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What is influenza?

Influenza is an acute respiratory infection caused by influenza virus. At present, influenza viruses that infect people mainly include H1N1 and H3N2 subtypes of influenza A virus and Victoria and Yamagata strains of influenza B virus.

Influenza virus is highly contagious and mainly spreads through respiratory tract. The main clinical manifestations are fever, headache, fatigue, muscle aches and other discomfort. Most of them are self-limited, but severe cases can be life-threatening

Is influenza the same as the common cold?

Influenza is different from the common cold.

First of all, the pathogens are different. The main pathogens of influenza are influenza A and B viruses, while the pathogens of common cold are respiratory syncytial virus, coxsackie virus, adenovirus and other viruses.

Secondly, the clinical manifestations are different. Patients with influenza have severe systemic symptoms, such as high fever, fatigue, headache, muscle aches and other discomforts, while respiratory symptoms such as cough, runny nose and sneezing are mild, while the common cold is the opposite.

Finally, different treatments, influenza has specific antiviral drugs, while the common cold has no specific antiviral drugs, only symptomatic support.

Does influenza only happen in autumn and winter?

Influenza A in China presents a diversified spatial pattern and seasonal characteristics: the northern provinces present a winter epidemic pattern, and some southern provinces present a single annual peak from April to June every year, while the mid-latitude areas between them present a double-cycle peak from January to February and from June to August every year.

Influenza B is mainly prevalent in winter and spring.

How does influenza spread?

Influenza virus is mainly spread by droplets such as sneezing and coughing. It can also spread in the form of aerosol in a crowded, closed or poorly ventilated room. Indirect transmission can also be caused by contact with articles contaminated by viruses and hands with viruses.

What should I do if I get influenza?

Influenza is an acute respiratory infectious disease. Therefore, patients with mild symptoms should pay attention to home isolation, open windows for ventilation, wash their hands frequently, and wear masks when contacting others.

Get plenty of rest, pay attention to drinking plenty of water, and pay attention to eating foods that are easy to digest and rich in vitamins. If the fever is high, Tylenol, Merrill Lynch and other antipyretic drugs can be treated appropriately.

Influenza is a viral infection, so don’t use antibiotics at will. For patients with severe or short-term progressive aggravation, antiviral treatment should be started as soon as possible (within 48 hours), such as oseltamivir, zanamivir and mabaloxavir.

What is the situation that requires hospitalization?

You need to go to the hospital for treatment as soon as possible in the following situations:

① Persistent high fever > 3 days, accompanied by severe cough, expectoration, bloody sputum, or chest pain;

(2) rapid breathing, dyspnea and cyanosis of the lips;

3 mental changes or convulsions such as unresponsiveness, lethargy and restlessness;

④ Severe vomiting, diarrhea and dehydration;

(5) pneumonia;

⑥ The underlying diseases such as chronic obstructive pulmonary disease, diabetes, chronic cardiac insufficiency, chronic renal insufficiency, liver cirrhosis, etc. are obviously aggravating.

Which patients are prone to severe manifestations?

For the following people, it is necessary to closely observe the changes of the disease and seek medical advice as soon as possible:

① Children under 5 years old (children under 2 years old are more likely to have serious complications);

② Older people over 65 years old;

③ People with the following basic diseases: chronic respiratory diseases, cardiovascular diseases, chronic kidney diseases, chronic liver diseases, blood system diseases, nervous system diseases, metabolic and endocrine system diseases, malignant tumors, people with immunosuppression, etc.

④ Obese people: Body mass index (BMI＝ = weight/height 2) > 30;

⑤ Pregnant and perinatal women.

What measures can be taken to prevent influenza?

Vaccination: Vaccination is the most effective means to prevent influenza. It is recommended that the elderly over 60 years old, children aged 6 months to 5 years old, pregnant women and patients with chronic diseases should be given priority in influenza vaccination.

