of Han? Because some people in these three groups will choose this car after rational analysis, even if half of them give up, the three halves are also 1.5 times.

Finally, Da Li talks about the epoch-making significance of this car: that is, raising the pure electric mileage to 202/242 has made the vehicle qualitatively changed. Under the condition that it can go home to charge every day, it will be a pure tram. When you need go on road trip or go back to your hometown for long-distance use, he won’t have any anxiety. Even when you are in the high-speed service area, you can recharge it during your break. I believe many consumers have thought about these usage scenarios, which can really greatly reduce the cost of car use. At present, there are thousands of pieces of DC fast charge provided by the third party in the market, but the power is also very low. The key is that the battery itself is not big enough, and it can’t run far after charging with pure electricity. But now I have given it all to you. The use cost will be greatly reduced with a bigger battery and faster DC charging power. I think many tram owners should cast envious eyes on these consumers who choose BYD Han DM (parameter picture) I/DMP.

What do you think of BYD Han DMI/DMP?Welcome to share different opinions.Well, that’s all for Da Li today. Thank you for your patience. Friends who like it can pay attention and praise. Your support is my greatest motivation. Let’s continue to talk about cars later.

If Europe wants to realize its ambition of power battery, why can’t it bypass China?

  China-Europe battery industry is forming a new bond, with capital, technology and market intertwined and deeply integrated. Strengthening mutually beneficial cooperation between Chinese and European enterprises will help both sides give full play to their respective advantages and take the initiative in the global new energy vehicle market.

  Until 2021, the batteries of electric vehicles produced in Europe were basically from abroad. Europe has to face the fact that Asian companies occupy a major share of the global battery market. With the leading image of China battery enterprises appearing in front of global users, Europe has stepped up efforts to support local battery manufacturers, and the cooperation and competition between the two sides in the battery market are deeply intertwined. Strengthening mutually beneficial cooperation may be the right way for China and Europe to jointly deal with climate change and energy crisis.

  Why did Europe give up the road of local battery production before? Why should we rearrange the relevant industrial chains? What are the difficulties in realizing this vision? Can the research and development of new batteries "overtake in corners" … … The reporter of Science and Technology Daily in Germany interviewed Zhang Lin, a professor at the Institute of Solid State Physics of the University of Hanover, Germany, and Dr Kai-Christian Moeller, a spokesman for the Hof Battery Alliance in Flawn, and other battery experts.

  Opportunities are rare, and China batteries are integrated into the European market.

  China’s batteries and new energy vehicles are constantly entering the European market. At the Hanover International Commercial Auto Show, Contemporary Amperex Technology Co., Limited, a battery manufacturer from China, signed cooperation agreements with a number of leading global vehicle companies and won the Daimler Truck Supplier Award. Later, the German car rental company SIXT signed an order for 100,000 new energy vehicles with BYD, an electric vehicle company in China, and the overall development momentum of China’s new energy industry was good.

  According to the report of market research organization SNE Research, in the first half of 2022, the installed capacity of global power batteries was 202GWh, a significant increase of 75.65% compared with 115GWh in the same period last year. Among the TOP20 enterprises, there are 15 enterprises in China, with a total market share of 61.88%. Of the 12 power battery manufacturers with a year-on-year growth rate of over 100%, 11 are China enterprises.

  Since 2017, Contemporary Amperex Technology Co., Limited has been the global power battery sales champion for five consecutive years. In the first half of 2022, Contemporary Amperex Technology Co., Limited’s power batteries accounted for 34.16% in the world. "We are proud to be an important force in promoting the electrification of the industry together with other leading global companies." Li Xiaoning, CEO of Contemporary Amperex Technology Co., Limited Overseas Business Department, said this at Hanover International Commercial Auto Show.

  Contemporary Amperex Technology Co., Limited CTP and MTV innovative batteries, or BYD brand-new blade batteries, China’s power battery products have comprehensive advantages in safety performance, strength, endurance, service life, charging and discharging power, low temperature performance and so on.

  At the same time, the sales of electric vehicles in Europe are growing rapidly. According to the data of European Automobile Manufacturers Association (ACEA), about one tenth of the new cars sold in the EU in the first half of 2022 are pure electric vehicles. Europe plans to phase out gasoline and diesel-powered vehicles by 2035. Europe, which still lacks local battery companies, has become the largest overseas market for power batteries in China.

  The cost is too high, and European companies once gave up battery production.

