Behind the sales volume of 700,000, Geely China Star and China’s high-end market went in both directions.

Although sometimes we always say "don’t judge heroes by success or failure", countless facts of "success or failure" make us have to pay more attention to the winners. Especially under the stock competition, the "involution" of the automobile market is accelerating, and the automobile enterprises are also facing more complicated situations.

According to the retail sales data of the Federation, in July this year, the retail sales of the domestic narrow passenger car market reached 1.775 million, down 2.3% year-on-year and 6.3% quarter-on-quarter. From January to July, the cumulative sales volume was 11.299 million vehicles, only a slight increase of 1.9% year-on-year. Only three car companies that entered the TOP10 retail sales list of car companies in July achieved a year-on-year increase, which further highlighted the "pain" of the current auto market.

Therefore, when we saw that Geely Automobile rose against the trend, especially the performance of "China Star" series was eye-catching, we couldn’t help it. The data shows that Geely Automobile China Star High-end Series not only achieved sales of 700,000 vehicles in just a few years, but also continued to climb in the first seven months of this year. It is necessary to know that China Star’s models are all in the most competitive market in the domestic automobile industry at present, and they are also the "hinterland" of old joint venture brands. Under such "encirclement and suppression", China Star can still achieve such good results, and there must be something extraordinary about it.

Sales performance is only external performance, and excellent product strength is the fundamental reason.

The data can speak: According to the official sales volume of Geely Automobile, in July this year, the sales volume of passenger cars was 138,135, a year-on-year increase of 13%, and it has maintained a year-on-year and quarter-on-quarter growth for six consecutive months; China Star’s high-end series sold 29,696 vehicles, up about 9% from the previous month and over 15% year-on-year. Among them, Xingyue L, one of the flagships of China Xingshuang, reached a record high of 15,666 vehicles in July, with a year-on-year increase of over 24%. At present, the cumulative sales volume exceeds 270,000 vehicles; Since the launch of another 1.5TD model, the overall competitiveness of Xingrui has been further strengthened, which has rapidly boosted sales. In July, sales exceeded 10,204 units in Wanda, and the cumulative total sales exceeded 320,000 units.

Judging from the above data, the sales situation of China Star is good this year. Further analysis shows that the cumulative sales volume of China Star has exceeded 700,000, and it is accelerating at a high base. Taking Xingyue L as an example, the sales volume of new cars is 6000+ and the orders are 30,000+in 10 days, and the average monthly sales volume is over 10,000. In the past two months, it has repeatedly hit record highs, and it is still full of stamina after two years of listing; The same is true for Xingrui. It takes 30+ days from 0 to 10,000 vehicles, and 100+ days from 10,000 to 50,000 vehicles. After 10 months of listing, the sales volume quickly exceeded 100,000 vehicles, and after two and a half years of listing, it quickly exceeded 320,000 vehicles, with the highest market share in a single month of 3.21%. These two cars can be said to have their own traffic genes since they were born, and their debut is the representative of the peak.

From the perspective of market segments, Xingrui entered the hinterland of the sedan market with the price of 100,000-150,000, which was the most competitive and was almost monopolized by joint venture brands in the past. Now, although the "halo" of joint venture brands has weakened, their combat effectiveness is still very impressive. And Xingrui has made great strides all the way, entered the head competition, and constantly set a new record for China sedan with high-value products, becoming a new choice for sedan that can keep pace with mainstream joint ventures and even catch up with joint ventures. How difficult is it? Just think about it.

As for Xingyue L, it is also a masterpiece of hard-core joint venture, and it has entered a battleground for military strategists in the 150,000-200,000-class SUV market. In this already fierce market segment, Xingyue L not only has record sales, but also the average transaction price of all models is as high as 170,000. Facing the joint venture rivals such as CR-V, RAV4 and Tiguan L, it also won recognition with high value and high quality, and became the king of hard-core SUV of 200,000-class.

