Lantu car, it is difficult to support Dongfeng’s high-end dream

Even though Dongfeng Group’s top resources are integrated, the facts show that it is difficult for Lantu Automobile to support Dongfeng’s high-end automobile brand dream.

Image Source: Car Story/Photo

Text | Car Fiction, Fig

On August 12, Lantu Auto announced on its official account that "from now on, the purchase of Lantu FREE in Hubei Province can enjoy a comprehensive cash subsidy of 30,000 yuan from the local government".

Going back one month, on July 16, according to Hubei local media "Hubei Daily", at the "Lantu Dreamer Central Enterprise Bulk Purchase Signing Ceremony and High-end New Energy Electric Vehicle Development Forum" held that day, Lantu Automobile signed a purchase order for a total of 6,000 Lantu Dreamers with central enterprises and provincial state-owned enterprises in Hubei.

In just two months, it was the collective procurement of local state-owned enterprises and the support of local car purchase subsidies. These "off-the-shelf moves" showed that Lantu Automobile was "anxious" about the status quo that it could not open up the situation at the end point of the market. At the same time, it also showed that Lantu Automobile could not support Dongfeng’s high-end dream.

Image Source: Car Story/Photo

The business strategy is not clear, and the market performance is sluggish

On the official website of Lantu Automobile, there is an introduction to the Dongfeng Group, which it belongs to: "53 years of car manufacturing and precipitation, ranking 85th in the world’s top 500, with 20 years of accumulation of new energy technologies, and infinite strong partners. In 2020 alone, the total number of invention patents reached 2,391, ranking first in China’s vehicle group."

This was in the early days of Lantu Automobile’s establishment, and such a hard-core introduction was undoubtedly a plus for the new brand. At least it was helpful in winning consumers’ trust in this new brand. However, this introduction today has undoubtedly become the "magic mirror" of Lantu Automobile.

Even though Dongfeng Group’s top resources are integrated, from the perspective of the operation performance of Lantu Automobile, not only has it failed to convert the huge energy given by Dongfeng Group into its own market competitive advantage, but today, it still relies on its background resources to support its face.

Perhaps, from the perspective of its establishment time, Lantu Automobile, which has just been established for two years, is still a "newcomer", and it is too early to characterize it now. But it must be known that today’s automobile market is no longer in the era of traditional oil vehicles, as long as it can withstand it, it will have a day to come. Under the background of the current industry’s accelerated transformation to "electrification", as "new players" continue to join, for the consumer market, not only are the models available for users to choose rapidly increasing, but "new concepts and new ways to play" that are different from the past are also emerging one after another. The market is huge, but the opportunities have not changed.

Li Xiang, chairperson of Li Auto, has said in public on several occasions that "[Li Auto] has only one chance to play", noting that if one fails, there will be no chance to play again. "Even if you raise money, it’s useless because the suppliers won’t play with you anymore – that’s the one thing we fear the most."

In fact, this sentence also applies to all "newcomers" in the car industry, including Lantu Automobile.

According to the latest sales data, in the past July, Lantu Automobile sold 1793 vehicles. This sales performance is only 17.2% of Li Auto, which also uses the extended range route, and 22.97% of AITO.

From January to July, the cumulative sales volume of Lantu Automobile was 8671 vehicles. Only 28% of the annual sales target (31,000 vehicles) after the reduction was completed. Such a market performance is obviously not optimistic.

At least from the point of view of the cards, it is difficult to say that Lantu Automobile’s first license is successful. Of course, backed by the big Dongfeng Group, Lantu Automobile will naturally not encounter the supply chain problems that Li Xiang worried about earlier. But from the fact that Lantu Automobile has resorted to "off-the-shelf tricks" such as large local subsidies and centralized procurement by state-owned enterprises, it can be seen that the management of Lantu Automobile has entered a technical poverty in dealing with the current predicament.

When the monthly sales volume is expanded, it is not difficult to see the dismal state of Lantu Automobile’s business.

Data show that in the first six months of this year, Lantu sold 1,553 vehicles, 604 vehicles, 1,400 vehicles, 1,049 vehicles, 906 vehicles, and 1,202 vehicles respectively.

In an interview with Shell Finance, auto analyst Zhong Shi pointed out that "high-end electric vehicles are for a small number of specific groups of people to experience new technologies. The full set of brand hype and market operation are completely different from traditional cars. It is very difficult for managers who are used to the operation of traditional car companies to make sharp turns to adapt. It is impossible for traditional car companies to change their genes casually."

In contrast, whether it is "Wei Xiaoli", the head camp of the new car-making forces, or "Ask the World AITO", the various ways that Lantu Auto has operated for two years are more like an "old-fashioned" traditional car brand, and it does not see the attributes of being a "high-end smart electric brand".

So much so that since the launch of the brand in July 2020, Lantu Auto has still not had a clear imprint in terms of brand tone building.

In the end point market visit, the car story learned that there is still a considerable proportion of consumers who do not know "Lantu Automobile", and many consumers are unfamiliar with the Lantu Automobile LOGO. Even if there are consumers who know this brand, most of them will use "a brand new to Dongfeng" and "an extended range car imitated by Dongfeng Ideal Lane" to express their awareness of Lantu Automobile.

In sharp contrast, most consumers can clearly express the brand imprint of "Li Auto – focusing on home use, NIO – focusing on services, XPeng Motors – focusing on intelligent driving, and asking the world AITO – Huawei car" at the first time.

This also shows that the team of Lantu Automobile has lacked a strategy at the brand level in the two years since its establishment, or the related work has been basically ineffective.

At the Yabuli China Entrepreneur Forum 2021 in June last year, Wang Chuanfu, chairperson and president of BYD, told "new players" that the cost of time was important. "Maybe losing five billion is not much, but you lost three years, how much is that three years worth? You can’t buy it with money."

At the moment, I don’t know how Lantu Motors will interpret the past two years.

In addition, only 28% of the annual target was achieved in the first seven months, and it was also a revised sales target, which also shows that the Lantu Automotive management team has a cognitive bias towards the competitiveness of its products and the market conditions in which it operates.

At present, for Lantu Automobile, the core key to turning around the decline is the lack of a helm like "Li Xiang, He Xiaopeng, Li Bin" with a clear strategic thinking of development. At the worst, it is necessary to have at least one hard-working "salesperson" like Yu Chengdong.

Image Source: Car Story/Photo

The product force is mediocre, and the spontaneous combustion accident needs to be explained

Although in terms of brand positioning, Lantu Automobile is positioned as Dongfeng Group’s "high-end smart electric" brand. But in terms of product strength, the current models are obviously not very close to "high-end".

After flipping through the official website of Lantu Automobile, it was noticed that Lantu Automobile’s more dissemination still stayed in traditional fields such as vehicle testing and body safety. However, there is little mention of "smart electric vehicles", such as "smart cockpit" and "intelligent assisted driving".

