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Wentuan CICC

The contradiction between the high growth of power demand and the constraint of energy consumption index is emerging.

Power cuts and industrial peak-shifting production have once again occurred in various places.

Inner Mongolia, Yunnan and Guangdong have a tight balance of power, which "reproduces peak-shifting production". In December, 2020, power cuts occurred in Zhejiang, Hunan, Jiangxi, Inner Mongolia and other places, requiring industrial and commercial enterprises to produce off-peak to fill the valley; Since May 2021, power cuts have been staged again in Guangdong and Yunnan. Guangdong government will strengthen load trend forecasting and analysis and guide enterprises to adjust production arrangements and peak electricity consumption; On May 10th, Yunnan, due to the lower-than-expected incoming water, there was a gap in the peak electricity consumption, which led to the start of off-peak power rationing for enterprises and reduced the electricity load of electrolytic aluminum plants by more than 30%. China Southern Power Grid informed the electrolytic aluminum plants that the power rationing is expected to last until mid-June.

Tight supply pushes up bulk prices and affects the production cost of economic activities. The epidemic led to a continuous decline in commodity prices in early 2020, followed by economic stimulus policies in various countries, and prices bottomed out in April-May. On May 14th, 2021, the total index of commodity prices in China reached 183.3, up 43.6% from last year’s rock-bottom price of 103.3. In May, the National People’s Congress named the issue of commodity prices for two consecutive weeks [1]. Although the price dropped after May 14th, the factors driving the price increase have not been eliminated. Moreover, after the high temperature weather entered in June, the supply reduction caused by power cuts may further expand, and commodity prices may remain at a high level for a long time.

Chart: China Commodity Price Index (Week)

Source: wind information, Research Department of CICC.

The main cause of power rationing

1) Industrial and commercial electricity consumption exceeded expectations, and the power load hit a historical high:

Economic recovery brought about a sharp increase of 19.1% in electricity consumption in the first four months, and the contribution of secondary and tertiary industries was 66.7% and 17.1%. From January to April, the electricity consumption of the whole society in China increased rapidly by 19.1% year-on-year, which was 7.0% higher than the same period in 2019, excluding the impact of the epidemic; Among them, the contribution rates of secondary and tertiary industries were 66.7% and 17.1%, respectively, up 20.7% and 29.0% year-on-year, with compound growth rates of 7.4% and 8.4% compared with the same period in 2019, and the growth rate of electricity demand exceeded the expected level.

High demand for electricity is a national pressure, and the year-on-year growth rate of 13 provinces exceeds the national average. Xizang, Hubei, Zhejiang and Guangdong have the highest year-on-year growth rates from January to April, accounting for 33.6%, 31.9%, 29.3% and 29.2% respectively. Compared with the same period in 2019, the compound growth rate is between 2.7% and 16.5%, and the compound growth rate of 16 provinces exceeds the national average, with Yunnan, Xizang, Shandong and Guangxi leading the way, accounting for 16.5%, 14.9%, 10% and 10% respectively.

Guangdong’s power load exceeded 100 million ahead of last year, and the rising peak demand aggravated the shortage of power. With the economic growth after the resumption of work and the air conditioning load brought by the rising temperature, the peak load of Guangdong power grid took the lead in breaking 100 million on March 19, 9 days earlier than the same period last year. The trend of power peak load has brought great challenges to the installed power reserve, power grid forecasting and dispatching ability in various regions.

Chart: China’s electricity demand from January to April in 2019-2021-by industry

Source: China Electricity Council, Research Department of CICC.

Chart: Year-on-year growth rate of electricity demand in China from January to April 2021-by region

Source: Government website, Research Department of CICC.

2) Power supply shortage: the power supply is in a tight situation due to the influence of weak incoming water, weak sunshine and high coal price.

Since 2021, dry weather has occurred in many places in Jiangnan and South China. From January to April 2021, the power generation of hydropower plants above designated size was 272.7 billion kWh, up by 1.1% year-on-year, and the compound growth rate was -4.5% compared with the same period in 2019. On a monthly basis, the average precipitation in January decreased by 58% compared with the normal period, and gradually recovered and approached the normal period from February to April, but the flood season in South China was 20 days later than normal. In May, the precipitation in southwestern Sichuan, northwestern Yunnan and eastern South China was still less, and the drought continued.

Due to the increase of fog and dusty weather, the sunshine is weak. According to the agricultural meteorological news, the sunshine hours in March were 182h, which was 18.4% and 9.4% less than that in the previous year and the same period of normal years. Among them, southwest and south China are 30% to 1 times more, and central North China, western Huanghuai, Jianghan, western Jiangnan and northwestern South China are 30% to 50% less. In April, the number of sunshine hours in China was 199h hours, which was 16.9% and 7.7% less than that in the previous year and the same period of the previous year, and it was 20% to 80% less than that in the eastern northwest, southwestern north China, Jianghan, central and western south China, western south China and eastern southwest China.