The models that can stand out in the current market environment must have the hard-core product power to kill the enemy. Two models based on CMA architecture were endowed with "high-value" genes from the very beginning and became the spokespersons of "high-value China cars". Take Xingrui as an example, its 1869mm ultra-wide body +2800mm ultra-long wheelbase, BOSE advanced audio, top-class car fragrance system, dual 12.3-inch high-definition LCD screen +7.5-inch full-color HUD head-up display, as well as the latest Galaxy OS system, a new generation of E02 high-performance chips, etc., not only meet the needs of users’ sense of technology and grade, but also bring users a smooth and easy-to-use intelligent car experience.

Xingyue L, on the other hand, also has the full range of Drive-E 2.0TD power, 100-kilometer acceleration of 7.5s, Aisin imported 8AT gearbox, 100-kilometer fuel consumption of 6.9L, Borg Warner’s sixth-generation four-wheel drive system, as well as AR-HUD enhanced head-up display, Geely Galaxy OS, HWA high-speed driving assistance system and other rich functional configurations, achieving high value that rivals at the same level can’t match. We can see from the inside that why China Star has established a joint venture? How can it stand out in the "hot water" fuel vehicle market? You can find clues from the above points.

Breaking records is not the goal, but enhancing brand influence is the ultimate goal.

At present, China Star has become a masterpiece of Geely’s brand, and it can be regarded as a successful model. In fact, we know that there have been various cases in the high-end breakthrough of China brand, but there are not many real successes; In such a short period of time, the cumulative sales volume of China Star exceeded 700,000 vehicles, and cars and SUVs went hand in hand, realizing the transformation from phenomenal explosion models to classic models, achieving joint venture and killing, and gaining widespread recognition from consumers. Such a situation is rare. Driven by China Star, Geely has achieved the goal of brand promotion, while the high-end strategy is getting better and better.

The high-end image of China Star has brought direct brand premium to Geely and achieved its own market performance. However, high-end is not far from the masses, but should be closer to users, so that more consumers can get a higher-level value experience. For example, in the two years since the birth of China Star, there have been many examples of co-creation with users, such as joining hands with Long Zijia, a cutting-edge jewelry designer, to create the "China Star" ×CIGALONG co-branded limited jewelry "Xingmang", and to interpret the new height of rims; Join the trend fitness brand "Super Orangutan" to jointly create a "Super Player Fitness Party" and launch a series of exclusive private education courses; Jointly with Sanxingdui Museum, a joint-name model of Xingrui Space-Time Edition was launched; The launch of Xingrui only this turquoise version, etc., played a new height for users and successfully approached users.

As the saying goes: the moon comes first by being close to the water. Only by interacting with users can users fully understand that the original intention of high-end is not to be above the top, but to give users a better product experience. As the most direct bridge between brands and users, products are good or bad, which determines the final result of brand development. Only by going deep into users can we deeply understand and actively respond to users’ actual needs, and effectively avoid the embarrassment of "applauding without making a seat". From this perspective, China Star has obviously found its own doorway.

Since the listing of China Star Series, by creating an all-round and ecological "star" experience, cars are no longer cold vehicles, but travel partners who can resonate emotionally; At the same time, in line with the original intention of "fighting for the value of China automobile", China Star took the lead in adopting the strategy of "popularizing high-end products", successfully broke the inherent pattern and brand barriers of joint venture brands, led China brand cars to transform from price advantage to value advantage, gradually grasped the right to speak in China automobile market, and showed the quality and self-confidence of China automobile to the world.

China Star played an important role in helping Geely go to its own sea of stars.

Undoubtedly, the automobile development in the new era is facing all kinds of tests, but no matter how complicated and fierce the competition is, the foundation of constant change is the high-value experience brought by advanced technical strength.

Obviously, the core technology of China Star is its "high value" code. Fundamentally speaking, China Star has CMA, the world’s leading car-making architecture, which can cover the development needs of different models from A-class to B-class, and build a world-class good car.