  Europe has always been an important base for battery research, but for cost reasons, Europe has gradually given up producing batteries in recent years.

  According to experts from Daimler, Daimler was a pioneer in electric vehicle research and produced lithium batteries in Saxony, Germany as early as 2012. However, compared with other manufacturers’ batteries, its products do not have much advantage, coupled with limited production capacity and high cost. After persisting in losses for three years, Daimler closed the lithium battery production plant in December 2015.

  At that time, Daimler CEO dieter zetsche said: "Daimler used to be the only German company that produced its own batteries, but today we realize that we can purchase it all over the world!"

  Bosch, an automotive electronics supplier, is also one of the early companies engaged in the battery business of electric vehicles, and has many related patents. As of August, 2021, Bosch ranked third in the patent application of lithium battery industry in the world, with 2571 patent applications.

  Considering the first-Mover advantage of Asian suppliers, Bosch Company assessed in 2018 that it needs to invest 20 billion euros to gain 20% market share in 2030, and whether and when the investment can be rewarded is still unknown. Therefore, after careful evaluation of market, technology, cost and investment, Bosch made a strategic decision to abandon battery production.

  In an interview with a reporter from Science and Technology Daily, a senior German battery expert said frankly: "It is really a pity now that Bosch made a strategic decision to abandon battery production in 2018."

  After American and European companies gave up battery production, the battery production industry gradually concentrated in Asia. This is an industry with full market competition. At present, products from many enterprises in China, Japan and South Korea are available for purchase.

  Start again, Europe vigorously supports the development of local battery industry.

  With the rise of new energy vehicles around the world, more and more car companies realize that the battery in electric vehicles is not just a replaceable common component. It is the core and the most expensive component of electric vehicles, and it is becoming a key factor affecting sales like the previous engines.

  The European Union began to realize that establishing a complete local battery value chain in Europe is an urgent task for clean energy transformation and industrial competition. It is estimated that by 2025, the market opportunity of European battery industry will reach about 250 billion euros every year.

  With the strong support of the European Union, in 2017, the European Union Battery Union (EBA) was established to promote and develop the production of local battery cells, with the participation of 14 EU member States, European investment banks and hundreds of companies and scientific research institutions. In April 2022, EBA put forward a new action plan, hoping that by 2030, the domestic battery products in the EU can meet 90% of its market demand.

  The European Union has successively invested tens of billions of euros to support the research and development and production of local batteries through two "Important Projects of Common Interest in Europe (IPCEI)". Domestic battery companies have mushroomed in Europe.

  Among these enterprises, the development of Swedish battery company Northvolt, German Volkswagen and French automobile battery company ACC is the most eye-catching. Northvolt’s first lithium battery factory was mass-produced in the first quarter of 2022, and the annual production capacity is expected to be 16GWh after improvement. Northvolt plans to achieve a production capacity of 150GWh by 2030.

  Volkswagen started construction of the first 40GWh battery factory in Salzgit in July 2022, and plans to put it into mass production in 2025. By 2030, Volkswagen will build six large battery factories in Europe, with a total annual production capacity of 240GWh.

  ACC is building the first 13GWh battery factory in France, which will be expanded to 40GWh in the future. In addition, ACC also plans to build two factories in Germany and Italy with a capacity of 40GWh. By 2030, the total battery capacity of ACC will increase to 120GWh.

  At the same time, more than 40 battery manufacturers around the world announced that they would set up battery factories in Europe. Flawn’s Hof Institute for Systems and Innovation (ISI) released a report saying that according to the announcement of battery manufacturers active in Europe, the battery production capacity in Europe may reach 124GWh in 2022, 500GWh in 2025 and even 1.5TWh in 2030.

  There are many challenges, and European battery companies need to overcome four major difficulties.

  European companies face many challenges in producing power batteries.

  The first is to overcome the difficulties of mass production.

  Asian battery enterprises have generally developed from lithium battery enterprises for consumer electronics, and through years of accumulation, they have gradually solved various problems encountered in mass production. However, the self-built industrial chain in Europe is still in its infancy, and many newly established battery manufacturers lack similar experience and need to overcome more difficulties in the mass production process.

  "Production experience is very important for lithium battery manufacturing. The production and debugging of lithium battery involves at least 4000 parameters, and it is not easy to achieve balanced quality control of batteries even for the same batch of products. And the same standard chemical plant, built in another place, also takes a long time to debug. The real challenge is to mass-produce millions of batteries with the least quality fluctuation. Europe still has a long way to go in this regard. " A battery expert from a German company said in an interview.