The price of thermal coal continues the upward trend at the end of 2020, and the cost pressure of thermal power enterprises is great. From January to April 2021, the thermal power generation of power plants above designated size increased by 19.9% year-on-year, with a compound growth rate of 6.9% compared with the same period in 2019. The strong demand for electricity pushes up the demand for coal and the price trend of thermal coal. The cost of spot coal is close to the on-grid electricity price, and the profit situation of power generation is not optimistic.

Chart: Monthly change of precipitation in China

Source: China Meteorological Bureau; Research department of CICC

Note: Data in February 2021 are not disclosed.

Chart: Monthly change of sunshine hours in China

Source: National Agrometeorological Monthly Report; Research department of CICC

Note: January-February 2021 is February data.

Chart: China coal price index

Source: wind information; Research department of CICC

Chart: China’s coal supply and demand situation

Source: wind information; Research department of CICC

3) The pressure of energy consumption management and control in many provinces is rising, facing interviews.

Clean energy is restricted by natural factors, and the power generation fails to meet the demand increase. Thermal power supports the power supply in dry season, and the contradiction with the energy consumption index is prominent. The General Office of the National Development and Reform Commission issued the Notice of "Barometer on the Completion of the Target of Dual Control of Energy Consumption in the First Quarter of 2021", in which the energy intensity of Zhejiang, Guangdong, Guangxi, Yunnan, Qinghai, Ningxia and Xinjiang increased instead of falling, and was reminded by the NDRC. Since the beginning of the year, the work reports of provincial governments have all proposed that energy conservation, carbon reduction and emission reduction should be controlled within the targets set by the state in 2021. Zhejiang, Ningxia and Xinjiang have set the targets of "freeing up 1.8 million tons of standard coal for energy use", "the consumption of water, coal and electricity per unit of GDP has decreased by 15%" and "the energy consumption per unit of GDP has decreased by about 3%" in 2021. According to the year-on-year increase of energy consumption intensity in the first quarter, it is obvious that.

Chart: Excerpts from the work reports of provincial governments on energy conservation and emission reduction targets in 2021.

Source: websites of provincial governments and research department of CICC.

Chart: barometer of the completion of energy consumption double control targets in the first quarter of 2021

Source: National Development and Reform Commission and Research Department of CICC.

Short-term measures: it is crucial to increase the output of clean energy and increase the supply of coal.

Priority is given to the proportion of low-carbon clean energy consumption.

The utilization rate of existing clean energy projects has obviously rebounded, and the absorptive capacity of wind power photovoltaic needs to be further improved.

Since the second half of last year, nuclear power units have tended to be full: by the end of 2020, the installed power generation of nuclear power in China has increased by 5.0% year-on-year, and the utilization hours have increased by 1.4% year-on-year to 7453 h; From January to April in 2021, the installed capacity increased by 4.7% year-on-year, the power generation increased by 14.9% year-on-year, the growth rate increased by 11.2 percentage points over the same period of last year, and the utilization hour increased by 9.9% year-on-year to 2450h, and the utilization rate rebounded obviously. Among them, the quarterly utilization hours of 3Q20 and 4Q20 nuclear power units in China exceeded 2000 hours, which were 2038h and 2015h respectively, and they have tended to be full; 1Q21 was 1822h, an increase of 12.25% over the same period of last year.

Chart: Quarterly utilization hours of nuclear power units in China.

Source: Company Announcement, Research Department of CICC.

Since the beginning of this year, the wind conditions have been good and the power cut has continued to improve. From January to April 2021, Longyuan Power’s wind power generation increased by 23.3% year-on-year. Excluding the reasons of wind resources last year, we can see that the data has a compound growth rate of 14.1% compared with the same period in 2019. In addition, the company’s power cut rates in the first four months were 4.8%, 7.2%, 4.9% and 5.2% respectively, which remained at a low level in the same period of the past four years after the industry rushed to install them last year.

Chart: Monthly Change of Power Limit Rate of Longyuan Power Company

Source: Company Announcement, Research Department of CICC.

The release of non-water renewable energy consumption indicators will promote sustainable construction and grid-connected scenery projects. Recently, the Notice on Matters Related to the Development and Construction of Wind Power and Photovoltaic Power Generation in 2021 and the Notice on the Responsibility Weight of Renewable Energy Power Consumption and Related Matters in 2021 were issued. The target of wind power and photovoltaic power generation in 2021 is about 11% of the total electricity consumption, and the binding non-hydropower consumption responsibility weight of each province is between 4.0% and 24.5%, and the expected target in 2022 is 5.3%. Under the guidance of this goal, the speed of scenery stock and new projects from filing to construction and production will be accelerated and the cycle will be shortened.

Chart: China’s Provinces Consume Responsibility Weight

Source: website of National Development and Reform Commission, Research Department of CICC.

Increase coal supply and push down prices.