In terms of intelligence, Geely has already made a forward-looking layout in the fields of low-orbit synchronous satellite, V2X vehicle-road coordination, high-level autonomous driving and so on, and gradually applied it to many models such as China Star, and took the lead in making smart travel in the era of 5G smart travel. Under the guidance of "Blue Geely Action Plan", GHS2.0 intelligent hybrid system, which leads the world in intelligent energy saving and new energy technology, has also been put on China Satellite for the first time.

Technology is the "foundation" of the automobile industry, and technology can only be verified by products. On the Geely China Star model, there is the most genuine technology of Geely, which is also the true embodiment of "high value", and it is also related to the future development of Geely brand. Now these have been verified on China Star products, and Geely’s upward road is stable.

Write at the end:

Why did Geely China Star stand firm with the joint venture brand in the most competitive market segment, and made quite eye-catching achievements against the trend? There is no other reason than its outstanding performance in product strength and marketing service, which shows us the rising road of Geely brand and even China brand, and also verifies its own uniqueness. We believe that China Star will show better achievements in the market in the future, which will contribute to the upward development of Geely brand. We will wait and see.

(This article was originally produced by the editorial department of [Car Industry] New Media, and the author of this article is Wei Wuxian. Please indicate the source when reprinting.)

How to release the potential of tourism consumption and promote the high-quality development of tourism? Do these five aspects well →

On September 27th, 2023, the General Office of the State Council issued Several Measures on Releasing the Potential of Tourism Consumption to Promote the High-quality Development of Tourism (Guo Ban Fa [2023] No.36, hereinafter referred to as "Several Measures"). In order to promote the in-depth implementation of the "Several Measures" in the cultural and tourism system, the Ministry of Culture and Tourism issued a notice today requesting the cultural and tourism departments (bureaus) of all provinces, autonomous regions and municipalities directly under the Central Government to produce them in Xinjiang.

First, fully understand the great significance of implementing the "Several Measures"

Local cultural and tourism administrative departments should fully understand the great significance of implementing the "Several Measures" from a strategic and overall perspective, deeply analyze the new situation of tourism development, grasp the characteristics and laws of tourism development, accurately understand the scientific connotation of high-quality tourism development, clarify the goals and tasks of promoting high-quality tourism development in various places, enhance their sense of responsibility and urgency, and effectively unify their thoughts and actions with the deployment requirements of the CPC Central Committee and the State Council.

Two, do a good job in the study and publicity of "several measures"

The provincial administrative departments of culture and tourism should, in conjunction with relevant departments and in combination with the actual situation of local tourism development, study and sort out the key tasks that meet the development requirements of Several Measures, timely summarize the typical experiences and practices of releasing tourism consumption potential and promoting the high-quality development of tourism in the region, increase publicity and promotion, stimulate and guide more social forces to participate in the innovative practice of tourism development, and create a good social atmosphere for the high-quality development of tourism. At the same time, it is necessary to sort out the policies and measures that do not meet the requirements of high-quality development of tourism in accordance with the "Several Measures" and correct or adjust them in time.

Three, study and formulate the implementation plan of "several measures"

The provincial administrative departments of culture and tourism should, in combination with the actual situation, take the initiative to connect with the relevant tourism-related departments in light of the "Several Measures" and the "Task Division Plan of the Ministry of Culture and Tourism on Releasing Tourism Consumption Potential to Promote High-quality Development of Tourism" (copied to the provincial administrative departments of culture and tourism), and study and refine the work measures to release tourism consumption potential and develop tourism with high quality in combination with the actual situation in the region, so as to form the work of the provincial administrative departments of culture and tourism to implement the "Several Measures".

Fourth, strengthen coordination and linkage, and focus on solving difficult and blocking problems.

