Anke Innovation promotes the global influence of the brand with Thursday Rugby Night.

If you want to choose one of the most popular sports in the United States, many China audiences may choose basketball because of the great influence of the NBA in China, but the most accurate answer is "American football". Among the top 100 TV programs in the United States in 2023, 93 were Major League Football (NFL) events. With its powerful influence, rugby matches can help brands reach millions of consumers at one time, thus becoming a "battleground" for brands to enhance their popularity.

As a "born global" brand in China, Anke Innovation also saw the unique marketing value of rugby matches and made an innovative and bold attempt. On December 7, 2023, US Eastern Time, Anke Innovation launched an interactive creative short film specially made for Anker Nano series chargers on Thursday Night Football, TNF) broadcast by Amazon Prime Video, so as to accurately reach younger, more energetic and more enthusiastic target consumers and let them experience the innovation and breakthrough of Anker Nano series in charging speed and use experience.

This launch made Anke the first China brand to launch a streaming TV advertisement on Thursday Rugby Night, which was broadcast by Prime Video alone, which not only effectively enhanced the brand’s overseas popularity, but also shortened the distance from "content" to "business" through a new form of interactive video advertisement. During the period of watching the advertisement, consumers can go directly to the flagship store of Amazon brand for purchase through the QR code in the advertisement, thus realizing a one-stop shopping experience from watching sports events to placing an order for purchase. At the same time, compared with the cable TV era, the rise of streaming media TV has also provided innovative functions such as effect measurement and user interaction for the advertising of sports events, and has become one of the new ways for advertisers to build brands and improve marketing effectiveness. According to the analysis of Amazon Marketing Cloud, this TNF marketing campaign has brought nearly 50% incremental consumers to Anke Innovation. According to Amazon data, the sales of Anker Nano series related products increased by 20% after 8 days of TNF advertising.

Encore innovative TNF video advertisement screenshot

The brand is broken, why is it "Thursday Football Night"?

After years of development, Anke Innovation has become a brand with global popularity, with its products selling well in 146 countries and regions and over 100 million users worldwide. In order to seek a breakthrough in global brand building, sports marketing with great influence has become an ideal choice for Anke’s innovation. Across the ocean, one-third of Americans (107.4 million people) will watch live sports events in 2025, an increase of 71% over 2021. In many sports events, football is an important way to seize the minds of American consumers, and Thursday Rugby Night (TNF) broadcast by Amazon Prime Video alone is loved by many American audiences. The data shows that TNF got off to a good start in the first season of Amazon Prime Video. The average audience of the game between Los Angeles Lightning and Kansas City Chiefs reached 13 million, setting a new record for the audience of Major League Football (NFL) games at that time. In the 2023 season, the average number of TNF viewers per game reached 11.86 million, a year-on-year increase of 24%. At the same time, the median age of the audience watching TNF on Prime Video is nearly 7 years younger than those watching Major League Football (NFL) on online TV, with higher family income, more devotion to the game and longer watching time. This provides an excellent marketing opportunity for advertisers who are committed to building brand awareness and brand influence among young and high-income people.

According to Anke’s innovation, there are three main reasons for choosing Thursday Football Night (TNF). The first is the huge potential audience base, and the audience are all Prime members with strong consumption power, which helps Anke to innovate and enhance brand awareness; Secondly, the characteristics of audience segmentation are obvious, which helps Anke to innovate and attract young consumers interested in scientific and technological products; Thirdly, TNF itself has a good brand image. By cooperating with well-known sports programs like TNF, it will help Anke Innovation to convey a brand image full of vitality and innovative spirit to users.

After careful evaluation and measurement in the early stage, Anke Innovation put the time of TNF advertising on the game on the evening of December 7, Eastern Time. That night, the Patriots of New England and the Steelers of Pittsburgh had a wonderful and exciting night match. The Patriots led by a score of 21:3, but then the Steelers rose to catch up by 15 points, but they finally regretted losing. This suspenseful game attracted the attention of many fans. During the competition, Anke innovatively used a short advertisement with a sense of science and technology to reach and interact with the fans. In the short film, Anker Nano series charger has become the protagonist. From taking the subway to the office scene, this "fastest charger series created by Anker Innovation for iPhone with USB-C interface" has been deeply implanted in the hearts of many overseas consumers.

