Looking back on 2021, watch the beautiful flash moment when Tik Tok met the film!

32 million people watched together.Tik Tok’s first live movie

, and other masters gathered at the Tik Tok Cloud premiere.

Appear in the live broadcast room and have a cross-border conversation with Tik Tok Talent.

Tik Tok account plays 4.3 billion … …


Special feature of 1905 film network Looking back at 2021, all the famous scenes of these film circles were staged in Tik Tok.On January 23rd, Tik Tok and China Film Report released the annual event inventory video of "The Flash Moment of Tik Tok Film 2021" to relive the flash moment when Tik Tok met the film in the past year.


According to the data released by the National Film Bureau on January 1st, 2022, the total box office of China’s films reached 47.258 billion yuan and the total number of screens reached 82,248 in 2021. The total box office and the total number of screens continued to rank first in the world, and the film industry in China recovered rapidly and continued to develop well.


Among the new films released throughout the year, 304 films were chosen to be promoted in Tik Tok. Tik Tok was among the producers of 19 films. Tik Tok platform has increasingly become an important position that can’t be ignored in film publicity.


In the past year, how did Tik Tok integrate resources to help the film announcement in multiple dimensions? In the continuous iteration and upgrade of the short video platform announcement mode, what experience can be used for reference by the industry?


Full coverage of the schedule

Refined operation helps film announcement.


Looking at all the major schedules in 2021, from Spring Festival, May Day and Summer Holiday to National Day and New Year’s Eve, whether it is a commercial blockbuster or a low-budget film, Tik Tok platform has become a "battleground" for film announcement. The films with the leading box office are also in the top position in Tik Tok, and Tik Tok, as a content platform, has a stronger potential energy output in film promotion.


At the beginning of the year, the "strongest Spring Festival file in history" created a number of records such as 7.8 billion box office, 160 million person-times and 2.585 million times, which boosted industry confidence. Detective Chinatown 3, Hi, Mom and other blockbusters with the highest volume performed equally well in Tik Tok.


Hi, Mom touched the audience with tears in her laughter and simple and sincere mother-daughter affection, and made 5.413 billion box office, ranking second in the year. The film also focuses on the theme of "family" in short video promotion, and directly pokes users’ tears with strong empathy topics.


# Hello Li Huanying is crying, # Crying, # Hello Li Huanying is crying and laughing, # Hello Li Huanying MV is crying, and other topics are on the hot list in Tik Tok. The official account of the movie @ Hello Movie The total number of videos played in Li Huanying exceeded 4.3 billion, and the total number of likes exceeded 99 million. In 2021, Tik Tok users left the most tears for Hi, Mom.



The May 1st champion highlighted the highlight of "Zhang Yimou’s first spy war work". Zhang Yimou was a guest in the live broadcast room, and talked with Tik Tok experts such as @ Buyi Detective, @ Crow Movie, @ Zhang Zhanling and @ Waiguoren Research Association. The cross-border collision between the famous director and the users in Tik Tok, and the popularity and viewpoint of Qi Fei have achieved the communication effect of breaking the wall and the circle.


The Battle at Lake Changjin, My Father and I, two blockbusters in the National Day archives, also made efforts to publicize on the platform of Tik Tok to complete the "ultimate leap" at the box office. Box office champion of the year — — The official account of The Battle at Lake Changjin Tik Tok has 2.78 million fans, making it the movie official number with the most fans. Jason Wu, Jackson Yee and other masters attended the "Tik Tok Cloud Premiere of Changjin Lake", which attracted more than 6 million users to participate in the interaction, and a total of 10 hot topics were listed.



The four directors of Me and My Father jointly broadcast live in Tik Tok, attracting more than 15.6 million people to watch. The "Me and My Father’s Cavalry Corps" starring in the "Riding the Wind" unit has nearly 10 million praises and has become the hottest video of the year.



Not only commercial blockbusters, genre films can also reach the target audience accurately through short video communication strategies with outstanding highlights and tailor-made.


The youth romantic film "Summer Future" highlights the "sense of youth" in the propaganda, and combines the topic fermentation with special time nodes such as graduation season and Tanabata to arouse netizens’ empathy and enhance users’ desire to see the index and pre-sale conversion. 