The only battery technology that was singled out for amplification ended up being overturned.

On March 1, at a media event, Lantu Automobile highlighted the battery technology used in Lantu’s first mass-produced model, the Lantu FREE. According to its introduction, the Lantu FREE battery can achieve the "three no principles" including "no smoke, no fire, and no explosion" after passing the safety inspection.

Image source: Landmap Automotive

In addition, Lantu Automobile also publicly claimed: "Lantu Automobile’s self-developed high-safety battery PACK solution, the industry’s first three-dimensional thermal insulation technology, and the original battery safety detection and early warning model", "Lantu FREE uses five battery safety structure designs to create full-scene safety of battery packs", "Lantu FREE battery safety zero anxiety", "Lantu Automobile shows the leading level of the new energy model battery pack thermal diffusion management industry".

What was rather embarrassing was that the bragging voice on the front foot had just fallen, and the video of an open flame spontaneously igniting in the position of the battery pack of the Lantu FREE chassis on the back foot spread all over the Internet.

Image source: Video screenshot

On June 27, according to a video circulating on the Internet, a Lantu FREE had a burning accident that day. Through the video taken at the scene, it can be clearly seen that the fire of the Lantu FREE is located at the bottom of the vehicle, which is where the battery pack is located.

After the accident, Lantu Automobile only said that "the accident did not cause damage to people or surrounding property, and has provided users with a solution to travel by car. The task force has rushed to the scene to investigate and deal with it, and the results of the accident investigation will be announced in detail as soon as possible."

Since then, Lantu Automobile has never updated the results or progress of the investigation into the incident. As if the accident had never happened. In response, the car novel called Lantu Automobile 400 to inquire about the progress of the investigation into the open fire accident. The answering staff responded in a panic that it was "still under investigation."

Although the domestic performance is mediocre, the cause of the fire involving vehicle safety has not yet been identified, but these do not seem to affect the "flying" mood of the management team of Lantu Automobile.

According to the official website of Landmap Automobile, on July 8, Landmap Automobile officially announced its entry into the overseas market.

Lu Fang, chief executive of Lantu Automobile, said: "Created in China is becoming the core competitiveness of China, giving Chinese cars the strength and confidence to look at the world. While Lantu Automobile continues to explore the domestic market, it is also fully committed to the vast international new energy market, and is committed to becoming a leader in high-end electric vehicles."

Image Source: Car Story/Photo

As Lu Fang said, "Created in China is becoming China’s core competitiveness, giving Chinese cars the strength and confidence to look at the world head-on." I just hope that Lantu Automobile can think thrice before acting. Before making the basic skills solid, it may as well take a small step first, and not drag down the good reputation that China’s new energy vehicles have just established in overseas markets.

On July 19, according to a report by "Dongfeng Toutiao", a subsidiary of Hubei Dongfeng Newspaper Media, entitled "Adjustment of Leadership Team Members of the Two Units", on the afternoon of July 18, the Dongfeng Party Committee announced at the cadre meeting held by Lantu Automobile that Lu Fang would no longer serve as the Chief Technology Officer (CTO), a position held by Wang Junjun, deputy director of the DONGFENG MOTOR CORPORATION Technology Center.

In addition, Qin Jie served as a temporary party committee member and party secretary of Lantu Automobile; Liu Mingjiao served as a temporary party committee member, disciplinary committee member, and secretary of the disciplinary committee of Lantu Automobile; Gong Xuesong and Shao Mingfeng served as assistant general manager of Lantu Automobile.

Whether Dongfeng can save the crumbling Lantu car through this personnel change is still unknown, but in the car novel, whether a ship can drive out of the storm zone, the "helmsman" who controls the direction is very crucial.

Changan Qiyuan E07 is here, and the pre-sale price of "Transformers" in the automotive industry is within 250,000

On September 22, the pre-sale began. This medium and large SUV for home users, known as the "Transformers" in the automotive industry, has a pre-sale price starting from 249,900 yuan, and is accompanied by a number of preferential policies.

"One car to many cars" is a product feature created by Changan Qiyuan E07 in the face of user requests in the new era, which also opens a new era of automobile self-evolution. The new car has variable shape, variable software and variable functions. It is the world’s first mass-produced variable SUV. Since its debut, it has been called "China’s version of Cybertruck" by consumers. Like Tesla Cybertruck, it is the only mass-produced model in the world equipped with a central ring network architecture.

The new car is 5045mm long, 1996mm wide, 1695mm high, and has a wheelbase of 3120mm. It is also a highly technological and innovative "panoramic smart variable SUV".

In the previous first dynamic public test, Changan Qiyuan E07’s power performance and leading technical performance were outstanding. The new car is equipped with a 440kW high-efficiency drive motor, which can output a maximum torque of 645N ? m. The measured acceleration of 100 kilometers only takes 3.96 seconds, and the acceleration performance is comparable. Even under the 2.4-ton curb mass, it still has strong and stable braking performance. The measured braking distance is less than 36 meters, which is excellent in the same class of models. The design performance of the new car’s wind resistance is excellent. With an ultra-low wind resistance coefficient of 0.237cd and a low wind noise rating of Class A (full score), Changan Qiyuan E07 won the title of the top ten models with low wind resistance and low wind noise in China Automotive Research 2024.

The high-performance three-electric system is also a major highlight of the new car. Changan Qiyuan E07 provides two pure electric EV versions and extended range versions of two power forms, both equipped with Changan self-developed "Golden Bell Battery", which has three characteristics of super safety, super long battery life and ultra-fast charging, which greatly relieves users’ mileage anxiety and provides more peace of mind travel protection. At the same time, Changan Qiyuan E07 is equipped with 800V silicon carbide AI platinum power platform as standard, which reduces energy consumption by 10% compared with similar SUVs, and the power system life can reach 10 years or 300,000 kilometers, greatly improving users’ car experience and confidence. In addition, the blessing of the new generation of superset electric drive system has achieved an industry-leading performance of 92% average drive efficiency and 95.5% maximum system efficiency under CLTC operating conditions.

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In addition to having a long battery life of more than 650 kilometers, the pure electric EV version can also be charged quickly without picking up piles, and the 15-minute charge can supplement the cruising range of 365 kilometers. In addition, the EV version also provides super power saving function, which can increase the cruising range by 20% with one click, and the cruising performance is double the industry average. The extended range version is equipped with the latest generation of range extension platform independently developed by Changan Full Stack – Changan Tianyu Smart Range Extension, which adopts the world’s first ENC engine active noise reduction technology and multi-damping shock absorption system, which effectively reduces the noise and vibration of the range extender, so that the driver can hardly feel the existence of the range extender.

In terms of intelligence, Changan Qiyuan E07 is also surprising. In terms of the definition of intelligence, Changan Qiyuan E07 is summarized as a keyword – SDA, that is, Software Defined Auto (Software Defined Auto). In the era of software-defined cars, the core competitiveness of car brands is the right to define. With the continuous change of user requests and usage scenarios, Changan Qiyuan E07 can not only meet user requests through software updates, but also open up this definition ability to users. Users can personalize programming according to their actual usage scenarios, and truly realize the functions "you think you need", rather than simply providing "I think you need" settings.