High coal prices limit the ability and willingness of thermal power generation. According to industry exchanges, the loss of coal-fired power business of mainstream thermal power enterprises has reached 20-30% in the first quarter. Entering the off-season of traditional power generation in the second quarter, the growth rate of power generation is slightly weaker than that of the previous quarter, but the high coal price may further worsen the profit performance and expand the loss.

After urging the thermal coal to increase the supply and protect the price, the price dropped slightly. On May 19th, the executive meeting of the State Council pointed out that it is necessary to attach great importance to the adverse effects caused by rising commodity prices and urge key coal enterprises to increase production and supply on the premise of ensuring safety. Shaanxi has increased the output of Shaanxi Coal Group, an existing large coal enterprise, and at the same time accelerated the construction of coal mines and increased production capacity. In terms of price stabilization, Yulin City, Shaanxi Province held a meeting to ensure supply and price stabilization, and interviewed the heads of major local coal enterprises, asking them to reasonably control coal prices and put an end to hoarding and other acts of driving up coal prices [2]. After May 14, the price of coal in Qinhuangdao has declined. In order to solve the contradiction between supply and demand of coal for a long time and restore the rational range of the market, it is necessary for coal enterprises to increase the release of production capacity.

Chart: Monthly data of coal inventory

Source: wind information, Research Department of CICC.

Chart: Closing Price of Zhou Du Coal in Qinhuangdao (including tax).

Source: China Coal Resources Network, Research Department of CICC.

Chart: Coal throughput of Qinhuangdao and Huanghua ports in China since 2019

Source: wind information, Research Department of CICC.

Long-term measures: the power system will reshape the electricity price mechanism or usher in a new situation

Peak power shortage or new normal

In the past five years, the average utilization hours of thermal power installed capacity have remained at 4,164.7 ~ 4,361.0 hours, showing a state of increasing first and then decreasing, which is far lower than the 5,500 hours showing the shortage of electricity in the region. Looking at the one-year cycle, our power supply is still in a relatively loose state.

Then what are we talking about lack of electricity? There is a lack of power installed capacity to meet the power demand at rush hour. Power cuts are frequent in many provinces and cities, but we also find that Guangdong, Hunan, Yunnan and other places with problems often have several characteristics:

On the basis of the high increase of industrial and commercial electricity consumption after the resumption of work, "cold winter and hot summer" brought the electricity consumption of air conditioning to rise ahead of schedule, and the difference between peak and valley was obvious. With the increase of urbanization, industrialization and electrification rate, air conditioning is used more and more frequently in industry and people’s livelihood. Cooling in summer and heating in winter amplify the influence of climate on power demand. At the end of last year, the winter in Hunan Province came early, and the average temperature was 3℃ lower than that in the same period, which led to a rapid increase in the load. Since May this year, the high temperature in Guangdong Province has continued, which is 4℃ higher than that in the same period last year. When the industrial and commercial demand is growing rapidly, extreme weather further increases the difficulty for relevant departments to forecast the power shortage in advance and flexibly dispatch the power grid.

The proportion of clean energy (hydropower, wind power, photovoltaic) affected by natural conditions is relatively large in the power supply structure. From the point of view of power supply, in addition to the stability of thermal power and nuclear power generation, water, wind and light are affected by the wet/dry season and the natural conditions of the year. Imagine that if the annual dimension of incoming water is more stable than in previous years, but if the dry season is good and the flood season coincides with the peak of summer electricity consumption is much weaker than expected, even if the thermal power is full, it will be difficult to make up, and the supply and demand will not match in the short term, and there will be a power gap.

Take Hunan 4Q20 as an example: the utilization hours of thermal power in Hunan remained at the level of 4,000 hours in 2018-2019. At first glance, there is still room for dispatching power generation. But in detail, the monthly utilization hours of thermal power in the province are between 200-300 hours from March to June, with an annual utilization of 2,400-3,600 hours, which is not full, while in the summer of peak electricity consumption (July-September), the thermal power units can reach 300-400 hours, with an annual utilization of 3,600-4,800 hours, while The rapid increase in power demand makes it difficult to obtain additional power supply support.

Chart: Hunan Province-Monthly thermal power utilization hours fluctuate greatly.

Source: China Electricity Council and Research Department of CICC.

Tightly balance the power supply, improve the power price mechanism and enhance the investment attraction.

The call for "price reduction" of the two sessions has weakened. In order to reduce the cost of enterprises, in 2018-2019, the general industrial and commercial electricity price will be reduced by 10% and 10% on average, and in 2020, the industrial and commercial electricity price will be reduced by 5%. In 2018 and 2019, the general industrial and commercial sales electricity price decreased by 0.15 yuan/kWh, with a cumulative decrease of 19%. In 2021, although it was proposed to continue to reduce the general industrial and commercial electricity price, no binding instructions were given for the reduction, and the focus of reducing the customer-side electricity price was on the transmission and distribution price and the price increase in the process of switching to power supply, which weakened the hard demand for reducing the on-grid electricity price of power generation enterprises.