Drug prevention: For high-risk people who are prone to develop severe influenza, it is recommended to take drug prevention within 48 hours after exposure, such as oseltamivir, zanamivir and mabaloxavir.

Maintain good personal hygiene habits, such as washing hands frequently, opening windows frequently to ventilate, keeping the environment clean and tidy, and avoiding covering your mouth and nose with hands or paper towels when coughing or sneezing in crowded places during the flu season.

Authors: Department of Infectious Diseases, Shanghai Ninth People’s Hospital

Attending physician Yin Donglin Chief physician Xu Jie

The original text was published in Shanghai Science and Technology News.

Original title: "A doctor says a doctor | The" Eight "Know of Influenza Season"

Read the original text

　　Cctv newsAt present, the webcast platform is developing rapidly. Some people touch the red line of the law in order to attract attention and become famous quickly. Some time ago, Pan Cheng Xiao, a young woman from Baoying, Yangzhou, attracted a large number of fans to watch her live webcast, and even attracted the police, which led to a major case.

　　Xiao Pan, who is in his twenties this year, found that many peers are playing all kinds of strange live broadcasts or posting interesting small videos, which can attract a large number of netizens to watch. Inspired by this, she had a whim. Since July last year, she has been broadcasting live monkeys on the Internet, and has released several videos of raising monkeys on the short video platform.

　　In the video, the little monkey wears all kinds of small clothes and sometimes jumps up and down, which is very naughty and lovely. Many netizens have left messages saying that the little monkey is so cute that they want to have one. Some netizens also asked how to buy a little monkey. What Xiao Pan never expected was that it didn’t take long to win a lot of attention and envy, but the police found the door!

　　Illegal! Buy and raise animals under state protection without authorization.

　　After comparison, police in Baoying, Yangzhou found that the little monkey in the video has high eyebrow bone, deep eye socket and cheek pouches, which are typical characteristics of macaques. Therefore, the police suspect that the little monkey played by Xiao Pan in the video is probably a national second-class protected animal macaque, and it is illegal to buy and raise national protected animals without authorization.

　　In the face of the arrival of the police, Xiao Pan said that he never thought that raising monkeys would alarm the police. He usually likes very small animals, and when he saw someone doing this on some live broadcast platforms, he moved his mind to raise monkeys.

　　Then, how to confirm that the little monkey in Xiao Pan’s video is the national second-class protected animal macaque?

　　Liu Peng, a policeman of the Public Security Police Brigade of Baoying County Public Security Bureau, Yangzhou CityAt that time, we immediately sent this monkey to the judicial appraisal center of Nanjing Forestry College for appraisal. After the identification of relevant departments, this macaque, the monkey she raised, belongs to the macaque and belongs to the national second-class protected animal.

　　According to Article 341 of China’s Criminal Law, anyone who illegally hunts and kills rare and endangered wild animals under special state protection, or illegally buys, transports or sells rare and endangered wild animals and their products under special state protection shall be sentenced to fixed-term imprisonment of not more than five years or criminal detention and fined; If the circumstances are serious, he shall be sentenced to fixed-term imprisonment of not less than five years but not more than ten years and shall also be fined; If the circumstances are especially serious, he shall be sentenced to fixed-term imprisonment of not less than 10 years and shall also be fined or confiscated.

　　At the same time, Article 22 of China’s Wildlife Protection Law stipulates that the sale, acquisition and utilization of wildlife under second-class national protection or its products must be approved by the wildlife administrative department of the government of the province, autonomous region or municipality directly under the Central Government or its authorized unit.

　　See female netizens live broadcast to raise monkeys and contact to buy.

　　The law clearly stipulates that it is illegal to buy and sell state-protected animals privately, so where did Xiao Pan buy the macaques? Does she have the qualification to legally buy macaques? Xiao Pan said that she didn’t get the qualification to buy and raise macaques, but in June 2017, she saw a female netizen named Xiao Doudou live on the short video platform, and she was deeply attracted by the little monkey in the video.