Changan Qiyuan E07 uses the SDA Tianshu architecture to convert the software and hardware functions of the vehicle into definable services. Except for the brakes, accelerators, and steering wheels involved in safety regulations, all other electric control components can be freely defined by the user. To this end, Changan Qiyuan E07 provides three programming methods: one is scene programming through the AI voice model, the other is to use torah to drag building block programming, even children can easily get started, and the third is to provide programmer-level programming for professional developers. Open more than 1300 API interfaces, global developers can design programs according to user requests and upload them to Changan Topspace APP. Another layer of SDA meaning is Super DNA, that is, Changan’s completely autonomous and controllable soul architecture. From the L3 electronic and electrical architecture to the L4 operating system to the L5 software application layer, the SDA architecture is completely independently developed by Changan. Compared with other brands, it can only act as a "microphone" and a "porter", able to quickly respond to user requests, and update through OTA at any time to achieve true "change with you".

In addition, Changan Qiyuan E07 also has the same world-leading central ring network architecture as Tesla Cybertruck. The world’s first gigabit interconnection mechanism, millisecond-level link measurement, calculation, control, three interconnections in the blink of an eye, and our previous benchmark CAN communication 5M has been improved by 200 times. At the same time, the redundant design of multiple ring links ensures that the vehicle door can still be opened normally even in extreme cases after a 150-offset collision, with guaranteed safety.

The new car is also very good in terms of comfort and safety. Changan Qiyuan E07 is equipped with an air suspension system + CDC intelligent magic carpet suspension. The system has the functions of adjustable suspension height and hardness, which can effectively filter road vibration and support static self-seeking and dynamic adaptive adjustment. No matter what kind of road conditions, it can provide a smooth and smooth driving experience, ensuring that every trip is like being in a comfortable moving space. The new car is equipped with double zero-gravity seats in the front and rear seats as standard, and is equipped with electric adjustment, ventilation heating and 12-point massage function for the front and rear seats. At the same time, the four doors of the vehicle are equipped with double-layer laminated sound insulation glass, and 24 ultra-quiet tires with silencing plugs. More than 200 silent technologies have been applied. The measured cement pavement is 60km/h, and the sound pressure level in the vehicle is 61.8 decibels; the asphalt pavement is 60km/h, and the sound pressure level in the vehicle is 58.9 decibels.

The new car has the hardest high-strength body in the same class, with high-strength steel and magnesium-aluminum alloy accounting for more than 90% of the whole car. It adopts the industry-leading front and rear body integrated die-casting technology, and the torsional stiffness of the body reaches 39127N.m/deg. In the most rigorous 150-kilometer offset crash test, the door of Changan Qiyuan E07 can still be opened normally, demonstrating excellent safety.

Review:

In the current automotive market, there is a constant internal roll-up, and major new power car companies continue to open up market segments and deeply cultivate user requests in a single scenario. But in fact, different users have different needs, and the same user also has changing needs at different times and in different scenarios, and there are no products on the market that can meet such complex needs for the time being. Therefore, Changan broke the routine and dedicated itself to creating products with "full scene, full purpose and full function" with innovative concepts. Changan Qiyuan E07 came into being. Changan Qiyuan E07 is positioned as a panoramic intelligent variable SUV, locking the six major sectors that users are most concerned about: power, safety, control, comfort, three electricity, and reliability. It can be called a "hexagonal super warrior".

Frequent accidents, can new energy vehicles be safely driven?

  Xinhua News Agency, Guangzhou, April 27th Question: Frequent accidents, can new energy vehicles be safely driven?

  Xinhua news agency reporter

  From the "roof protection" in Shanghai to the post-accident burning in Guangzhou and other places, recent cases of brake failure and spontaneous combustion have pushed new energy vehicles to the forefront. On the one hand, various capitals have rushed into the new energy automobile industry, and on the other hand, frequent accidents have caused public concern. How to treat safety accidents in the process of rapid development? Where is the key to battery safety? Can new energy vehicles be driven with peace of mind? Xinhua News Agency conducted an investigation.

  Frequent accidents "step on the brakes" for the development of new energy vehicles

  Recently, the rapid development of new energy vehicles has caused frequent accidents, including fire and combustion after the accident, spontaneous combustion caused by batteries, and brake failure.

  On April 17, a Tesla in Zengcheng, Guangzhou, caught fire and burned, and one passenger died. The cause of the accident is still under investigation. On the same day, a Tesla car in Houston, USA, had an accident and caught fire and was burned.

  On April 14th, a Xpeng Motors in Tianhe District of Guangzhou City spontaneously ignited while charging. The company said that the cause of the accident was under investigation.

  The reason for the "brake failure" that caused the focus of public opinion is still unclear. After the "roof rights protection" incident at the Shanghai Auto Show, Tesla was exposed to many cases of brake failure in Hainan and other places. As an iconic enterprise of new energy vehicles, Tesla is facing a crisis of trust.

  As a new thing, it is a fact that technology is immature. In fact, in order to gain the trust of consumers, new energy automobile enterprises need to pay more responsibility, and even need to be tested under a magnifying glass. However, some enterprises’ lack of honest behavior and inadequate services have aggravated public doubts.

  At the end of last year, LI, who was deeply trapped in the "broken axle door", had to publish a letter of apology and announce the recall of the faulty car after trying to cover up the quality defect of the ball pin of the lower arm of the front suspension of his car with "hardware optimization and upgrade".

  Tesla once aroused public anger because of his arrogant attitude. After the "roof rights protection" incident, Tesla accused the car owners involved of "contributing too much negative" and claimed that the company had tried its best to solve the problem, and the car owners’ demands were unreasonable and the company would never compromise. However, it was immediately revealed that it refused to provide complete driving data half an hour before the vehicle accident. The China Consumers Association said that the primary premise of business operation is to respect consumers, and enterprises with data should use professional knowledge to conduct strict self-examination, instead of turning technological advantages into obstacles to solving problems. After that, the companies involved provided data.

  Many insiders said that according to the existing statistics, the fire accident rate of new energy vehicles is lower than that of traditional fuel vehicles. However, as a national strategic emerging industry and the direction of future transportation transformation and development, the public is highly concerned and sensitive about this, which psychologically magnifies the sense of insecurity. These accidents can, to a certain extent, cool down the "high fever" new energy automobile industry and make the industry develop more healthily.

  Growing pains: high nickel risk under long battery life

  Why is the battery "easy to destroy"? Wang Wei, chairman of Xinwangda Electronics Co., Ltd. believes that it is difficult to put out a large-capacity power battery after it catches fire and the risk of re-ignition is high, which is the pain point of the development of new energy vehicles.