At the same time, Anke Innovation and Amazon Advertising have jointly given this creative short film a new interactive form — — By scanning the QR code in the lower left corner of the advertisement, consumers can use smart devices such as mobile phones and tablets in their hands to go directly to the customized landing page created by Anker Innovation in the flagship store of Amazon brand, and get a one-stop understanding of various innovative products of Anker Nano series, and complete a series of operations such as "adding a shopping cart" and "buying now" with just a few clicks, and get a one-stop quality experience from watching to shopping.

By scanning the QR code, consumers can go directly to Anke Innovation Amazon brand flagship store.

Innovation first, building a streaming media eraMarketing closed loop"

With the evolution of digital marketing technology, the form of live streaming TV broadcast has brought new delivery forms and monitoring means to sports events, so that the measurement of marketing value can be rationally analyzed and judged with more comprehensive and detailed data, providing reference for the next marketing activities.

Thursday Rugby Night (TNF) provides advertisers with an innovative audience-based creative delivery scheme. Brands can display differentiated creative advertisements to different segments of the audience according to the dimensions of geography, crowd characteristics and behavioral signals, so as to enhance the relevance of advertisements. Relevant data show that the interactive rate of brand search of TNF advertisers who adopt audience-based creative delivery scheme is 116% higher than that of advertisers who put on linear TV, and at the same time, they also get relatively higher browsing rate and purchase rate of product details pages.

At the same time, Amazon’s all-round measurement solution for advertising gives the brand a more comprehensive and effective insight into the advertising effect and influence. Anke Innovation uses the first-hand insight data of Amazon’s marketing cloud to analyze the key dimensions such as the search volume, the number of visitors to the station, the purchase analysis of the 14-day attribution window and the purchase ratio of new customers, and understand how sports marketing can improve the transformation and sales of products.

With the great influence of TNF advertising and a series of innovative solutions of Amazon advertising, Anke Innovation has greatly improved brand awareness and sales conversion rate. Amazon marketing cloud analysis shows that consumers who have seen Anke’s innovative TNF advertisements and DSP advertisements at the same time have increased the brand search rate and purchase rate of Anke’s innovative brands by 17% and 42% respectively compared with consumers who have only seen their DSP advertisements. In addition, TNF advertising also brings stronger brand effect. In this marketing activity, the purchase rate of consumers who have seen its TNF advertising first and then its search advertising and DSP advertising is 1.32 times that of consumers who have only seen its search advertising and DSP advertising.

During the whole marketing period, Amazon advertising team provided comprehensive support for Anke Innovation from consumer insight to measurement and evaluation. For example, in terms of strategy formulation, Amazon advertising provides in-depth crowd insight reports and effect estimates to help formulate effective marketing strategies and create interactive advertising materials. After the broadcast, Amazon Advertising provided an advertising effect monitoring and evaluation report covering the entire shopping journey of the target audience. At the same time, the advertisement viewing crowd package created according to the actual reach can also help Anke innovate "audience re-marketing", continue to talk with the audience who have watched TNF advertisements in other marketing channels, establish more effective connections, and create a complete sales closed loop.

Go hand in hand to create a new era of China brand going out to sea.

Today, video marketing is becoming a new trend of change. More creative video advertisements are more likely to attract consumers’ attention and promote the transformation of sales. In order to enhance the brand’s creative marketing ability, Amazon Advertising provides a one-stop video advertising solution, including video advertising in Amazon Mall, streaming TV advertising on channels such as Freevee and Twitch, and online video advertising on third-party websites. In 2024, Prime Video’s programs and movies will also contain limited advertisements. In the United States alone, Prime Video advertisements are expected to reach 115 million viewers every month, which provides a new solution for advertisers to shape global brands. In addition to Thursday Night of Rugby (TNF), Prime Video also includes live broadcasts of different kinds of heavyweight sports events from different countries and regions, including American professional women’s basketball league, European Champions League, French Open and Japanese world baseball classic, which provides diversified opportunities for brands to use sports events for marketing.

In the future, Amazon Advertising will continue to support more China enterprises going abroad, enhance the global popularity and goodwill of China brand with more insightful, creative and effective marketing campaigns, and promote China enterprises to build global brands.