　　The female netizen named Xiao Doudou said that she could help Xiao Pan buy a monkey, and the cost was 11,000 yuan. At this time, Xiao Pan didn’t know that the monkey he wanted to buy was the national second-class protected animal macaque. In order to buy a monkey, Xiao Pan also borrowed money from the bank, and then transferred money to the netizen Xiao Doudou through WeChat. Soon after, he received news from the other party that the monkey had "boarded" the bus from Shijiazhuang to Xuzhou.

　　On the afternoon of Xiao Pan’s transfer to female netizen Xiao Doudou, Xiao Pan came to Xuzhou long-distance bus station and took the monkey to Baoying for breeding. Since then, Xiao Pan has often posted videos and pictures of raising monkeys on short video platforms and WeChat. With more and more videos of raising monkeys, the attention of netizens is getting higher and higher.

　　Although some netizens left a message to Xiao Pan during the period, telling her that this is not an ordinary little monkey, but a macaque. It is illegal to raise it privately and should be sent to the zoo. However, Xiao Pan was reluctant to send the macaque away and kept it with luck until it was captured by the police. Xiao Pan said that he only saw the cuteness of the monkey, but he didn’t know that his behavior was suspected of breaking the law.

　　Tracking: whether to store, buy and resell illegal trading chains

　　According to Xiao Pan’s account, the police vaguely felt that the problems involved were not small. Where is the seller of macaques? Is Pan the only buyer? Will there be an illegal trading chain that specializes in buying and selling macaques?

　　According to the information provided by Xiao Pan, the police paid attention to the account of Xiao Doudou, a monkey seller, on the short video platform in Aauto Quicker, and found that a young woman with the net name Xiao Doudou and her boyfriend actually operated the account. The content of the live broadcast is mostly the living condition of the little monkey. In the video, the little monkey sometimes holds a bottle, sometimes climbs up and down, and sometimes takes a bath and eats fruit.

　　The police also found that netizen Xiao Doudou and her boyfriend have raised many macaques. Sometimes in a live broadcast, there will be two or three small macaques, and the macaques appearing in different live broadcasts are different. The investigators roughly estimate that there are as many as seven or eight macaques used to shoot videos.

　　After careful analysis and investigation, the police believe that in addition to the live broadcast of monkeys and the release of small videos of the living conditions of little monkeys, netizen Xiao Doudou and her boyfriend are also seriously suspected of openly selling macaques.

　　Moreover, on her homepage, she also clearly wrote, adding micro, that is, adding her WeChat, please talk about buying macaques in detail.

　　Netizen Xiao Doudou’s live broadcast of raising monkeys has attracted many netizens’ onlookers, and the number of hits has been soaring, even on the popular recommendation. So, did the live broadcast platform notice that it was suspected of breaking the law for her to post videos and related remarks about raising macaques?

　　Frequent number change, live broadcast, real identity is difficult to confirm.

　　The police investigation found that whenever the number of video hits of netizens Xiao Doudou soared, the platform would give her a title, but the title did not stop them from broadcasting the monkey live. Frequent live broadcast of changing the number became their countermeasure to deal with the title punishment. Before long, they will re-register their accounts with other identities, and once again broadcast live monkeys and release small videos of monkeys with the nickname of Xiao Doudou. Frequent live broadcast of changing the number brings difficulties in locking the real identity of the suspect. In order to detect the case as soon as possible and rescue the macaque, the police have found out the identities of the monkey seller Xiao Doudou and her boyfriend after many twists and turns. The netizen Xiao Doudou’s surname is Ma and her boyfriend’s surname is Li, both of whom live in Shijiazhuang, Hebei. Immediately, the police rushed to Shijiazhuang. After half a month of arranging, they locked their residence and immediately arrested them.

　　Spend 8,000 yuan to buy through pet QQ group.