  Under the background of "mileage anxiety" and "endurance anxiety" in the industry, long endurance has become the number one task in the industry. At present, there are two main technical routes to solve this problem, namely ternary li-polymer and lithium iron phosphate battery.

  As a widely used product, the main function of nickel in ternary li-polymer is to improve the energy density, that is, the unit storage capacity. In order to improve the cruising range, the proportion of nickel in the battery cathode material is getting higher and higher, and the ratio with cobalt and manganese is increased from 1:1:1 to 5:2:3, then to 6:2:2, and finally to 8:1:1.

  Zhang Ming, general manager of Zhuhai Zhongli New Energy Technology Co., Ltd. said: "The thermal stability of high nickel ternary materials is poor. The higher the nickel content, the higher the energy density of the battery, but at the same time the higher the risk of thermal runaway of the battery. "

  Respondents said that multi-path research and development of battery technology can be encouraged. After all, new energy vehicles are still a new track, whether it is ternary lithium batteries, lithium iron phosphate batteries or other batteries, as long as they meet the conditions of China’s resource endowment and safety standards, they can all be active.

  "However, it is necessary to be alert to the unilateral pursuit of high energy density by power batteries, and to eliminate mileage anxiety on the surface. In fact, many technologies have not been fully verified and commercialized." Liang Rui, vice president of Xinwangda Electronics Co., Ltd. said.

  Standards such as "Safety Requirements for Power Batteries for Electric Vehicles" issued in May last year require that the battery system will not catch fire or explode within 5 minutes after the thermal runaway of the battery monomer occurs, leaving escape time. Li Yunfei, general manager of BYD’s brand and public relations division, believes that five minutes is still insufficient in the face of the situation that the car door may be damaged and difficult to open after the accident. If it can reach half an hour, it will be more secure.

  Fill the "blind spot" of system detection and eliminate potential risks

  At present, there are about 5 million new energy vehicles in China, which will increase rapidly in the future. Power battery and system risks should not be underestimated.

  The safety accident that happened in Zengcheng, Guangzhou on April 17th even led to the debate about Tesla AP function (automatic assisted driving) "grabbing the steering wheel". Some car owners broke the news one after another, saying that the automatic driving of existing new energy vehicles sometimes happens when they suddenly quit at the corner, which directly refers to the safety of the electronic control system.

  Zhang Ming said that the fundamental difference from traditional fuel vehicles is that the electronic control system of new energy vehicles is a key link in operation. If there is no professional system testing organization and no automobile enterprise to provide corresponding driving data as support, only the hardware of new energy vehicles will be tested, and the result may be "no abnormality", which may actually hide risks.

  People in the industry suggest that policy adaptability should be improved, and a standard system for testing and evaluation of new energy vehicles should be established. "Annual review" and daily maintenance should be included in the performance testing of power batteries. "The" Regulations on the Implementation of the Road Traffic Safety Law of the People’s Republic of China "requires that cars must be inspected annually, but the current testing indicators are all aimed at traditional fuel vehicles." Zhang Ming said that there is no specific "annual inspection" standard for new energy vehicles such as pure electric vehicles, and it is necessary to formulate standards for passing the annual inspection and the entry threshold for the annual inspection units.

  "Pure electric new energy vehicles can only detect systems such as appearance, chassis, lighting and braking at the inspection station. However, key power battery packs and other components cannot be disassembled, which involves issues such as responsibility attribution and technical confidentiality of enterprises. " Zhang Ming said.

  At present, intelligent networked cars are changing from vehicles to mobile intelligent terminals, energy storage units and digital spaces. There are hundreds of sensors on a car, which produces a huge amount of car data, user data, road network data and so on. How to store data, transmit data and use data has become a major issue that regulators, vehicle manufacturers and data companies must face.

  "Data is becoming the core secret of intelligent networked vehicles, and it is impossible for enterprises to provide all data to the regulatory authorities. But if the data of the regulatory authorities are not mastered, how can we supervise them? How to support the testing ability of public testing institutions? " Hu Yixiang, vice president of Guangdong Guanghua Technology Co., Ltd. said. (Reporter Zhou Qiang, Wu Tao, Sun Fei, Yin Peng, Li Jiale)

The turnover is nearly 650 million! The game ETF(159869) continued to strengthen in the afternoon and rose by nearly 4.5%.

On the afternoon of March 13th, A-share online game stocks continued to rise, and the game ETF(159869) rose strongly by nearly 4.5%, and intraday trading continued to be active, with a turnover of nearly 650 million! Holding stocks rose across the board, with Palm Technology leading the gains by more than 12%, while century huatong and Giant Network all rose by more than 4%.

According to the Game Industry Report of China in 2023, the actual sales revenue of domestic game market exceeded 300 billion yuan for the first time in 2023, and the number of users reached 668 million, a new high, of which the actual sales revenue of mobile games was 226.86 billion yuan, up 17.51% year-on-year.

The Report on the Development Prospect of AIGC in China Game Industry shows that over 60% of the TOP50 game companies in China have clearly laid out the field of AIGC and made substantial moves. Many enterprises have put AIGC into the whole process application level of game industry, such as game research and development, marketing and operation. Listed tour companies such as Palm Technology, Giant Network and Perfect World have also expressed their views on AI and their layout in AIGC.

Guosen Securities said that in the short term, driven by new products and categories (small program games, etc.), the overall demand of the game industry is expected to continue to rise; In the long run, the introduction of new technologies such as AIGC, VR/AR/XR is expected to bring about the possibility of content and business model reconstruction while reducing costs and increasing efficiency and innovating interaction methods.

Xiaomi has obtained patents for folding screen components and electronic equipment, and the patented technology can improve the folding reliability of the display screen.

  On March 21, 2024, according to the announcement of China National Intellectual Property Administration, Beijing Xiaomi Mobile Software Co., Ltd. obtained a patent named "Folding Screen Components and Electronic Equipment", with the authorization announcement number of CN220627327U, and the application date was July 2023.

  Patent abstract shows that the utility model discloses a folding screen assembly and electronic equipment. The folding screen assembly comprises a display screen, a first magnetic attraction piece and a second magnetic attraction piece. The display screen comprises a first folding part and a second folding part, and the first folding part can rotate between an unfolded position and a folded position relative to the second folding part. At the folded position, the first avoiding groove is located at one side of the first folding part away from the second folding part. At the folded position, The first magnetic attraction piece is arranged on the side of the first folding part away from the second folding part, at least part of the first magnetic attraction piece fits in the first avoidance groove, and the second magnetic attraction piece is arranged on the side of the second folding part away from the first folding part and is magnetically connected with the first magnetic attraction piece. The folding screen assembly provided by the utility model has the advantage of high folding reliability of the display screen.

FISU Football World Cup, Beijing Normal University women’s team won the championship.