Under the pressure of high coal prices, market-oriented electricity price discounts are improving, especially in Jiangsu, Shandong, Yunnan and Guangdong. In 2021, the electricity market will be extended to all manufacturing enterprises, and the degree of marketization will be further expanded. In the past, when the supply of electricity exceeded the demand, the market-oriented transaction price was obviously lower than the benchmark on-grid price, and the profit-making effect of power generation enterprises was obvious. However, in the case of tight power supply and demand in 2021, the bidding price has increased significantly and the power discount has narrowed.

Jiangsu: In February this year, the transaction price reached 391 yuan/mwh, the highest value since 2018. The average transaction price from January to June was 378 yuan/mwh, up by 23 yuan/mwh compared with the same period of last year, and up by 21 yuan/mwh compared with the same period of 2019.

Shandong: In February and June this year, the transaction price reached a historical peak of 395 yuan/mwh, and the average price from January to June was 393 yuan/mwh, up by 9 yuan/mwh compared with the same period in 2019.

Yunnan: From January to May this year, the transaction price remained above 250 yuan/MWh, and the average price increased by 10 yuan/MWh compared with the same period of last year.

Guangdong: From January to May this year, the monthly bidding price difference was 29.7-40.1 yuan/mwh, with an average of 34.4 yuan/mwh, which was similar to the 4Q20 price difference range of 27.5-40.1 yuan/mwh and the average of 32.7 yuan/mwh, but in June, the bidding price difference fell to the lowest value of 1.91 yuan/mwh. Or due to the tight power supply and the peak electricity consumption in June.

Chart: Jiangsu Bidding Transaction Electricity Price

Source: Electric Power Trading Center; Research department of CICC

Chart: Shandong bidding transaction price

Source: Electric Power Trading Center; Research department of CICC

Chart: Yunnan bidding transaction price

Source: Electric Power Trading Center; Research department of CICC

Chart: Guangdong bidding price difference

Source: Electric Power Trading Center; Research department of CICC

Note: The bid price difference in August 2020 is 130 yuan/MWh.

The spot transaction price in Guangdong far exceeds the benchmark, and it is difficult to improve in a long period of time. The tightness of supply and demand in the electricity spot market is obviously reflected in the spot transaction price. In May, the daily average transaction price of Guangdong electric power spot settlement continued to rise, exceeding the benchmark price of 463 yuan/mwh on May 13, reaching 541 yuan/mwh; Then the price continued to rise, reaching the peak of 675 yuan/MWh on May 18th. After that, the price declined to some extent, but it remained above 500 yuan/MWh. The high transaction price in the spot market reflects that the cost pressure of power generation enterprises is partly transmitted to the downstream, and it has entered the peak period of power consumption in summer. We expect that the situation of high spot transaction price is difficult to change and will continue for a long time.

Chart: Average daily transaction price and volume of spot settlement of electricity in Guangdong in May 2021 (right)

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Source: Power Trading Center, Research Department of CICC.

Linking energy consumption index with green electricity to promote the distributed development of industry and commerce

The high-carbon emission industry may not be able to expand its production due to the lack of energy consumption indicators, and instead build its own distributed power station and use green power for its own use. Under the constraint of energy consumption index, we think that some enterprises with high carbon emissions will obviously increase their demand for green electricity in order to obtain the new capacity quota index. Industrial and commercial enterprises may install their own distributed power stations, and use low-cost green power sources such as wind power and photovoltaic for their own use. When the policy allows, they can also use surplus electricity to access the Internet, which will increase the flexibility of electricity use and avoid the problem of power restriction.

At present, many enterprises have made relevant attempts, and the 800KW distributed photovoltaic power generation project of Ji ‘an Wood Industry has been put into operation. Sinopec plans to lay out 7,000 distributed photovoltaic power stations in the 14th Five-Year Plan. With the further development of energy consumption indicators, the distribution of industry and commerce may develop rapidly in the future.

Perfecting the energy storage price mechanism in the 14 th Five-Year Plan is imminent

Promote the low-carbon transformation of energy supply structure and implement the newly introduced pumped storage price mechanism. Pumped storage power station has many functions, such as peak regulation, frequency modulation, voltage regulation, system standby and black start, etc. Compared with thermal power and electrochemical energy storage, it has higher flexibility, cost advantage and environmental protection advantage. In the future, a two-part electricity price policy will be adopted to form electricity price in a competitive way, and the demand for energy storage will be determined by the market, which will ensure the return and stability of the project (the return standard is 6.5%), help to enhance investment attraction, introduce social capital to participate in pumping and storage investment, and be fair and open to the power grid. At present, the installed capacity of pumped storage is 31.79 million kilowatts, and 54.63 million kilowatts are under construction. According to the plan of the National Energy Administration, the demand for pumped storage will reach 140-160 million kilowatts in 2035, and the "Tenth Five-Year Plan" is expected to become the golden stage of pumped storage development.