　　After the arrest, the suspects Ma and Li confessed that at first they all saw netizens live broadcast monkeys, felt cute, and wanted to gain attention, so they moved the idea of buying monkeys. Later, it was introduced that they bought a baby macaque in Henan at a price of 8,000 yuan through a pet QQ group, and raised monkeys live through online platforms such as "Aauto Quicker" and "Volcano".

　　During the live broadcast, Ma and Li not only won praises from many netizens, but also many netizens asked how to buy them, which made them see the "financial road" and decided to be middlemen to earn the difference.

　　A total of 16 macaques were purchased in half a year.

　　After the trial, the police found that in just half a year, the suspects Ma and Li bought a total of 16 macaques. Except for two seized by the police and one that they had given to netizens, the other 13 macaques were sold to 15 buyers involved in the case, including Xiao Pan, distributed in seven provinces including Jiangsu, Inner Mongolia, Shandong and Sichuan.

　　Trace the source of illegal trafficking in macaques

　　After finding out that Ma and Li were "middlemen", the police followed the line according to their trading situation and found the source of illegal trafficking in macaques.

　　After the arrangement, the police locked in the person who illegally sold macaques to Ma and Li, that is, the suspect Bao, who runs a macaque farm in Xinye, Henan. In February 2018, the police arrested the suspect Bao in Nanyang, Henan.

　　Driven by the interests, the criminal suspect Bao knew that Ma and Li did not have the qualification to buy and raise macaques, but they still made illegal transactions with them. After negotiating the price, Bao usually transported the macaques to a service area in Shijiazhuang by bus consignment, and then Ma and Li took them away and sold them to many parts of the country. For the reason of illegally selling macaques, the suspect Bao gave a perfect explanation.

　　Criminal suspect Bao MouBecause it is a little monkey itself, he is very charming after they get it. They are all fed good milk powder. I think they are also protecting animals, which is better than me. I think it is out of this idea.

　　Ignoring the law, privately raising macaques is actually said to be protecting animals. Is Bao’s statement tenable? What is the truth of the matter? The police quickly turned to Anhui, Shanxi, Shandong and other places to find the whereabouts of illegally sold macaques, and found that many macaques had died because of poor feeding.

　　35 people were arrested and 16 macaques were rescued.

　　The police investigation found that from June 2017 to the incident, the suspect Bao had sold 36 macaques without the approval of the relevant authorities, including 16 macaques sold to Ma and Li, and the other 20 were sold directly by Bao. Baoying police went to ten provinces and cities successively, and arrested 35 middlemen, sellers and buyers involved, and rescued 16 macaques.

　　The police sent the rescued 16 macaques to the Wildlife Rescue Center in Zhuyuwan Scenic Spot Zoo in Yangzhou. What about the rescued monkeys now?

　　Veterinarian Xu introduced that these 16 macaques were only three or four months old when they were first delivered, and some macaques also appeared unsociable. Macaques, as social animals, are not suitable for private breeding, which will do harm to their psychology and body, and parasites on macaques also do some harm to people.

　　At present, the criminal suspect Bao sells macaques without authorization, and his behavior has been suspected of illegally selling precious and endangered wild animals. Yangzhou Baoying procuratorate approved the arrest of Bao according to law; Ma and Li were separately filed for accountability; 32 buyers involved in the case, including Xiao Pan, were taken compulsory measures by the public security organs.

　　There are many chaos in the bottomless webcast for fame.

　　Some people ignored the legal bottom line in order to become "online celebrity", which gave birth to the chaos of webcasting. For example, Xiao Pan and others who illegally buy macaques.

　　After the trial, the police learned that in the case of illegally buying and selling macaques, the initial motivation of the buyers involved was almost always to raise monkeys to gain eyeballs and seek attention.

　　In this case, Song, a buyer involved in Shandong, is a well-known local online celebrity. She hopes to attract netizens and attract business by raising macaques.

　　Multi-platform "wild live broadcast" attracts tens of thousands of people to watch.