According to Xinhua News Agency, the 2023 FISU Football World Cup closed in Jinjiang, Fujian on October 31, and the men’s team of paulista University in Brazil and the women’s team of Beijing Normal University won the men’s team and the women’s team respectively.

In the first women’s final, the women’s team of Beijing Normal University played against the women’s team of paulista University in Brazil. After the two sides scored twice in the regular time, they failed to make any achievements, and the game entered a penalty shootout. In the end, the women’s team of Beijing Normal University scored five penalties, defeating their opponents with a total score of 7-6 and winning the championship.

Another China team, Hohai University Men’s Team, finished eighth in the men’s team, up five places from the last competition.

The FISU Football World Cup is held every two years, and this year is the second.

Editor Wang Chunqiu

2024 Silk Road International Fashion Week: Leading a New Chapter of Macau Fashion Industry

On the morning of January 27th, the 2024 Silk Road International Fashion Week tour in Macau was officially launched, which included MAXCHILL performance, the release of Miracle Angel and FENGSANSAN brand, the joint exhibition of Macao design brands, and the display of non-legacy projects.

With the support of Macao Cultural Development Fund, the event was hosted by Film and Art Creation Agency, jointly sponsored by Macao Fashion Industry Association, Asian Model Association and Silk Road International Fashion Week, and undertaken by Mojie Fashion Group and Star Bio-Creation Co., Ltd. At the same time, the event was also strongly supported by the Tourism Bureau of the Macao Special Administrative Region Government and the Macao Productivity and Technology Transfer Center.

On the same day, the activity kicked off with a wonderful song and dance performance by MAXCHILL, a Macao children’s performance group. The members showed the vitality and innovative spirit of the younger generation in Macao with their unique dances and music. Their performance won warm applause from the audience and added a youthful atmosphere to the whole activity.

The special performance of ——Miracle Angel, a high-end custom-made fairy luxury brand for children’s dresses, is also a highlight of this event. Miracle Angel adheres to the fresh, elegant and noble design concept, takes "originality, uniqueness and distinctiveness" as the brand essence, and aims to give children the "right to speak in fashion", and customize a unique children’s fashion life experience for them, regardless of the cost and time-consuming, and construct the beauty without copying by hand, creating an impeccable sense of quality and value. At the event site, gorgeous and beautiful costumes with the wonderful display of small models attracted everyone’s attention.

In addition, the joint exhibition of Macao design brands organized by Macao Fashion Design Industry Association, including C/W Collective, Demi*D, Goddess Armour, Nega C. and NO.42, has also received extensive attention. Local designers from Macao have shown the unique charm of Macao to the world through their creativity.

As a series of activities of 2024 Silk Road International Fashion Week, this tour not only injected new vitality into Macao’s fashion industry, but also provided a new opportunity for the integration and development of Macao’s cultural tourism industry. At the same time, Macao’s international popularity and influence have also been effectively enhanced. Through exchanges and cooperation with the international fashion industry, it will further promote Macao’s image as a "performing arts capital" and attract more tourists to experience Macao’s unique charm.

Officially, it is clear that microfinance companies are not allowed to issue Internet consumer loans to college students.

  According to the China Banking and Insurance Regulatory Commission website on the 17th, five ministries and commissions, including China Banking and Insurance Regulatory Commission, China, jointly issued the Notice on Further Regulating the Supervision and Management of College Students’ Internet Consumer Loans to further standardize the supervision and management of college students’ Internet consumer loans and earnestly safeguard the legitimate rights and interests of college students. The full text is as follows:

  All banking insurance regulatory bureaus, information offices of provinces (autonomous regions, municipalities directly under the Central Government and cities with separate plans), Xinjiang Production and Construction Corps, Education Department (Education Bureau, Education Committee), Public Security Department (Bureau), local financial supervision and administration bureau, Shanghai headquarters of China People’s Bank, branches, business management departments, provincial capital city center branches, sub-provincial city center branches, major banks and joint-stock banks, and institutions of higher learning affiliated to the central government:

  Recently, some small loan companies have targeted the university campus, conducted induced marketing through cooperation with technology companies, and issued internet consumption loans for college students (hereinafter referred to as college students), which lured college students into excessive consumption ahead of schedule, causing some college students to fall into the trap of high loans, infringing on their legitimate rights and interests, and causing bad social impact. In order to further standardize college students’ Internet consumption loan business and strengthen education and guidance, relevant matters are hereby notified as follows:

  First, strengthen the supervision and management of college students’ Internet consumer loan business

  (A) regulate the Internet consumer loans lending behavior of college students

  Microfinance companies should strengthen the substantive verification of the identity of loan customers, and should not set college students as the target customer groups of Internet consumer loans, nor should they conduct precise marketing for college students, nor should they issue Internet consumer loans to college students. The outsourcing cooperative institutions of lending institutions shall strengthen the screening of customers, and shall not use false, misleading or induced publicity and other improper means to induce college students to consume ahead of time and borrow excessively, nor shall they accurately market for college students, nor shall they push and drain college students to lending institutions.

  Banking financial institutions should strictly abide by the risk bottom line, prudently carry out college students’ Internet consumer loan business, establish and improve appropriate risk management systems and early warning mechanisms, strengthen pre-loan investigation and evaluation, and attach importance to post-loan management and supervision to ensure that risks are controllable.

  Institutions established without the approval of the banking regulatory department or the local financial regulatory department may not provide credit services for college students.

  (B) strict risk management of college students’ Internet consumption loans

  In order to meet the reasonable consumer credit demand of college students, all banking financial institutions can develop targeted and differentiated Internet consumer credit products under the premise of controllable risks, follow the principles of small amount, short-term and controllable risks, strictly limit the loan balance of the same borrower and the total business scale of college students’ Internet consumer loans, strengthen product marketing management, and strictly examine the qualifications of college students to improve asset quality.

  In order to strengthen marketing management, banking financial institutions and their cooperative institutions should not conduct online accurate marketing for college students. Offline marketing publicity activities carried out on campus should be reported to the regulatory authorities of the marketing area in advance, and the specific place, date, time and content of marketing activities should be informed in advance and the consent of the educational institutions should be obtained. Marketing activities should not use deceptive, misleading or induced publicity to induce college students to apply for consumer loans.

  It is necessary to strictly examine the pre-loan qualifications, substantively examine and identify the identity of college students and the real loan purpose, comprehensively evaluate the credit information, income, tax and other information of college students, fully understand the credit status, strictly implement the second repayment source of college students, confirm the authenticity of the identity of the second repayment source by telephone and other reasonable means, obtain written guarantee materials that the second repayment source (parents, guardians or other managers, etc.) with repayment ability agrees with their loan behavior and is willing to repay on their behalf, and strictly control the credit qualification of college students.

  It is necessary to strengthen post-loan management to ensure that the flow of loan funds conforms to the provisions of the loan contract; Properly handle overdue loans, standardize collection management, and prohibit any violent collection behavior that interferes with the normal study and life of college students; Timely grasp the changes of college students’ capital flow and credit status, improve the response plan, and ensure that the overall business risk of college students’ Internet consumer loans is controllable.