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It’s just a good time to smash the ball | When the past becomes a paragraph, I look forward to a good day for China basketball

Poster journalist Zheng Hao reports.
On September 15th, Yi Jianlian’s retirement ceremony, the United Arab League appeared in public view for the last time as an athlete in the least "United Arab League" way. From choking several times to thanking all, it seems that Yi Jianlian spoke the most in public.
Yi Jianlian can also say "talk show"
"When I learned that I was the first speaker tonight, I thought someone must have made a mistake. The first speaker should be the great allen iverson, because I need more practice than him."
"On the Internet, I said that my footsteps are all taught by Gong Xiaobin. Today, I solemnly declare that you are right."
"When I was 9 years old, I told my first coach that I wanted to play basketball."
The above three paragraphs are from the speeches made by Yao Ming when he was inducted into the NBA Hall of Fame, Wang Zhizhi and Hu Weidong at the entrance ceremony of the China Basketball Hall of Fame.
In my impression, Yi Jianlian can’t seem to say such a thing. The most classic quotation left by this big man is the sentence "I invite him to drink Lafite (I can waste him)!" But at the retirement ceremony, Yi Jianlian looked like a different person. From Du Feng’s "Be Harder" to Wang Shipeng’s "Kill Slovenian", from Bater’s "Journey to the West" to Jaco’s "Thank you for coming", Yi Jianlian strung up every teammate present with many stalks, so that this speech was called "talk show" by fans.
These stems include the attitude of the game, the execution of skills and tactics, the characteristics of players and the development of youth basketball. Yi Jianlian spoke out the elements of basketball that he understood by way of talk show.
Yi Jianlian’s Talk Show
Bater, Wang Zhizhi, Yi Jianlian and Yao Ming, when the three "moving Great Walls" and Yi Jianlian formed the "four centers" of China team, Yi Jianlian was held in the C position by Yao Ming, and Wang Zhizhi hugged Bater and Yi Jianlian around him. Yi Jianlian said, "I haven’t felt so young for a long time."
Yao Ming "pressed" Yi Jianlian in the C position.
Whether it was the "China Derby" between the Rockets and the Bucks, or the expectation of China fans to surpass Yao Ming, all these showed the expectation of "Space Easy". "In the past, many people hoped that I could catch up with you or even surpass you. For 21 years, I tried various methods and exhausted various means, and finally I just stayed at 2.13 meters." Yi Jianlian’s response is humorous.
However, when Yi Jianlian tried to pass on the baton, the China men’s basketball team encountered the lowest point in history.
Four years ago and four years later
When Bater, Wang Zhizhi, Yi Jianlian and Yao Ming stand together as retired players, it is the final chapter of an era of China basketball. After the final chapter, where is the sequel? At present, it is unknown.
The final chapter of an era for China men’s basketball team.
Four years ago, in the World Cup, we discussed more technical and tactical issues. Should the center serve the key foul ball? Is it reasonable to switch between attack and defense in overtime when the opponent is absolutely tied? These problems became the key for China men’s basketball team to miss the Olympic Games for the first time.
Four years later, the current coach of the national men’s basketball team, Jorjevich, said that the China men’s basketball team now has no courage to dare to fight with its opponents when it comes to the top teams in Europe.
Gong Xiaobin’s bloody stadium; Liu Yudong took out 10 broken bone specimens from his knee, which was his "medal" after the end of the 2003 season; After Wang Zhizhi led the team to win the championship, his teammates put all the gold medals on his neck; Yi Jianlian and Gasol, who are in full swing, have a muscle collision in the inside; Wang Shipeng kills Slovenian; Sun Yue’s hat Howard … The classic moments of China men’s basketball team were all bought by them desperately.
However, this tradition seems to be lost now.
Let’s look forward to it. Let’s look forward to a good day for the China men’s basketball team as soon as possible.
Reporting/feedback

4 years, 54 million, pay cut and return to the Lakers! Ham publicly praised James as your big brother.

