Foundation has its own skin care effect, and "combination of makeup and care" has become a new trend of beauty makeup.

  Even after the impact of the epidemic, the domestic cosmetics market still maintained a growing trend. The business data center of the financial media CBN recently released a survey on cosmetics consumption. The report showed that the field of cosmetics showed a trend of personalization and skin care with data: the consumption scale of skin care cosmetics increased more than six times in three years, while the proportion of skin care makeup was over 90%, among which BB cream /CC cream had the highest growth rate. Among consumers’ demands for the efficacy of skin care cosmetics, moisturizing is the core demand, and herbs, ancient prescriptions and essence are the main publicity points of skin care cosmetics. "Combination of makeup and nourishing" has become a new trend of makeup consumption. On the one hand, consumers’ promotion of skin care requires that products can achieve skin care effect while maintaining beauty; On the other hand, make-up brands try to combine their functions through continuous product innovation and research and development.

  

  Taking the legendary light and soft focus liquid foundation as an example, the functions of liquid foundation and skin cream are combined through product development and ingredient collocation. According to the feedback from users, this product has a good hiding power. After application, it can hide the true color of skin and give users an ideal complexion. It can also hide tiny flaws, and the whole makeup feels natural and shiny. Consumers are very satisfied with this effect. After a day’s experience, you will also find that the whole makeup is very durable, and it will be very docile after being applied to the skin, and there will be no makeup removal; In addition, the legendary light-transparent soft focus liquid foundation in this life has strong ductility and fine powder quality, and the embarrassing phenomenon of "powder sticking" has almost never appeared.

  

  Many consumers think that this liquid foundation has no heavy and greasy feeling after use, especially after cleansing, and there is no obvious tension on the facial skin. This is because Legend has been light in this life and has its own maintenance function. Its herbal makeup, which is more suitable for orientals, makes the skin’s day’s work stress-free. For example, its rich ganoderma lucidum stem extract can enhance the metabolism of skin cells and improve the skin protection function; The extract of Grifola frondosa fruiting body can enhance the moisturizing ability of cells; Mushroom mycelium extract is rich in biological enzymes, which can enhance the skin barrier and help nutrient transformation and absorption. Based on the above herbal ingredients, it is said that this life is light and transparent, which protects the skin, conceals the blemishes and beautifies the skin, and achieves the effect of being light and transparent.

  

  With its excellent product strength, the legendary light-transparent soft focus liquid foundation has become a highly recommended item for many platform beauty experts once it is listed, and its excellent use experience has made fans "plant grass". Looking at the development of the whole makeup industry, we can see that consumers’ concept of skin care is changing, their knowledge of ingredients and efficacy is deepened, their trust in professional doctors is improved, and their awareness of scientific skin care is enhanced. They need personalized makeup to express themselves, and at the same time pay attention to the integration of makeup and nourishing to reduce the burden on the skin. In this process, beauty brands such as Legend Life continue to exert their efforts in quality upgrading, technological innovation and channel assistance, and constantly push the industry forward.

Ministry of Finance: In 2020, a total of 333.951 billion yuan of lottery tickets will be sold nationwide.

  Cctv newsAccording to the data of the Ministry of Finance, in 2020, the national lottery sales totaled 333.951 billion yuan, a year-on-year decrease of 88.103 billion yuan or 20.9%. Among them, the sales of welfare lottery institutions was 144.488 billion yuan, a year-on-year decrease of 46.750 billion yuan; The sales of sports lottery institutions reached 189.463 billion yuan, a year-on-year decrease of 41.352 billion yuan.

Various localities have introduced night economic development policies to further promote consumption growth.

  [Economic Interface]

  Under the night, the city is brightly lit. The bustling pedestrian street, the people coming and going are not tired; The theater and theater of the night show, the audience is in high spirits; Bar party, friends dinner … … With the enrichment of people’s nightlife, the fiery "night economy" began to release its great potential.

  At present, China’s nighttime economy is on the rise, and all localities have seized the opportunity to launch policies to encourage nighttime economic development and further promote urban consumption growth. In this process, how to highlight the cultural characteristics of the city, improve the supporting management level of the city, and innovate the diversified night economic formats has become a "proposition" worth thinking about.

  1. Rich "nightlife" releases residents’ consumption potential.

  Today, the traditional way of life of sunrise and sunset has gradually gone away, and night shopping, catering, tourism, leisure and entertainment, cultural consumption and so on constitute a prosperous and growing night economy.