For the first time, the "independent market dominant position" of new energy storage is given, and the solution idea of "who pays for energy storage" is given. According to the "Guiding Opinions on Accelerating the Development of New Energy Storage (Draft for Comment)" issued by the National Development and Reform Commission and the National Energy Administration, by 2025, the goal is to realize the transformation of new energy storage from the initial stage of commercialization to large-scale development, with an installed capacity of more than 30 million kilowatts. By 2030, the new energy storage will be fully market-oriented. The Opinions are expected to bring about three changes: 1) Energy storage on the power supply side: new energy+energy storage can be given priority in terms of project competitive configuration, approval and filing, grid-connected timing, system scheduling and operation arrangement, guaranteed utilization hours, compensation assessment of power auxiliary services, etc., or help to improve economic pressure; 2) Grid-side energy storage: the income from independent energy storage may come from capacity price+gradual participation in the power market, among which the cost of facilities belonging to "grid alternative energy storage" may be included in the recovery of transmission and distribution price in the future; 3) User-side energy storage: the benefits and costs of energy storage mainly depend on the arbitrage of peak-valley electricity prices, and more development space is created by improving the peak-valley electricity price policy.

We will improve green electricity price policies such as differential electricity price and ladder electricity price for industries with high energy consumption and high emissions, increase implementation, and promote energy conservation and carbon reduction. In order to promote the transformation and upgrading of industries with high energy consumption and high emissions, in addition to setting emission reduction targets, provinces have imposed punitive measures on enterprises that fail to meet the targets to promote self-innovation and elimination within the industry.

In Jiangsu, iron and steel enterprises that have not completed the transformation according to the requirements of ultra-low emission transformation and failed to meet the standards after the transformation have implemented the measures of increasing the electricity price by stages and layers on the basis of the current electricity price or the market electricity price.

Inner Mongolia continues to implement the step price policy for electrolytic aluminum, cement and steel industries, and the differential price policy for electrolytic aluminum, ferroalloy, calcium carbide, caustic soda, cement, steel, yellow phosphorus and zinc smelting.

Gansu requires power companies to submit the implementation and collection of differential electricity prices in the previous year in January each year.

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　　[car home Information] Recently, the hot spot of the whole network has undoubtedly focused on the listing and release of Xiaomi SU7. I believe many netizens have also watched the speech of General Lei’s conference, the introduction of the conference in the past three hours and the content reports of all parties, and everyone has a more or less understanding of Xiaomi SU7. No matter whether you have made the order or are hesitating, even if you are just curious about what the real car looks like, you may want to experience Xiaomi SU7 for yourself and see what it looks like. So where should I go to see the car? What is the difference between so many stores? There seems to be a lot of vehicle parts? Can I test drive? Don’t worry, we have conducted on-the-spot investigation for you, summarized and analyzed the characteristics and functional differences of eight Xiaomi automobile stores in Beijing, and made a guide to the whole strategy. I believe it will definitely help you!

　　Let’s first understand the channel form and layout planning of Xiaomi Automobile, which adopts the "1+N" channel model to give priority to the head market and distribute it nationwide in batches. "1" stands for Xiaomi Auto’s self-built and self-operated delivery center, which not only undertakes the delivery function, but also provides sales and after-sales service, so as to realize one city and one delivery in the planned city.

"Stores as of April 1st"

　　　"N" stands for more agent sales and customer service contacts, including automobile sales and service integrated stores and science and technology ecological integration stores. In the mainstream automobile business circle, Xiaomi cooperates with the top 100 automobile dealer groups or regional strong merchants to build an integrated automobile sales and service store and operate "agent sales+authorized services". In the core business plaza (Mall), Xiaomi took advantage of existing 3C retail channels, introduced car business in Xiaomi House in batches, and built an ecological integration store of Xiaomi technology. This model is similar to Huawei.

　　At present, Xiaomi Automobile has 8 stores in Beijing, including a city exhibition hall, two experience stores, two sales and service centers, two flagship stores and a Xiaomi super factory store. In terms of location, the distribution of eight stores basically covers the four directions of Beijing, so you can easily choose a store closer to yourself. Functionally, each store is also different, undertaking different businesses such as delivery, after-sales and sales.

　　At present, the purchase of Xiaomi SU7 is unified through Xiaomi Auto App, so the store is basically based on display, experience and test drive. Relevant car purchase policies, financial concessions and various optional configurations can be viewed on Xiaomi Auto App. In terms of delivery, the original version of Xiaomi SU7 was officially delivered on April 3, and the standard version and Max version of Xiaomi SU7 were delivered at the end of April. Xiaomi SU7 Pro will be delivered at the end of May. According to the sales staff, as of March 31st, Xiaomi SU7 had ordered more than 100,000 units. At present, if you book a car, the delivery cycle is about 4-5 months, so it may not be delivered until August.