There are still many players in today’s league. Their starting point is not high, and they almost missed the opportunity to land in the NBA. However, with their step-by-step efforts, they gradually shine on the court. Among the active NBA players, which one impressed you the most? Some fans may choose Van fleet. Van fleet’s physical condition is not excellent, and his height is only 1.83 meters. This kind of small defender is hard to be favored by the team. However, at the age of 29, he has now grown from a draft player to an all-star player. He won a championship trophy with the team and has been the core of the Raptors for several seasons. It is really not easy. This offseason, Van fleet was poached by the Rockets, and signed a three-year super contract worth 130 million US dollars, completely playing his own value.

Wood, the core of the inside attack of the Lone Ranger, is also a draft loser. Up to now, his average score can reach 15 points per game. Although Wood, as an inside player with little functionality, only focuses on offense, and lacks some blue-collar attributes, this summer Wood is still one of the most sought-after players in the free market. After ending his contract with the Lone Ranger, Wood will look for his next home, reportedly including Bulls. In addition to Van fleet and Wood, like Vincent, Struce and Dunrow who entered the finals with Miami Heat this year, Stephen Curry’s younger brother Kokuri, and caruso, the former "mascot" of the Lakers, they all entered the NBA as draft losers.

There is also Reeves of the Lakers. After caruso left the Lakers, Reeves was regarded as his successor, and the second generation of the Lakers’ mascots was born. They have a lot in common, the same skin color, both of whom are draft losers, the players are very high, and they are all right-hand men around James. During the period when Reeves first came, many Lakers fans felt that he and caruso were still not comparable. After all, there was still a big gap in their physical fitness, and the defensive end was not at the same level at all. caruso’s defense was really fierce. However, after playing for a season, Reeves has made rapid progress and is more suitable for the current old Zhan. James is almost 39 years old now, and his playing time and possession of the ball will be reduced. Reeves’ organization and attacking with the ball can just share a lot of pressure for James.

On the offensive end, Reeves is one step ahead of caruso, and his three-point shooting is one of the most stable in the Lakers, with a shooting percentage of 40%. It’s no problem for old Zhan to match caruso in 19-20 seasons, but now James needs players like Reeves even more. During the offseason this summer, Reeves also faced the problem of contract renewal. His last contract was only two years’ basic salary, with an average of more than one million dollars a season. Now, Reeves has made his mark. According to Stein, a well-known journalist, Reeves can sign a contract with a maximum of 100 million dollars for four years during the offseason, and the Spurs also offered him a big contract with an average of more than 21 million dollars per season, but in the end, Reeves chose to stay with the Lakers.

The Lakers reached a four-year $54 million renewal contract with Reeves, with an average of less than 14 million a year, which is much less than the price offered by other teams. In four years, it was 54 million, and the salary was reduced to return to the Lakers! Hamm publicly praised James as your big brother. Reeves said, "I want to stay with the Lakers.". For me, this is like home. I definitely want to stay with the Lakers. My teammates, coaches and management are very supportive. " In fact, Reeves himself knows that he can get a better platform and resources by staying in a traffic brigade like the Lakers, and even get "special treatment" in the game, making it easier to play his own worth. Lakers coach Hamm publicly praised Reeves: "He is excellent, and he will soon grow into an all-star player."

Old Zhan is of course the happiest to keep Reeves, because the cooperation between them is very tacit, and James often teaches Reeves’ competition experience. Reeves spoke highly of the team’s eldest brother James: "You never want to see a player like that not playing, just because he is so outstanding. Since he was selected in 2003, he has been almost a signature figure in the league, and I really hope to play with him." Speaking of old Zhan’s character, Reeves said: "He acts like a child, as if he were 18 years old. I have never seen him in a bad mood. He is always laughing and having fun. Because of his brilliant achievements, for such a person who is placed on the altar, he can be so approachable, you can discuss anything with him, you can have great communication with him, and you can joke with him at will. "

Reeves can continue to cooperate with Zhan in the new season. Do you think he is expected to hit the All-Star in the future?

Bouncing monster! He is only 1.98 meters tall, but he can touch the upper edge of the rebound. This talent is enviable.

CoenCarr as an 18-year-oldbasketballAthletes have shown extraordinary talent and excellent skills. He comes from Texas, USA, and is good at playing.rearguardPosition, famous for holding the ball to break through and smash the opponent. In high school, his talent was recognized, not only ranked among the top 60 high school players in the United States, but also won the championship of McDonald’s all-star dunk contest. His jumping ability and physical fitness are amazing, whether inbasketballHe can always give an amazing performance to the audience on the court or in the game.

