BYD’s new generation of cars have drawn their swords, and the sword will set off a new energy storm.

In the second half of 2020, BYD’s new generation of products was born, and it became an explosion when it went on the market. After completing the climbing of production capacity, it firmly occupied the first place in the sales of high-end new energy cars and fired the first shot of a new generation of models.

After the Han model, from March to April, 2021, BYD’s new generation products were unveiled. The high-end SUV Tang (EV, DM-I), the mid-range SUV Song PLUS (parameter picture) (EV, DM-I) and the mid-range car Qin PLUS(EV, DM-I) drew their swords and drew their swords to the sky, which is about to set off the mid-to high-end new energy vehicle market.

Byd Han new energy

BYD Han has been on the market for 9 months, and its cumulative sales volume is as high as 68,010 vehicles, with an average monthly sales volume of 7,556 vehicles, which is far ahead among the C-class high-end new energy cars in China. Competitors at the same level include Tesla MODEL S, Weilai ET7, Weilai EC6, BMW 535Le, Mercedes-Benz E300eL, Audi A6L Quattro, Volvo SC90 New Energy, etc., but the monthly sales of all competing models are far less than Adihan New Energy.

Byd Tang new energy

BYD Tang New Energy originally had two models, DM and EV. However, Tang EV has been discontinued for nearly a year because of the change. Only one Tang DM is on sale. At the end of last year, 2021 Tang EV was listed, but the blade batteries were given to Han EV to ensure its delivery. Recently, the new Tang EV has finally been officially listed in China, and a new Tang DM-I will be added this month, forming three product lines of Tang DM, EV and DM-I. It is expected that the sales of Tang New Energy will explode in the second half of the year.

At present, the high-end new energy SUVs mainly include Tang New Energy, MODEL X (imported), Weilai ES6, Li ONE, Audi Q7 New Energy, BMW X5 New Energy, etc. For the time being, Li ONE’s sales volume is leading. However, with the launch of new Tang EV and Tang DM-I by Tang New Energy this month, there is little suspense that the sales volume will surpass that of Li ONE.

Byd Qin PLUS new energy

During the month, BYD continuously launched Qin PLUS DM-I and Qin PLUS EV, and made great efforts in the field of mid-range cars through upgrading models. In just one month, the market order of Qin PLUS DM-I has broken 50,000 vehicles, and Qin PLUS EV will further push up the order volume of Qin PLUS new energy vehicles.

At present, the mid-range new energy cars mainly include Qin PLUS New Energy, Tesla MODEL 3, Tucki P7, GAC Aeon S, etc. The sales of Tesla MODEL 3 are far ahead, and other models are basically incomparable.

However, due to the limited production capacity, the monthly production capacity of Tesla MODEL 3 can only reach about 30,000 vehicles at most. With the continuous increase of new energy in Qin PLUS, the production and sales in the fourth quarter exceeded 30,000 vehicles, surpassing Tesla MODEL 3 and becoming a mid-range new energy car. The crown selling is basically a high probability event.

Byd songplus new energy

During the month, BYD continuously launched Song PLUS DM-I and Song PLUS EV, and made great efforts in the field of mid-range SUVs through upgrading models. At present, the order has broken 20,000 vehicles, and Song PLUS EV will further push up the order volume of Song PLUS new energy vehicles.

At present, the mid-range new energy SUVs mainly include Song PLUS New Energy, Tesla MODEL Y, BMW ix3, Roewe RX5 New Energy, GAC Aian LX, etc. Tesla MODEL Y is far ahead in sales, and other models are incomparable for the time being.

However, Tesla MODEL Y is also limited by production capacity, which is collinear with MODEL 3. The total monthly production capacity can only reach about 40,000 vehicles at most, Model sells 30,000 vehicles in March, and MODEL Y can only sell 10,000 vehicles per month. With the continuous increase of new energy in Song PLUS, it is basically a high probability event that production and sales in the fourth quarter will surpass Tesla MODEL 3 and become the sales champion of mid-range new energy cars.

Write at the end:

In recent years, with the catfish Tesla being put into the China market, the sales volume has been rising all the way, which has also stimulated China car companies. First, BYD pressed hard, then Wuling came from behind, and then Weilai, Ideality and Tucki tried their best to catch up.

Judging from the current market situation, in terms of mid-to-high-end models, Tesla has already left Weilai, Ideality and Tucki farther and farther in sales volume, and there are even signs that it will counter BYD for the first time this year. However, BYD has taken advantage of Hanxin Energy to triumph all the way. Recently, it has drawn its sword continuously and launched a large number of mid-to-high-end new energy vehicles, which will start a hand-to-hand battle with Tesla.

In terms of production capacity, Tesla’s production capacity this year is about 400,000 vehicles, and BYD’s sales target for new energy vehicles this year is also 400,000 vehicles. If the target can be achieved, it is basically equal to Tesla’s production capacity. Is BYD continuing to suppress Tesla, or is Tesla turning over for the first time? In the end, it is only possible to know who will die at the end of the year.

Tesla’s weakness is limited by production capacity, but the new model came on the market earlier and seized a certain opportunity. Although the release of BYD’s new models is a few months late, its capacity expansion speed is higher than Tesla’s. With the centralized listing of many new models in Qin, Tang and Song Dynasties, a strong war of resistance will be launched with the leading edge of technical route and the cost and cost performance advantages brought by the vertical integration of core technologies.

35 people were arrested and 16 macaques were rescued in a big case of raising monkeys live in online celebrity.

  Cctv newsAt present, the webcast platform is developing rapidly. Some people touch the red line of the law in order to attract attention and become famous quickly. Some time ago, Pan Cheng Xiao, a young woman from Baoying, Yangzhou, attracted a large number of fans to watch her live webcast, and even attracted the police, which led to a major case.

  Xiao Pan, who is in his twenties this year, found that many peers are playing all kinds of strange live broadcasts or posting interesting small videos, which can attract a large number of netizens to watch. Inspired by this, she had a whim. Since July last year, she has been broadcasting live monkeys on the Internet, and has released several videos of raising monkeys on the short video platform.