  The change of young people’s lifestyle makes them the "main force" of night consumption. China tourism academy’s research data shows that "post-80s" and "post-90s" account for 40.0% and 19.8% of night tourism consumption respectively. For young people, after a busy day’s work, night is the best time to relieve stress and relax — — Midnight shows of hot movies are often particularly popular; Musicals and theater performances are mostly arranged at night; More and more midnight snack demand has caused many restaurants to adjust their business hours; Theme parks have opened night shows one after another, extending entertainment activities to the night … … These lifestyle changes make night a "golden age" to stimulate economic consumption.

  According to statistics, in first-tier cities such as Beijing, Guangzhou and Shenzhen, the proportion of night consumption has already accounted for more than 50% of all-day consumption. According to the relevant report of the Ministry of Commerce, 60% of the consumption occurs at night, and the consumption of large shopping malls accounts for more than half of the whole day from 18: 00 to 22: 00 every night. This situation is more obvious on the e-commerce platform that is open 24 hours a day. According to the data from Lexin’s installment mall, the amount of orders placed on this platform from 7: 00 am to 6: 00 am the next day accounts for 36% of the total order amount. Orders are mainly concentrated from 7: 00 pm to 11: 00 pm, but even at the lowest peak of trading at 5: 00 am, 0.3% of users are placing orders, and the average customer unit price at night is about 30% higher than during the day.

  The rise of "Midnight Food Store" has formed a landscape of the city at night, and merchants in special dining areas are open until late at night to meet people’s catering consumption needs for supper and night parties. Bars, KTV, clubs and other places with night activities as their main business have also flourished and become more social leisure and entertainment methods. Tourists have also started "night activities" in addition to traveling during the day — — Embark on the waterfront landscape trail and feel the life culture of the city; Climb the landmark building and enjoy the night lighting of the city; Come to Wenhua Street and Pedestrian Street and feel the local specialties.

  In response to the "night tour" needs of tourists, more and more night tour projects have been launched. The starry summer activities in Gubei Water Town in Beijing, the night tour of Huangpu River in Shanghai, the night tour of the two rivers in Chongqing, the "Datang City that Never Sleeps" in Xi ‘an and the "Lancang River Mekong River Night" in Xishuangbanna are all particularly popular. In recent years, the well-received landscape real-life performance project perfectly combines real-life and lighting, making it a good choice for tourists’ night activities. In 2018, the number of orders for products with the label "Night Tour" increased by 9.0% year-on-year.

  Night economy is becoming an important indicator to measure urban vitality and residents’ quality of life. Fu Yifu, a senior researcher at Suning Financial Research Institute, pointed out that people’s enthusiasm for consumption at night is high, which helps to expand domestic demand and release the consumption potential of residents. At the same time, the night economy has also provided more jobs for urban residents, promoted the growth of related industries, and prompted the city to continuously improve infrastructure, transportation and public services.

  2. Deep integration of night economy and urban culture.

  Night economy is also a window of city life culture. Sanlitun in Beijing, Xintiandi in Shanghai, Qinhuai River in Nanjing and Chunxi Road &hellip in Chengdu; … The bustling nights in these places have become a beautiful business card of a city. Whether it’s the brightly lit "Night Shanghai", the Qinhuai River with a unique classical style, or the Tianjin Quyi with full charm, the nightlife with local cultural characteristics makes people appreciate different urban charm.

  However, people who have traveled through many cities will find that the night economy in most cities in China has not yet formed its own characteristics. Many cities have night markets, but most of them sell similar snacks and souvenirs with similar formats, and there is a problem of homogenization development.

  Dai Bin, president of china tourism academy, pointed out that to develop the night economy, we should fully tap the local night leisure resources and combine our own cultural characteristics to create leisure and entertainment projects, such as cross talk and folk art culture in Tianjin and pingtan culture in Suzhou. The night economy should be deeply integrated with the city’s history and culture, reflect the city’s cultural heritage, build a city’s characteristic brand, and provide differentiated and diversified nightlife for residents and tourists. In the survey of china tourism academy’s demand for tourists’ night tour experience, cultural festivals, visits to cultural sites and other activities are in the forefront, which also shows that the night economy has great room for development in enhancing the advantages of characteristic culture.