All localities should take the implementation of the "Several Measures" as an opportunity, focus on solving the difficult problems that have long restricted the high-quality development of tourism, and promote and improve the inter-departmental coordination mechanism of tourism work in the region. For policy initiatives involving multi-sectoral functions, such as actively developing eco-tourism products, optimizing tourism infrastructure, revitalizing idle tourism projects, adjusting and optimizing scenic spot management, strengthening inbound tourism, supporting the development of tourism enterprises, broadening financing channels, and strengthening land use security, we should strengthen communication and coordination with relevant departments, take the initiative, actively coordinate relevant departments to solve difficult and blocked problems in the process of policy implementation, and get through the "last mile" of policy implementation.

Fifth, strengthen organization and implementation, and accelerate the implementation of policies.

All localities should put the release of tourism consumption potential and the promotion of high-quality development of tourism in an important position at present, seize opportunities, do practical work, strengthen reform and innovation, guide tourism market players to adapt to changes in market demand, and accelerate the transformation of policy dividends into development effectiveness. Local cultural and tourism administrative departments should, under the leadership of local party committees and governments, jointly with relevant departments, pay close attention to the introduction of special supporting policies and measures to implement the "Several Measures" in the region, smooth the channels for policy implementation, and ensure that all the support measures of the "Several Measures" are fully effective. The Ministry of Culture and Tourism will strengthen the tracking and evaluation of the implementation of local policies, and timely summarize and popularize excellent experiences and practices. The implementation and effectiveness of relevant policies will be regarded as the key evaluation content of praise and encouragement for tourism work in various places.

(CCTV reporter Zheng Wei)

Source: CCTV news client

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5:3! Bayern completed revenge, 3 full-backs, 2 goals, 1 goal and 2 goals. It’s really unfair to lose in Paris.

On the evening of March 11th, Beijing time, the 24th round of Bundesliga started in full swing, and Bayern continued to sit in Allianz Stadium to face augsburg. In the first half, Berisha used pawar’s mistake to break the deadlock. Cancelo and pawar scored two goals in four minutes to overtake the score. Then pawar scored twice and Sane headed the ball to expand the score. Berisha also scored twice in the second half, Alfonso Davies stabbed and sealed the victory, Vargas pulled another goal in injury time, and finally Bayern beat augsburg 5-3.

In the second leg of the Champions League knockout two days ago, Bayern easily knocked off the horse 2-0, and didn’t give Mbappé and Messi too many chances. However, Bayern, who is back in the league, will still face a big threat, with Dortmund, Berlin United and other teams chasing after. In addition, Bayern lost to augsburg in the first leg.

In this game, Shu Bo-Mo Ting was absent due to a back injury, and Mane returned to the starting lineup as the center. Muxiala, Sane, Gnabry and Alfonso-Davies ambushed behind him, and kimmich was single-backed; Cancelo, Yupamelano, Delicht and pawar form the defence, and the goalkeeper is Sommer.

Only three minutes into the opening, Bayern made a mistake in defence.Pawar inadvertently headed the ball and staged an own goal assist. Berisha picked the ball with his right foot in the restricted area and pushed it over Cancelo, scoring 0-1! Augsburg takes the lead by going from customer to customer.

As the team with the fiercest firepower this season, daring to score Bayern’s goal may mean a fiasco. Sure enough, in the 15th minute, Bayern patiently organized the frontcourt and Alfonso Davis scored the ball on the left.Sane passes to the right again, and Cancelo gets the ball in the restricted area, and his left foot shakes the defense, and his right foot explodes into the far corner to score, 1-1!This was Cancelo’s first goal in Bayern, and he also got three assists in the past eight games.

In the 19th minute,Kimmich’s right set-piece was sent to the penalty area, Driget’s header ferry was cleared, Ma’s barbed pass in the penalty area, and pawar grabbed the goal, 2-1!Pawar redeem oneself by good service! It took only 4 minutes for Bayern to finish the lead in the score.

In the 35th minute,Kimmich kicked the corner, Driget’s header was blocked, and pawar staged the version 2.0 of the Peach Blossom Shadow Flying Excalibur. He directly volleyed and scored twice, 3:1!So far this season, pawar has scored five goals on behalf of Bayern in various competitions, which is the highest number of goals scored by the French defender in a single season.