  In the video, the little monkey wears all kinds of small clothes and sometimes jumps up and down, which is very naughty and lovely. Many netizens have left messages saying that the little monkey is so cute that they want to have one. Some netizens also asked how to buy a little monkey. What Xiao Pan never expected was that it didn’t take long to win a lot of attention and envy, but the police found the door!

  Illegal! Buy and raise animals under state protection without authorization.

  After comparison, police in Baoying, Yangzhou found that the little monkey in the video has high eyebrow bone, deep eye socket and cheek pouches, which are typical characteristics of macaques. Therefore, the police suspect that the little monkey played by Xiao Pan in the video is probably a national second-class protected animal macaque, and it is illegal to buy and raise national protected animals without authorization.

  In the face of the arrival of the police, Xiao Pan said that he never thought that raising monkeys would alarm the police. He usually likes very small animals, and when he saw someone doing this on some live broadcast platforms, he moved his mind to raise monkeys.

  Then, how to confirm that the little monkey in Xiao Pan’s video is the national second-class protected animal macaque?

  Liu Peng, a policeman of the Public Security Police Brigade of Baoying County Public Security Bureau, Yangzhou CityAt that time, we immediately sent this monkey to the judicial appraisal center of Nanjing Forestry College for appraisal. After the identification of relevant departments, this macaque, the monkey she raised, belongs to the macaque and belongs to the national second-class protected animal.

  According to Article 341 of China’s Criminal Law, anyone who illegally hunts and kills rare and endangered wild animals under special state protection, or illegally buys, transports or sells rare and endangered wild animals and their products under special state protection shall be sentenced to fixed-term imprisonment of not more than five years or criminal detention and fined; If the circumstances are serious, he shall be sentenced to fixed-term imprisonment of not less than five years but not more than ten years and shall also be fined; If the circumstances are especially serious, he shall be sentenced to fixed-term imprisonment of not less than 10 years and shall also be fined or confiscated.

  At the same time, Article 22 of China’s Wildlife Protection Law stipulates that the sale, acquisition and utilization of wildlife under second-class national protection or its products must be approved by the wildlife administrative department of the government of the province, autonomous region or municipality directly under the Central Government or its authorized unit.

  See female netizens live broadcast to raise monkeys and contact to buy.

  The law clearly stipulates that it is illegal to buy and sell state-protected animals privately, so where did Xiao Pan buy the macaques? Does she have the qualification to legally buy macaques? Xiao Pan said that she didn’t get the qualification to buy and raise macaques, but in June 2017, she saw a female netizen named Xiao Doudou live on the short video platform, and she was deeply attracted by the little monkey in the video.

  The female netizen named Xiao Doudou said that she could help Xiao Pan buy a monkey, and the cost was 11,000 yuan. At this time, Xiao Pan didn’t know that the monkey he wanted to buy was the national second-class protected animal macaque. In order to buy a monkey, Xiao Pan also borrowed money from the bank, and then transferred money to the netizen Xiao Doudou through WeChat. Soon after, he received news from the other party that the monkey had "boarded" the bus from Shijiazhuang to Xuzhou.

  On the afternoon of Xiao Pan’s transfer to female netizen Xiao Doudou, Xiao Pan came to Xuzhou long-distance bus station and took the monkey to Baoying for breeding. Since then, Xiao Pan has often posted videos and pictures of raising monkeys on short video platforms and WeChat. With more and more videos of raising monkeys, the attention of netizens is getting higher and higher.

  Although some netizens left a message to Xiao Pan during the period, telling her that this is not an ordinary little monkey, but a macaque. It is illegal to raise it privately and should be sent to the zoo. However, Xiao Pan was reluctant to send the macaque away and kept it with luck until it was captured by the police. Xiao Pan said that he only saw the cuteness of the monkey, but he didn’t know that his behavior was suspected of breaking the law.

  Tracking: whether to store, buy and resell illegal trading chains

  According to Xiao Pan’s account, the police vaguely felt that the problems involved were not small. Where is the seller of macaques? Is Pan the only buyer? Will there be an illegal trading chain that specializes in buying and selling macaques?

  According to the information provided by Xiao Pan, the police paid attention to the account of Xiao Doudou, a monkey seller, on the short video platform in Aauto Quicker, and found that a young woman with the net name Xiao Doudou and her boyfriend actually operated the account. The content of the live broadcast is mostly the living condition of the little monkey. In the video, the little monkey sometimes holds a bottle, sometimes climbs up and down, and sometimes takes a bath and eats fruit.

  The police also found that netizen Xiao Doudou and her boyfriend have raised many macaques. Sometimes in a live broadcast, there will be two or three small macaques, and the macaques appearing in different live broadcasts are different. The investigators roughly estimate that there are as many as seven or eight macaques used to shoot videos.

  After careful analysis and investigation, the police believe that in addition to the live broadcast of monkeys and the release of small videos of the living conditions of little monkeys, netizen Xiao Doudou and her boyfriend are also seriously suspected of openly selling macaques.

  Moreover, on her homepage, she also clearly wrote, adding micro, that is, adding her WeChat, please talk about buying macaques in detail.

  Netizen Xiao Doudou’s live broadcast of raising monkeys has attracted many netizens’ onlookers, and the number of hits has been soaring, even on the popular recommendation. So, did the live broadcast platform notice that it was suspected of breaking the law for her to post videos and related remarks about raising macaques?

  Frequent number change, live broadcast, real identity is difficult to confirm.

  The police investigation found that whenever the number of video hits of netizens Xiao Doudou soared, the platform would give her a title, but the title did not stop them from broadcasting the monkey live. Frequent live broadcast of changing the number became their countermeasure to deal with the title punishment. Before long, they will re-register their accounts with other identities, and once again broadcast live monkeys and release small videos of monkeys with the nickname of Xiao Doudou. Frequent live broadcast of changing the number brings difficulties in locking the real identity of the suspect. In order to detect the case as soon as possible and rescue the macaque, the police have found out the identities of the monkey seller Xiao Doudou and her boyfriend after many twists and turns. The netizen Xiao Doudou’s surname is Ma and her boyfriend’s surname is Li, both of whom live in Shijiazhuang, Hebei. Immediately, the police rushed to Shijiazhuang. After half a month of arranging, they locked their residence and immediately arrested them.

  Spend 8,000 yuan to buy through pet QQ group.