●　Xiaomi automobile city exhibition hall

　　Let’s first look at the Huaxi LIVE City Exhibition Hall in Haidian District, Beijing. It is worth noting that this store is a temporary exhibition hall, which is somewhat similar to the familiar pop-up shop, and is located in the southwest of Huaxi LIVE Sinking Plaza. There are no obvious signs in the square, which may be a bit difficult for users who want to see the car. The day we see the car is a working day, and we can enter the store quickly without making an appointment. There are not many users who come to see the car, and there is no serious queue on holidays. The flow of people is for your reference.

　　The overall area of the city exhibition hall is not large, the fa? ade is made of glass, and the millet SU7 inside is very eye-catching, which has a good effect on the display of vehicles. Looking at the store, it provides two exhibition cars, which are bay blue and elegant gray. The overall internal layout is very compact, with only exhibition cars and several rest chairs. There is no exhibition area for vehicle accessories and peripheral products, which can provide a test drive experience, but it is not supported for delivery and after-sales maintenance. In addition, there are 2-3 salespeople in the store, which is slightly inadequate when the flow of people is relatively large.

● Xiaomi automobile experience shop

　　The next store is an experience store located in Huiju Mall, Daxing District, Beijing. The store is built on the basis of the retail channel of Xiaomi House, and the car and technology ecological products are integrated in the store. Due to the richness of products in the store and the long-term user base of the store, the passenger flow in the store is more dense than that in the city exhibition hall, and there is a certain degree of queuing at the door.

　　Specifically, the experience store provides a bay blue color exhibition car and divides it from other product areas. The overall layout of the store is the standard configuration of Xiaomi House, but on the basis of the original store, exhibition cars and advertisements are added. Other eco-tech products in the store are readily available, and the test drive experience service can also be provided, but the products around the vehicle are not displayed. In-store sales will be divided according to 3C product sales and Xiaomi’s car sales, but there are fewer car sales in the store.

　　In addition, the Xiaomi Automobile Experience Store located in Heshenghui, Chaoyang District, Beijing is similar to the Huiju Mall Store as a whole, which is built on the basis of Xiaomi House. Similarly, a Bay Blue Exhibition Car is displayed in the store. The difference is that Heshenghui Store provides some vehicle optional configurations and charging pile display, and the overall display content is more abundant.

　　Looking at the three stores of the comprehensive city exhibition hall and the automobile experience store, their overall functions are similar to those of other automobile brands, and the integration form of Xiaomi House can refer to Huawei model. The store basically displays vehicles and a small number of accessories, which can provide a test drive experience. However, it is not enough for delivery, maintenance, after-sales services, and it is very convenient for friends who come to see the car while eating and shopping in the shopping center. If you successfully arouse your desire to buy and want to know more about the configuration, options, surroundings and services of the vehicle, you may need to go to other stores. Let’s continue to look down.

●　Xiaomi automobile flagship shop

　　Next, we will introduce two flagship stores of Xiaomi Automobile. The first one is located in Wangfujing Oriental Plaza, Dongcheng District, which is located on the first floor of the Oriental Plaza Shopping Center and has a high degree of recognition. Compared with the experience store, the flagship store has a larger overall area and more complete facilities. Although it is also located in the business circle, its overall positioning is more independent.

　　Looking into the store, the overall decoration style of Xiaomi House is still adopted. It can be seen that although the store adopts the form of integration of 3C products and automobiles, the large-area exhibition areas are all automobile products, and the proportion of products is emphasized. There are five exhibition cars with different colors and configurations in the store, so you can experience the configuration of each model and intuitively feel the different body colors.

　　In addition, the flagship store also provides a wealth of vehicle selection display and all vehicle peripheral products, such as mobile phone holders, mechanical keyboards, baseball caps, water cups and so on. Including the display of home-filled piles is naturally indispensable. In addition, the flagship store also has a technology exhibition area, including the chassis structure and motor of Xiaomi SU7. At the same time, we can also find that there are 2-3 negotiation rooms in the exhibition hall for follow-up users to see the car and communicate.

　　Another flagship store is located in Xiaomi Science and Technology Park in Haidian District, Beijing, but because it is inside Xiaomi Company Park, it is restricted to Xiaomi employees and is not open to the public. However, through the fence, we can also vaguely see two exhibition cars in the store, which are olive green and bay blue respectively. There is no obvious difference in the overall internal layout, and optional accessories and peripheral products are also provided.

　　Generally speaking, the flagship store of Xiaomi Automobile is obviously richer in store area, number of cars on display, and display of accessories, and can intuitively feel different vehicle configurations more comprehensively. However, it is also impossible to provide delivery and after-sales service. I wonder if the store functions will be enriched with the improvement of the subsequent store layout.

●　Xiaomi automobile sales and service center

　　Just mentioned that the flagship store of Xiaomi Science and Technology Park in Haidian District, Beijing is not open to the public, which may be unfriendly to consumers who live in the north of the city. But don’t worry, let’s take a look at the sales and service center of Xiaomi Borui Automobile Park, which is not far from Xiaomi Science Park. The store is located in Borui Automobile Park, and it includes a large number of automobile brand 4S stores. From the name, it can be seen that the store integrates sales and after-sales service, which is similar to the traditional 4S store.