  The second is to ensure the supply of raw materials.

  At present, China has a high market share in the key links of battery production. This means that many materials needed by European battery manufacturers have to be purchased from China. Take Northvolt, the only local power battery manufacturer in Europe that has started mass production at present, for example, many core materials of its batteries come from China suppliers.

  Europe is increasing cooperation with countries such as the United States, Canada and Australia in raw materials. But the problem is that the new supply chain must pay huge time and capital costs. For example, it will take at least 10 years to build a new raw material base from the beginning of mining, and it will take several years to reach the design capacity.

  Kay Christian Muller told reporters: "When establishing battery production on the scale of GWh, it is always a challenge to ensure the safety and stability of the supply chain, which is true everywhere and under any circumstances, not just for European companies." He has been engaged in the research and development of lithium batteries for nearly 30 years, and his work in Flawn Hof Battery Alliance includes 24 research institutions, covering battery materials, module design and production technology.

  Thirdly, the supporting capacity of lithium battery equipment.

  The production process of lithium batteries is relatively complicated, which can be roughly divided into stages such as pole piece manufacturing, battery cell assembly, battery cell formation, testing, etc. Orders for related manufacturing equipment are gathering from head enterprises in various sub-sectors. Asian enterprises have obvious advantages in this respect and are expected to become the core equipment suppliers of new battery factories in Europe.

  Take Volkswagen’s new battery factory as an example. In January 2022, Volkswagen and Bosch issued a joint statement, planning to set up a joint venture company to supply equipment for the battery factory. But in June, 2022, Volkswagen still gave the order for 40Gwh production equipment of Salzgit battery factory to the lithium battery equipment supplier in China.

  Finally, participate in global market competition.

  Asian battery companies are taking advantage of the time window when European battery companies have not yet formed scale production capacity to seize market share. It is estimated that by 2025, the battery production capacity in Contemporary Amperex Technology Co., Limited will reach 670GWh, BYD may reach 600GWh, and LG New Energy plans to reach 540GWh. From the upstream lithium ore and lithium salt, to the anode and cathode materials, separators and manufacturing equipment of batteries, the leading enterprises have a relatively complete layout, and are constantly carrying out technological innovation and product iteration around the new battery structure and material system.

  The production of batteries is an industry that pursues scale effect extremely. Whether European local battery enterprises can expand production capacity and reduce costs in a short time is the key to their participation in market competition. Faced with a series of challenges, such as the rising price of raw materials in the upstream, the tight pressure of competitors and the strict control of purchasing prices by automakers, how to survive and develop in the brutal market competition may be the biggest problem faced by emerging battery enterprises in Europe.

  Green barrier, carbon footprint threshold or a double-edged sword

  In March 2022, the European Parliament passed the EU New Battery Regulation, which drives the green and low-carbon transformation of the battery industry with stricter requirements. From July 1, 2024, only batteries with carbon footprints can be put on the European market. In 2027, Europe will ban the sale of batteries that exceed the maximum carbon footprint limit. The European Union has also made it mandatory to recycle batteries and reuse metals such as nickel, cobalt and lithium to reduce the pressure on environmental protection and raw materials.

  In addition, the EU will also force due diligence on the entire supply chain of batteries, including the social and environmental risks involved in the process of raw material refining, battery cell production and battery use. This series of new regulatory policies will undoubtedly benefit the layout of local battery enterprises in Europe and make up for their disadvantages in product cost.

  Correspondingly, the newly-built battery enterprises in Europe attach great importance to the carbon emission of batteries in the whole life cycle from raw materials to products. According to the data of the European Transport and Environment Federation, the carbon emission of battery production of electric vehicles ranges from 61kg to 106kg CO_2e/kWh, which can account for more than 60% of the total life cycle emission of electric vehicles.

  Northvolt Company emphasizes that its battery carbon footprint (about 33kg CO_2e/kWh) is only one-third of that of reference batteries in the same industry due to the use of 100% renewable energy, and Northvolt hopes to reach the goal of 10kg CO_2e/kWh by 2030.

  However, there is an important premise to build a green barrier for the European battery industry, that is, the battery capacity in Europe can meet its own needs. Otherwise, these measures will increase the production costs, including those of European battery manufacturers, and the products of leading Asian enterprises will still be competitive.