  After the arrest, the suspects Ma and Li confessed that at first they all saw netizens live broadcast monkeys, felt cute, and wanted to gain attention, so they moved the idea of buying monkeys. Later, it was introduced that they bought a baby macaque in Henan at a price of 8,000 yuan through a pet QQ group, and raised monkeys live through online platforms such as "Aauto Quicker" and "Volcano".

  During the live broadcast, Ma and Li not only won praises from many netizens, but also many netizens asked how to buy them, which made them see the "financial road" and decided to be middlemen to earn the difference.

  A total of 16 macaques were purchased in half a year.

  After the trial, the police found that in just half a year, the suspects Ma and Li bought a total of 16 macaques. Except for two seized by the police and one that they had given to netizens, the other 13 macaques were sold to 15 buyers involved in the case, including Xiao Pan, distributed in seven provinces including Jiangsu, Inner Mongolia, Shandong and Sichuan.

  Trace the source of illegal trafficking in macaques

  After finding out that Ma and Li were "middlemen", the police followed the line according to their trading situation and found the source of illegal trafficking in macaques.

  After the arrangement, the police locked in the person who illegally sold macaques to Ma and Li, that is, the suspect Bao, who runs a macaque farm in Xinye, Henan. In February 2018, the police arrested the suspect Bao in Nanyang, Henan.

  Driven by the interests, the criminal suspect Bao knew that Ma and Li did not have the qualification to buy and raise macaques, but they still made illegal transactions with them. After negotiating the price, Bao usually transported the macaques to a service area in Shijiazhuang by bus consignment, and then Ma and Li took them away and sold them to many parts of the country. For the reason of illegally selling macaques, the suspect Bao gave a perfect explanation.

  Criminal suspect Bao MouBecause it is a little monkey itself, he is very charming after they get it. They are all fed good milk powder. I think they are also protecting animals, which is better than me. I think it is out of this idea.

  Ignoring the law, privately raising macaques is actually said to be protecting animals. Is Bao’s statement tenable? What is the truth of the matter? The police quickly turned to Anhui, Shanxi, Shandong and other places to find the whereabouts of illegally sold macaques, and found that many macaques had died because of poor feeding.

  35 people were arrested and 16 macaques were rescued.

  The police investigation found that from June 2017 to the incident, the suspect Bao had sold 36 macaques without the approval of the relevant authorities, including 16 macaques sold to Ma and Li, and the other 20 were sold directly by Bao. Baoying police went to ten provinces and cities successively, and arrested 35 middlemen, sellers and buyers involved, and rescued 16 macaques.

  The police sent the rescued 16 macaques to the Wildlife Rescue Center in Zhuyuwan Scenic Spot Zoo in Yangzhou. What about the rescued monkeys now?

  Veterinarian Xu introduced that these 16 macaques were only three or four months old when they were first delivered, and some macaques also appeared unsociable. Macaques, as social animals, are not suitable for private breeding, which will do harm to their psychology and body, and parasites on macaques also do some harm to people.

  At present, the criminal suspect Bao sells macaques without authorization, and his behavior has been suspected of illegally selling precious and endangered wild animals. Yangzhou Baoying procuratorate approved the arrest of Bao according to law; Ma and Li were separately filed for accountability; 32 buyers involved in the case, including Xiao Pan, were taken compulsory measures by the public security organs.

  There are many chaos in the bottomless webcast for fame.

  Some people ignored the legal bottom line in order to become "online celebrity", which gave birth to the chaos of webcasting. For example, Xiao Pan and others who illegally buy macaques.

  After the trial, the police learned that in the case of illegally buying and selling macaques, the initial motivation of the buyers involved was almost always to raise monkeys to gain eyeballs and seek attention.

  In this case, Song, a buyer involved in Shandong, is a well-known local online celebrity. She hopes to attract netizens and attract business by raising macaques.

  Multi-platform "wild live broadcast" attracts tens of thousands of people to watch.

  What Song didn’t expect was that the macaque he bought at a high price died because of poor breeding, which not only did not attract business, but alerted the police.

  In fact, online celebrity, who stepped on a minefield like Song, is not a case. There is more than one anchor who broke the law in order to win praise and attention. In addition to illegally purchasing and raising state-protected animals on the webcast platform, what’s more, they also hunt state-protected animals live on the Internet, which is called "wild live broadcast", sometimes attracting tens of thousands of people to watch at the same time.

  An anchor group named "Cui Hua dining tables" on Huya live broadcast platform broadcasted the whole process of hunting wild bamboo rats, which are "national three protected animals". Two anchors angered two captured bamboo rats with branches, causing one of them to be bitten with blood. At present, "Cui Hua dining tables" has been permanently titled by the platform.

  In May of this year, an online male anchor in Jiangsu broadcast live bird catching in the wild in order to get a gift for sucking powder, and he will face more than just the title processing. After investigation, the man has captured more than 40 birds of all kinds, all of which belong to provincial key or national three-protected animals. At present, he has been captured by Zhenjiang Forest Public Security Bureau, and the case is under further investigation.

  Publishing video of hunting and protecting animals is also suspected of breaking the law.

  The release of videos related to hunting and protecting animals can also escape the French Open. An underage netizen in Guangdong posted a video of his father Su’s killing python in the WeChat circle of friends, which attracted a lot of forwarding. After the police found it, they immediately searched the suspect Su’s home and found a State-level protected animal python and eight glass wine bottles, including 12 eagles and 18 snakes with important ecological, scientific and social values. At present, the case has been transferred to the procuratorate for review and prosecution.

  The State Forestry Administration said: "We must severely crack down on all kinds of live broadcast platforms suspected of hunting and killing wildlife under state key protection and hunting wildlife under non-state key protection without a license."

  Live feeding of state-protected animals and live hunting of wild animals, why are similar illegal live broadcasts repeatedly prohibited? In this regard, what kind of responsibility does the webcast platform need to bear?

  Experts believe that behind the attention of netizens, there are attractive economic benefits, and some online celebrity’s legal awareness is weak, which are the reasons why illegal live broadcasts are repeatedly banned. Webcast is suspected of breaking the law, and the network anchor should bear the corresponding responsibility, and even bear criminal responsibility in serious cases.