# Leo Airborne Graduation Ceremony # Summer future is too real # Leo Zifeng Zhang school uniform photo hot spots have been listed for 32 times, with a cumulative broadcast volume of 797 million, and the maximum growth in a single day is 92,000.


Action crime movies accurately found the male audience who loved action movies. The cumulative broadcast volume of # Anger Serious Cases reached 2.9 billion, and hot topics were listed for 18 times. Topics such as "Missing the Stars" even set off a platform-wide emotional killing. In the end, the film won 1.329 billion box office and won the box office championship in Hong Kong.


In the past Lunar New Year movies, suspense crime movies, comedies, romantic movies "Love by Year" were also aimed at the target crowd and sinking the market in Tik Tok. Through the publicity before the screening, continuous exposure after the screening, the long tail effect was released, which prompted more audiences to enter the theater and realized the overall volume and box office growth of the film.


Innovative and characteristic gameplay

Explore more possibilities of connecting with movies.


From the first admission in 2017, through several years’ practice, Tik Tok’s film announcement mode has been constantly iterative and upgraded. By means of enriching marketing methods, expanding marketing scenarios and creating effective marketing tools, Tik Tok is exploring a new model of "internet plus Movies" while exerting the power of the platform to help the accurate distribution of materials, driving the growth of movies’ desire to see the index and the transformation of ticket purchase.


Hi, Mom’s first cloud road show was broadcast live, and Jia Ling and 11 Tik Tok talents "returned to the 1980s". During the live broadcast, the official shook up nearly 100 thousand powder, creating a new form of live broadcast of movies.


 


The road show "Crowd of People" is the first live broadcast of the movie starring Andy Lau in Tik Tok, attracting 32 million people to watch it, with the cumulative praise exceeding 35 million. On average, users in Tik Tok send out 9,700 likes every second, and the value of watching the movie in the cat’s eye increased by 7,136 minutes, breaking the growth record of watching it in a single minute.


Customized gameplay based on the characteristics of the film is also constantly upgrading. More than 4 million people have the same model of the movie Hi, Mom through the special effects of stickers, which set off an upsurge of role interaction and achieved fission communication.


"Love by Year" invited eight couples from Tik Tok to create and sing the promotion song "Love by Year" with the film’s main creator, and filmed a fireworks blockbuster "Love by Year", which made netizens shout: "It’s too high to knock couples cp in Tik Tok!"


In the process of Detective Chinatown 3’s publicity, Tik Tok’s talent @ mesnier and @ Buyi Detective jointly created and filmed the "Looking for Q" series of Tang Tanchun Theater, which was played more than 200 million times, completing the exploration of the propaganda mode of Tik Tok-derived short plays in the first generation of films.


As the first major film produced in Tik Tok, The Summer Future opens up the ways of star live broadcast, customized stickers, and ticket grabbing, thus realizing the efficient release of communication potential.


As a platform for young people to gather, Tik Tok is cleverly embedded in the movie plot. The role account of Zheng Yuxing, the leading actor played by Leo, appeared many times, creating a new case of pioneering film implantation. The movie role number @DJXYZ attracted 20.39 million people to watch on the day of its arrival, and users actively discussed "Is this the trumpet of Leo?".


 


In addition, since the Spring Festival in 2021, Tik Tok has started to launch special film activities with "activity-driven schedule", and successively created special topics such as "May Day Movie Watching Plan", "Tik Tok Summer Movie Watching Guide" and "National Day File in Tik Tok", and constantly explored the fancy gameplay of "short video+movie announcement" to make the film content better connected and interacted with netizens through gameplay.



One of the advantages of these topics is to use the form of online aggregation pages to guide users to win ticket purchase discounts by marking "I want to see" and playing trailers, and finally complete the purchase. Through the activity, the cat’s eye index of "Summer Future" increased by 411,500, accounting for 44% of the total. On the Cliff, the index of cat’s eye wants to watch has increased by 40,800, accounting for 29% of the total number of people who want to watch.


The thematic form has effectively opened up a number of publicity links such as material exposure, exponential growth of want-to-see, and ticket purchase conversion. On the one hand, film and television materials are released in a centralized way, resulting in a high-frequency and lasting sound burst. On the other hand, the conversion path from content to purchase is clearer, which directly converts Tik Tok users into the number of people who want to see movies and drives the release of potential energy for film publicity.