　　What Song didn’t expect was that the macaque he bought at a high price died because of poor breeding, which not only did not attract business, but alerted the police.

　　In fact, online celebrity, who stepped on a minefield like Song, is not a case. There is more than one anchor who broke the law in order to win praise and attention. In addition to illegally purchasing and raising state-protected animals on the webcast platform, what’s more, they also hunt state-protected animals live on the Internet, which is called "wild live broadcast", sometimes attracting tens of thousands of people to watch at the same time.

　　An anchor group named "Cui Hua dining tables" on Huya live broadcast platform broadcasted the whole process of hunting wild bamboo rats, which are "national three protected animals". Two anchors angered two captured bamboo rats with branches, causing one of them to be bitten with blood. At present, "Cui Hua dining tables" has been permanently titled by the platform.

　　In May of this year, an online male anchor in Jiangsu broadcast live bird catching in the wild in order to get a gift for sucking powder, and he will face more than just the title processing. After investigation, the man has captured more than 40 birds of all kinds, all of which belong to provincial key or national three-protected animals. At present, he has been captured by Zhenjiang Forest Public Security Bureau, and the case is under further investigation.

　　Publishing video of hunting and protecting animals is also suspected of breaking the law.

　　The release of videos related to hunting and protecting animals can also escape the French Open. An underage netizen in Guangdong posted a video of his father Su’s killing python in the WeChat circle of friends, which attracted a lot of forwarding. After the police found it, they immediately searched the suspect Su’s home and found a State-level protected animal python and eight glass wine bottles, including 12 eagles and 18 snakes with important ecological, scientific and social values. At present, the case has been transferred to the procuratorate for review and prosecution.

　　The State Forestry Administration said: "We must severely crack down on all kinds of live broadcast platforms suspected of hunting and killing wildlife under state key protection and hunting wildlife under non-state key protection without a license."

　　Live feeding of state-protected animals and live hunting of wild animals, why are similar illegal live broadcasts repeatedly prohibited? In this regard, what kind of responsibility does the webcast platform need to bear?

　　Experts believe that behind the attention of netizens, there are attractive economic benefits, and some online celebrity’s legal awareness is weak, which are the reasons why illegal live broadcasts are repeatedly banned. Webcast is suspected of breaking the law, and the network anchor should bear the corresponding responsibility, and even bear criminal responsibility in serious cases.

　　According to experts, the webcast platform should not only do a good job in verifying the identity of network anchors, but also deal with anchors suspected of violating the law in a timely manner. It should also actively cooperate with the work of relevant regulatory authorities and assume the obligation to report.

　　In addition, experts also believe that the webcasting platform can do more than just titles, but also strengthen the supervision of popular videos, so as not to be a hotbed of "internet plus crime".

　　How to deal with the illegal live broadcast of some network anchors after their titles are changed? The Regulations on the Administration of Internet Live Broadcasting Services issued by the National Network Information Office stipulates that live broadcasting shall be managed by classification, and a credit rating management system for Internet live broadcasters shall be established, and a blacklist management system shall be established.

　　It is worth noting that not only the webcast platform and network anchor are regulated, but also the netizen comment area is not a place of extra-legality. The Regulations on the Administration of Internet Live Broadcasting Service requires that Internet live broadcasting service providers should strengthen the real-time management of live interactive links such as comments and barrage, and be equipped with corresponding management personnel.

If you want to choose one of the most popular sports in the United States, many China audiences may choose basketball because of the great influence of the NBA in China, but the most accurate answer is "American football". Among the top 100 TV programs in the United States in 2023, 93 were Major League Football (NFL) events. With its powerful influence, rugby matches can help brands reach millions of consumers at one time, thus becoming a "battleground" for brands to enhance their popularity.