  According to experts, the webcast platform should not only do a good job in verifying the identity of network anchors, but also deal with anchors suspected of violating the law in a timely manner. It should also actively cooperate with the work of relevant regulatory authorities and assume the obligation to report.

  In addition, experts also believe that the webcasting platform can do more than just titles, but also strengthen the supervision of popular videos, so as not to be a hotbed of "internet plus crime".

  How to deal with the illegal live broadcast of some network anchors after their titles are changed? The Regulations on the Administration of Internet Live Broadcasting Services issued by the National Network Information Office stipulates that live broadcasting shall be managed by classification, and a credit rating management system for Internet live broadcasters shall be established, and a blacklist management system shall be established.

  It is worth noting that not only the webcast platform and network anchor are regulated, but also the netizen comment area is not a place of extra-legality. The Regulations on the Administration of Internet Live Broadcasting Service requires that Internet live broadcasting service providers should strengthen the real-time management of live interactive links such as comments and barrage, and be equipped with corresponding management personnel.

Looking back on 2021, watch the beautiful flash moment when Tik Tok met the film!

32 million people watched together.Tik Tok’s first live movie

, and other masters gathered at the Tik Tok Cloud premiere.

Appear in the live broadcast room and have a cross-border conversation with Tik Tok Talent.

Tik Tok account plays 4.3 billion … …


Special feature of 1905 film network Looking back at 2021, all the famous scenes of these film circles were staged in Tik Tok.On January 23rd, Tik Tok and China Film Report released the annual event inventory video of "The Flash Moment of Tik Tok Film 2021" to relive the flash moment when Tik Tok met the film in the past year.


According to the data released by the National Film Bureau on January 1st, 2022, the total box office of China’s films reached 47.258 billion yuan and the total number of screens reached 82,248 in 2021. The total box office and the total number of screens continued to rank first in the world, and the film industry in China recovered rapidly and continued to develop well.


Among the new films released throughout the year, 304 films were chosen to be promoted in Tik Tok. Tik Tok was among the producers of 19 films. Tik Tok platform has increasingly become an important position that can’t be ignored in film publicity.


In the past year, how did Tik Tok integrate resources to help the film announcement in multiple dimensions? In the continuous iteration and upgrade of the short video platform announcement mode, what experience can be used for reference by the industry?


Full coverage of the schedule

Refined operation helps film announcement.


Looking at all the major schedules in 2021, from Spring Festival, May Day and Summer Holiday to National Day and New Year’s Eve, whether it is a commercial blockbuster or a low-budget film, Tik Tok platform has become a "battleground" for film announcement. The films with the leading box office are also in the top position in Tik Tok, and Tik Tok, as a content platform, has a stronger potential energy output in film promotion.


At the beginning of the year, the "strongest Spring Festival file in history" created a number of records such as 7.8 billion box office, 160 million person-times and 2.585 million times, which boosted industry confidence. Detective Chinatown 3, Hi, Mom and other blockbusters with the highest volume performed equally well in Tik Tok.


Hi, Mom touched the audience with tears in her laughter and simple and sincere mother-daughter affection, and made 5.413 billion box office, ranking second in the year. The film also focuses on the theme of "family" in short video promotion, and directly pokes users’ tears with strong empathy topics.


# Hello Li Huanying is crying, # Crying, # Hello Li Huanying is crying and laughing, # Hello Li Huanying MV is crying, and other topics are on the hot list in Tik Tok. The official account of the movie @ Hello Movie The total number of videos played in Li Huanying exceeded 4.3 billion, and the total number of likes exceeded 99 million. In 2021, Tik Tok users left the most tears for Hi, Mom.



The May 1st champion highlighted the highlight of "Zhang Yimou’s first spy war work". Zhang Yimou was a guest in the live broadcast room, and talked with Tik Tok experts such as @ Buyi Detective, @ Crow Movie, @ Zhang Zhanling and @ Waiguoren Research Association. The cross-border collision between the famous director and the users in Tik Tok, and the popularity and viewpoint of Qi Fei have achieved the communication effect of breaking the wall and the circle.


The Battle at Lake Changjin, My Father and I, two blockbusters in the National Day archives, also made efforts to publicize on the platform of Tik Tok to complete the "ultimate leap" at the box office. Box office champion of the year — — The official account of The Battle at Lake Changjin Tik Tok has 2.78 million fans, making it the movie official number with the most fans. Jason Wu, Jackson Yee and other masters attended the "Tik Tok Cloud Premiere of Changjin Lake", which attracted more than 6 million users to participate in the interaction, and a total of 10 hot topics were listed.



The four directors of Me and My Father jointly broadcast live in Tik Tok, attracting more than 15.6 million people to watch. The "Me and My Father’s Cavalry Corps" starring in the "Riding the Wind" unit has nearly 10 million praises and has become the hottest video of the year.



Not only commercial blockbusters, genre films can also reach the target audience accurately through short video communication strategies with outstanding highlights and tailor-made.


The youth romantic film "Summer Future" highlights the "sense of youth" in the propaganda, and combines the topic fermentation with special time nodes such as graduation season and Tanabata to arouse netizens’ empathy and enhance users’ desire to see the index and pre-sale conversion. 


# Leo Airborne Graduation Ceremony # Summer future is too real # Leo Zifeng Zhang school uniform photo hot spots have been listed for 32 times, with a cumulative broadcast volume of 797 million, and the maximum growth in a single day is 92,000.


Action crime movies accurately found the male audience who loved action movies. The cumulative broadcast volume of # Anger Serious Cases reached 2.9 billion, and hot topics were listed for 18 times. Topics such as "Missing the Stars" even set off a platform-wide emotional killing. In the end, the film won 1.329 billion box office and won the box office championship in Hong Kong.


In the past Lunar New Year movies, suspense crime movies, comedies, romantic movies "Love by Year" were also aimed at the target crowd and sinking the market in Tik Tok. Through the publicity before the screening, continuous exposure after the screening, the long tail effect was released, which prompted more audiences to enter the theater and realized the overall volume and box office growth of the film.


Innovative and characteristic gameplay

Explore more possibilities of connecting with movies.