However, it is worth mentioning that even at the beginning of his career, he showed extraordinary jumping ability. Through the physical examination of joining the team, he just touched the upper edge of the rebound with a run-up. This stunt not only attracted the attention of the team, but also became an important reason for his fame.CoenCarr’s height is only 2.01 meters, and to reach this height, you usually need to have a height of 2.11 meters, which makesCoenCarr is even more different. Previously, the only player who could do this was retired superstar Garnett, who was 2.11 meters tall. It can be said,CoenCarr, with his talent beyond age, once again aroused people’s concern for talent.Attention and exploration of miracles.

CoenCarr’sbasketballTalent did not suddenly appear, but accumulated through his hard training and hard work during high school. His high schoolbasketballI have had a wonderful career and made remarkable achievements. First of all, he performed well on the offensive end, averaging 20.9 points, 9.6 rebounds, 1.6 steals and 1.7 blocks. On the offensive side,CoenCarr has become the team’s scoring weapon with its excellent breakthrough ability and scoring means. On the defensive end, his physical fitness and flexible pace make him a multi-position blocking player, which can limit his opponent’s scoring ability. This comprehensive strength makes him favored by scouts and is also for him.Professional leagueLaid a good foundation for its development.

However, although he has shown excellent abilities during his high school years, he did not stop there. In the scout’s evaluation, he still has some places that need to be further improved, especially diversifying his offensive moves. Only on this basis, can he cause a bigger sensation when he participates in the draft and have the opportunity to become a popular candidate in the top ten. Undoubtedly,CoenCarr’s talent is visible to the naked eye and he has a certain sense on the defensive end, which makes him one of the most popular types of players in recent years. Just like the LakersReddyLike Kuminga of the Warriors, although their technical level is average, with their excellent physical fitness, they eventually became lottery shows. Of course, besides talent, self-discipline and perseverance are also the keys to success. Just like Zion, if there is no self-discipline, even the best talent will be abandoned.

on the basis ofCoenCarr’s talent and hard work, his future prospects have attracted much attention. Many teams have expressed great interest in him and have high expectations for his development. Not only that, but his talent will also become the vast number of young peoplebasketballAn example and inspiration for enthusiasts. His success tells us that talent is important, but self-discipline and persistence are equally indispensable.

CoenCarr’s jumping talent is not only praised for its visual impact, but also representsbasketballThe purity and passion of sports. As a young player who is getting better and better, he should keep right.basketballEnthusiasm of sports, using their own talent and efforts to constantly break through themselves. Whether in the improvement of personal skills or in the cultivation of teamwork, he needs to always keep the right.basketballLove and persistence. And forbasketballFor fans, his success means the birth of an example, one that makes people believe that as long as they have real talents and unremitting efforts, they can dream one after another.basketballThe road.

CoenCarr’sbasketballAlthough the tour has just begun, his unique talent has left a deep impression on the fans. He is only 1.98 meters tall, but he can easily touch the upper edge of the backboard. This bouncing talent has aroused widespread concern. Through the rightCoenBy analyzing Carr’s unique talent and achievements, we can not only see hisbasketballPotential and development space, can also get some enlightenment and thinking.

just asbasketballShowing human beingsLike the endless possibilities of potential, as individuals, we should also exert our potential in our own fields and strive to realize our goals and dreams. Whether inbasketballOn the field or on the road of life, only with self-discipline and passion can we make continuous progress in a rapidly changing environment. So we should study.CoenCarr’s attitude beyond height, not afraid of difficulties, pursuing his dreams with a positive attitude, and making unremitting efforts.

Finally, hopeCoenCarr can continue to maintain his unique talent and love, and strive to improve his technical level and becomebasketballA new superstar. At the same time, I also look forward to more likeCoenYoung players like Carr can play inbasketballSuccess on the road presents us with more amazing.basketballPerforming. No matter how tall we are, as long as we have enough efforts and talents, we can all achieve our goals.basketballdream

0-1 upset! Tower Shuai failed. Arsenal sent Manchester City to win the championship ahead of schedule. Gua Shuai smiled and won three consecutive championships.