　　Looking at the store, the store is divided into two floors, one is the exhibition hall and negotiation room, and the other is the office area. The overall layout is similar to the interior of the traditional 4S store. Compared with the flagship store, the overall sense of science and technology is lacking, and the decoration is simpler. There are four exhibition cars in the exhibition hall area on the first floor, and the optional configuration and products around the cars are the same as those in the flagship store, which is very rich. In addition, the store also provides rest areas, separate toilets and other supporting facilities.

　　Another sales and service center store is located in Jingnan Yuntong Automobile Park in Daxing District, Beijing. Most of the 4S stores in the park are luxury brands. The interior of the store is very large, which is the largest in the above stores. The store also has a two-story layout, and the first floor is the product display area, which provides 7 exhibition cars with different colors. This is the only store that displays all 7 body colors except Xiaomi Super Factory Store. At present, there is still a lot of spare space in the store. If Xiaomi SU7 launches 10 color schemes at one time, all of them can be put down in the store. The vehicle selection area and surrounding accessories must also be standard.

　　In addition, the store also provides a number of negotiation rooms and an oversized rest area. Not only that, we also saw the exclusive new car delivery area in the store, but it has not yet started to be used. There is also an after-sales service center at the back of the store, which can meet the maintenance space of at least 3-4 cars by visual inspection.

●　Xiaomi automobile super factory store

　　The final highlight is coming. Xiaomi Auto Super Factory Store can be said that the ceilings of eight stores in Beijing are located on the first floor of the office building outside Xiaomi Super Factory. There is a large parking lot next to the store. For consumers who drive there, there is no need to worry about parking. Because the store is far away from the factory entrance, users who take a taxi or choose public transportation to go to the store can choose the provided car ferry connection service and take a bus from the factory entrance to the store.

　　Let’s first look at what’s special about the outside of the super factory store. First, we will provide an exclusive test drive venue similar to the track next to the store, including road conditions such as U-bend and straight road. Compared with public roads, we can experience the dynamic driving of Xiaomi SU7 more safely and fully. In addition, Xiaomi’s exclusive charging station is provided outside the test drive site, and it is expected that the charging speed under the Xiaomi 800V platform architecture can be experienced here in the future.

　　When you come to the store, you can find that the super factory store integrates all the functions and characteristics of the flagship store and the sales center, and the overall decoration style is consistent with that of the flagship store. The overall store area is also the largest among the eight stores in Beijing. The store is divided into three areas, including the experience center, the technology exhibition hall and the high-end customization area. The Experience Center also provides 7 exhibition cars with different colors. In addition, it also includes several negotiation rooms and several independent rest areas. The advanced customization area provides optional accessories for displaying vehicles.

　　The science and technology exhibition hall is more like the history museum of Xiaomi Company and Xiaomi Automobile, which shows the development history of Xiaomi Company internally. Internal explanation of Xiaomi Automobile Factory; Core technologies such as vehicle chassis architecture; Parts around the vehicle and other major areas. At present, the science and technology exhibition hall has not been arranged and opened to the public, and it is expected that the subsequent internal exhibitions will be more abundant.

　　Xiaomi Auto Super Factory Store contains the comprehensive display function of Xiaomi’s flagship store, and can also meet the after-sales maintenance of the sales service center. It is also the only delivery center of Xiaomi Auto in Beijing at present. On April 3rd, the delivery of the first batch of vehicles of Xiaomi US7 inaugural edition was also completed here. Tips: The delivery center will make an appointment for the user to pick up the car before the subsequent car pick-up, and the following materials are required:

Write it at the end

　　Friends who are interested in Xiaomi SU7, at present, eight stores in Beijing have been introduced for everyone. I hope everyone can find suitable stores according to their own needs. What is the comprehensive understanding of the performance of Xiaomi SU7 and the performance of multi-vehicle cross-evaluation? You can pay attention to car home’s "First Test So Fast So Test" program and the related live broadcast playback. (Text/car home yaoyu)

Cctv news There is such a soldier in the Fourth Army of the 38th Army of the Beijing Military Region. He followed the pace of the transformation from mechanization to informationization, skillfully controlled two generations and three types of main battle tanks of our army, and set seven live-fire shooting records, which was known as the "King of Armored Soldiers"; He obtained three professional special qualification certificates of tank communication, shooting and driving, and solved 12 technical problems of equipment, and was known as the "three special elite soldiers"; He took to the information forum to impart information knowledge and skills to officers and men at all levels, and brought out more than 50 special-grade professional and technical backbones, and was known as "professor of noncommissioned officers" … …

He is Jia Yuanyou. Since he joined the army for 18 years, he has always practiced the oath of being a party member, and made a sonorous step on the journey of strengthening and rejuvenating the army.