From the first admission in 2017, through several years’ practice, Tik Tok’s film announcement mode has been constantly iterative and upgraded. By means of enriching marketing methods, expanding marketing scenarios and creating effective marketing tools, Tik Tok is exploring a new model of "internet plus Movies" while exerting the power of the platform to help the accurate distribution of materials, driving the growth of movies’ desire to see the index and the transformation of ticket purchase.


Hi, Mom’s first cloud road show was broadcast live, and Jia Ling and 11 Tik Tok talents "returned to the 1980s". During the live broadcast, the official shook up nearly 100 thousand powder, creating a new form of live broadcast of movies.


 


The road show "Crowd of People" is the first live broadcast of the movie starring Andy Lau in Tik Tok, attracting 32 million people to watch it, with the cumulative praise exceeding 35 million. On average, users in Tik Tok send out 9,700 likes every second, and the value of watching the movie in the cat’s eye increased by 7,136 minutes, breaking the growth record of watching it in a single minute.


Customized gameplay based on the characteristics of the film is also constantly upgrading. More than 4 million people have the same model of the movie Hi, Mom through the special effects of stickers, which set off an upsurge of role interaction and achieved fission communication.


"Love by Year" invited eight couples from Tik Tok to create and sing the promotion song "Love by Year" with the film’s main creator, and filmed a fireworks blockbuster "Love by Year", which made netizens shout: "It’s too high to knock couples cp in Tik Tok!"


In the process of Detective Chinatown 3’s publicity, Tik Tok’s talent @ mesnier and @ Buyi Detective jointly created and filmed the "Looking for Q" series of Tang Tanchun Theater, which was played more than 200 million times, completing the exploration of the propaganda mode of Tik Tok-derived short plays in the first generation of films.


As the first major film produced in Tik Tok, The Summer Future opens up the ways of star live broadcast, customized stickers, and ticket grabbing, thus realizing the efficient release of communication potential.


As a platform for young people to gather, Tik Tok is cleverly embedded in the movie plot. The role account of Zheng Yuxing, the leading actor played by Leo, appeared many times, creating a new case of pioneering film implantation. The movie role number @DJXYZ attracted 20.39 million people to watch on the day of its arrival, and users actively discussed "Is this the trumpet of Leo?".


 


In addition, since the Spring Festival in 2021, Tik Tok has started to launch special film activities with "activity-driven schedule", and successively created special topics such as "May Day Movie Watching Plan", "Tik Tok Summer Movie Watching Guide" and "National Day File in Tik Tok", and constantly explored the fancy gameplay of "short video+movie announcement" to make the film content better connected and interacted with netizens through gameplay.



One of the advantages of these topics is to use the form of online aggregation pages to guide users to win ticket purchase discounts by marking "I want to see" and playing trailers, and finally complete the purchase. Through the activity, the cat’s eye index of "Summer Future" increased by 411,500, accounting for 44% of the total. On the Cliff, the index of cat’s eye wants to watch has increased by 40,800, accounting for 29% of the total number of people who want to watch.


The thematic form has effectively opened up a number of publicity links such as material exposure, exponential growth of want-to-see, and ticket purchase conversion. On the one hand, film and television materials are released in a centralized way, resulting in a high-frequency and lasting sound burst. On the other hand, the conversion path from content to purchase is clearer, which directly converts Tik Tok users into the number of people who want to see movies and drives the release of potential energy for film publicity.


According to the 48th Statistical Report on the Development of Internet in China issued by China Internet Network Information Center (CNNIC), as of June 2021, the number of Internet users in China reached 1.011 billion, including 888 million short video users.


According to official data, there are more than 600 million daily users in Tik Tok, and the proportion of users under the age of 35 is over 90%, which is highly coincident with the mainstream movie consumers. This also makes Tik Tok full of imagination in excavating and attracting the incremental consumers of movies. While using huge traffic and channel advantages to promote the film, Tik Tok’s creators also influence and shape the film industry to some extent.


With the approach of the Spring Festival, Jackson Yee’s role number @ Haojing mobile phone repair has settled in Tik Tok and completed the "punch-in". The first content was praised as high as 252.2w, attracting 155.7w fans’ attention. Chinese New Year blockbusters, such as,,,,, and so on, have also been publicized in different forms in Tik Tok to stimulate public expectations.


In 2022, the story of Tik Tok and the film is to be continued.


The rain and snow in the central and eastern regions will increase, and the wet and cold in the south will continue until the beginning of March.

    Today (February 27th), there are snowfalls in the north and northeast of China, and there is still a large range of rainy weather in the south, mainly light rain. Tomorrow and the day after tomorrow, there will be more rain and snow in the central and eastern regions of China. There will be small to medium snow in the eastern part of Northwest China and Huanghuai, and there will be heavy rain and local rainstorm in some areas of Jiangnan. It is necessary to pay attention to prevent the adverse effects of rain and snow on Spring Festival travel rush travel. In terms of temperature, the low temperature in most parts of China will continue until the beginning of March, and the temperature will obviously rise from the north to most parts of the middle and lower reaches of the Yangtze River from March 2 to 3.

   Rain and snow in central and eastern China will increase tomorrow, and there will be heavy rain in Jiangnan and other places

    Yesterday, the rainy weather in the south of China continued, and the snowfall in the north also increased, but the precipitation was generally small. The monitoring showed that the snowfall in central and northeastern Gansu, Inner Mongolia, Ningxia, north-central Shaanxi, northwestern and southern Shanxi, southern Anhui, northwestern Jiangxi, northern Zhejiang and other places appeared in some areas, and the snowfall in Hohhot and Xilin Gol in Inner Mongolia was 5 ~ 6 mm; Freezing rain occurred in southeastern Guizhou and southern Hunan.

    Today, the snowfall in the north has expanded, and there is still a large range of rainy weather in the south. Tomorrow and the day after tomorrow, rain and snow will increase again in the central and eastern regions of China. There will be small to medium snow or sleet in the central and eastern regions of the northwest, Huanghuai and other places, and there will be heavy snow in the local area; There are small to moderate rains in the eastern part of Southwest China, Jianghan, Jianghuai, Jiangnan and South China, and there are heavy rains, local heavy rains and thunderstorms in parts of northern Jiangnan and eastern Guizhou.