As a "born global" brand in China, Anke Innovation also saw the unique marketing value of rugby matches and made an innovative and bold attempt. On December 7, 2023, US Eastern Time, Anke Innovation launched an interactive creative short film specially made for Anker Nano series chargers on Thursday Night Football, TNF) broadcast by Amazon Prime Video, so as to accurately reach younger, more energetic and more enthusiastic target consumers and let them experience the innovation and breakthrough of Anker Nano series in charging speed and use experience.

This launch made Anke the first China brand to launch a streaming TV advertisement on Thursday Rugby Night, which was broadcast by Prime Video alone, which not only effectively enhanced the brand’s overseas popularity, but also shortened the distance from "content" to "business" through a new form of interactive video advertisement. During the period of watching the advertisement, consumers can go directly to the flagship store of Amazon brand for purchase through the QR code in the advertisement, thus realizing a one-stop shopping experience from watching sports events to placing an order for purchase. At the same time, compared with the cable TV era, the rise of streaming media TV has also provided innovative functions such as effect measurement and user interaction for the advertising of sports events, and has become one of the new ways for advertisers to build brands and improve marketing effectiveness. According to the analysis of Amazon Marketing Cloud, this TNF marketing campaign has brought nearly 50% incremental consumers to Anke Innovation. According to Amazon data, the sales of Anker Nano series related products increased by 20% after 8 days of TNF advertising.

Encore innovative TNF video advertisement screenshot

The brand is broken, why is it "Thursday Football Night"?

After years of development, Anke Innovation has become a brand with global popularity, with its products selling well in 146 countries and regions and over 100 million users worldwide. In order to seek a breakthrough in global brand building, sports marketing with great influence has become an ideal choice for Anke’s innovation. Across the ocean, one-third of Americans (107.4 million people) will watch live sports events in 2025, an increase of 71% over 2021. In many sports events, football is an important way to seize the minds of American consumers, and Thursday Rugby Night (TNF) broadcast by Amazon Prime Video alone is loved by many American audiences. The data shows that TNF got off to a good start in the first season of Amazon Prime Video. The average audience of the game between Los Angeles Lightning and Kansas City Chiefs reached 13 million, setting a new record for the audience of Major League Football (NFL) games at that time. In the 2023 season, the average number of TNF viewers per game reached 11.86 million, a year-on-year increase of 24%. At the same time, the median age of the audience watching TNF on Prime Video is nearly 7 years younger than those watching Major League Football (NFL) on online TV, with higher family income, more devotion to the game and longer watching time. This provides an excellent marketing opportunity for advertisers who are committed to building brand awareness and brand influence among young and high-income people.

According to Anke’s innovation, there are three main reasons for choosing Thursday Football Night (TNF). The first is the huge potential audience base, and the audience are all Prime members with strong consumption power, which helps Anke to innovate and enhance brand awareness; Secondly, the characteristics of audience segmentation are obvious, which helps Anke to innovate and attract young consumers interested in scientific and technological products; Thirdly, TNF itself has a good brand image. By cooperating with well-known sports programs like TNF, it will help Anke Innovation to convey a brand image full of vitality and innovative spirit to users.

After careful evaluation and measurement in the early stage, Anke Innovation put the time of TNF advertising on the game on the evening of December 7, Eastern Time. That night, the Patriots of New England and the Steelers of Pittsburgh had a wonderful and exciting night match. The Patriots led by a score of 21:3, but then the Steelers rose to catch up by 15 points, but they finally regretted losing. This suspenseful game attracted the attention of many fans. During the competition, Anke innovatively used a short advertisement with a sense of science and technology to reach and interact with the fans. In the short film, Anker Nano series charger has become the protagonist. From taking the subway to the office scene, this "fastest charger series created by Anker Innovation for iPhone with USB-C interface" has been deeply implanted in the hearts of many overseas consumers.

At the same time, Anke Innovation and Amazon Advertising have jointly given this creative short film a new interactive form — — By scanning the QR code in the lower left corner of the advertisement, consumers can use smart devices such as mobile phones and tablets in their hands to go directly to the customized landing page created by Anker Innovation in the flagship store of Amazon brand, and get a one-stop understanding of various innovative products of Anker Nano series, and complete a series of operations such as "adding a shopping cart" and "buying now" with just a few clicks, and get a one-stop quality experience from watching to shopping.