  At present, many cities are exploring ways to enhance the economic and cultural connotation at night and shape night experience projects with urban cultural characteristics. In Harbin, colorful ice lanterns make night ice and snow tourism projects become city signs; Guangzhou combines its own night tea culture to promote the development of night leisure catering; In Tianjin, which is near the Haihe River, diversified night consumer brands such as "Night Tour of Haihe River", "Night Appreciation of Tianjin Music" and "Night Purchase of Tianjin Goods" are becoming increasingly popular. In Chengdu, activities such as night tour of Wuhou Temple, Jinsha Sun Festival and night tour of Caotang combine history and life culture. Jinan takes the "old streets and lanes" as an attractive element, and develops "punch-in" attractions such as night folk art performances, cultural museums and workshops for non-genetic inheritors.

  More rich formats of night economy are coming: late-night cinemas, late-night theaters, late-night bookstores, and night shows in music clubs, art galleries and museums, which can meet the spiritual and cultural consumption needs of residents. For example, the "Sleepover Museum" activities launched in Beijing, Changsha, Hangzhou and other places combine summer camps with parent-child tours and are deeply loved by children; Sanlian Taofen Bookstore, which is brightly lit at night, has also become a phenomenal "urban landscape". The development of fun run, fitness, sports and other projects can guide residents to take part in sports activities outside their homes. fun run around the city wall of Xi ‘an has become the best choice for a large number of fun run fans to "warm up".

  3. To be stronger and better is inseparable from standardized development.

  Although the development of night economy in some cities has been quite distinctive, on the whole, the development of night economy in China is still in its infancy. Compared with the growing demand, most areas do not have the conditions and ability to develop the night economy, the consumption scene is relatively scarce, and the night economy format is not rich.

  "At present, the night economy in China’s cities is mainly catering and shopping, and there is still a big gap between enterprises’ related investment and the supply of products and services during the day, which requires guidance and support from relevant policies." Dai Bin pointed out. Zhao Ping, director of the International Trade Research Department of the China Council for the Promotion of International Trade, believes that China’s nighttime consumption structure needs to be further optimized and gradually upgraded from commodity consumption to service consumption.

  In recent years, seeing the great potential of night economy, various places have launched policy documents to support the development of night economy. Since the end of 2017, Nanjing, Tianjin, Shanghai, Jinan and other cities have successively issued implementation plans to promote the development of night economy, actively laid out functional areas for the development of night economy in cities, and promoted the development of various consumer formats. At the same time, they also introduced measures such as environmental transformation, lighting projects, increasing leisure facilities, and strengthening public service facilities.

  Compared with the booming economy, some local residents are worried about the negative impact of the night economy. For example, in noisy bar streets and other places, noise and light pollution may affect the rest of the surrounding citizens; Whether the management of garbage disposal and food hygiene in the night market can be put in place; There are still many citizens who are worried about hidden dangers in safety and fire protection; People who travel at night may encounter problems such as "difficulty in taking a taxi" and "parking chaos" … … These factors undoubtedly put forward higher requirements for urban management. According to the survey in china tourism academy, among the factors that limit tourists’ night experience, 49.4% respondents are worried about safety and 25.8% are worried about inconvenient traffic at night.

  In this regard, experts pointed out that in addition to the corresponding extension of business hours by merchants, basic supporting facilities and public services also need to be in place, and the joint promotion of various departments such as transportation, fire protection, public security and market supervision is needed. For example, open more night traffic bus lines or extend the bus operation time, appropriately extend the garbage removal time, increase security patrols, strictly supervise food safety and commodity prices, and protect the legitimate rights and interests of consumers.

  Drawing on the international experience, the policy documents issued by Jinan and Shanghai both put forward the system of establishing "night district chief" and "night life chief executive officer", with district heads in charge and people with relevant industry management experience as the posts respectively to co-ordinate and manage the development of night economy. At the same time, all localities also require scientific planning of urban functional areas, creating nightlife gathering areas, forming landmark brand areas, and trying not to disturb the people.

  With the continuous attempts to create a new format of multi-form night consumption in various places, the night in the city is no longer a quiet "sleeping city", and the colorful night makes the city glow with new vitality.