    Specifically, the Central Meteorological Observatory predicts that today, there will be light snow or sleet in parts of central and eastern Inner Mongolia, most of Northeast China, southern Xinjiang Basin, most of Tibet, southern Qinghai, southern and northwestern Gansu, southern Ningxia, northwestern Shanxi, northern Hebei and northern Sichuan Plateau, and moderate to heavy snow in local areas. There is light rain in most parts of the south of the Yangtze River, western Sichuan Basin, eastern Guizhou, most of Guangxi, northwestern Guangdong, Hainan Island and Taiwan Province Island.

    Tomorrow, there will be light snow or sleet in parts of northeastern Inner Mongolia, northern and eastern Heilongjiang, eastern Jilin, southern Xinjiang basin, eastern Tibet, central and eastern Northwest China, central and western North China and Huanghuai, among which there will be moderate to heavy snow in parts of eastern Tibet, southern Qinghai, central and southern Gansu, central and southern Ningxia and northern Sichuan Plateau. There are small to moderate rains in parts of the southeastern part of the northwest, southern Huanghuai, Jianghuai, Jianghan, most of the south of the Yangtze River, the eastern part of southwest China, northern and western South China, among which there are heavy rains in parts of southeastern Hubei, north-central Hunan, northwestern Jiangxi and northeastern Guangxi.

    The day after tomorrow, there will be light snow or sleet in parts of northeastern Inner Mongolia, central and eastern Heilongjiang, western mountainous areas of southern Xinjiang, northern and eastern Tibet, southern and eastern Qinghai, central and southern Gansu, central and southern Ningxia, central and southern Shanxi, eastern Shandong and northern Sichuan Plateau. There are small to moderate rains and heavy rains in parts of Jianghuai, Jiangnan, the eastern part of Southwest China and South China.

    The meteorological department reminded that in the next three days, there will be more rain and snow in the north, with small to medium snow (rain) in the eastern part of the northwest and Huanghuai; The rainy weather pattern in the south will last until March 1, and there will be moderate to heavy rain in Jiangnan and other places tomorrow and the day after tomorrow, and there will be convective weather in some areas. The public should guard against the adverse effects of rain and snow on travel in Spring Festival travel rush. On March 2, the rain in the south temporarily stopped, and some areas in the middle and lower reaches of the Yangtze River are expected to clear up.

   Wet and cold weather in many places in the south continues to cause cold air to affect the central and eastern parts of China.

    In terms of temperature, the state of low temperature in most parts of China will continue until the beginning of March, and the maximum temperature of 10℃ is basically maintained in the southern and eastern parts of the Yangtze River. Among them, from tomorrow to March 1, there will be cold air affecting the central and eastern regions, and the temperature in parts of central Inner Mongolia, North China, Northeast China, eastern Huanghuai and South China will drop by 4 ~ 6 C, among which the temperature in central and eastern Inner Mongolia and eastern Northeast China will drop by about 8 C. For example, in Changchun, the highest temperature will rise to 0℃ today, and it will continue to cool down from tomorrow to March 1, when the highest temperature is only -7℃.

    At the same time, many places in the south are affected by the continuous rainy weather, and the temperature is low. The wet and cold weather in parts of the southwest, Jiangnan and Jianghan continues. For example, the highest temperature in Changsha will be around 7 C in the next four days, and the lowest temperature will be 3 C ~ 5 C. The feeling of wet and cold runs through the whole day. Please pay attention to keep warm.

    From March 2 to 3, the temperature in most areas from the north to the middle and lower reaches of the Yangtze River will obviously rise. On March 3, the temperature in many places will be flat or even higher than normal. The highest temperature in southern North China to the middle and lower reaches of the Yangtze River can reach 15 C, and the warmth will return. 

    The area with the most obvious temperature fluctuation is South China. Today, the local temperature is obviously low, and the highest temperature in Nanning and other places is even less than 10 C; The temperature will increase obviously tomorrow, and the maximum temperature will rise to about 20℃, and in some areas it can reach above 25℃. From March 1 to 2, with the cold air going south, the temperature will drop significantly, and the maximum temperature will drop to about 15℃. The public should adjust their clothes in time according to the temperature changes to guard against colds.

The scope of protection has been greatly expanded! The new adjustment of this wildlife list was announced.

  The reporter learned from National Forestry and Grassland Administration today (30th) that the newly adjusted List of Terrestrial Wild Animals with Important Ecological, Scientific and Social Values was published.

  The newly adjusted "Three Owns List" contains 1924 species of wild animals, including 91 species of mammals, 1028 species of birds, 450 species of reptiles, 253 species of amphibians, 96 species of insects, 2 species of arachnids and 4 species of oligochaeta. Compared with the original catalogue published for the first time in 2000, more than 700 species of wild animals have been added while basically retaining the original species, thus greatly expanding the scope of wildlife protection.

  On the basis of scientific evaluation of the ecological, scientific and social values of terrestrial wildlife species, this list adjustment fully considers many factors such as population dynamics, threats, social concerns, etc., with the basic principles of adhering to ecological priority, maintaining scientific research needs and benefiting social development as the adjustment, and doing everything possible to protect vertebrates; For invertebrates, because of their wide variety and huge quantity, they are really necessary and conform to the basic principles of adjustment. This directory adjustment will effectively promote the improvement of protection and management capabilities, the protection and improvement of natural ecology, the level of wildlife scientific research and the public awareness of protection.

  China is rich in wildlife species, with 8,197 species of vertebrates alone, making it one of the countries with the largest number of wildlife species in the world. (CCTV reporter Shi Yuyu)

The most comprehensive knowledge of China tea, tea learning must be suggested to collect, and an article will take you to know about tea.

Teacher Bai Yansong of CCTV mentioned in a program of talking to young people:

"You like to drink coke today, and it is not excluded. When you reach my age, you will definitely love tea."

This is an old man’s life sentiment about young people.

From coke to tea, it is the same drink. What kind of transformation process is involved?

I believe that only people with stories can understand it.

If you also want to experience life from tea.

Then learn to drink tea from today.

A most comprehensive, basic knowledge of tea takes you into the door of the tea world.

Basic knowledge of tea

Classification of tea trees

According to the tree type: shrub type, small tree type and arbor type.