  It is necessary to strengthen the personal information security protection of college students, establish and strictly enforce the rules and regulations to ensure information security, take effective technical measures to properly manage the basic information of college students, and not send the information of loan students to third-party institutions, or illegally disclose, expose or buy or sell the information of loan students.

  It is necessary to strengthen the submission of credit information, and submit all credit information of college students’ Internet consumer loans to the basic database of financial credit information in a timely, complete and accurate manner in accordance with the Regulations on the Administration of Credit Information Industry. Students who do not agree to submit credit information may not be granted loans.

  (3) Strengthen risk remediation and supervision and inspection.

  Local financial supervision and management departments and banking insurance regulatory bureaus should, on the basis of the previous campus loan rectification work of online lending institutions, include various lending institutions such as microfinance companies and consumer finance companies into the rectification category, and comprehensively use various means such as website monitoring, fund monitoring, on-site inspection and data analysis to further strengthen the supervision, inspection and investigation of college students’ Internet consumer loan business. At the same time, increase the investigation and crackdown on illegal lending institutions.

  For college students’ Internet consumption loans that have been issued, first, we should urge microfinance companies to make rectification plans. In principle, loans that have been issued will not be extended, and the existing business will be gradually digested. It is strictly forbidden to add new business in violation of regulations. Second, it is necessary to urge banking financial institutions to strengthen investigations, rectify illegal businesses within a time limit, and strictly implement risk management requirements. Institutions that refuse to rectify the problems found in the investigation or whose circumstances are serious should be severely punished and cracked down, and those suspected of committing crimes should be transferred to judicial organs.

  Two, increase the education, guidance and assistance to students, and create a good campus environment.

  Colleges and universities should earnestly shoulder the main responsibility of student management, strengthen students’ financial knowledge education and assistance, guide students to establish a correct concept of consumption, and earnestly safeguard students’ rights and interests and campus stability. First, vigorously carry out financial knowledge popularization education. It is necessary to strengthen financial knowledge publicity and education, incorporate financial common sense education into daily education, and continue to carry out financial knowledge publicity. Regularly carry out financial knowledge into campus activities, invite financial regulators and banking financial institutions to give lectures on knowledge, explain the harm of bad online loans, and analyze the cases of bad online loans on campus such as "idolize", so as to effectively improve students’ awareness of financial security. Strengthen the education of honesty and credit awareness, educate students to provide information truthfully when applying for loans, and not intentionally conceal the identity of students, not maliciously cheat loans or breach contracts, cherish personal credit records, and be alert to the influence of online loans overdue on personal credit information. The second is to constantly improve the working mechanism of helping and rescuing. It is necessary to ensure that all student financial assistance policies are put in place, improve the management level of student financial assistance, and effectively protect the affordable needs of students with financial difficulties, such as tuition, accommodation and basic living expenses. We will improve the rescue mechanism for special difficulties, set up special funding funds, provide emergency assistance to students whose families have undergone major changes, and solve students’ temporary and urgent funding needs. For college students who have fallen into the mud of online lending, we should establish a special mechanism to guide them to solve the problem of online lending in a rational and effective way, strengthen psychological intervention and counseling, educate and guide them to cherish their lives and rationally deal with the difficulties they encounter.Encourage qualified colleges and universities to raise funds through multiple channels, support students to carry out extended learning, innovation and entrepreneurship, and meet students’ developmental needs. The third is to comprehensively guide and establish a correct consumption concept. To strengthen the education of students’ consumption concept, we should integrate the cultivation of students’ awareness of thrift with students’ daily ideological and political education. Pay attention to students’ consumption psychology, promptly correct erroneous concepts such as ahead consumption, excessive consumption and conformity consumption, and guide students to establish a scientific, rational and healthy consumption concept. Establish a daily monitoring mechanism, pay close attention to students’ abnormal consumption behavior, find out students’ tendency problems in life consumption, interpersonal consumption and entertainment consumption in time, take targeted measures to correct them, and strive to achieve early prevention, early education, early detection and early disposal.

  Third, strengthen the network public opinion monitoring and reasonably guide public opinion.

  Local network information departments should actively cooperate with local governments, universities, financial, education, public security and other administrative departments to do a good job in online interpretation and public opinion guidance to standardize the supervision and management policies of college students’ Internet consumption loans. For the use of college students’ Internet consumer loans for malicious speculation and rumors, guide relevant units to take the initiative to speak out and clarify the truth, and jointly create a good public opinion environment.

  Four, increase the investigation and punishment of illegal crimes, and create a good financial environment.

  Local public security organs should intensify the investigation and punishment of illegal and criminal acts in the Internet consumer loan business of college students according to law, severely crack down on criminal activities carried out by means of routine loans and usury against college students, intensify the crackdown on illegal and criminal activities such as illegal detention, kidnapping and violent collection, and crack down on illegal and criminal activities that infringe on citizens’ personal information according to law.

  Secretariat of the Central Network Office of China Banking and Insurance Regulatory Commission General Office, China

  General Office of the Ministry of Education, General Office of the Ministry of Public Security and General Office of the People’s Bank of China

  February 24, 2021

Why are these female talk show actresses charming?

  Yang Li

  Laughter is not the antidote, but the story is.

  — — — — — — — — — —

  In the fifth season of the recently broadcast Tucao Conference, the performance of female talk show actresses is still wonderful.

  Facing Yuqi Zhang and Yi Lijing, Yang Li said, "We girls should not find fault with each other. They have proved to me that women can be many kinds. You can be as beautiful and innocent as Sister Yu, as brave and sharp as Teacher Yi, and as both as me!"

  The real "drama" of Yang Li’s words is not boasting, but lies in that sentence, "Women can be many kinds".

  Li Xueqin, who graduated from Peking University and became popular because of his short video, stood on the stage and said, "In fact, the highly educated people are not so good. There are always people who scold you. You graduated from Peking University and always rely on the screen to grandstanding and earn that traffic. Don’t you feel ashamed?" Just when the audience thought that Li Xueqin was blacking out, she suddenly turned her head and looked at the teacher elder brother of Peking University under the stage: "Ah? Xu Zhiyuan! "

  Li Xueqin’s speech was like a roller coaster, and it landed in Xu Zhiyuan alone, which cleverly responded to some questions from the outside world.

  In the past 2020, these two girls have their own worlds in the topic areas and expression styles that they are good at. In addition, many women have gained popularity by virtue of the talk show stage. Why are these female talk show actresses so charming?

  From the common characteristics, the popular female talk show actresses have smart minds, confident manners and clever tongues, and their humor configuration is no less than that of male talk show actresses. Interesting regardless of gender, what do you think of men and women?