Drill a hole with four bullets: the miracle of the soldier king

In 2009, in the desert battlefield, a tank live-fire shooting drill was going on. The gun bore of the tank is filled with armor-piercing bullets, and the target is the physical tank. The No.601 chariot driven by Jia Yuanyou disappeared in the dust with a huge roar. As soon as he entered the world, he found the fighter plane in the sight — — The muzzle is about to line up with two tanks!

He held his breath, grasped the moment and fired decisively. Two tanks were penetrated by a shell!

This gun has been written into the training history of our army’s armored forces! A general watching the battle said excitedly, "This is really a miracle!"

This miracle is no accident. In 2010, the Beijing Military Region held a grand contest with the largest scale, the widest scope, the most complete specialties and the largest number of personnel in history. All the players were stunted and all were "trump cards".

The day before the contest, the troops organized a tank gun to check and shoot, and the target stood 1200 meters away. Jia Yuanyou appeared last, aiming four times and firing four times. When the smoke dispersed, everyone wondered: Why is there only one hole in the target? Did you miss the target?

On-site inspection and verification showed that the four shells fired by Jia Yuanyou actually hit the bull’s-eye position and made an irregular round hole the size of a washbasin.

4 drill a hole! Jia Yuanyou has created another miracle!

Finally, on the day of the tournament, the No.601 chariot driven by Jia Yuan took the lead, hit the bull’s-eye, won the first place, and became a veritable "soldier king"!

"soldier professors" in the information-based army

"Building an information-based army and winning an information-based war" is the strategic goal of our army in the new period. Several local wars under the condition of informationization in the new century have had a strong impact on Jia Yuanyou. He said: "The knowledge engine in the mechanized era cannot drive the wheels of information equipment. We must improve information literacy as soon as possible and catch up with the trend of new military changes in the world. "

When Jia Yuanyou joined the army, his education was only junior high school. Knowing that mastering informatization requires a lot of knowledge reserves, he completed secondary school, junior college and finally graduated from Shijiazhuang Mechanized Infantry College with a bachelor’s degree in military science and a second-class certificate in computer science through correspondence courses in the eight years after he joined the army.

You must apply what you have learned. One year, not long after a new tank was assembled, in a mobile strike drill, the bullet chain suddenly stopped working and the cartridge case was stuck at the door of the gun bore. The survey shows that this situation often occurs in new equipment. In order to solve this problem from the root, Jia Yuanyou consulted the information and repeatedly operated the experiment, and summed up the formula of "five steps" to eliminate the jam. Since then, the problem of new tank jamming has been solved.

The new equipment has not been finalized for a long time, and there is only a thin manual entitled "Construction and Use of a New Tank". Jia Yuanyou thought, can you write a training textbook yourself? In winter, he stayed in a icehouse-like tank for several hours in order to figure out an action point. Finally, under the guidance of experts from the Academy of Armored Forces Engineering, he completed more than 60,000 words of new equipment operation and use teaching materials, which were designated as the basic teaching materials for new equipment training by the regiment.

Jia Yuanyou, who won the first place in the division, group army and Beijing Military Region for seven times, was not immersed in the title of "soldier king" and complacent. He walks around the new tank every day and experiences every battle position back and forth — — Where the design is unreasonable, where the design is unsafe, and where it is inconvenient to shoot, write it down in the notebook. Finally, he put forward 65 suggestions for improvement to the manufacturers. The manufacturer was moved and hired Jia Yuanyou as a member of the new equipment expert group.

Over the years, Jia Yuanyou has drawn more than 50 structural sketches of new equipment components and made them into teaching video clips. The new equipment courses he talked about are easy to understand, and officers and men from other battalions come to attend classes, often crowding the company clubs.

After a class, Associate Professor Wang Dongjun, who came to the regiment from Academy of Armored Forces Engineering, said with emotion: "It took me 12 years to reach this standard, but I didn’t expect a soldier to set an example for me. Jia Yuanyou can be called ‘ Professor soldier ’ ！”

Heroic soldiers of the great era

Jin Ge iron horse, swallowing Wan Li like a tiger. The people’s army is full of heroes and legends. During the Red Army period, along the Dadu River, the gunner Zhao Zhangcheng used only three mortars to destroy three enemy shelters. War of Resistance against Japanese Aggression, on Huangtuling, Li Erxi, a soldier of the Eighth Route Army, shot and killed Japanese chieftain Abe; In the Huaihai Campaign, Yong Yang, a soldier of the People’s Liberation Army, destroyed and repelled five enemy tanks with grenades … … Their brilliant achievements are a legendary monument of the older generation of China soldiers who are brave and good at fighting, which will be admired by future generations forever.

The back waves of the Yangtze River push the front waves. When the people’s army entered the information age, "Jia Yuanyou" appeared on the grand stage of the information battlefield. They all have a glory of the times. They use their own flicker to show that this great people’s army will certainly stand up when the motherland and the people call, live up to its mission, and write a more brilliant legendary chapter in the history of the people’s army like our glorious predecessors! (Text/Liu Chang)