According to the 48th Statistical Report on the Development of Internet in China issued by China Internet Network Information Center (CNNIC), as of June 2021, the number of Internet users in China reached 1.011 billion, including 888 million short video users.


According to official data, there are more than 600 million daily users in Tik Tok, and the proportion of users under the age of 35 is over 90%, which is highly coincident with the mainstream movie consumers. This also makes Tik Tok full of imagination in excavating and attracting the incremental consumers of movies. While using huge traffic and channel advantages to promote the film, Tik Tok’s creators also influence and shape the film industry to some extent.


With the approach of the Spring Festival, Jackson Yee’s role number @ Haojing mobile phone repair has settled in Tik Tok and completed the "punch-in". The first content was praised as high as 252.2w, attracting 155.7w fans’ attention. Chinese New Year blockbusters, such as,,,,, and so on, have also been publicized in different forms in Tik Tok to stimulate public expectations.


In 2022, the story of Tik Tok and the film is to be continued.


Officially, it is clear that microfinance companies are not allowed to issue Internet consumer loans to college students.

  According to the China Banking and Insurance Regulatory Commission website on the 17th, five ministries and commissions, including China Banking and Insurance Regulatory Commission, China, jointly issued the Notice on Further Regulating the Supervision and Management of College Students’ Internet Consumer Loans to further standardize the supervision and management of college students’ Internet consumer loans and earnestly safeguard the legitimate rights and interests of college students. The full text is as follows:

  All banking insurance regulatory bureaus, information offices of provinces (autonomous regions, municipalities directly under the Central Government and cities with separate plans), Xinjiang Production and Construction Corps, Education Department (Education Bureau, Education Committee), Public Security Department (Bureau), local financial supervision and administration bureau, Shanghai headquarters of China People’s Bank, branches, business management departments, provincial capital city center branches, sub-provincial city center branches, major banks and joint-stock banks, and institutions of higher learning affiliated to the central government:

  Recently, some small loan companies have targeted the university campus, conducted induced marketing through cooperation with technology companies, and issued internet consumption loans for college students (hereinafter referred to as college students), which lured college students into excessive consumption ahead of schedule, causing some college students to fall into the trap of high loans, infringing on their legitimate rights and interests, and causing bad social impact. In order to further standardize college students’ Internet consumption loan business and strengthen education and guidance, relevant matters are hereby notified as follows:

  First, strengthen the supervision and management of college students’ Internet consumer loan business

  (A) regulate the Internet consumer loans lending behavior of college students

  Microfinance companies should strengthen the substantive verification of the identity of loan customers, and should not set college students as the target customer groups of Internet consumer loans, nor should they conduct precise marketing for college students, nor should they issue Internet consumer loans to college students. The outsourcing cooperative institutions of lending institutions shall strengthen the screening of customers, and shall not use false, misleading or induced publicity and other improper means to induce college students to consume ahead of time and borrow excessively, nor shall they accurately market for college students, nor shall they push and drain college students to lending institutions.

  Banking financial institutions should strictly abide by the risk bottom line, prudently carry out college students’ Internet consumer loan business, establish and improve appropriate risk management systems and early warning mechanisms, strengthen pre-loan investigation and evaluation, and attach importance to post-loan management and supervision to ensure that risks are controllable.

  Institutions established without the approval of the banking regulatory department or the local financial regulatory department may not provide credit services for college students.

  (B) strict risk management of college students’ Internet consumption loans

  In order to meet the reasonable consumer credit demand of college students, all banking financial institutions can develop targeted and differentiated Internet consumer credit products under the premise of controllable risks, follow the principles of small amount, short-term and controllable risks, strictly limit the loan balance of the same borrower and the total business scale of college students’ Internet consumer loans, strengthen product marketing management, and strictly examine the qualifications of college students to improve asset quality.

  In order to strengthen marketing management, banking financial institutions and their cooperative institutions should not conduct online accurate marketing for college students. Offline marketing publicity activities carried out on campus should be reported to the regulatory authorities of the marketing area in advance, and the specific place, date, time and content of marketing activities should be informed in advance and the consent of the educational institutions should be obtained. Marketing activities should not use deceptive, misleading or induced publicity to induce college students to apply for consumer loans.