  In 1950s, as a mother of five children, 37-year-old American woman Phyllis Diller made a living by performing stand-up comedy with a wig and thick eyelashes. A housewife’s complaints about life bear the main content of her performance. Phyllis Diller, with her self-mockery of the bad housewife image, entered the male-dominated comedy battlefield and became the "grandparent" of the female talk show actress circle.

  Phyllis Diller said, "I was born funny, with funny ideas and funny attitude towards life." Girls with funny genes, why can’t they tell a joke on stage and show their sense of humor at will?

  The domestic talk show industry has not developed for a long time, but it has laid a good audience base. In 2017, the first talk show conference, a girl with neat short hair, Siwen, teased the husband and wife on the stage for a long time, and the relationship between her husband and you was equivalent to "the brother sleeping in your upper bunk". This paragraph quickly became popular on the Internet. Siwen is good at deconstructing daily life and gender relations, challenging the traditional label of "women", shouting for women, and "spicy" quotations are repeated.

  However, Siwen also said in an interview that when she stood in the spotlight in the early days, the external attack was very fierce, because the audience would rudely criticize her jokes and her face value.

  Talk show is naturally an "offensive expression", and the pressure you need to bear can be imagined. Perform a talk show for 5-10 minutes, and you may get half enthusiastic laughter, half aggressive diss, or even a humorous remark at the same time, which will be interpreted as "intentional offense" and set off a great discussion.

  Listening to these female talk show actresses talk about their personal experiences or social observations will undoubtedly provide us with a mirror to re-examine the unhappiness and troubles we may face in our daily life.

  Li Xueqin once said in the Talk Show Conference that she hoped female actors would stop laughing at their looks. "Since we all talk about talk shows, we have to let everyone know through our humor and wisdom that if we grow up like this, we will be called beautiful women."

  Audiences who like Li Xueqin will say that they like to listen to Li Xueqin talk shows because they feel that "there is a keen observation of life under that seemingly casual expression".

  "A gentle knife" Yang Li can clearly analyze the "thread group" that girls are easily bypassed in the relationship between the two sexes. For example, Yang Li once said that she confided in a boy friend and said that her boyfriend had run away with someone else. The boy friend comforted Yang Li: "There is nothing I can do. He is excellent, and you are a little unworthy of him. I only say this as a friend." Yang Li’s response was pleasant: "Don’t treat me as a friend, treat me as a person, a person with feelings."

  Listening to these excellent, sober and frank girls, telling common troubles, don’t we get an emotional release and comfort? At ordinary times, we are quite tired of persuasion — — "This is a thing? Why do you care? " These talk show actors will tell you that this is of course a thing, and you are not wrong! But please remember, you have your beauty and brain, don’t punish yourself with other people’s mistakes.

  In addition to poking or comforting the audience through "stalks", the current female talk show actresses also have a value that cannot be underestimated: although most actors start from analyzing their daily lives, the depth of their thinking is not superficial, and the social fields they point to are not narrow.

  It is always said that female talk show actresses seem to only express their lives and troubles. However, it is precisely because of their stories that when we dig out many issues such as the concept of marriage and love, the concept of parents and children, the concept of workplace, self-worth and so on, we will suddenly realize that some things turned out to be a problem. And why some things can still be a problem.

  Hannah Gatsby, an Australian female talk show actress, said: "Laughter is not the antidote, but the story is. Laughter is just honey to spice up bitterness. I just hope that people will hear my story and understand it with their own thinking. "

  No talk show joke is meaningless, and every seemingly ordinary little trouble actually hides social universality. The popularity of female talk show actresses, especially for female audiences, provides a new channel of inspiration: how should women be alert to or face their own offenses and injuries? How can women correctly and effectively safeguard their rights and interests?

  Only by understanding this point can we understand the charming brilliance of female talk show actresses. (Anna)

The most comprehensive knowledge of China tea, tea learning must be suggested to collect, and an article will take you to know about tea.

Teacher Bai Yansong of CCTV mentioned in a program of talking to young people:

"You like to drink coke today, and it is not excluded. When you reach my age, you will definitely love tea."

This is an old man’s life sentiment about young people.

From coke to tea, it is the same drink. What kind of transformation process is involved?

I believe that only people with stories can understand it.

If you also want to experience life from tea.

Then learn to drink tea from today.

A most comprehensive, basic knowledge of tea takes you into the door of the tea world.

Basic knowledge of tea

Classification of tea trees

According to the tree type: shrub type, small tree type and arbor type.

According to leaf type, it is divided into extra-large leaf species, large leaf species, middle leaf species and small leaf species.

Classification of tea: basic tea and processed tea.

Basic tea:

green tea

Green tea features: clear green leaves, good tenderness, bright soup color and exposed bud peak.

Green tea can be divided into stir-fried green tea, sun-dried green tea and steamed green tea according to the deactivation process.

Baked green tea.

On behalf of tea:

Fried green tea: West Lake Longjing, Biluochun, mengding ganlu, Duyun Maojian, Xinyang Maojian, Lushan Yunwu, Anji White Tea, etc.

Sun-dried green tea: Pu ‘er raw tea, Dianqing, Yueqing, Xiangqing, Chuanqing, etc.

Steamed green tea: Enshi Yulu.

Baked green tea: Huangshan Mao Feng, Taiping Monkey Kui, Luan Guapian, Xiazhou Bifeng, Tianshan Green Tea, Huading Yunwu, Gao Qiao Yinfeng, etc.

white tea

Characteristics of white tea: the fragrance is fragrant, the tender leaves are covered with white hairs, and the color is Bai Yin green, which belongs to partially fermented tea.

White tea can be divided according to tree species and freshness of bud leaves.

On behalf of tea:

Tea tree varieties: Dabai, Narcissus White and Xiaobai.

Bud leaf tenderness: Baihao Yinzhen, Bai Mudan, Gongmei, etc.

Yellow tea

Characteristics of yellow tea: some fermented tea, similar in technology to green tea, should be stuffy yellow when making. Tea drinking has the characteristics of yellow soup and yellow leaves, with mellow aroma and mellow taste.

Yellow tea can be divided into yellow bud tea, yellow tea and yellow small tea according to the different fresh leaves.

On behalf of tea:

Yellow bud tea: Junshan silver needle, Mengding yellow bud and Mogan yellow bud.

Huangda Tea: Huoshan Yellow Bud, Guangdong Folium Isatidis.

Huangxiaocha: Weishan Maojian Tea, Beigang Maojian Tea, Pingyang Huangtang Tea, Wanxi Huangxiaocha Tea, Hubei Yuanan Luyuan Tea, etc.

Green tea (oolong tea)

Characteristics of green tea: semi-fermented tea, a kind of tea between black tea and green tea. There are both fresh green tea and sweet black tea. The fragrance is rich and lasting, with floral, fruity, vanilla and so on. It is rich in flavor, fragrant in mouth and teeth, mellow and sweet, and has unique variety characteristics.

Green tea is divided into southern Fujian oolong tea, northern Fujian oolong tea, Guangdong oolong tea and Taiwan Province oolong tea.