  Zeng Yuqun, Chairman of Contemporary Amperex Technology Co., Limited, said that based on the composition of the carbon footprint of power batteries, most of the carbon footprint can be reduced through green power, large-scale recycling and technological upgrading, and combined with carbon sinks, a zero-carbon battery can be realized. In the first quarter of 2022, Contemporary Amperex Technology Co., Limited recycled 21,000 tons of waste batteries and used them to produce 18,000 tons of precursors. In March, 2022, Contemporary Amperex Technology Co., Limited Yibin Factory obtained international certification and became the first zero-carbon battery factory in the world.

  Can Europe win the first opportunity through solid-state batteries by changing the track?

  Solid-state battery is an important research direction of the next generation power battery, which is expected to replace the traditional lithium-ion battery (LIB). Zhang Lin focused on the design, optimization and recycling technology of new energy materials, and was nominated for the Leibniz Prize in 2019. In an interview with the Science and Technology Daily reporter, she stressed: "For the industrialization of all-solid-state batteries, both China and Europe are currently in the primary stage."

  Zhang Lin introduced the long-term accumulation of solid-state battery research in Europe. For example, BMW cooperates with SolidPower Company of the United States to develop sulfide solid electrolyte technology, and plans to launch a prototype of solid battery by 2025 and use it in production cars by 2030. Volkswagen cooperates with QuantumScape Company of the United States, focusing on the research of oxide solid electrolyte, and plans to mass-produce solid-state batteries in 2025.

  "The development of all-solid-state lithium batteries in Europe mainly depends on the development of solid electrolytes. At present, the most potential electrolytes are oxides, sulfides and polymers, while borohydride and halide have also made breakthroughs in the last five years, but the advantages and disadvantages of the above-mentioned electrolytes are obvious. At present, only the ionic conductivity of some sulfide electrolytes approaches or exceeds the level of organic liquid electrolytes. Due to problems such as interface, its electrochemical stability is not satisfactory. " Zhang Lin said.

  She emphasized that there is no perfect electrolyte to meet the application requirements at present, so it is necessary to improve all kinds of electrolytes to obtain good comprehensive performance. Basic research and applied research will develop iteratively. Some material systems have begun to enter the application field slowly. The experience gained in the application process will promote the development of basic research. In addition, efforts should continue to be made to explore and discover ionic conductors with new structures. Qualcomm screening calculation combined with experiments will help to discover new compounds.

  In addition, she also said that as far as the oxide solid-state battery is concerned, its electrolyte has relatively high ionic conductivity and stable chemical characteristics, which is not harsh on the preparation environment and easy to be produced and applied on a large scale. However, compared with traditional lithium-ion batteries, the cost of oxide solid-state batteries is still high, and the performance needs some time to improve. Oxide solid-state batteries are most likely to be applied to high-end electric vehicles first, because customers may be willing to pay the premium for solid-state batteries in order to obtain longer cruising range and higher safety.

  When it comes to semi-solid batteries, Zhang Lin said: "At present, solid-state battery enterprises in China mainly choose the research and development route of semi-solid batteries based on solid-liquid mixed electrolytes. Although adding liquid electrolyte may reduce the thermal stability to some extent, the process of mass production of semi-solid batteries with solid-liquid mixed electrolyte is more compatible with the current manufacturing technology and equipment of liquid lithium ion batteries. Considering factors such as materials and equipment, semi-solid batteries are more feasible in the short term and are already on the eve of mass production. "

  Can Europe overtake in corners by developing other new batteries, such as lithium-air batteries or lithium-sulfur batteries? Kay Christian Muller is not optimistic about this. He told the Science and Technology Daily reporter: "These new battery systems are still under development, and there are still many problems when they are introduced to the market. Europe cannot rely on these battery systems to catch up with Asian battery manufacturers. "

  With complementary advantages, China-EU battery industry looks forward to mutually beneficial cooperation.

  The domestic battery industry in Europe is in the process of rapid development. Through policy guidance and cooperation between upstream and downstream enterprises, the battery production capacity in Europe will gradually expand around 2025 and occupy a certain global market share. At the same time, European companies are also seeking the far-reaching layout of the battery industry at different levels. For example, cooperate with battery enterprises through equity investment or joint venture, infiltrate into the upstream mineral resources of power batteries to ensure stable production capacity supply and strengthen the control of industrial chain.