By scanning the QR code, consumers can go directly to Anke Innovation Amazon brand flagship store.

Innovation first, building a streaming media era“Marketing closed loop"

With the evolution of digital marketing technology, the form of live streaming TV broadcast has brought new delivery forms and monitoring means to sports events, so that the measurement of marketing value can be rationally analyzed and judged with more comprehensive and detailed data, providing reference for the next marketing activities.

Thursday Rugby Night (TNF) provides advertisers with an innovative audience-based creative delivery scheme. Brands can display differentiated creative advertisements to different segments of the audience according to the dimensions of geography, crowd characteristics and behavioral signals, so as to enhance the relevance of advertisements. Relevant data show that the interactive rate of brand search of TNF advertisers who adopt audience-based creative delivery scheme is 116% higher than that of advertisers who put on linear TV, and at the same time, they also get relatively higher browsing rate and purchase rate of product details pages.

At the same time, Amazon’s all-round measurement solution for advertising gives the brand a more comprehensive and effective insight into the advertising effect and influence. Anke Innovation uses the first-hand insight data of Amazon’s marketing cloud to analyze the key dimensions such as the search volume, the number of visitors to the station, the purchase analysis of the 14-day attribution window and the purchase ratio of new customers, and understand how sports marketing can improve the transformation and sales of products.

With the great influence of TNF advertising and a series of innovative solutions of Amazon advertising, Anke Innovation has greatly improved brand awareness and sales conversion rate. Amazon marketing cloud analysis shows that consumers who have seen Anke’s innovative TNF advertisements and DSP advertisements at the same time have increased the brand search rate and purchase rate of Anke’s innovative brands by 17% and 42% respectively compared with consumers who have only seen their DSP advertisements. In addition, TNF advertising also brings stronger brand effect. In this marketing activity, the purchase rate of consumers who have seen its TNF advertising first and then its search advertising and DSP advertising is 1.32 times that of consumers who have only seen its search advertising and DSP advertising.

During the whole marketing period, Amazon advertising team provided comprehensive support for Anke Innovation from consumer insight to measurement and evaluation. For example, in terms of strategy formulation, Amazon advertising provides in-depth crowd insight reports and effect estimates to help formulate effective marketing strategies and create interactive advertising materials. After the broadcast, Amazon Advertising provided an advertising effect monitoring and evaluation report covering the entire shopping journey of the target audience. At the same time, the advertisement viewing crowd package created according to the actual reach can also help Anke innovate "audience re-marketing", continue to talk with the audience who have watched TNF advertisements in other marketing channels, establish more effective connections, and create a complete sales closed loop.

Go hand in hand to create a new era of China brand going out to sea.

Today, video marketing is becoming a new trend of change. More creative video advertisements are more likely to attract consumers’ attention and promote the transformation of sales. In order to enhance the brand’s creative marketing ability, Amazon Advertising provides a one-stop video advertising solution, including video advertising in Amazon Mall, streaming TV advertising on channels such as Freevee and Twitch, and online video advertising on third-party websites. In 2024, Prime Video’s programs and movies will also contain limited advertisements. In the United States alone, Prime Video advertisements are expected to reach 115 million viewers every month, which provides a new solution for advertisers to shape global brands. In addition to Thursday Night of Rugby (TNF), Prime Video also includes live broadcasts of different kinds of heavyweight sports events from different countries and regions, including American professional women’s basketball league, European Champions League, French Open and Japanese world baseball classic, which provides diversified opportunities for brands to use sports events for marketing.

In the future, Amazon Advertising will continue to support more China enterprises going abroad, enhance the global popularity and goodwill of China brand with more insightful, creative and effective marketing campaigns, and promote China enterprises to build global brands.

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