On behalf of tea:

Minnan Oolong Tea: Anxi Tieguanyin, Hairy Crab, Benshan, Huang Jingui, etc.

Oolong tea in northern Fujian: Wuyi rock tea, cinnamon, water turtle, iron arhat, narcissus and so on.

Guangdong Oolong Tea: Phoenix Dan Cong, White Leaf Single Cong, etc.

Taiwan Province Oolong Tea: Frozen Top Oolong, Four Seasons Spring, Oriental Beauty, Jin Xuan, Jade, Baozhong Tea, etc.

black tea

Characteristics of black tea: fully fermented tea, warm stomach, red soup and red leaves, with unique maltose fragrance and caramel fragrance.

Black tea is divided into red stripe tea and red broken tea according to the process.

Red tea is divided into: small black tea and Kung Fu black tea.

On behalf of tea:

Race black tea: Zhengshan race

Kung Fu Black Tea: Qimen Black Tea, Dianhong, Yihong, Ninghong and Chuanhong.

Red broken tea: Yingde red broken tea, Dadugang red broken tea, Sichuan red broken tea, Hunan red broken tea, etc.

Four major black teas in the world: Qimen Black Tea, Darjeeling Black Tea in India, Sri Lankan Black Tea (Ceylon Black Tea) and Assam Black Tea.

Dark tea

Characteristics of black tea: the leaves are dark and dignified, the fragrance is mellow, and the variety is rich. After being made into pressed tea, it is mainly used by ethnic minorities in border areas.

Black tea can be divided into pressed tea, bulk tea and flower rolls according to the process.

Compressed tea is divided into: Fuzhuan tea, Huazhuan tea, blue brick tea and black brick tea.

Bulk tea is divided into: Tianjian, Gongjian and Shengjian.

Flower rolls are divided into: 12, 100 and 1000.

On behalf of tea:

Pu ‘er cooked tea, Anhua black tea, Shaanxi Fuzhuan, Guangxi Liubao tea, etc.

Processed tea:

Scented tea, extracted tea, fruity tea, tea beverage.

Six basic teas: according to the degree of fermentation.

Green tea (not fermented)

White tea (micro-fermentation)

Yellow tea (light fermentation)

Green tea (oolong tea, semi-fermented)

Black tea (fully fermented)

Black tea (complete fermentation, post-fermentation)

The higher the degree of fermentation, the milder the tea. For example, black tea and black tea are suitable for people with a bad stomach.

Non-fermented or lightly fermented tea is slightly cold. For example, green tea and yellow tea are suitable for reducing fire and drying, and people with weak spleen and stomach should be moderate.

Four major tea areas in China

Jiangnan tea area: located in the middle and lower reaches of the Yangtze River, including Zhejiang, Hunan, Jiangxi, southern Anhui, southern Jiangsu and southern Hubei. It is the main tea producing area in China. The annual output accounts for 2/3 of the country.

South China Tea Area: Located in the south of China, including Guangdong, Guangxi, Fujian, Taiwan Province and Hainan.

Southwest tea area: located in the southwest of China, including Yunnan, Guizhou, Sichuan, Chongqing and other provinces and cities as well as southeast Tibet. It is the oldest tea area in China.

Jiangbei tea area: located in the north bank of the middle and lower reaches of the Yangtze River, including Henan, Shaanxi, Gansu and Shandong, as well as northern Anhui, northern Jiangsu and northern Hubei.

Appliances needed for brewing all kinds of tea

According to different kinds of tea, it is necessary to choose suitable instruments for brewing in order to give full play to the taste, aroma and soup color of tea.

green tea

Applicable to tea ware: glass, bowl cover.

Attention: it is not suitable for stuffy bubble, which will affect the fragrance of tea.

Yellow tea

Applicable to tea ware: glass, bowl cover.

Attention: it is not suitable for stuffy bubble, which will affect the fragrance of tea.

white tea

Applicable to tea ware: teacups and bowls.

Green tea (oolong tea)

Applicable to tea ware: teacups, covered bowls, teapots and teapot.

Attention: Try to use fair mug as much as possible, and the time and quantity of tea brewing determine the taste of tea soup. It is not easy to soak tea for a long time, and the bitterness will be aggravated when the quality of tea is poor.

black tea

Applicable to tea ware: teacups, covered bowls, teapots and teapot.

Attention should be paid to: fair mug will be made when the soup is served quickly after making tea, and the taste will be better and it will not be frowsty for a long time.

Dark tea

Applicable to tea ware: tea cups, covered bowls, teapots, teapot, tea maker.

It should be noted that black tea is the tea with the highest degree of fermentation, which is very resistant to foam and has a thick taste. The first few bubbles can quickly serve soup to fair mug, and you can cook and drink it later.

Storage of various teas

Three principles of tea storage: drying, avoiding light and sealing.

Green tea and yellow tea: sealed and refrigerated in refrigerator.

White tea and green tea (oolong tea): sealed at room temperature, stored in the refrigerator without drinking for a long time.

Black tea: stored at room temperature, pay attention to moisture.

Black tea: stored at room temperature, cool and ventilated, avoiding sun exposure.

The concept of tea culture:

Broadly speaking, it refers to the sum total of tea material and spiritual wealth in the whole development process of tea.

Narrow sense: refers specifically to the "spiritual wealth" part, which is to study the cultural and social phenomena produced in the process of tea being applied by human beings.

Tea culture has: natural attributes and social attributes.

Natural attributes: the tea product itself, the function of tea.

Social attribute: people’s use of tea and their spiritual sustenance. Material, spiritual, plastic, psychological and behavioral phenomena. )

Defining tea from botanical characteristics;

Tea leaves have obvious main veins, the edges of the leaves are serrated, the veins are reticulate and not top, and the back is hairy.

The difference between tea and common leaves;

The fundamental difference between whether it is a tea tree or not lies in whether the plant contains tea polyphenols.

For example, Huaguo Tea, Rose Tea and yerba mate are similar to tea. The fundamental reason is that there are no tea polyphenols in it.

Main components contained in tea:

Tea polyphenols, tea polysaccharides, theanine, alkaloids, etc.

A leaf fell into the water and changed the taste of the water. Since then, there has been tea.

Tea is the dual enjoyment of material and spirit discovered by human beings. The development history of small leaves also records the development history of the whole mankind.

Let’s carry forward the tea culture in China together. This is an important symbol in the history of Chinese civilization.

I learned a lot about the basics of tea today, leaving a small question.

Pu ‘er tea which we often drink is one of the six major teas? Welcome to see your message in the comments section.

I’m Jiazi, and I love tea. Volunteer at the China Tea Museum on weekends to promote tea culture in China. If you also love tea, welcome to exchange and learn together.

Source | Jia Zi seeks tea.

Original title: "The most complete knowledge of tea in China, the necessary suggestions for learning tea, an article to take you to know about tea. 》