  Take BASF as an example. In August 2021, BASF acquired a 51% stake in Shanshan Energy, a leading lithium battery material company in China, and actively promoted cooperation with battery companies such as Contemporary Amperex Technology Co., Limited and Honeycomb Energy in the field of battery materials and recycling; In Japan and the United States, BASF has established joint ventures with old cathode material supplier Toda Industries. In Europe, BASF has built production bases for cathode active materials and precursors in Germany and Finland. BASF has quietly become one of the world’s leading suppliers of cathode active materials for lithium batteries, not only seizing a strong market advantage, but also becoming the first company with cathode material production capacity in all major markets around the world.

  Let’s look at the German Volkswagen whose strategic goal is to become one of the world’s three largest battery manufacturers. In May 2020, Volkswagen invested about 1.1 billion euros to acquire a 26% stake in China battery factory Shangguoxuan Hi-Tech, becoming the largest shareholder of Guoxuan Hi-Tech. In the first half of 2022, the installed capacity of Guoxuan Hi-Tech power battery was 5.8GWh, ranking eighth in the world. Guoxuan Hi-Tech is developing the first generation of standard batteries for the public. In the battery factory built by Volkswagen, Guoxuan Hi-Tech will cooperate with Volkswagen as a technical partner in the production layout, equipment deployment and production process of the battery factory to help it realize the industrial production of batteries.

  From this perspective, China-EU battery industry is forming a new bond, with capital, technology and market intertwined and deeply integrated. On the one hand, China enterprises have their own advantages in terms of capacity scale, technology maturity and supply chain control ability; On the other hand, Europe is also constantly strengthening the supply capacity of its key products. Strengthening mutually beneficial cooperation between Chinese and European enterprises will help both sides give full play to their respective advantages and take the initiative in the global new energy vehicle market. Looking forward to the future, China and Europe may be the right way to jointly deal with climate change and energy crisis. (Written by Li Shan, reporter of Science and Technology Daily in Germany; Planned by He Yi, Fang Linlin)

Song Dandan "embarrassed" hot search, entertainment variety "boring" for a long time?

Entertainment variety shows are becoming less and less attractive.

Author | Mo Dye

# Want to see Song Dandan, Quiet and Summer Xu participate in the variety show together #.

After being baptized by the topic of "Docking Studies" for several days in a row, netizens finally put this topic on the hot search list in an atmosphere of suffocation, horse catching and excitement.The public has been really bored for a long time.

Last Friday, "Flowers and Teenagers" premiered in the camping season. With the help of the guest’s variety IP, it can only be questioned in a harmonious atmosphere that it has lost its "taste of flowers" and was labeled as "boring". The first high-level hot search unlocked by the previously hit "Yearning for Life 6" is also "boring".

Entertainment variety shows are becoming less and less attractive.There are almost no projects that can really be called "explosions" in the variety market that is about to go through half a year. The energy CP of "Half-cooked Lovers" is already in the Spring Festival; Cyndi Wang’s phenomenal turn to red in "Braving the Wind and Waves" failed to heat up the program.

The latest time to "tear" the boring net was "Fifty Kilometers of Peach Blossom House 2" which premiered last Sunday. # Eric Wang rejects Song Dandan’s proposal #, # Song Dandan makes people suffocate #, # Nine-minute text paraphrased in Peach Blossom House # and other topics have swept the hot search, among which the reading volume of the first topic has exceeded 680 million, and other topics have also exceeded 100 million.Embarrassed and suffocated, but the public is constantly in it, feeling a revitalized entertainment variety.

We don’t admire the topic of tearing the scene first, but we are more afraid of a boring entertainment variety. The boring cycle of entertainment variety shows is by no means a simple "topic effect" that can be summarized. Taking this as an opportunity, we also try to explore:When can I really talk about the variety show?

The dilemma of "four unlike": avoiding greed in variety shows

 

The reason why "dock science" can become a new topic that many people deconstruct enthusiastically is that the famous scenes it appears always revolve around one theme: socialization.

Under the explicit label of social cattle and social fear, it is actually difficult to answer the complicated proposition of socialization. "Peach Blossom House 2" simply presents a multi-person social collision in 9 minutes. Individuals and groups, qualifications and personality, generations and interpersonal relationships are all presented in this big dye vat. The feeling of suffocation is magnified to the extreme.

And this kind of intensity focus on a single theme is exactly what most variety shows lack. On social platforms such as Weibo, we have no choice but to find that almost no one can escape the question of the audience’s "four unlike" at present.

In more and more variety shows, what we can see is actually "compounding":Vertical themes want to penetrate the circle, want to have family fun, variety shows should have social issues, take care of reality, etc. When all these are applied to creation, the initial theme will inevitably begin to blur.