In the early morning of May 21st, Beijing time, the 37th round of Premier League continued, and Arsenal came to the City Stadium to play against Nottingham Forest. After a 90-minute battle, Avonii scored the only goal in the game, and the gunman lost the game in an unexpected way, sending Manchester City to the top of the Premier League in advance.

After the last round of Arsenal’s 0-3 home defeat to Brighton, the Gunners’ hope of winning the league title has been declared dashed. At present, the Gunners can only hope to win the last two games, and pray that Manchester City will come from behind in every turn. As long as Manchester City wins this round, the Blue Moon will defend its title ahead of time, while if the Gunners lose, the Blue Moon will defend its title ahead of time. Nottingham Forest is currently 3 points higher than the safe area, and they need a victory to ensure that they land early. In the first round, the Gunners won 5-0 at home.

In this game, Arsenal changed unexpectedly. Brother Tazi abandoned the long-standing 4-2-3-1 formation and changed to 3-4-3 formation: Ramsdale, who just renewed his contract, guarded the goal; Viol, Ben-White and Gabriel partner in the defence; Zaka, jorginho, Odegard and Thomas sat in the midfield; Saka, Jesus, and Trossat joined hands in the frontcourt trident; Martineli, Zincenko and Saliba have confirmed the season reimbursement.

The 11th minute, Trossat Dezhisai, Jesus plugged in and was blocked by navas. In the 16th minute, Saka kicked the corner, but Nottingham Forest didn’t kick far. Jesus nodded and the ball pushed out of the crossbar. In the 19th minute,Odegard’s frontcourt pass was cut off, Gibbs-White took the ball and quickly advanced the counter-attack direct pass, and Avonii followed up and stabbed it into the net before Gabriel put the shovel and Ramsdale attacked, 1-0!Arsenal took the lead in losing the ball away from home, and the gunners lost the ball in 9 games in the last 10 rounds; Awoniyi has scored five goals in the last three games. If Nottingham Forest can avoid relegation, he will certainly make great contributions.

In the first half, the backward gunmen failed to organize an effective attack on Nottingham Forest, but in the second half, Nottingham Forest continued to threaten the gunners’ door. In the 48th minute, the Nottingham Forest positioning ball was passed to the restricted area, and Zaka didn’t go far. In front of Renan Lodi’s cross, Felipe pushed it from close range, but Ramsdale blocked the ball from the bottom line in time. In the 60th minute, Ben White made a cross from the right, Saka volleyed from a small angle in the restricted area, and navas saved the ball from the bottom line.

In the 66 th minute, Thomas’ backcourt pass was stolen again, but fortunately Gibbs-White hit the side net with a low angle. The scene was backward, so Artta had to adjust immediately. Thirny and Nkitiya came out to replace Kiviol and Zaka, and Tazi became a 3-3-4 storm. However, the changing Arsenal didn’t attack the organization effectively in the rest of the game. Obviously, Tazige, who is used to the system of four defenders, has not been able to play other formations.

In the end, the score couldn’t be rewritten. Arsenal’s away game was 0-1, because they were four points behind Manchester City in two rounds. The gunners personally put Manchester City on the Premier League championship, and Guardiola’s team completed the Premier League’s three consecutive championships. After Nottingham Forest won this game, it was also a round of relegation in advance.

How to take a shower in the bathroom in general, what is the process?

The general process of going to the bathroom to take a proper shower is as follows:

  1. Wash your face

Wash your face first, because when you enter the shower, the hot water will fill the bathroom with steam, which will force the pores of your body to expand, so if you don’t wash your face first, The dirt that accumulates on your face during the day will sneak in and sneak into your pores.

  1. Body wash

After washing your face, you can clean your body. But pay attention to control the water temperature, it is best to be close to the body temperature, that is, about 40 ℃. If the water temperature is too low, the pores of the skin will be tightly closed, and the dirt will not be removed in place. At this time, the body heat cannot be distributed, and after bathing, the limbs will feel weak.

In addition, the bathing time is preferably within 20 minutes, and good ventilation should be ensured, because if the bathing time is too long, it will cause hypoxia and ischemia of the heart and brain.

  1. Shampoo

After washing the body, the hair is fully nourished in the steam, and it is the best time to wash the hair at this time. Finally, rinse your body completely with water.