According to leaf type, it is divided into extra-large leaf species, large leaf species, middle leaf species and small leaf species.

Classification of tea: basic tea and processed tea.

Basic tea:

green tea

Green tea features: clear green leaves, good tenderness, bright soup color and exposed bud peak.

Green tea can be divided into stir-fried green tea, sun-dried green tea and steamed green tea according to the deactivation process.

Baked green tea.

On behalf of tea:

Fried green tea: West Lake Longjing, Biluochun, mengding ganlu, Duyun Maojian, Xinyang Maojian, Lushan Yunwu, Anji White Tea, etc.

Sun-dried green tea: Pu ‘er raw tea, Dianqing, Yueqing, Xiangqing, Chuanqing, etc.

Steamed green tea: Enshi Yulu.

Baked green tea: Huangshan Mao Feng, Taiping Monkey Kui, Luan Guapian, Xiazhou Bifeng, Tianshan Green Tea, Huading Yunwu, Gao Qiao Yinfeng, etc.

white tea

Characteristics of white tea: the fragrance is fragrant, the tender leaves are covered with white hairs, and the color is Bai Yin green, which belongs to partially fermented tea.

White tea can be divided according to tree species and freshness of bud leaves.

On behalf of tea:

Tea tree varieties: Dabai, Narcissus White and Xiaobai.

Bud leaf tenderness: Baihao Yinzhen, Bai Mudan, Gongmei, etc.

Yellow tea

Characteristics of yellow tea: some fermented tea, similar in technology to green tea, should be stuffy yellow when making. Tea drinking has the characteristics of yellow soup and yellow leaves, with mellow aroma and mellow taste.

Yellow tea can be divided into yellow bud tea, yellow tea and yellow small tea according to the different fresh leaves.

On behalf of tea:

Yellow bud tea: Junshan silver needle, Mengding yellow bud and Mogan yellow bud.

Huangda Tea: Huoshan Yellow Bud, Guangdong Folium Isatidis.

Huangxiaocha: Weishan Maojian Tea, Beigang Maojian Tea, Pingyang Huangtang Tea, Wanxi Huangxiaocha Tea, Hubei Yuanan Luyuan Tea, etc.

Green tea (oolong tea)

Characteristics of green tea: semi-fermented tea, a kind of tea between black tea and green tea. There are both fresh green tea and sweet black tea. The fragrance is rich and lasting, with floral, fruity, vanilla and so on. It is rich in flavor, fragrant in mouth and teeth, mellow and sweet, and has unique variety characteristics.

Green tea is divided into southern Fujian oolong tea, northern Fujian oolong tea, Guangdong oolong tea and Taiwan Province oolong tea.

On behalf of tea:

Minnan Oolong Tea: Anxi Tieguanyin, Hairy Crab, Benshan, Huang Jingui, etc.

Oolong tea in northern Fujian: Wuyi rock tea, cinnamon, water turtle, iron arhat, narcissus and so on.

Guangdong Oolong Tea: Phoenix Dan Cong, White Leaf Single Cong, etc.

Taiwan Province Oolong Tea: Frozen Top Oolong, Four Seasons Spring, Oriental Beauty, Jin Xuan, Jade, Baozhong Tea, etc.

black tea

Characteristics of black tea: fully fermented tea, warm stomach, red soup and red leaves, with unique maltose fragrance and caramel fragrance.

Black tea is divided into red stripe tea and red broken tea according to the process.

Red tea is divided into: small black tea and Kung Fu black tea.

On behalf of tea:

Race black tea: Zhengshan race

Kung Fu Black Tea: Qimen Black Tea, Dianhong, Yihong, Ninghong and Chuanhong.

Red broken tea: Yingde red broken tea, Dadugang red broken tea, Sichuan red broken tea, Hunan red broken tea, etc.

Four major black teas in the world: Qimen Black Tea, Darjeeling Black Tea in India, Sri Lankan Black Tea (Ceylon Black Tea) and Assam Black Tea.

Dark tea

Characteristics of black tea: the leaves are dark and dignified, the fragrance is mellow, and the variety is rich. After being made into pressed tea, it is mainly used by ethnic minorities in border areas.

Black tea can be divided into pressed tea, bulk tea and flower rolls according to the process.

Compressed tea is divided into: Fuzhuan tea, Huazhuan tea, blue brick tea and black brick tea.

Bulk tea is divided into: Tianjian, Gongjian and Shengjian.

Flower rolls are divided into: 12, 100 and 1000.

On behalf of tea:

Pu ‘er cooked tea, Anhua black tea, Shaanxi Fuzhuan, Guangxi Liubao tea, etc.

Processed tea:

Scented tea, extracted tea, fruity tea, tea beverage.

Six basic teas: according to the degree of fermentation.

Green tea (not fermented)

White tea (micro-fermentation)

Yellow tea (light fermentation)

Green tea (oolong tea, semi-fermented)

Black tea (fully fermented)

Black tea (complete fermentation, post-fermentation)

The higher the degree of fermentation, the milder the tea. For example, black tea and black tea are suitable for people with a bad stomach.

Non-fermented or lightly fermented tea is slightly cold. For example, green tea and yellow tea are suitable for reducing fire and drying, and people with weak spleen and stomach should be moderate.

Four major tea areas in China

Jiangnan tea area: located in the middle and lower reaches of the Yangtze River, including Zhejiang, Hunan, Jiangxi, southern Anhui, southern Jiangsu and southern Hubei. It is the main tea producing area in China. The annual output accounts for 2/3 of the country.

South China Tea Area: Located in the south of China, including Guangdong, Guangxi, Fujian, Taiwan Province and Hainan.

Southwest tea area: located in the southwest of China, including Yunnan, Guizhou, Sichuan, Chongqing and other provinces and cities as well as southeast Tibet. It is the oldest tea area in China.

Jiangbei tea area: located in the north bank of the middle and lower reaches of the Yangtze River, including Henan, Shaanxi, Gansu and Shandong, as well as northern Anhui, northern Jiangsu and northern Hubei.

Appliances needed for brewing all kinds of tea

According to different kinds of tea, it is necessary to choose suitable instruments for brewing in order to give full play to the taste, aroma and soup color of tea.

green tea

Applicable to tea ware: glass, bowl cover.