"You can’t eat a big fat man in one breath". Although objectively, the market has not yet spawned a new explosion in the post-Ming investigation era, Tencent Video and He Chen’s "Start Reasoning", which is fully overweight, are still highly anticipated by the market, but after the broadcast, the above high praise and short comments have appeared.

This may be related to the positioning of the program. Duo Xiaomeng, the producer of the program, revealed that the program takes into account the needs of reasoning users for reasoning content and the satisfaction of pan-entertainment users in the story. In short, it’s both reasoning and family fun. But it is also this "compatibility" that makes it difficult for both to be more extreme. However, after the first issue, the program is getting better and better, and the popularity of the whole network is rising.

In fact, the logic of the genre theme is to penetrate the circle first, and then to radiate a wider group. For example, this is street dance and China New Rap series. This has also been verified many times in the drama market. However, in the past two years, everyone seems to be eager to realize the circle through the superposition of elements, but the effect is not ideal.

In the camping variety show, the story of Xiao Bai’s growth is "not enough camping" for senior fans, and it is also "the life that the low-end version yearns for" for slow variety users. In order to expand the user base as much as possible, e-sports variety shows are increasingly integrated with multiple elements such as CP candy, draft, training, stars, etc., but they also face the problem that the positioning of the user base is vague and it is difficult to penetrate the circle. In the innovation path of talk show, group synthesis, industry and star amateur are in parallel, and they are still being explored.

The pan-entertaining reality show, in fact, is equally difficult to escape such problems.. Although there are voices calling Yan Min "cry foul" constantly, as of June 19th, the douban score of New Travel Notes dropped to 4.8 again. The condensed version of the real society he created has indeed integrated a large number of social issues, but it is also difficult to take into account the changes in content design and rules, and the lack of resonance of star deformation meters has also led to the program’s effect being less than expected.

The other side of "greed" is that the variety show is getting longer and longer.Up to this year,Almost half of the head variety shows appear in the form of two periods, double shifts or even three or four hours at a time.. Want a complete story line, want a reality show, want to be full of topics, want to be related to social issues, and even meet the brand owner’s exposure time requirements, so we can only extend the progress bar again and again.

More exaggeratedly, at the moment when attracting investment is difficult, the demands of brands are infinitely magnified, and all kinds of patch advertisements and high-frequency sub-broadcasts with full sense of existence have also seriously damaged the quality of content and become the last straw to overwhelm "boredom".

Reality show dilemma: boredom is more terrible

 

If we once laughed off Song Dandan’s relationship with her son Batu in "A Desired Life", now her attitude towards the younger generation in "Peach Blossom House" has really caused public discomfort. Ask about masterpieces, ask about emotional status, "suppress addiction", and treat them differently … The audience seems to find "awkward resonance" in many daily life scenes.

Although at present, the topic popularity of "Peach Blossom House 2" has not yet fully fermented: on data platforms such as cat’s eye and lighthouse, the program popularity value has not yet entered top3. However, if compared horizontally, compared with the camping season of "Flowers Less" which started at the same time,"Docking" has achieved a hot breakthrough.

In the public’s preference for "dock science", in fact, we can see too many shadows of the original "flower science":At least everyone is alive. Although this vivid collision may make people feel uncomfortable. After all, in recent years, the variety of entertainment has become more and more harmonious and beautiful. Even the Tucao Conference, the most offensive art, was once questioned by "whitewashing".

In today’s reality show, "people" are increasingly invisible.Not only do the stars no longer regard Weibo as a circle of friends, but they also set up a "perfect person" in the reality show. Quiet Na Ying staged a sister’s high-end dialogue bureau, full of the art of language, seemingly full of tension and sparks, but there was no loophole. On the contrary, it was the pull of the two and Kelly, which was a bit of a wave sister.

The original reality show was very good at strengthening the drama of the story and increasing the point of view by creating conflicts or connections between people, and the stars also contributed a famous scene. Only when the public began to be "serious", things went in the other direction: for example, the general manager’s label "I don’t want you to feel, I want me to feel" engraved on Huang Xiaoming, and for example, Yang Li, who was repeatedly criticized for her business endorsement because of women’s independence issues.

The boundary of public opinion is extremely difficult to predict. The other side of bold opening may be that it has not yet enjoyed the traffic dividend, but has taken the lead in entering the disputed area. Even the relatively low-risk speculation of CP also faces the risk of dismantling CP, so it has also been rejected by many stars.