  It is necessary to strictly examine the pre-loan qualifications, substantively examine and identify the identity of college students and the real loan purpose, comprehensively evaluate the credit information, income, tax and other information of college students, fully understand the credit status, strictly implement the second repayment source of college students, confirm the authenticity of the identity of the second repayment source by telephone and other reasonable means, obtain written guarantee materials that the second repayment source (parents, guardians or other managers, etc.) with repayment ability agrees with their loan behavior and is willing to repay on their behalf, and strictly control the credit qualification of college students.

  It is necessary to strengthen post-loan management to ensure that the flow of loan funds conforms to the provisions of the loan contract; Properly handle overdue loans, standardize collection management, and prohibit any violent collection behavior that interferes with the normal study and life of college students; Timely grasp the changes of college students’ capital flow and credit status, improve the response plan, and ensure that the overall business risk of college students’ Internet consumer loans is controllable.

  It is necessary to strengthen the personal information security protection of college students, establish and strictly enforce the rules and regulations to ensure information security, take effective technical measures to properly manage the basic information of college students, and not send the information of loan students to third-party institutions, or illegally disclose, expose or buy or sell the information of loan students.

  It is necessary to strengthen the submission of credit information, and submit all credit information of college students’ Internet consumer loans to the basic database of financial credit information in a timely, complete and accurate manner in accordance with the Regulations on the Administration of Credit Information Industry. Students who do not agree to submit credit information may not be granted loans.

  (3) Strengthen risk remediation and supervision and inspection.

  Local financial supervision and management departments and banking insurance regulatory bureaus should, on the basis of the previous campus loan rectification work of online lending institutions, include various lending institutions such as microfinance companies and consumer finance companies into the rectification category, and comprehensively use various means such as website monitoring, fund monitoring, on-site inspection and data analysis to further strengthen the supervision, inspection and investigation of college students’ Internet consumer loan business. At the same time, increase the investigation and crackdown on illegal lending institutions.

  For college students’ Internet consumption loans that have been issued, first, we should urge microfinance companies to make rectification plans. In principle, loans that have been issued will not be extended, and the existing business will be gradually digested. It is strictly forbidden to add new business in violation of regulations. Second, it is necessary to urge banking financial institutions to strengthen investigations, rectify illegal businesses within a time limit, and strictly implement risk management requirements. Institutions that refuse to rectify the problems found in the investigation or whose circumstances are serious should be severely punished and cracked down, and those suspected of committing crimes should be transferred to judicial organs.

  Two, increase the education, guidance and assistance to students, and create a good campus environment.

  Colleges and universities should earnestly shoulder the main responsibility of student management, strengthen students’ financial knowledge education and assistance, guide students to establish a correct concept of consumption, and earnestly safeguard students’ rights and interests and campus stability. First, vigorously carry out financial knowledge popularization education. It is necessary to strengthen financial knowledge publicity and education, incorporate financial common sense education into daily education, and continue to carry out financial knowledge publicity. Regularly carry out financial knowledge into campus activities, invite financial regulators and banking financial institutions to give lectures on knowledge, explain the harm of bad online loans, and analyze the cases of bad online loans on campus such as "idolize", so as to effectively improve students’ awareness of financial security. Strengthen the education of honesty and credit awareness, educate students to provide information truthfully when applying for loans, and not intentionally conceal the identity of students, not maliciously cheat loans or breach contracts, cherish personal credit records, and be alert to the influence of online loans overdue on personal credit information. The second is to constantly improve the working mechanism of helping and rescuing. It is necessary to ensure that all student financial assistance policies are put in place, improve the management level of student financial assistance, and effectively protect the affordable needs of students with financial difficulties, such as tuition, accommodation and basic living expenses. We will improve the rescue mechanism for special difficulties, set up special funding funds, provide emergency assistance to students whose families have undergone major changes, and solve students’ temporary and urgent funding needs. For college students who have fallen into the mud of online lending, we should establish a special mechanism to guide them to solve the problem of online lending in a rational and effective way, strengthen psychological intervention and counseling, educate and guide them to cherish their lives and rationally deal with the difficulties they encounter.Encourage qualified colleges and universities to raise funds through multiple channels, support students to carry out extended learning, innovation and entrepreneurship, and meet students’ developmental needs. The third is to comprehensively guide and establish a correct consumption concept. To strengthen the education of students’ consumption concept, we should integrate the cultivation of students’ awareness of thrift with students’ daily ideological and political education. Pay attention to students’ consumption psychology, promptly correct erroneous concepts such as ahead consumption, excessive consumption and conformity consumption, and guide students to establish a scientific, rational and healthy consumption concept. Establish a daily monitoring mechanism, pay close attention to students’ abnormal consumption behavior, find out students’ tendency problems in life consumption, interpersonal consumption and entertainment consumption in time, take targeted measures to correct them, and strive to achieve early prevention, early education, early detection and early disposal.