In the 39th minute, Mane turned and volleyed in the restricted area, and Jikaiweiqi flew to block the ball out of the baseline with one hand.In the 44th minute, Bayern broke the ball in the frontcourt, and Sane pushed straight to the left. Mane swung open the angle and the shot was saved. Sane followed the header in front of the door to make up the shot and broke the net, 4:1!Sane scored the seventh goal in the league, which was his first goal after the World Cup.

In the 50th minute after coming back from the second half, Bayern fought back in the middle circle, Grabri pushed the direct pass, Sane got the ball straight, and Mane followed up and pushed the goal, but the offside goal was invalid. In the 53rd minute, Mane tried a long-range shot at the top of the arc, and the ball was slightly higher. It can be seen that after coming back, Mane hoped to find the feeling of scoring again. In the 58th minute,Arne Mayer’s long-range shot was saved by Sommer. Driget was fined a yellow spot package for a foul while defending in the restricted area. Berisha cheated Sommer with a penalty kick, and the score became 4-2!

In the 74th minute,Bayern made a comeback. After Cancelo pushed the ball on the right, the instep of the outer foot passed to the back point. Alfonso Davies followed up and stabbed the next city, 5:2!Bayern once again expanded the score to 3 goals, which was Alfonso Davis’ first goal of the season. Seeing that the victory or defeat has been decided, nagel Mann also let the substitute players come out to find the feeling of the game, and the main players such as Gnabry, Mane, Muxiala and Derrych came off to rest one after another. In injury time, Vargas fell to the ground and shoveled to narrow the score again.

In the end, Bayern beat augsburg 5-3 at home, avenged the loss in the first leg, and continued to lead the Bundesliga standings. Counting this game, Bayern scored 8 wins and 1 loss in the last 9 games. Seeing Bayern in such a fiery state, we can only say that Paris is really right to lose.

The Premier League is about to change!

International football association board has announced plans to increase the "effective time" of the competition, the world referee director.Pierluigi CollinaSaid that Premier League players will stop wasting time.

He is the chairman of the referee committee of the International Football Federation, and he said: "Aston Villa is valid for 43 minutes against brentford. I don’t think anyone is willing to spend money to watch the game for only 43 minutes. "

According to the data available in Colina, the effective time of Premier League matches is 54.49 minutes, while the effective time of Scottish Premier League matches is even lower, at 50.42 minutes. The effective time of the Champions League competition is 58.07 minutes.

International football association board has decided to use the actual time in five key areas, namely substitution, player injury, penalty and red card, VAR and goal celebration, instead of the estimated value, when calculating the total pause time.

Although this may mean an increase in pause time at first, it is thought that this situation will decrease once players realize that their time is only added.

Colina said, "We have seen that using VAR reduces simulation. How many yellow cards are issued because of simulation now? Very few, because players know that it is meaningless to try to simulate. "

"When the players know that wasting time is meaningless, because that time is compensated, I believe that wasting time will be reduced."

Why the exact time is important-even if the score is 7-0.

Colina said that the extra time in Liverpool’s recent loss to Real Madrid at Anfield was seven minutes, but if the actual wasted time in the second half was correctly evaluated, the time would be increased to 16 minutes.

He said that if the correct guidelines are applied, Liverpool’s seven-goal victory over Manchester United should also add more time.

Colina said: "Last weekend, there were 10 matches in the Premier League. Four of them have more than 10 minutes of extra time, and some other games have no accurate time, probably because the scores are 7-0 and 4-0. "

"In the Liverpool game, four minutes were added in the first half and three minutes in the second half. But he scored six goals in the second half. "

"Maybe at some point in the future, we will make a rule that if there is a big gap between the two teams, no extra time will be given. But this will be written into the rules of the game.

"Now this is common sense, but it is common sense only if it doesn’t affect anyone.

"I can understand that it is difficult to show the correct time when the score is 7-0.

"But if it is stipulated that the whole goal difference may affect the final ranking of the game, it may be different to score a goal or not."