   (Reporter Lu Yuanzhen)

The hottest travel "summer file" in the past five years? How to solve the difficulty of booking tickets →

The scorching heat can’t stop people from traveling. A number of online travel platforms predict that this year is expected to usher in the hottest travel "summer file" in the past five years. Among many destinations, Beijing has always been very hot, especially this summer. According to the platform data, the booking volume of air tickets arriving in Beijing in summer increased by 30% compared with the same period of 2019, and the hotel booking volume increased by 6 times; It is also reported that the daily average number of tourist groups in Beijing has reached 1,200.

On July 8, tourists visited the Forbidden City. Photo by Chen Yuhua (Xinhua News Agency)

The return of market enthusiasm has brought about the growth of tourism consumption, but also a new problem: there is no shortage of tourists and tickets. Recently, many people are surprised to find that it is not easy to think of traveling in Beijing, and tickets for traditional popular scenic spots have to be grabbed. "The air tickets and hotels are all settled, but the itinerary is uncertain, and the tickets for the Forbidden City are grabbed, and the tickets for Guobo are gone", which has become an "annoyance" for many tourists. The travel agency is very helpless, and it is hard to look forward to the tourist season. There is no shortage of tourists but tickets. It is understood that some scenic spots need to be robbed one week in advance, and some need to be robbed five days in advance. The ticket release time is at 5 pm, 8 pm and 12 pm respectively. At present, the difficulty in booking tickets for popular scenic spots in Beijing has become a hot topic on many social networks.

Make an appointment first, then travel, and the ticket reservation system has been rapidly promoted in scenic spots across the country. As a means of normalization, the implementation of the appointment system has many benefits. From the management point of view, it can avoid the potential safety hazard caused by the over-concentration of passenger flow in scenic spots to a certain extent, reduce the risk that some cultural relics protection units will damage historical sites due to too many visitors, and also effectively prevent scalpers from scalping tickets. From the service point of view, the reservation system can allow tourists to plan their trips in advance, travel at the wrong peak, reduce waiting time and improve the tour experience.

There are two main reasons why the booking of tickets for popular scenic spots in Beijing this summer caused a lot of spit: First, the demand of tourists for high-quality tourism resources does not match the ticket source, and the number of tourists in the summer peak season has exploded, but the number of tickets available for booking in scenic spots is limited, which makes it difficult to grab tickets particularly prominent; Second, the booking channels and ticket release times of major scenic spots are different, and some even in the middle of the night.

Tourists are not satisfied, indicating that there is still much room for optimization in tourism management and service. As far as things are concerned, the demand for concentrated travel of tourists in summer cannot be changed. Can relevant departments and scenic spots reassess the market changes and increase the supply of tickets in peak season as much as possible within the actual carrying capacity of scenic spots? The peak season has just arrived, and it is not too late to make some necessary adjustments. Recently, Beijing Park Management Center has indicated that the Summer Palace, Temple of Heaven and other municipal parks will dynamically adjust the amount of tickets released, and timely return the refunded and cancelled tickets to the ticket pool. Some scenic spots with conditions can extend their opening hours in the peak season, meet the needs of some tourists through colorful cultural activities, and at the same time light up the night economy to increase the income of scenic spots. Various solutions can also be explored for booking channels and ticket release time. The implementation of the reservation system should be based on the principle of convenience. Can we lengthen the booking period of tickets in peak season, concentrate the ticket release time in the daytime, and better meet the different needs of group tourists and individual travelers? Although it is difficult to solve these problems, there are certainly more ways than difficulties.

On July 6th, tourists played in Suzhou Pingjiang Historic District. Li Boshe (Xinhua News Agency)

In the peak season of travel, not only Beijing, but also popular scenic spots in many destinations will be short of tickets to varying degrees. How to better undertake the tourism fever is a problem that needs long-term consideration. After all, the number of landmark scenic spots is limited, and even if more tickets are released, it can’t carry all the sightseeing needs. In fact, in addition to traditional popular routes, all localities should dig deep into other tourism resources. For example, in Beijing, there are not only the Forbidden City, the Great Wall and the Summer Palace, but also many hutongs. There are a large number of celebrities’ former residences, historical sites, cultural halls and gourmet cafes, which are valuable tourism resources. Strolling through hutongs, inadvertently discovering history and encountering literature and art is also a surprise trip. Studying the needs of different tourists, according to the characteristics of their own resources, launching more abundant route choices is an important topic to drain and divert tourists in peak season and explore ways to better promote the high-quality development of tourism.

(Author Zhang Xue), the original title "How to solve the problem of" no shortage of tourists lacking tickets "

Source: Economic Daily