  Third, strengthen the network public opinion monitoring and reasonably guide public opinion.

  Local network information departments should actively cooperate with local governments, universities, financial, education, public security and other administrative departments to do a good job in online interpretation and public opinion guidance to standardize the supervision and management policies of college students’ Internet consumption loans. For the use of college students’ Internet consumer loans for malicious speculation and rumors, guide relevant units to take the initiative to speak out and clarify the truth, and jointly create a good public opinion environment.

  Four, increase the investigation and punishment of illegal crimes, and create a good financial environment.

  Local public security organs should intensify the investigation and punishment of illegal and criminal acts in the Internet consumer loan business of college students according to law, severely crack down on criminal activities carried out by means of routine loans and usury against college students, intensify the crackdown on illegal and criminal activities such as illegal detention, kidnapping and violent collection, and crack down on illegal and criminal activities that infringe on citizens’ personal information according to law.

  Secretariat of the Central Network Office of China Banking and Insurance Regulatory Commission General Office, China

  General Office of the Ministry of Education, General Office of the Ministry of Public Security and General Office of the People’s Bank of China

  February 24, 2021

Taiwan Media Watching the Mainland: Remembering the Heroes and Heroes in Luzhou War Museum, Sichuan Province

  BEIJING, Beijing, December 19 (Xinhua) Recently, Taiwan Province’s "United Daily News" published a report about Luzhou City, Sichuan Province, introducing the National Defense War Museum established to commemorate the Mianpo Campaign of the National Defense War.

National defense war museum. Image source: Taiwan Province United Daily News

  The report pointed out that the Cultural Park for Protecting the Country is located in Naxi District of Luzhou City, including the National Park, the National War Museum, the centennial trench site and the National Rock.

  The movement to protect the country, also known as the war to protect the country, was launched after the Revolution of 1911 to oppose Yuan Shikai’s restoration of monarchy. In December 1915, Yuan Shikai announced the restoration of the imperial system in Beijing. Southern generals Tang Jiyao, Cai E and Li Liejun electrified the whole country to declare Yunnan independence, and organized a national defense army to crusade against Yuan Shikai, mobilizing the people of the whole country to oppose the imperial system and support the Republic. Subsequently, southern provinces declared independence one after another. The national protection movement finally overthrew Yuan Shikai and his restored monarchy.

  The National Defence War Museum, also known as the National Defence War Memorial Hall, is a museum with the theme of commemorating the National Defence War, which reproduces the bloody history of the soldiers of the National Defence Army and the eventful years of protecting the country. Its original site is Taojia Courtyard, which was built in the second year of Xianfeng in Qing Dynasty. From February to March, 1916, the battlefield headquarters of the National Defence Army was located in the Taojia Courtyard, directing the Mianhuapo Campaign. Here is a record of the brilliant achievements of revolutionary pioneers in protecting the country and seeking Yuan in Luzhou.

  The museum has the main exhibition hall of the National Defence War, the exhibition hall of Mianhuapo Campaign, the exhibition hall of Cai E, etc., and displays the sand table of the National Defence War and Mianhuapo Campaign, Cai E’s life information, and the fighting and living articles of the soldiers of the National Defence Army, etc.

  The national protection rock inscription is located on the Yongning River, which was left by General Cai E to commemorate the victory of the national protection movement. On the cliff nearly 20 meters high, Cai E wrote the stone "Protecting the Country Rock" in calligraphy. In the lower left corner of the stone cliff, it is "Protecting the Country", which is written in regular script with a font size of about three inches square, with a total of 20 lines and 80 words.

  The centennial trench site covers an area of 100 mu, mainly distributed in Zhuping Mountain, Wuding Mountain and surrounding dangerous highlands. The trench is in the shape of an inverted ladder, with a total length of more than 2,600 meters, 3 machine gun shelters and more than 100 infantry bunkers. (End)

  Source: China News Network

Some things you must know about shooting.