Attention: it is not suitable for stuffy bubble, which will affect the fragrance of tea.

Yellow tea

Applicable to tea ware: glass, bowl cover.

Attention: it is not suitable for stuffy bubble, which will affect the fragrance of tea.

white tea

Applicable to tea ware: teacups and bowls.

Green tea (oolong tea)

Applicable to tea ware: teacups, covered bowls, teapots and teapot.

Attention: Try to use fair mug as much as possible, and the time and quantity of tea brewing determine the taste of tea soup. It is not easy to soak tea for a long time, and the bitterness will be aggravated when the quality of tea is poor.

black tea

Applicable to tea ware: teacups, covered bowls, teapots and teapot.

Attention should be paid to: fair mug will be made when the soup is served quickly after making tea, and the taste will be better and it will not be frowsty for a long time.

Dark tea

Applicable to tea ware: tea cups, covered bowls, teapots, teapot, tea maker.

It should be noted that black tea is the tea with the highest degree of fermentation, which is very resistant to foam and has a thick taste. The first few bubbles can quickly serve soup to fair mug, and you can cook and drink it later.

Storage of various teas

Three principles of tea storage: drying, avoiding light and sealing.

Green tea and yellow tea: sealed and refrigerated in refrigerator.

White tea and green tea (oolong tea): sealed at room temperature, stored in the refrigerator without drinking for a long time.

Black tea: stored at room temperature, pay attention to moisture.

Black tea: stored at room temperature, cool and ventilated, avoiding sun exposure.

The concept of tea culture:

Broadly speaking, it refers to the sum total of tea material and spiritual wealth in the whole development process of tea.

Narrow sense: refers specifically to the "spiritual wealth" part, which is to study the cultural and social phenomena produced in the process of tea being applied by human beings.

Tea culture has: natural attributes and social attributes.

Natural attributes: the tea product itself, the function of tea.

Social attribute: people’s use of tea and their spiritual sustenance. Material, spiritual, plastic, psychological and behavioral phenomena. )

Defining tea from botanical characteristics;

Tea leaves have obvious main veins, the edges of the leaves are serrated, the veins are reticulate and not top, and the back is hairy.

The difference between tea and common leaves;

The fundamental difference between whether it is a tea tree or not lies in whether the plant contains tea polyphenols.

For example, Huaguo Tea, Rose Tea and yerba mate are similar to tea. The fundamental reason is that there are no tea polyphenols in it.

Main components contained in tea:

Tea polyphenols, tea polysaccharides, theanine, alkaloids, etc.

A leaf fell into the water and changed the taste of the water. Since then, there has been tea.

Tea is the dual enjoyment of material and spirit discovered by human beings. The development history of small leaves also records the development history of the whole mankind.

Let’s carry forward the tea culture in China together. This is an important symbol in the history of Chinese civilization.

I learned a lot about the basics of tea today, leaving a small question.

Pu ‘er tea which we often drink is one of the six major teas? Welcome to see your message in the comments section.

I’m Jiazi, and I love tea. Volunteer at the China Tea Museum on weekends to promote tea culture in China. If you also love tea, welcome to exchange and learn together.

Source | Jia Zi seeks tea.

Original title: "The most complete knowledge of tea in China, the necessary suggestions for learning tea, an article to take you to know about tea. 》

Blame James for failing the exam? The US media issued a document: Students have been missing preschool education for many years &28% have disabilities.

Live broadcast: August 5th Recently, the US media reported that no eighth graders in James’ school had passed the state math exam for three years in a row, which caused extensive discussion, most of which were questions about James, the founder of the school, while the US media clutchpoints issued a rebuttal. The full text is as follows:

It’s crazy that so many people want to see LeBron fail. Even if the eighth-grade students fail in math, it will be regarded as LeBron’s failure, just as if he were Mr. Le.

"Since 2018, the passing rate of the eighth-grade students in James’s’ I Promise’ school in the state mathematics exam is 0%!" When a news headline appears, the most important thing is not the information mentioned, but the information left out.

To be admitted to the "IPromise" school, students must rank in the bottom 25% of the state reading test;

28% students in "IPromise" school have disabilities;

Most admitted students are not good at math in their grade-they have fallen behind for several years;

Only 42% of these students have studied for a whole school year, but they have not reached the level of their grade;

Since the epidemic, the reading and math test scores of the whole country have plummeted;

On the whole, since 2012, students’ reading and math test scores in the United States have dropped significantly.

Anyone can find this information, but most people don’t. The only reason they discuss eighth-grade mathematics is because it is related to celebrities.

The mission of James School is not only to let 13-year-old children pass the exam, but also to solve the intergenerational problem of education in the United States. It is important that LeBron’s school can provide classrooms, teachers and opportunities for children with disabilities.

Arsenal 0-1 Nottingham Forest sent Manchester City to be crowned champions three times ahead of schedule.

At 0:30 Beijing time on May 21st, in the 37th round of Premier League, Arsenal played Nottingham Forest away. Avonii scored the only goal in the game. In the end, Arsenal lost 0-1 to Nottingham Forest and suffered two consecutive league defeats.

After the battle, Arsenal was 4 points behind Manchester City, the leader. As the gunners had only the last round left, Manchester City had won the Premier League title ahead of schedule, while Arsenal locked in the second place.

In the 20th minute, Odegard made a return error, and the Nottingham Forest midfielder took the ball to fight back. Avonii answered the teammate’s direct plug and broke into the right side of the penalty area. The goalkeeper Ramsdale quickly attacked, Gabriel chased back and grabbed the ball first, but kicked it at the opponent’s feet. Awoniyi took advantage of the situation and scored low. Nottingham Forest led 1-0!

In the second half, Arsenal, whose possession rate exceeded 80%, still couldn’t open the situation. On the contrary, the home team’s attack was more threatening. Arteta, the head coach of Arsenal, dispatched troops to try to make a comeback, but to no avail, he finally lost away.

After the game, Arsenal manager arteta congratulated Manchester City on winning the fifth league title in nearly six seasons, and admitted that he was very sad now. "We need to heal, and now it is too painful and sad. I have to find a way to cheer up the players. "

Editor: Zhou Yang

Editor: Zhou Shangdou

Audit: Feng Fei