One of the obvious manifestations of "boredom" is probably that there has not been a phenomenon of "creating gods by variety" for a long time.At one time, Angelababy was the darling of the variety market because of his running man’s steady position, and tranquility became the darling of the variety market because of his straightforward personality. Summer Xu’s "Princess Disease", Tamia Liu’s wife’s design and Jerry Lee’s big black cow are all indelible memory points.

Recalling this year’s variety market, Cyndi Wang’s sweetness runs through it all the time, and it seems that it is hard to think of too many famous variety scenes. With a little memory, it seems that only the white deer who just joined the running man this season is loved by the public with the characteristics of funny women.Safe seems to be the best choice in this unstable entertainment environment.

In the past two years, variety production has increasingly emphasized the concern for reality and the discussion of social issues, which is certainly an improvement, but it also provides a shortcut for variety production. Just like the nine minutes of suffocation in Peach Blossom House, of course, there are discussions on social issues, but it is also inevitable to question the topic first.

Variety "boring" is the result of comprehensive factors.The summer file is just around the corner. Can the entertainment variety that has been silent for half a year be gradually revitalized? As a summer-limited "Talk Show Conference 5" and "This is Street Dance 5", it is naturally expected to meet the expectations from the market; In addition, the list of Reuters posted on the Internet in the past two days has opened the curtain of "Breaking Through the Thorns", and iQiyi’s "China Rap Summit" has also been revealed to be expected to be booked for the summer.

Video websites have their own head projects, and the mature program mode is also a strong guarantee for the quality of the program. Whether it can break the dilemma of entertainment variety shows may be at stake. The layout of a number of new types of themes, such as Landing on the Round Fish Island, She Other Detective Agency and Major League of Impromptu Comedy, has attracted market attention, but will they get out of the "boring dilemma"? Still need attention.

Variety is about to usher in a new season, and we are also looking forward to a content market that is no longer just dependent on archaeology to get happiness, and we also hope that the variety market that has survived the "cold spring" will usher in the summer.

"the past by the water" is finished! Guo Qilin and Wu Zhenyu join hands in exotic adventures.

1905 movie network news The online drama "The Past by the Waters", which is the producer and director for the first time, was officially announced and the lineup was announced. The play, starring and leading, will be broadcast exclusively on Youku. The story of the drama takes place in Sanpo, a tropical foreign land with mixed fish and dragons, a mottled land where luxuriance and decline coexist. Xiao Bai Shen Xing, a migrant worker, accidentally drifts here, meets Sanpo, a peacemaker wandering among various forces, and struggles between staying and fleeing.

No matter how detailed, carefully construct a fictional real three-slope exotic adventure to open and break the border


The story background of "The Past by the Waters" is set in an overhead "three slopes" world, a foreign land where prosperity and decline coexist under the moist subtropical monsoon climate. There are historical wrinkles, unique language families, various people in a hurry, and little-known businesses.


The concept poster was first exposed in the play, and Guo Qilin and Wu Zhenyu were officially announced to join in. The whole picture was shrouded in a damp and hot atmosphere. The abnormal words of the title, rich color matching, tropical atmosphere and lush scenery implied layered crises, and the identity of the protagonist Shen Xingbian’s water driver was also hidden under this mysterious silence. The creative team enriched the credibility of the "three slopes" in the virtual area with regional characteristics and visual style, allowing the audience to experience this foreign land and follow Shen Xing to take risks at different levels.


Guo Qilin’s image is reversed, and Wu Zhenyu’s texture is still top-notch. Join hands to explore the depth of human nature.


In the released role posters, Shen Xing (played by Guo Qilin) and Uncle Cai (played by Wu Zhenyu) are more revealed by the overall mysterious atmosphere. This time, Guo Qilin changed the screen image of the past, interpreting a working white who was accidentally stranded on the three slopes and struggled for survival, while Wu Zhenyu maintained his consistent high emotional texture and accurately interpreted the role of "mystery": a peacemaker who was comfortable among many industries and forces on the three slopes. The characters’ tension displayed by the two leading actors opens up narrative space and audience’s expectation for what kind of encounter Shen Xing and Uncle Cai will have on the Three Slopes.