Hello, everyone, today we share some things you must know about shooting, I hope you like it!

front cover

There are no rules for shooting. The purpose of shooting is not to be beautiful, but to score. If you hear shooting, you think that shooting is limited to your feet. That’s because we have a preconceived concept of shooting. In the past, some strikers that everyone liked, Mueller, Inzaghi and Raul, didn’t shoot well, but they just scored.

Figure 1- Prejudice

This doesn’t mean that we don’t have to pursue technical perfection, we must do it well, because if we really want to shoot, we must score, exert ourselves, turn the corner and shoot the ball where we want to shoot.

Figure 2- Shooting Score

However, we have said the perfect technique countless times. Put our supporting feet next to the ball, head down, tighten the core, pay attention to follow the ball, lock our ankles, and then kick the ball and land, like this.

Figure 3- Perfect Technology

But if we look up like this, or lean back, we will send the ball directly to the moon, which is definitely not what we want.

Figure 4- Don’t lean back

So what’s so special about these strikers mentioned above? They know where the ball is going, which is another form and part of shooting, because in essence, it is why we shoot, and we shoot to score.

Figure 5- What’s so special?

Think about it, if we know where the ball is going, we can shoot it in. Sun Tzu, a great thinker and author of Sun Tzu’s Art of War, said, "If you defeat the enemy without fighting, the good will be good."

Figure 6- Know where the ball is going

This means that we must find a way to achieve our goal instead of struggling like ants on hot bricks.

So whether you like him or not, Ronaldo can always score goals. He doesn’t care about those comments. If we want to win and score goals, look at what these players are doing.

Figure 7- Always scoring goals

Harland has many chances to shoot. He knows how to score goals. What else can we do?

Next, the most important thing is that we should take risks. In some leagues, the goal rate of shooting rebound is as high as 20-25%.

Figure 8- Dare to take risks

This means that if we shoot, although it doesn’t look the best, as long as the ball can pass the first defender, who knows what will happen?

Figure 9- Passing the defender

Rebound ball is difficult for the goalkeeper to predict and react in time. Maybe the ball will bounce in from the knee, back and face. Anyway, we will never know until we try.

Figure 10- Dare to shoot.

Remember, as a striker, we should dare to take risks, and as a defender, we should also dare to take risks, but we should take risks wisely, especially when we are in and around the restricted area, and don’t hesitate to shoot decisively.

Figure 11- Decisive shooting

That’s all for today. Please continue to pay attention to the road of football for more exciting football teaching!

Tuesday’s transfer gossip: Ronaldo, Badiashile, Nunes, Bellingham, Felix, Mudryk

Cristiano Ronaldo has a clause in his Al Nassr contract allowing the Portugal forward, 37, to join Newcastle United on loan if they qualify for the Champions League this season. (Marca)

France centre-back Benoit Badiashile, 21, is in London to undergo a medical after Chelsea agreed a deal worth 38m euros (£33.6m) with Monaco. (Football London)

Liverpool are exploring a deal to buy Portugal midfielder Matheus Nunes, 24, from Wolves in the summer. (Telegraph)

England midfielder Jude Bellingham, 19, is set to meet with Borussia Dortmund officials before 6 January, when he will inform them of his desire to leave this summer. The German club will seek 100m euros (£88.5m), plus add-ons that could take his total fee to about 140m euros (£124m). (AS)

Arsenal, Manchester United and Chelsea have been approached about signing Portugal forward Joao Felix, 23, on loan but Atletico Madrid are seeking a 15m euro loan fee (£13.3m), plus 6m euros (£5.3m) to cover his wages. (Athletic – subscription required)

Chelsea, meanwhile, are in negotiations over the structure of a club record deal to sign 21-year-old Argentina midfielder Enzo Fernandez from Benfica. (Evening Standard)

Arsenal have submitted a second offer for Ukraine winger Mykhailo Mudryk, thought to be significantly below Shakhtar Donetsk’s asking price of 100m euros (£88.5m). (ESPN)

Manchester United and Bayern Munich are interested in Randal Kolo Muani but Eintracht Frankfurt want 60-70m euros (£53-62m) for the France forward, 24. (Nicolo Schira)