"The Past by the Waters" embodies the top creative team to protect the quality of the series. Cao Baoping is the first producer of online drama, and his works have always been highly creative, with narrative intensity and depth of humanity, deeply analyzing the deep motivation of role behavior, revealing realism and deep expression of social conditions everywhere. As a director and screenwriter of a cutting-edge word-of-mouth drama, his long-term aesthetic attempts and innovative consciousness have made his works very personal. This time, he is also trying a new genre after The Beginning and The Madhouse. The standard image of the production team has been deeply cultivated for many years, which provides a strong guarantee for the quality of the drama. This drama lays the foundation for a novel genre, gathers strength to create a new genre of plot adventure drama, which is believed to be another breakthrough attempt in the film and television drama market in China.


An adventure, a return under the guidance of a kind twilight, and The Past by the Water is about to open, so stay tuned.


Look at the scenery

Text/small picture/network

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Look at the scenery

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Climb up in a hurry

What the hell are you chasing?

Sweat all the way

Sprinkle backwards

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Standing on the top of the mountain

Extremely comfortable

Is this the taste of success?

Maybe, maybe, maybe.

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Infinite space

Infinitely broad-minded

Everything in the world is in the heart.

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Finally understand

Life is about climbing high.

See all the scenery in the world

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Yi Dian Hao Xiao Wei

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A hundred years’ experience of football in China 143

Chapter 143: Robert Evergrande’s successful employment in his hometown and Su Meng, the boss, hit it off at once.

Su Meng was a little frustrated after Su Cheng Evergrande failed to invite Heinz Barton. One day, she drove into her hometown Robert while drinking on the road.

"You are blind and drink while walking." Su Meng is so angry.

After a while, I watched my hometown Robert fall down, but I was still concerned and asked him if he was okay.

"I’m fine." Robert in his hometown replied in English.

"Why are you drinking while walking? I think you must have something on your mind." Su Meng didn’t know what Rob was good at in his hometown. When he saw that he was a foreigner, he also asked in English.

"There are some troubles. I wanted to travel to China to relax myself, but I found that a person is still boring."

"That’s true. Traveling alone is really boring."

"I’m sorry, lady, I bumped into you while I was drinking. Fortunately, you drove slowly, otherwise I would die in a foreign country, haha."

"You’re so humorous. I’m glad you’re all right. Get in the car. I really want to talk to you."

"Well, I see that you are also a real person. Find a place and I will invite you to dinner."

"Let me treat you, you know? Sioux City is my hometown. How can you invite me in my hometown? I should invite you. "

"Then I’m welcome. My name is Robert from my hometown. Nice to meet you."

"My name is Su Meng."

As soon as they sat down in a restaurant, the observant China fans recognized Su Meng and his native Robert and asked them to sign their names and take a photo.

"So you are the famous Brazilian native Robert."

"So you are the owner of a famous football club."

The two praised each other and both admired each other.

"I know, you’re a world-class handsome man, so how can you fall …" Su Meng was unbelievable and hard to ask, but he wanted to know why.

Robert knew what Su Meng meant, and told Su Meng the whole story of his falling out with the Brazilian Football Association.

"So that’s it." After listening to Robert’s story in his hometown, Su Meng was so surprised that he burst out laughing.

"Ms. Su, what happened to me was so terrible. You laughed at me when you said you hit it off with me?"

"Mr. Robert, you misunderstood. I just want to say that this is really a blessing, haha." Su Meng said and smiled again, and then her topic.

"I mean, you are my Bole, my noble, you know? Our club is looking for a new coach, and recently negotiations with German famous coaches Heinz Barton and Van Ba Siteng failed. "

"I see, you mean you want me to be the head coach of your club?"

"Mr. Robert is really a smart man, that’s what he means. If you make a name for yourself in our club, you won’t worry about finding a next home."

"I can think about it. To be honest, the two guys you mentioned just now made me miserable, haha!" Hometown Robert said jokingly.

"I have to thank these two guys, otherwise how could I meet such an excellent coach in my hometown?"

After that, both of them burst out laughing. After that, Su Meng arranged a place for Robert in his hometown, and took him to visit Suzhou City and Suzhou Evergrande Club, and signed a contract with him. From February 2015 to November 2017, the goal was to achieve the Grand Slam in China and win the AFC Champions League in three seasons.

Robert from his hometown told Su Meng that he and she hit it off at once. Now she has helped himself and offered a very high salary. At the press conference when the new coach took office, he said in front of everyone on the scene that he would definitely lead the team to complete the task. If he failed to complete the task, he could do it for free.

After signing the contract with Suzhou Evergrande, Robert in his hometown was in a good mood and thought to himself: It seems that he has come to China this time.